国家文化数字化战略
Search documents
飞扬集团签约中国邮政学习强国新时代主题邮局,「山河宇宙计划」解锁国家文化战略新玩法
Jin Tou Wang· 2026-01-20 03:34
1月16日,位于北京建国门内大街的"学习强国新时代主题邮局"正式启幕。 中宣部宣传舆情研究中心、 中国邮政集团有限公司北京市公司等相关单位领导出席开业仪式。仪式上,来自河南的龙狮编钟乐舞团 队以一曲《宅兹中国》编钟乐舞,再现西周礼乐风华,与《五星出东方利中国》织锦长卷交相辉映,为 现场注入了跨越千年的文化底蕴。 当天下午,飞扬集团执行董事兼联席总裁李杰明受邀出席并发表"山河连邮路,文化传九州"主题演讲, 同步官宣双方战略合作签约,标志着学习强国新时代主题邮局与「山河宇宙计划」正式合作。 这场横跨邮政、文旅、数字、文创四大领域的跨界合作,不仅为中华传统文化传播开辟了新场景,也在 中国卡牌潮玩赛道中,推动文化价值与消费需求深度融合,引发行业关注。 一、战略握手:国民级传播网络与文旅创新的时代共振 当百年邮政的传统符号与潮流卡牌的数字化表达相遇,一场关于文化传承与创新的探索正在展开。飞扬 集团与中国邮政学习强国新时代主题邮局的此次合作,既是两大行业代表性企业的资源互补,也是国家 文化战略导向与市场创新力量的协同实践。 飞扬集团:文旅创新的领军者与生态构建者 2.赋能时代叙事:将千年文脉,注入可收藏的"国家记忆" 作 ...
学习规划建议每日问答丨实施公共文化服务提质增效行动需要把握哪些重点
Xin Hua She· 2026-01-10 05:16
新华社北京1月10日电 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提 出:"坚持文化惠民,实施公共文化服务提质增效行动。"这是新形势下完善公共文化服务体系、繁荣文 化事业的重要举措,对于更好保障人民基本文化权益、增强人民群众文化获得感幸福感具有重要意义。 党的十八大以来,各地区各部门深入贯彻党中央决策部署,持续加大公共文化投入,加强文化基础 设施建设,实施文化惠民工程,推进基本公共文化服务标准化、均等化,取得了显著成效。但与建设社 会主义文化强国目标和人民日益增长的美好生活需要相比,公共文化服务还有较大差距,不同程度存在 城乡资源配置不均衡、产品和服务供给针对性不强、设施利用率不高、数字化潜能没有充分释放、社会 力量参与机制有待完善等问题,迫切需要提升公共文化服务的质量和效益。 实施公共文化服务提质增效行动,需要扎实推进4个方面重点工作。 第一,完善基层公共文化服务网络。全面落实国家基本公共服务标准,推动省市县三级政府细化公 共文化服务实施标准和服务目录,补齐基层"硬件"和"软件"短板。推进城乡公共文化服务体系一体建 设,推动城乡服务资源整合,引导优质文化资源向基层一线下沉、向农村倾斜。鼓励 ...
学习规划建议每日问答丨为什么要提升信息化条件下文化领域治理能力
Xin Hua She· 2026-01-08 07:24
Group 1 - The core viewpoint emphasizes the necessity of enhancing governance capabilities in the cultural sector under information technology conditions, which is crucial for modernizing the national governance system and capabilities [2][3][4] - The rapid development of information technologies such as big data, blockchain, and artificial intelligence significantly impacts cultural governance, altering media forms, public opinion ecology, and cultural industry dynamics, while also presenting challenges like a complex governance landscape and digital divide [2][3] - Strengthening governance capabilities in the cultural sector is essential for solidifying the Party's ruling foundation and public support, especially in the face of evolving social structures and complex public opinion environments influenced by rapid technological advancements [3][4] Group 2 - Enhancing governance capabilities in the cultural sector is a necessary requirement for the prosperity and development of socialist culture, as it involves innovation and adaptation to the digital age, where technology and culture are increasingly intertwined [4] - The digital transformation in cultural production and consumption is creating new opportunities and challenges, necessitating a focus on cultural innovation and the protection of intellectual property rights [4]
提升信息化条件下文化领域治理能力(专题深思)
Ren Min Ri Bao· 2025-12-14 22:30
加强人才队伍建设。高水平的文化人才队伍是提升文化领域治理能力的重要力量。尊重文化人才成长规 律、加大文化人才培养和支持力度,才能不断提高信息化条件下文化领域治理能力。为此,要深入实施 人才强国战略,促进和优化资源整合,开展具有针对性的人才培养,切实培育集聚高精尖文化人才,有 效提高文化人才队伍的"质"和"量"。打造产学研一体化的人才培养基地,增进国际交流合作,持续搭建 高水平对外开放平台,为推动人才赋能文化领域治理作出积极探索和持续努力。 (作者为习近平文化思想研究中心重庆市协同研究基地特约研究员) 《 人民日报 》( 2025年12月15日 09 版) 文化领域治理是国家治理的重要组成部分,是推进文化强国建设的重要内容。习近平总书记强调:"过 不了互联网这一关,就过不了长期执政这一关。""坚持党的领导,提升信息化条件下文化领域治理能 力,在思想上、精神上、文化上筑牢党的执政基础和群众基础。"党的二十届四中全会《建议》提 出:"提升信息化条件下文化领域治理能力。"这是我们党立足宣传思想文化工作发展需要、深刻把握信 息技术迅猛发展形势作出的科学决策,对于巩固全党全社会思想上的团结统一具有重要意义。面对新形 势新 ...
