Core Viewpoint - JD.com is demonstrating remarkable vitality and reaffirming its position as an industry leader through innovative marketing strategies and enhanced consumer experiences during the 618 shopping festival [1][4]. Group 1: 618 Shopping Festival Highlights - JD.com launched a variety of rare and interesting products during the 618 shopping festival, including a LABUBU blind box that sold for 14,800 yuan and a limited edition pen that was purchased for under 40,000 yuan despite a market price exceeding 260,000 yuan [2]. - The 2025 JD.com 618 event saw a doubling in the number of placing orders, with total orders exceeding 2.2 billion, averaging 110 million orders per day [3]. - The peak daily active users (DAU) of the JD.com app reached 212 million during the 618 period, marking a 52.1% year-on-year increase, leading the industry [4]. Group 2: Innovative Marketing Strategies - JD.com transformed the traditional shopping festival into an engaging experience by integrating entertainment and emotional value, creating a festive atmosphere for consumers [3][10]. - The company introduced a "2+6" strategy featuring themed events and surprise days, enhancing user engagement and satisfaction [10]. - JD.com utilized auction activities as a key marketing tool, which not only provided entertainment but also significantly boosted sales in related product categories, such as a 300% year-on-year increase in watermelon sales following an auction event [11]. Group 3: Supply Chain and Operational Efficiency - JD.com emphasized its self-operated model, which allows for better control over costs, efficiency, and user experience, as highlighted by the successful collaboration with the Flying Pigeon brand to offer electric bicycles at a competitive price [13][15]. - The company has developed a comprehensive service system covering the entire lifecycle of electric bicycles, ensuring quality and convenience for consumers [16]. - JD.com aims to reduce overall logistics costs in society from over 14% to 6-8%, showcasing its commitment to operational efficiency [21]. Group 4: Long-term Strategy and Market Position - JD.com’s long-term strategy focuses on deepening supply chain capabilities and maintaining a balance between traditional retail and innovative practices, as articulated by its founder Liu Qiangdong [20][24]. - The company has successfully integrated its food delivery service with its existing retail operations, achieving a market share of over 31% in the food delivery sector [23]. - JD.com’s approach to maintaining a long-term perspective while fostering innovation has proven effective in navigating competitive market challenges [24].