Group 1 - In May, Jiangsu's total retail sales of consumer goods increased by 6.3% year-on-year, accelerating by 1.3 percentage points compared to April [1] - From January to May, the total retail sales of consumer goods in Jiangsu grew by 5.6%, with a slight acceleration of 0.1 percentage points compared to the previous four months [1] - The "trade-in" policy has shown significant effects, with related categories such as automobiles, home appliances, 3C digital products, and home goods achieving retail sales of 67.22 billion yuan in May, a year-on-year increase of 18.6% [1] Group 2 - Green and smart products maintained rapid growth, with retail sales of new energy vehicles, smartphones, and energy-efficient products increasing by 47.9%, 28.8%, and 91.3% respectively in May [2] - Online retail sales through public networks reached 48.71 billion yuan in May, accounting for 30.9% of total retail sales, with a year-on-year growth of 33.5% [2] - From January to May, online retail sales increased by 29.4%, with a growth acceleration of 1.1 percentage points compared to the previous four months [2]

Core Insights - BYD's total sales in 16 European countries surpassed Tesla's in May 2025, with a total of 10,199 vehicles sold in key markets including the UK, France, Germany, Italy, and Spain, leading Tesla by 6,619 vehicles [1][3] - The company's overseas sales reached a record high of 88,640 vehicles in May, representing a year-on-year growth of 133.6%, while the export volume from January to May reached 374,200 units, up 112.3% year-on-year [3][5] Group 1: Sales Performance - In the UK, BYD's May sales surged by 408% year-on-year to 3,025 vehicles, while Tesla's sales dropped by over 45% [5] - In Germany, BYD's sales in May reached 1,857 vehicles, an increase of 824% year-on-year, surpassing Tesla for two consecutive months [5] - In Italy, BYD sold nearly 2,000 vehicles, leading Tesla's 850 vehicles, while in Spain, BYD's sales of 2,434 vehicles were three times that of Tesla [5] Group 2: Market Expansion Strategies - BYD overcame initial challenges in the UK by increasing dealer engagement, conducting product test drives, and developing localized marketing strategies, resulting in a significant increase in dealer partnerships [9] - In France, BYD's local sales team utilized test drives to improve consumer trust in "Chinese manufacturing," leading to higher conversion rates [9] - Since entering Europe in early 2021, BYD's annual registrations have skyrocketed from just over 1,000 to nearly 60,000 in 2024, marking a growth of nearly 60 times [10] Group 3: Global Market Presence - BYD's success is not limited to Europe; in the Asia-Pacific region, the company has also outperformed Tesla in markets such as Singapore, Malaysia, Thailand, and Japan [10] - In Singapore, BYD has maintained its position as the top-selling passenger car brand for the first five months of the year [10] - The company has also launched its high-end brand, Tengshi, in Malaysia, achieving sales of 1,148 vehicles in May [10] Group 4: Technological and Strategic Advancements - BYD's global expansion has been supported by overcoming various challenges, including tariff barriers and production capacity issues, through establishing overseas factories and optimizing logistics [11] - The company has received international recognition for its advanced technologies, such as DM Super Hybrid and MW Flash Charging, which have contributed to its competitive product matrix [11][12] - BYD's recent launch of the Dolphin model in 15 European countries highlights its strategic entry into the small electric vehicle market, which is highly sought after by European consumers [11]