摘要 寻求经济基础再造路径，重构喉舌功能与产业支撑的相互促进关系，是主流媒体融合转型十余年来最重 要的改革任务之一。数字文化产业因与主流媒体的核心功能高度契合，成为主流媒体产业转型发展的重 要领域。 2024年初，大众报业集团积极行动，围绕加快主流媒体系统性变革，着手将所属齐鲁传媒集团改造重组 为山东数字文化集团（以下简称"山东数文集团"），剥离原有的传统业务，注入集团内部优质的数字文 化资源。 2024年12月，山东省委全面深化改革委员会审议通过了《大众报业集团进一步全面深化改革推动高质量 发展实施方案》，方案涵盖建设"大众"新媒体大平台、打造国际传播中心、构建省市一体新闻生产传播 和综合文化服务平台等重大传媒改革事项，同时也明确了实施企业重组、"两非""两资"退出等重大产业 变革事项。其中，组建山东数文集团，是产业变革的重中之重。在省委宣传部的统筹指导下，2025年4 月1日，山东数文集团正式揭牌。 截至2025年10月，山东数文集团的组建工作已取得成效。产业架构方面，齐鲁壹点、大众数字文化创意 产业园、天一会展等均已注入集团内部，搭建起涵盖技术研发、项目孵化、文化展示、文化园区、文化 投资、文化交易在内 ...

Core Insights - The rise of the digital marine cultural and creative industry is positioned at the intersection of a new technological revolution and the revival of Chinese marine culture, serving as both a new carrier for promoting marine civilization and a new engine for driving high-quality development of the marine economy [1][11]. Group 1: Policy and Strategic Framework - The Chinese government emphasizes the need for high-quality development of the marine economy and the integration of cultural and tourism industries, as highlighted by President Xi Jinping's directives [2]. - The implementation of a national cultural digitalization strategy has been elevated to a national strategic level, promoting the digital transformation of the cultural industry [3]. - Fujian Province has taken the lead in promoting marine cultural creative industries through specific regulations and initiatives [3][4]. Group 2: Cultural Resources and Heritage - China possesses rich marine cultural resources, including over 18,000 kilometers of coastline and various unique cultural heritages such as the Maritime Silk Road culture and Mazu culture [4]. - Effective exploration has been conducted in the protection, inheritance, and innovative development of marine cultural resources, including various cultural festivals and international exchange activities [5]. Group 3: Digital Empowerment Mechanisms - Digital technology enhances productivity in the marine cultural creative industry by transforming static resources into dynamic experiences [6][7]. - The integration of digital technology expands the dissemination capabilities of marine cultural products, breaking geographical barriers and improving efficiency [8][9]. - New consumption patterns are emerging through digital technology, allowing for personalized and immersive experiences in marine cultural consumption [10]. Group 4: Development Strategies - A multi-level policy support system is essential for optimizing the development ecosystem of the cultural creative industry, including financial support and the establishment of industry clusters [11][12]. - Emphasis on technological innovation is crucial for creating popular digital marine cultural products, encouraging collaboration between enterprises and research institutions [13]. - The integration of marine culture, technology, and tourism is necessary to innovate consumption scenarios and enhance market growth [14]. Group 5: Talent Development and Intellectual Property - Building a talent supply system that aligns with industry needs is vital, focusing on interdisciplinary education and attracting high-end creative talents [15]. - Strengthening intellectual property protection is essential to prevent the misuse and distortion of marine cultural resources, ensuring a healthy development environment for the industry [16].

Core Insights - Huazhong Cultural Big Data Company announced a comprehensive upgrade of the "Ewen Chuang" platform on September 28, 2025, aiming to transform cultural resources into digital assets and promote the development of the digital economy in Hubei province [1][2] Group 1: Company Overview - Huazhong Cultural Big Data Company was established in 2022 with investments from Hubei Broadcasting, Wuhan Optics Valley Cultural Media, and Beijing Jiuyang Technology, and is a participant in the national cultural big data system standards [1] - The company is a state-owned enterprise actively responding to the national strategy for cultural digitization, focusing on the operation and maintenance of the Central China regional center for national cultural big data [1] Group 2: Platform Features and Services - The upgraded "Ewen Chuang" platform integrates blockchain, big data, and artificial intelligence technologies to create a digital ecosystem that includes cultural IP rights confirmation, digital asset issuance, and industry operation [2] - The platform offers three core cultural services: digital regeneration of cultural relics, support for intangible cultural heritage (ICH) transmission, and a cultural tourism integration model to reach younger audiences [2] Group 3: Partnerships and Future Plans - As of now, "Ewen Chuang" has signed over 1,000 IP authorization agreements with various museums and is advancing partnerships with cultural institutions in Hubei province [3] - The platform aims to build a digital collection ecosystem matrix covering cultural relics, ICH, and cultural tourism, enhancing user interaction and cultural perception while injecting new momentum into the digital economy in Central China [3]

