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集体阵亡的米其林餐厅,被“穷鬼套餐”打趴了
Hu Xiu· 2025-08-04 03:33
高端餐饮市场,正面临异常罕见的动荡。 谁能想到,今年的五星级酒店也开始摆摊了。天津、郑州、武汉、重庆、苏州、杭州……不少五星级酒店临街卖起了热菜卤味,曾经只在高档酒店中优雅 呈现的精致餐点,如今却以无比亲民的姿态出现在临时搭起的摊位上,昔日动辄不出山的大厨们热情招呼着过往市民,反常到让人忍不住好奇:五星级酒 店是不是活不下去了? 事实上,高端餐饮的困境,已经到了明面上。据相关数据显示,截止今年5月22日,上海千元餐厅数量较之3年前缩减幅度达到40%、北京缩减幅度为 47%、深圳缩减幅度为57%,总体来看,中国内地千元餐厅2025年数量较之2022年,整体缩减幅度达到50%,这些装潢豪华、出品精致的高端餐厅,可能 过得还不如你家楼下的黄焖鸡米饭和沙县小吃。 而在众多高端餐厅之中,米其林餐厅的处境更为堪忧。和其他很多行业一样,餐饮业也有鄙视链,做餐饮要做高端,高端餐厅就要奔着米其林去,可以 说,在过去很长一段时间,米其林餐厅都是整个行业的风向标。 今时不同往日,米其林餐厅的衰落来得尤为明显。2024年4月,成立十年的北京老牌西餐厅TIAGO宣布旗下四个品牌、六家店铺全部停业,因为撤场时未 提前告知商场,消费者充值 ...
3.14亿人出游,“五一最强餐饮”诞生在政府食堂
3 6 Ke· 2025-05-07 03:29
Group 1 - During the May Day holiday, 314 million domestic trips were made in China, representing a year-on-year increase of 6.4%, with total spending reaching 180.27 billion yuan, up 8.0% [1] - Key monitored catering enterprises saw sales increase by 8.7% during the holiday period [1] - In Beijing, retail sales of in-store group purchase packages grew by 36.1%, while online takeaway sales increased by 3.8% [2] Group 2 - In Shanghai, the "Le Pin Shanghai" dining vouchers stimulated restaurant consumption by 79.90 million yuan, with in-store dining revenue rising by 9.8% [2] - In Guangzhou, five monitored restaurants achieved a total revenue of 117.44 million yuan, marking an 18.6% increase [4] - Chengdu experienced a 77% increase in online orders for dining from out-of-town visitors, with hot pot and grilled fish being popular choices [4] Group 3 - The trend of "reverse tourism" is on the rise, with county-level economies booming and local specialties gaining popularity [6] - Data from Meituan indicated that orders for local specialty dishes from out-of-town visitors surged by over 105% [7] - In various cities, government canteens became popular dining spots, with Chongqing's government canteen serving nearly 7,000 visitors in one day [20][22] Group 4 - The restaurant industry is seeing a shift towards "practical consumption," with government canteens offering affordable and local dishes attracting significant attention [27][29] - The issuance of dining vouchers and subsidies has been a key strategy to stimulate consumption during the holiday, with cities like Chengdu distributing 500 million yuan in subsidies [31][32] - The focus of these subsidies has shifted towards targeted, platform-based, and experiential approaches to enhance user engagement and satisfaction [32]
黄金暴涨撕裂婚庆市场:当“三金自由”成为资本游戏下的奢侈品
Sou Hu Cai Jing· 2025-04-30 04:56
Group 1 - The core viewpoint of the articles highlights the significant increase in gold prices, leading to heightened anxiety among couples preparing for marriage, with costs for traditional gold items like "三金" (three gold items) surging dramatically from 25,000 yuan in 2022 to over 50,000 yuan by 2025 [1] - The sales of gold jewelry in April saw a year-on-year increase of 38%, with products weighing over 50 grams accounting for 42% of total sales, indicating a shift in consumer behavior towards larger gold purchases [1] - The current gold price surge is attributed to a combination of factors, including craftsmanship premiums and brand value, which together account for over 40% of the price, while the intrinsic value of gold itself constitutes less than 60% [1] Group 2 - There is a generational divide in perceptions of gold, with older generations viewing it as a stable investment, while younger consumers prioritize practicality and cost-effectiveness, leading to a trend of selling or repurposing traditional gold items for other uses [2][4] - In county markets, over 80% of "三金" orders are funded by parents, yet there is a 23% return rate, reflecting a conflict between traditional expectations and modern preferences among younger buyers [2] - The rise of financial products like "gold trust" and "wedding insurance" indicates a shift towards the financialization of traditional wedding customs [2] Group 3 - Young consumers are increasingly seeking alternatives to traditional gold purchases, such as sourcing gold directly and opting for handmade items, which can save significant costs compared to branded stores [6] - The trend of exchanging old gold for new items and the emergence of affordable diamond options due to technological advancements are reshaping consumer choices in the jewelry market [6] - New rental services for gold jewelry and the use of alternative symbols for wealth and commitment reflect a broader movement towards de-symbolization in wedding customs [6] Group 4 - The gold price surge has led to a significant increase in consumer complaints, with a 310% rise in complaints related to gold purchases, particularly concerning weight discrepancies and inflated craftsmanship fees [6] - Brand stores have managed to increase their profit margins by 23 percentage points through strategic product offerings, while lower-cost gold shops still face challenges related to purity loss [6] - The essence of marriage is being overshadowed by the rising costs of gold, with younger generations finding ways to navigate the pressures of traditional expectations through alternative consumption methods [8]