毕马威发布“文创科技50”榜单 科技创新推动文创产业迸发新机
Zheng Quan Ri Bao Wang· 2025-12-03 12:49
本报讯 (记者舒娅疆)12月1日至2日,毕马威在四川广汉举行"文创科技50"评选颁奖典礼,揭晓首批 上榜企业榜单。毕马威中国客户及业务发展主管合伙人江立勤表示,中国有着深厚的历史文化积淀,科 技的发展正在让中国文创产业迸发出前所未有的活力,这与"中国式现代化""中华民族伟大复兴"的进程 相辅相成。毕马威发起"文创科技50"评选活动,意在推动文创产业健康可持续发展,努力勾勒当前文创 科技领域的技术应用趋势与产业发展脉络,为行业提供参考、借鉴的创新范本。 "数据显示,在北京、上海、成都等'塔尖'城市,文化产业的GDP贡献率已超过10%,成为地方经济高质 量发展的重要引擎。"毕马威中国"文创科技50"评选主管合伙人李吉鸣表示,此次毕马威"文创科技 50"评选颁奖典礼的举办,不仅为文、旅、体领域的优质科技企业提供了展示创新实力的舞台,更以评 选+文化研学的模式,搭建起多方协同的交流桥梁,为文创科技产业的融合发展注入了新活力。 值得一提的是,此次评选过程中及评选之后,毕马威不仅为入选企业提供专业分析与战略建议,还将搭 建起企业与专家、资本、同业之间的交流平台,助力企业实现品牌价值与行业影响力的双重提升。 从本次揭晓的上 ...
大众报业集团党委书记、董事长、社长毕司东:开辟新赛道 培育增长极——大众报业集团组建山东数字文化集团的架构与思考
Sou Hu Cai Jing· 2025-11-25 05:52
Core Insights - The establishment of Shandong Digital Culture Group is a significant step in the transformation of mainstream media, aligning with the national cultural digitalization strategy and aiming to enhance the cultural industry in Shandong province [1][2][3] - The digital culture industry is seen as a crucial area for the transformation and development of mainstream media, which is expected to drive high-quality growth in China's cultural sector [2][6] - The group's mission includes becoming a leading enterprise in the digital culture sector, developing key projects, and playing a pivotal role in the cultural digitalization strategy [8][10] Group 1: Strategic Objectives - The Shandong Digital Culture Group aims to be a core entity in the new cultural infrastructure of Shandong, focusing on the integration of technology, culture, and media [1][4] - The group is tasked with implementing the national cultural digitalization strategy and contributing to the cultural strong province initiative, with a goal to enhance the province's competitiveness in the digital culture field [8][10] - The group will focus on three main roles: developing leading enterprises, creating key projects, and exerting leadership in the digital culture industry [10][12] Group 2: Development Pathways - The group will adopt a four-pronged development strategy focusing on innovation in business models, technology application, government project integration, and market expansion [12][13] - Key tasks include expanding the cultural industry layout, enhancing cultural infrastructure, developing competitive products, and exploring new profit models [17][18] - The group will leverage government projects to strengthen its foundation and actively engage in market development to create value [15][16] Group 3: Innovation and Collaboration - The group emphasizes the importance of innovation in technology and business models to stay competitive in the rapidly evolving digital landscape [5][14] - Collaboration with various stakeholders, including government entities and private enterprises, is essential for resource sharing and project co-development [18][21] - The group aims to build a strong team capable of driving innovation and adapting to the demands of the digital culture era [19][20]
数字赋能海洋文化创意产业发展机理与策略研究
Jin Rong Shi Bao· 2025-10-27 00:32
Core Insights - The rise of the digital marine cultural and creative industry is positioned at the intersection of a new technological revolution and the revival of Chinese marine culture, serving as both a new carrier for promoting marine civilization and a new engine for driving high-quality development of the marine economy [1][11]. Group 1: Policy and Strategic Framework - The Chinese government emphasizes the need for high-quality development of the marine economy and the integration of cultural and tourism industries, as highlighted by President Xi Jinping's directives [2]. - The implementation of a national cultural digitalization strategy has been elevated to a national strategic level, promoting the digital transformation of the cultural industry [3]. - Fujian Province has taken the lead in promoting marine cultural creative industries through specific regulations and initiatives [3][4]. Group 2: Cultural Resources and Heritage - China possesses rich marine cultural resources, including over 18,000 kilometers