Group 1 - The core viewpoint is that various provinces in China are implementing specific measures to promote the high-quality development of the digital cultural industry, which has become an important component of economic growth in many regions [1][2]. - The digital cultural industry is experiencing continuous expansion in scale, driven by the integration of digital technologies such as 5G and artificial intelligence, which are transforming the industry towards digitalization and intelligence [2][3]. - The Chinese government has established a solid institutional framework for the high-quality development of the digital cultural industry through various policies and guidelines issued since 2017 [2][3]. Group 2 - There are several challenges facing the digital cultural industry, including insufficient competitive advantages in new digital technologies, a shortage of specialized talent, and an incomplete industry chain with low added value [2][3]. - To address these challenges, it is essential to enhance the research and development of key common technologies in digital culture and to enrich the forms of digital cultural tools [3]. - The cultivation of a skilled workforce in the digital cultural sector is crucial, with a focus on training talent proficient in disruptive technologies and new productivity tools [3].

Core Insights - The Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference has announced a total investment fund of approximately 25 billion yuan over two years, with 2 billion yuan in intended investment signed in 2023 and 6.387 billion yuan in actual financing achieved so far in 2024 [1] - The average market valuation of companies participating in roadshows has increased by 23.6% [1] - The conference aims to connect cultural enterprises with investment institutions, promoting investment opportunities in the cultural sector [5] Investment Trends - The Greater Bay Area has created significant economic output, accounting for 1/9 of the national total with only 0.6% of the country's land area [2] - The cultural industry is evolving from traditional sectors to a "big cultural ecosystem" characterized by digital technology and cross-industry integration [2] - Investment in the cultural industry is seen as a shorter cycle compared to hard technology investments, making it easier to implement and capable of driving urban GDP growth [2] Conference Highlights - The 2025 Greater Bay Area Cultural Industry Investment Conference is scheduled for November 26-28 in Guangzhou, featuring a "3+365" model for year-round investment services [7] - The conference will include a main forum, eight specialized roadshows, and various supporting activities to showcase new products and technologies [7] - The event aims to facilitate the integration of culture, technology, and finance, promoting innovative cultural projects such as AIGC, digital humans, and the metaverse [7] Networking and Collaboration - The conference has attracted over 60 participating companies and investment institutions, including notable firms like CICC Capital and Zhuhai Development Investment Fund [1] - It serves as a platform for precise investment matching, showcasing cultural technology applications, and promoting brand visibility for cultural enterprises [5] - The event is designed to enhance collaboration between industrial parks, capital, and enterprises, fostering a robust cultural industry ecosystem [6]

Group 1 - The Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference has released cultural industry investment funds totaling approximately 25 billion yuan over two years, with a signed investment amount of 2 billion yuan in 2023 and an actual financing amount of 1.51 billion yuan within a year [1] - The average market valuation of companies participating in roadshows has increased by 23.6%, with examples such as Jason Animation's valuation rising from less than 600 million yuan to 2 billion yuan [1][3] - The conference aims to connect cultural enterprises with investment institutions, promoting investment opportunities in the cultural sector and enhancing collaboration between the two parties [5][6] Group 2 - The Greater Bay Area has created 1/9 of the national economic output with only 0.6% of the country's land area, showcasing rapid development in new productive forces [3] - The cultural industry in Guangdong is characterized by strong competitive advantages in digital creativity, animation games, online audio-visual, and digital cultural manufacturing [4] - The conference emphasizes investment in future-oriented cultural sectors rather than traditional cultural fields, aligning with national strategies for cultural digitalization and technological integration [4][5] Group 3 - The 2025 Greater Bay Area Cultural Industry Investment Conference is scheduled to take place from November 26 to 28 in Guangzhou, featuring a "3+365" model for year-round investment services [7] - The conference will include a main forum, eight thematic roadshows, and various supporting activities to showcase new products, technologies, and scenarios, facilitating funding for enterprises and project discovery for investors [7] - The conference aims to promote deep integration of culture, technology, and finance, continuously launching new cultural projects in areas such as AIGC, digital humans, and the metaverse [7]

Core Insights - Visual China reported a revenue of 399.03 million yuan and a net profit attributable to shareholders of 43.78 million yuan for the first half of 2025, with a focus on AI technology development and application [1] - The company's AI creative customization business grew by over 20% year-on-year, reinforcing its competitive advantage [1] Group 1: AI Technology and Services - The company has launched various AI features such as inspiration recommendations, image quality aesthetic models, smart tagging, and smart image matching to enhance user creativity and improve content management efficiency [1] - A one-stop creative generation service platform was internally tested, providing a closed-loop service for creative reference, content generation, Lora training, and intelligent modification [1] - Visual China introduced a full-link AIGC customization service covering demand, generation, rights, and delivery, successfully serving major clients like Huawei, Honor, Vivo, and Mercedes-Benz [1] Group 2: Content Ecosystem Expansion - The company is expanding its content ecosystem by enhancing its content matrix, including images, videos, music, 3D, and AI-assisted creative content, with audio and video sales accounting for over 32% of total revenue [2] - The strategic investment in CG model network has surpassed 2 million registered users, with over 1 million tradable 3D assets [2] - The company has signed over 9,000 AI creators, with more than 11 million AI-assisted creative images and videos recorded, generating sales exceeding 27 million yuan [2] Group 3: Copyright Protection and Compliance - Visual China prioritizes copyright compliance, having launched an AI plagiarism detection system that has intercepted over 100,000 risky works and terminated cooperation with over 600 non-compliant contributors [3] - The company has improved the review efficiency of video and image works by 5 times and 15 times, respectively, using AI technology [3] - Future plans include deepening the integration of AI technology with copyright data to build a sustainable digital cultural ecosystem [3]

