当米其林餐厅的包间不再需要提前半月预订，商务宴请的觥筹交错被家庭小聚的轻声笑语取代，从人均过千的高端餐厅到人均百元的连锁品牌，依赖政商 宴请的经营模式受到冲击，行业正面临从客群结构到运营逻辑的转型。餐企们或收缩战线，或苦练内功，试图在"高成本、低客流"的夹缝中找到穿越周期 的密码。 "干了20多年餐饮，现在突然不会干了。"郑拓在一线城市主理一家人均消费过千元的米其林餐厅，尽管凭借古朴清雅的环境和多元化客群保持相对稳定的 运营，但不少同行的处境令他颇为感慨。"很多特别认真经营的朋友，尤其开连锁餐饮的，这两年赔得一塌糊涂，甚至有的成为失信人。" 这场寒流并非局部现象。以杨辉经营的中高端徽菜连锁品牌为例，其6月以来营收整体下滑15%-20%，他向搜狐美食透露，由于安徽在5月出现两起违规吃 喝事件，"后面就收得特别紧"；北京商务宴请（尤其是政商场景）大幅缩减，"区域差异达10个百分点"，部分门店包间使用率不足三成。 从厨三十年的江适原将餐厅定位中高档的精致川菜，连续多年斩获米其林、黑珍珠荣誉，如今餐厅客单价已从人均300-500元降至150-200元。政务客 群"基本消失"，私人企业消费也普遍降级。"人均500元成了 ...

Core Viewpoint - The current market is undergoing a reconstruction of diverse values, with "cost-performance" and "emotional value" becoming the dual engines driving consumer choices [1][5]. Group 1: Market Trends - Consumers are increasingly weighing the value of products, such as whether a serving of crayfish is worth the price, while also willing to pay a premium for the emotional satisfaction provided by high-end dining experiences [1][5]. - The online food delivery market in China is projected to reach a scale of 1.6357 trillion yuan in 2024, indicating a significant shift from offline to online consumption [5]. Group 2: Industry Practices - The phenomenon of luxury hotels setting up street stalls is not entirely new, as high-end establishments have previously experimented with affordable offerings, such as 75 yuan hamburger sets and various low-cost meal options [4][6]. - The emergence of luxury hotels engaging in street food sales reflects a deeper market differentiation and self-regulation, as these establishments adapt to changing consumer demands and explore new revenue streams [4][6]. Group 3: Consumer Behavior - The consumer logic surrounding street food has been restructured, with patrons queuing for 38 yuan crayfish from a five-star hotel, valuing the visible craftsmanship and quality over mere status [5][6]. - The market transformation is not a linear process but rather seeks new life through differentiation, suggesting that when dining establishments align quality with public demand, they can find sustainable paths even amid change [6].

鼎泰丰今日表示，鼎泰丰宁波国金中心店因品牌运营调整，将于2025年5月28日起停止营业。 根据鼎泰丰官方信息显示，该品牌在宁波只有上述一家门店，此番关店后相当于退出了宁波市场。此 前鼎泰丰已经关闭了十多家门店，目前鼎泰丰还有部分门店分布在上海、杭州、广州等地区。 ...