人头攒动的豫园商圈内，大量游客在观灯游览，而客单价最高且人气超旺的当数老庙黄金银楼，临近春 节，不少消费者作为新年礼物或悦己而购买黄金，当然也有"保值论"者购入黄金。 当黄金价格上下波动不断之际，究竟是存款还是买黄金保值？哪些人热衷炒黄金？第一财经记者近期进 行了多方调研采访。 一边打折、一边涨价 2026.02. 12 本文字数：3809，阅读时长大约6分钟 作者 | 第一财 经 陈杨园、陈姗姗、乐琰、宋婕 为了在春节期间吸引更多消费者，部分金店也开始了促销。近期，第一财经记者实地走访了多家品牌黄 金店发现，或许是因为春节即将到来，大部分金店内购买金饰品的客人不少，根据老庙黄金、周大福、 周生生和六福珠宝等门店人员的反馈，比起一度冲到1700多元的金饰品克金价格，近期的金价又回到 了1500多元，虽然也不算便宜，但已经相对降下来了，而为了能在春节前夕吸引更多消费者，打折策 略"必不可少"。 "从现在开始一直到月底，我们都有打折，金饰品的克金价格是减100元的，比如今天的金饰品挂牌价 格是每克1550元，但实际上我们就减100元。至于含工本费的一口价产品，我们直接打九折，这样计 算下来，有些金饰品可以便宜数百 ...

2月11日，黄金价格迎来反弹，现货黄金站上5100美元/盎司关口，为1月30日以来首次。2月12日，现货黄 金价格有所回调，截至发稿报5071.605美元/盎司，但仍居历史高位。 随着金价的高位运行，"黄金保值"的观念让不少人有了"以旧换新"的想法：将家中闲置的旧黄金饰品换成 新款，既满足佩戴需求，又能间接实现资产保值。 据央视财经报道，这种用旧款换新款的"换金"消费方式显著增加，消费者只需要向门店交一定的手工费 用，就可以将旧款的黄金首饰换成新款。 颜阿姨看中的项链，价格是21567元。这次的1:1换金，就是按照21567元这个价格来更换，也就是说，她的 旧黄金，跟她更换的新项链，都是这个价。 值得一提的是，若据此计算，本次颜阿姨换到的项链，每克的价格达到了2341.69元，已经远超市面的金饰 价格。 朱女士对此坚决否认："黄金重要的点就是克重。过程中有跟我们说过一个字吗？"店方提供了一段时长约 一小时的现场视频，因环境嘈杂，关键对话并不清晰。仅能确认在兑换小金豆时，店员提及了兑换方式。 然而，市民颜阿姨却在换金时遇到了一件糟心事。据浙江电视台《小强热线》报道，近期，颜阿姨拿家里 的金首饰去换新，她说当时销 ...

Group 1 - Gold prices have rebounded, with spot gold reaching $5,100 per ounce for the first time since January 30, and later adjusting to $5,071.605 per ounce, still at historical highs [1][2] - The concept of "gold preservation" has led to an increase in consumers exchanging old gold jewelry for new pieces, allowing them to meet their wearing needs while indirectly preserving their assets [2] - A consumer, referred to as Aunt Yan, experienced issues during her gold exchange, where she was promised a 1:1 exchange but received significantly less weight in return [4][6] Group 2 - The store clarified that the "1:1 exchange" referred to value rather than weight, with the store manager explaining that the exchange could either be weight-for-weight with additional processing fees or value-for-value including processing fees [8] - Aunt Yan's new necklace was priced at 21,567 yuan, leading to a calculated price of 2,341.69 yuan per gram for the exchanged gold, which is significantly higher than market prices [10] - Similar incidents have been reported, with another consumer, Ms. Qian, stating that she was misled into a fixed-price exchange, resulting in a significant reduction in the weight of new jewelry received [12]

