价格监测
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线上品牌如何控价有明显效果?
Sou Hu Cai Jing· 2025-11-10 14:41
Core Viewpoint - The article emphasizes the importance of intellectual property complaints as a targeted means for brand owners to manage pricing violations on e-commerce platforms, advocating for a structured approach that balances efficiency and flexible governance [1]. Group 1: Intellectual Property Complaint Management - The management of intellectual property complaints should be phased, focusing on both efficiency and flexible governance [1]. - A "communication first, complaint as a fallback" tiered handling system is essential for brands to address e-commerce violations effectively [3]. Group 2: Phased Approach to Enforcement - **Phase One: Communication Guidance** Brands should initially engage in "soft communication" with unauthorized sellers to reduce governance costs and demonstrate compliance intent. This involves sending a "Price and Authorization Compliance Rectification Notice" to inform sellers of their violations and provide a reasonable rectification period of 3-5 working days [4][5]. - **Phase Two: Compliance Evidence for Complaints** If communication fails, brands must prepare complete and compliant evidence to support their claims. This includes proving the legitimacy of their rights and the authenticity of the seller's infringement [5]. Group 3: Evidence Requirements - **Core Evidence One: Proof of Legitimate Rights** Brands must provide clear and valid documentation to demonstrate their intellectual property rights, including trademark registration certificates, patent certificates, and copyright registration [6]. - **Core Evidence Two: Seller Infringement Evidence** Brands need to gather basic evidence of violations, such as screenshots of the seller's store and product listings, as well as any relevant purchase and inspection reports if counterfeit goods are suspected [6].
山东广饶:开展“双节”前夕重要民生商品市场价格监测工作
Zhong Guo Fa Zhan Wang· 2025-09-29 08:37
Core Viewpoint - The Shandong Province Guangrao County Development and Reform Bureau is actively monitoring the prices of essential consumer goods ahead of the National Day and Mid-Autumn Festival to ensure price stability during the holidays [1] Price Monitoring - The market supply of essential consumer goods in Guangrao County is sufficient, with high consumer enthusiasm observed [1] - Prices for staple items such as pork and eggs remain stable, with supermarket prices for pork at 18.99 yuan per jin and eggs at 4.59 yuan per jin, while the prices at the agricultural market are 13 yuan per jin for pork and 4.3 yuan per jin for eggs [1] - Various vegetable prices are stable, ranging from 2 to 6 yuan per jin, showing no significant price increase compared to the previous week [1] Government Actions - The Guangrao County Development and Reform Bureau is closely monitoring price trends of essential consumer goods and conducting market price surveillance during the holiday season [1] - The bureau is engaged in publicizing price information to guide residents towards rational consumption and ensure stable price operations [1] - The government aims to provide price guidance to relevant units, enhancing its role as a supportive advisor [1]
山东省价格认证中心赴临沭县开展价格监测调研活动
Zhong Guo Fa Zhan Wang· 2025-08-22 08:20
Group 1 - The research team from Shandong Province is conducting a price monitoring survey to collect primary data for the improvement of the monitoring system [1] - The survey focuses on the prices of industrial products such as soda ash and compound fertilizers, as well as pesticides including acetochlor, chlorpyrifos, and cypermethrin [1] - The team visited companies like Stanley (002588) and Jinzhengdai (002470), along with two pesticide retail points, to gather insights on fertilizer and pesticide pricing [1] Group 2 - The survey aims to enhance cooperation between pricing departments and grassroots monitoring points, which is significant for the future revision and improvement of the monitoring system [1] - Discussions were held regarding the inclusion of emerging fertilizer and pesticide categories into the monitoring framework [1]
山东省发展改革委举办“以价格监测促市场保供稳价”政府开放日活动
Zhong Guo Fa Zhan Wang· 2025-08-11 15:25
Core Viewpoint - The Shandong Provincial Development and Reform Commission held a government open day event focusing on "price monitoring to promote market supply and price stability," highlighting the importance of price monitoring in ensuring market stability and public understanding of the efforts involved [1] Group 1: Price Monitoring Work - The event showcased the automatic data collection platform for important consumer goods prices in supermarkets and the Shandong "rice bag" price index, emphasizing the systematic approach to price monitoring [1] - Officials provided detailed explanations of typical cases in price monitoring and engaged in interactive discussions with public representatives, gathering feedback and suggestions [1] Group 2: Public Engagement and Awareness - Public representatives expressed a deeper understanding of price monitoring through the open day event, realizing the complexities behind price fluctuations and the government's efforts to stabilize food prices [1] - The event successfully brought price monitoring from the "background" to the "foreground," fostering a social consensus on "jointly protecting market stability" and strengthening the foundation for supply and price stability [1]
国家发展改革委价格监测中心赴济南粮油蔬菜批发市场开展深入调研
Zhong Guo Fa Zhan Wang· 2025-07-30 03:10
Group 1 - The National Development and Reform Commission (NDRC) emphasizes the importance of price monitoring in the new era, highlighting the need to understand consumer structure and dietary habits [3] - The price monitoring team conducted an in-depth investigation in Jinan, focusing on the supply, transportation, storage, and sales of essential goods such as grain, oil, and vegetables [1][5] - Jinan has strengthened its price monitoring emergency capabilities, aiming to ensure stable prices and sufficient supply, which is seen as a key mission for the city [5] Group 2 - The monitoring team received positive feedback on Jinan's price monitoring efforts, indicating a commitment to enhancing the effectiveness of these initiatives [3] - The collaboration between city and district levels in Jinan allows for rapid information gathering and precise early warnings to maintain price stability [5]
控价公司如何快速识别低价商品?
Sou Hu Cai Jing· 2025-07-23 02:52
Core Viewpoint - The article outlines methods employed by price control companies to quickly identify low-priced products across various e-commerce platforms, ensuring compliance with pricing regulations and maintaining brand integrity. Group 1: Technical Monitoring - Deployment of intelligent monitoring systems, such as Dingdian Data, utilizing self-developed AI crawling systems to scan over 10 major e-commerce platforms daily for price monitoring [3] - Setting price alert thresholds, with alerts triggered when prices fall below 85% of the official price, including a three-tier warning system for different price drop levels [3] - Use of image recognition technology to automatically compare product images with official galleries, identifying hidden violations like price tampering [3] - Comprehensive monitoring across various platforms, focusing on low-price keywords, SKU price fluctuations, and compliance of promotional language [3] - Price gap scanning technology to automatically capture store prices and compare them with official pricing, highlighting links that fall below alert thresholds [3] Group 2: Manual Review - Manual review of promotional activities, such as live streaming sales and bundled offers, to avoid technical misjudgments [4] - Monitoring of keywords commonly associated with low-price promotions, such as "special price," "clearance," and "discount" [4] Group 3: Data Processing and Analysis - Generation of a list of top 10 violating stores, indicating the extent of price reductions, platform distribution, and historical violation records [5] - Establishment of a database for violating stores, documenting historical violations, store qualifications, and logistics information to assess potential cross-selling [5] - Utilization of professional tools to create visual reports displaying the distribution of low-price links, information on violating merchants, and price fluctuation trends [5] Group 4: Additional Methods - Verification of sales stores' authorization to sell brand products, as unauthorized sellers often attract consumers with lower prices [7] - Quality checks on low-priced products, including packaging, labeling, and production dates, to determine authenticity [7] - Batch number tracing to compare legitimate product batch numbers with those on suspicious links, facilitating the identification of infringement [7]