Core Viewpoint - The article emphasizes the importance of building a clean culture in the context of China's political civilization and the Communist Party's efforts in anti-corruption initiatives, highlighting the need for innovation and deepening the construction of clean culture in the new era [1][2][3][4] Group 1: Ideological Guidance - Strengthening the construction of clean culture requires addressing the fundamental issue of ideals and beliefs, integrating Xi Jinping's thoughts into the broader cultural work of the Party [2] - The article advocates for a balance between inheritance and innovation, drawing from traditional Chinese culture, revolutionary culture, and advanced socialist culture to cultivate a spirit of integrity and self-discipline [2] Group 2: Innovative Forms and Products - The article discusses the need to leverage digital strategies and new media platforms to enhance the dissemination of clean culture, creating a combination of online and offline platforms for cultural promotion [3] - It highlights the development of local clean culture brands and products, including physical items like cultural dramas and pocket books, as well as digital innovations such as cloud forums and digital exhibitions [3] Group 3: Expanding Channels and Collaboration - The construction of clean culture requires a comprehensive approach that integrates various cultural resources, creating educational and interactive platforms to promote clean culture across society [4] - The article suggests utilizing existing educational bases and developing themed study routes to build a network of clean culture education, while also integrating clean culture with grassroots governance [4]

Core Viewpoint - The meeting held by Dazhong Media Group aims to explore the development trends of the digital cultural industry and inject new momentum for high-quality development in this sector [1][7]. Group 1: Strategic Restructuring - Dazhong Media Group has implemented a strategic restructuring of its subsidiary Qilu Media Group, divesting traditional businesses and injecting quality assets related to digital culture, leading to the establishment of Shandong Digital Culture Group [2]. - Shandong Digital Culture Group is positioned as a leading enterprise in the province's digital cultural industry, responsible for the new infrastructure of digital culture in Shandong [2]. Group 2: Goals and Objectives - The goal of Shandong Digital Culture Group is to become a nationally leading digital cultural industry group, focusing on "media + culture" as its main lines of development [2]. - The group aims to achieve "three breakthroughs, two upgrades, and one leading" within 3-5 years, targeting breakthroughs in industry scale, technological innovation, and business layout [8]. Group 3: Key Initiatives - The group will focus on seven key areas: expanding industry layout, developing cultural new infrastructure, creating competitive products, discovering new profit models, deepening cooperation, leveraging investment and capital markets, and enhancing talent cultivation [9]. - The emphasis will be on innovation in business models and collaboration with major media and technology companies to enhance resource sharing and project co-construction [9]. Group 4: Expert Involvement - Gao Shusheng has been appointed as a strategic development advisor for Shandong Digital Culture Group, bringing extensive experience in cultural industry development and digital culture [6]. - His report on implementing the national cultural digitalization strategy provided insights into the development logic, opportunities, challenges, and innovative paths for the digital cultural industry [6].

Group 1 - The core theme of the forum is "Deepening Cultural System and Mechanism Reform to Stimulate Cultural Innovation and Creativity" [1] - The forum discussed the importance of building an independent knowledge system in Chinese philosophy and social sciences, the integration of culture and technology, and the systematic reform of mainstream media [1][2] - The need for a strong media talent pool that is politically steadfast and innovative was emphasized as a key aspect of mainstream media reform [2] Group 2 - The protection and inheritance of cultural heritage were highlighted as invaluable assets facing challenges from natural and human factors, necessitating systematic protection and innovative mechanisms [2] - The digital transformation of culture is crucial in the digital age, focusing on optimizing cultural data selection mechanisms and enhancing cultural digitalization [3] - The integration of culture and technology is accelerating, with discussions on implementing national cultural digital strategies and utilizing AI and other advanced technologies for cultural empowerment [4] Group 3 - The Guangdong-Hong Kong-Macao Greater Bay Area is recognized for its cultural value, serving as a platform for the innovative transformation of socialist culture and a dialogue window for global human values [6] - The area has seen significant achievements in cultural trade, particularly in online literature, web dramas, and online games, contributing to the global dissemination of Chinese culture [6] - The concept of cities as containers of civilization is being explored, with examples like the Guangzhou Yongqingfang renovation project that preserves community networks and enhances local economic vitality [7]