Group 1 - The core viewpoint of the article highlights the rising trend of gold prices, with spot gold reaching $5,100 per ounce on February 11, marking the highest level since January 30, followed by a slight pullback to $5,071.605 per ounce on February 12, still maintaining historical highs [1][13]. - The concept of "gold preservation" has led many consumers to consider exchanging old gold jewelry for new pieces, which has significantly increased the popularity of this "gold exchange" consumption method [3][15]. - A consumer named Ms. Yan experienced issues during her gold exchange, where she was promised a one-to-one exchange but received significantly less weight in return, raising concerns about the transparency of the exchange process [5][17]. Group 2 - The store's explanation of the "1:1 exchange" was clarified to mean value rather than weight, indicating a potential misunderstanding between the store and consumers regarding the terms of the exchange [9][21]. - Ms. Yan's new necklace was priced at 21,567 yuan, leading to a calculated price of 2,341.69 yuan per gram for the exchanged item, which is considerably higher than market prices [11][23]. - Similar complaints have been reported by other consumers, such as Ms. Qian, who experienced a significant reduction in weight when exchanging her old gold, indicating a broader issue within the gold exchange market [12][24].

马年春节叠加情人节，黄金消费市场迎来年度热潮。读特&深圳商报·读创记者走访深业上城、卓悦中 心等核心商圈的品牌金店发现，马年主题贺岁金饰密集上市，并以空前营销力度抢占市场。兼具文化底 蕴的主题特色与黄金保值属性，对标多元化消费群体，成为节日黄金消费市场"香饽饽"。 "马上暴富"等，炫起马主题风 2月10日，读特&深圳商报·读创记者走访深业上城、卓悦中心等各大品牌金店发现，各大金店在金条设 计上"卷"出新高度，"马到成功"、"马上乾坤"等生肖贺岁金条，以高精度浮雕工艺刻画骏马奔腾的姿 态，将足金999.9材质既具保值潜力，又具美观收藏的属性充分发挥，成为驱动消费的核心动力。同时 推出的主题金饰涵盖吊坠、手链、金条、手串等全品类，精准把握马年生肖寓意与当代消费审 美，"卡"颜又保值。 卓悦中心，一品牌金店马主题金条 老凤祥"马上暴富"主题手串上的转运珠沿用了亮眼的爱马仕橙非常吸睛。"搭配马背上的'富'字，时尚且 贵气。"店员和记者说道。 周六福柜面店员则拿起挂有"钱币"和"富"字样金片的钱马奔腾系列挂坠和手链，展示给记者看。此外， 六福珠宝还特别推出了"唐宫夜宴"联名的珐琅工艺唐彩墩墩马系列金链，在设计上兼顾了文 ...

银行金条每克1004元，周大福金饰每克1368元：一克黄金差价360元，去哪了？ 2026年初的黄金市场出现罕见一 幕：投资者在银行柜台抢购金条的同时，品牌金店门口消费者排队三小时只为买一件金饰。 更让人困惑的是，当 国际金价从1月29日5598美元/盎司的历史高点暴跌至2月2日4402美元，单日跌幅创40年记录时，这两种看似矛盾 的行为却同时达到高潮。 这背后揭示了中国黄金市场的深度分化。 银行金条与品牌金饰之间每克高达300-400元的价差，远远超出了普通 人的理解范围。 一位在北京黄金回收店排队出售金条的女士坦言："现在金条回收价格是多少？ 我更关心这个。 "而十几公里外，朝阳区商场老铺黄金柜台前，有消费者苦笑道："为了买一款金葫芦项链，已经排了3个小时的 队"。 这种分化现象在价格上体现得尤为明显。 2025年11月30日的数据显示，工商银行如意金条报价966.88元/克，而周 大福等品牌的足金首饰价格达到1328元/克，差价超过360元。 甚至在同一品牌内部，不同城市的价格差距也能达 到243元/克。 黄金市场的价格分层体系十分清晰。 最底层是上海黄金交易所的AU9999基础金价，2025年12月2 ...

