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罗马仕客服炸裂发言,网友:自杀式营销!
Xin Lang Cai Jing· 2025-07-01 04:34
Core Viewpoint - The recent "3C ban" on power banks has raised consumer concerns about product safety and compliance, leading to increased scrutiny of brands like Romoss, which has faced backlash over customer service responses and product recalls [1][4][21]. Group 1: Consumer Reactions - Consumers are urgently checking their power banks for compliance with the new regulations and some are seeking refunds due to safety concerns [1][4]. - A specific incident involving Romoss customer service escalated when a consumer was met with dismissive responses while trying to return a non-compliant product, highlighting poor customer service [4][9][12]. - The public reaction is divided, with some supporting consumer rights and others defending the customer service representative's stance [14][16][19]. Group 2: Product Quality Issues - Romoss has a history of product quality issues, having previously recalled over 3,000 power banks in 2019 due to safety risks related to battery assembly [21]. - The current recall involves approximately 491,745 units produced between June 5, 2023, and July 31, 2024, due to potential overheating and fire risks [23][24]. - The lack of 3C certification for many older Romoss products has severely limited their usability, creating a dilemma for both consumers and the brand [24]. Group 3: Recall and Response Challenges - Romoss has proposed a recall plan that includes offering replacements or refunds, but requires consumers to handle shipping, which has been criticized as inadequate [24][25]. - Major courier companies have refused to accept recalled products due to safety concerns, complicating the recall process [25]. - The brand's suggested method for disposing of non-compliant power banks has been met with skepticism and criticism, contrasting with more consumer-friendly approaches taken by competitors [25][26]. Group 4: Market Implications - The controversy has led to a surge in second-hand power bank sales on platforms like Xianyu, with many products being marketed as "airport goods," raising concerns about their authenticity and safety [26][27]. - The presence of counterfeit and substandard products in the market poses significant risks to consumer safety, exacerbating the fallout from the Romoss situation [27][28]. - The overall industry reputation may suffer if brands do not prioritize product safety and customer service, potentially harming consumer trust [28].
“七天无理由”满足不了年轻人了
虎嗅APP· 2025-06-09 09:37AI Processing
题图|AI生成 又是一年618,大家的购物欲望似乎没那么"疯狂"。在网购便利的日常,想买什么就随手买了。尤其 是,有了"七天无理由"后,消费者们都被"惯坏"了。 当下,"早买早享受"的即时满足文化,让年轻人们对售后保障愈发看重。 毕竟,冲动消费后的"兜 底"才是猛猛下单的底气。 不光是日用品、衣物这些到货即能看到"对不对版"的小件随手边逛边买,需要使用一段时间才能有感 知的小家电,也得拥有"长期可退"的掌控感。不过,多数家电产品都只支持"1年保修,2年质保",国 家"三包"也只有7-15年退换期。 当人们大谈消费升级时,却常常忽略了家电消费中的服务升级。 这种情况,或许是时候改变了。 "七天无理由"已满足不了当下年轻人,小家电的"赏味期限"也该拉 长一些了。 小家电,售后难 今年的618消费季,格外热闹。国补政策利好下,家电产品由8类扩容至12类,将电饭煲、微波炉、 净水器、洗碗机等4类产品纳入补贴范围,单件最高可享受销售价格20%的补贴,补贴政策持续加 码。 当价格不是问题的时候,消费者的"纠结"就从PK质量、性能这种纯"工具价值",到对比和索要购物 所带来的软性"情绪价值"。 当"七天无理由"成为习惯,当 ...