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控价公司如何快速识别低价商品?
Sou Hu Cai Jing· 2025-07-23 02:52
Core Viewpoint - The article outlines methods employed by price control companies to quickly identify low-priced products across various e-commerce platforms, ensuring compliance with pricing regulations and maintaining brand integrity. Group 1: Technical Monitoring - Deployment of intelligent monitoring systems, such as Dingdian Data, utilizing self-developed AI crawling systems to scan over 10 major e-commerce platforms daily for price monitoring [3] - Setting price alert thresholds, with alerts triggered when prices fall below 85% of the official price, including a three-tier warning system for different price drop levels [3] - Use of image recognition technology to automatically compare product images with official galleries, identifying hidden violations like price tampering [3] - Comprehensive monitoring across various platforms, focusing on low-price keywords, SKU price fluctuations, and compliance of promotional language [3] - Price gap scanning technology to automatically capture store prices and compare them with official pricing, highlighting links that fall below alert thresholds [3] Group 2: Manual Review - Manual review of promotional activities, such as live streaming sales and bundled offers, to avoid technical misjudgments [4] - Monitoring of keywords commonly associated with low-price promotions, such as "special price," "clearance," and "discount" [4] Group 3: Data Processing and Analysis - Generation of a list of top 10 violating stores, indicating the extent of price reductions, platform distribution, and historical violation records [5] - Establishment of a database for violating stores, documenting historical violations, store qualifications, and logistics information to assess potential cross-selling [5] - Utilization of professional tools to create visual reports displaying the distribution of low-price links, information on violating merchants, and price fluctuation trends [5] Group 4: Additional Methods - Verification of sales stores' authorization to sell brand products, as unauthorized sellers often attract consumers with lower prices [7] - Quality checks on low-priced products, including packaging, labeling, and production dates, to determine authenticity [7] - Batch number tracing to compare legitimate product batch numbers with those on suspicious links, facilitating the identification of infringement [7]