来源：西安晚报 近段时间，黄金价格不断波动。 2月4日，现货黄金重新站上5000美元大关，一度涨超2%。国内金饰价格方面，周生生足金饰品报1600 元/克，较前一日1498元/克涨102元。 | < ω | 匿日美价 | | | (0) | | --- | --- | --- | --- | --- | | 中国大陆金价(每克) | | | 2026-02-04 09:15:00 | | | | 英H | | 换金价 | | | 足金饰品 | | ¥ 1600 | ¥1361 | | | 950铂金饰品 | | ¥ 899 | ¥721 | | | 生生金宝价 | | ¥ 1398 | | | 记者在杭州白马珠宝市场看到，不少市民来此选购黄金饰品，咨询价格。 一位女顾客表示，她2016年毕业起就开始买黄金，那个时候金价才每克两三百元，她看好黄金的长期保 值特性，因为货币长期易贬值，"高中政治老师第一课就说了，黄金具备稀缺性，可对冲货币贬值风 险"。 专家：黄金连续多日的暴跌 2月3日下午，上海黄金交易所发布《关于调整黄金部分合约保证金水平和涨跌停板的通知》，根据《上 海黄金交易所风险控制管理办法》的有关规定， ...

2月3日，浙江杭州。近段时间，黄金价格不断波动。2月3日上午，黄金期价重回每盎司4900美元上方，金饰价格 涨至1542元/克。 记者在杭州白马珠宝市场看到，不少市民来此选购黄金饰品，咨询价格。一位顾客表示，2016年毕业起就开始买 黄金，那个时候金价才两三百，"高中政治老师第一课就说了，黄金是货币的等价交换物。" 来源：浙江经视 ...

水贝金座的邓先生从业已超过三十年，邓先生指出，虽然商户增多使人流分散，但周末和节假日仍有许多消费者前来选购。由于他只销售加工成品、不涉及 原料交易，因此价格波动对其影响较小。"我们不担心货源问题，'船小好掉头'。" 另一位商户刘先生则表示，金价突破每克800元后，市场普遍看涨，但近期涨至1200多元仍出乎许多商家预料。他认为，价格剧烈波动对生意不利，"国内消 费者习惯'买涨不买跌'"。刘先生坦言，近年经营压力不小，主要依靠此前购入的黄金增值及加工费维持运营。 关于消费趋势，刘先生指出，黄金因其保值属性与快速变现能力日益受到认可，加之款式不断创新，吸引了越来越多年轻消费者，"春节临近，不少人选择 黄金作为礼品，也有顾客购买金条投资。" 极目新闻记者 柳之萌 1月29日晚，国际贵金属市场出现波动，黄金白银价格快速跳水。据中国商报报道，现货黄金价格在创下每盎司5598.75美元的历史新高后大幅回落，盘中跌 幅一度达5.9%，最低触及5097.36美元/盎司；现货白银也一度跌超8.4%，最低报106.76美元/盎司。截至1月30日上午11时，现货黄金与白银价格仍未回升至 前一日高位。 | Q 手链 | | 搜索 | ...

Core Viewpoint - Gold prices have surged, reaching an unprecedented high of $5043, marking the first time it has crossed the $5000 threshold, while silver has also seen significant gains [1]. Group 1: Market Performance - As of the latest report, spot gold hit $5043, reflecting a notable increase, while spot silver rose by over 1.12% [1]. - The opening price for gold was $5013.4, with a trading volume of 23,500 contracts [2]. Group 2: Factors Influencing Gold Prices - The relationship between gold and the US dollar is typically inverse; as the dollar depreciates, gold prices tend to rise due to its status as a benchmark currency in the international market [3]. - The ongoing expectation of interest rate cuts by the Federal Reserve supports gold's investment appeal, especially as other financial assets yield lower returns [3]. - Gold's intrinsic value as a hedge against inflation is increasingly relevant amid global fiscal imbalances, raising concerns about long-term inflation [3]. - Recent geopolitical tensions, particularly in the Middle East and ongoing conflicts like the Russia-Ukraine situation, have further fueled gold's appeal as a safe-haven asset [3][5]. Group 3: Geopolitical Context - The Israeli military is on high alert due to escalating tensions in the region, particularly concerning potential US military actions against Iran, which could have broader implications [4]. - The combination of geopolitical instability and expectations of monetary easing from the Federal Reserve is contributing to the bullish trend in gold and silver prices [5].