of coastline and various unique cultural heritages such as the Maritime Silk Road culture and Mazu culture [4]. - Effective exploration has been conducted in the protection, inheritance, and innovative development of marine cultural resources, including various cultural festivals and international exchange activities [5]. Group 3: Digital Empowerment Mechanisms - Digital technology enhances productivity in the marine cultural creative industry by transforming static resources into dynamic experiences [6][7]. - The integration of digital technology expands the dissemination capabilities of marine cultural products, breaking geographical barriers and improving efficiency [8][9]. - New consumption patterns are emerging through digital technology, allowing for personalized and immersive experiences in marine cultural consumption [10]. Group 4: Development Strategies - A multi-level policy support system is essential for optimizing the development ecosystem of the cultural creative industry, including financial support and the establishment of industry clusters [11][12]. - Emphasis on technological innovation is crucial for creating popular digital marine cultural products, encouraging collaboration between enterprises and research institutions [13]. - The integration of marine culture, technology, and tourism is necessary to innovate consumption scenarios and enhance market growth [14]. Group 5: Talent Development and Intellectual Property - Building a talent supply system that aligns with industry needs is vital, focusing on interdisciplinary education and attracting high-end creative talents [15]. - Strengthening intellectual property protection is essential to prevent the misuse and distortion of marine cultural resources, ensuring a healthy development environment for the industry [16].
国家文化大数据华中区域中心“鄂文创”平台焕新启航 助力湖北文化数字经济发展
Zheng Quan Shi Bao Wang· 2025-09-27 04:04
Core Insights - Huazhong Cultural Big Data Company announced a comprehensive upgrade of the "Ewen Chuang" platform on September 28, 2025, aiming to transform cultural resources into digital assets and promote the development of the digital economy in Hubei province [1][2] Group 1: Company Overview - Huazhong Cultural Big Data Company was established in 2022 with investments from Hubei Broadcasting, Wuhan Optics Valley Cultural Media, and Beijing Jiuyang Technology, and is a participant in the national cultural big data system standards [1] - The company is a state-owned enterprise actively responding to the national strategy for cultural digitization, focusing on the operation and maintenance of the Central China regional center for national cultural big data [1] Group 2: Platform Features and Services - The upgraded "Ewen Chuang" platform integrates blockchain, big data, and artificial intelligence technologies to create a digital ecosystem that includes cultural IP rights confirmation, digital asset issuance, and industry operation [2] - The platform offers three core cultural services: digital regeneration of cultural relics, support for intangible cultural heritage (ICH) transmission, and a cultural tourism integration model to reach younger audiences [2] Group 3: Partnerships and Future Plans - As of now, "Ewen Chuang" has signed over 1,000 IP authorization agreements with various museums and is advancing partnerships with cultural institutions in Hubei province [3] - The platform aims to build a digital collection ecosystem matrix covering cultural relics, ICH, and cultural tourism, enhancing user interaction and cultural perception while injecting new momentum into the digital economy in Central China [3]
持续壮大数字文化产业
Jing Ji Ri Bao· 2025-09-18 22:00
Group 1 - The core viewpoint is that various provinces in China are implementing specific measures to promote the high-quality development of the digital cultural industry, which has become an important component of economic growth in many regions [1][2]. - The digital cultural industry is experiencing continuous expansion in scale, driven by the integration of digital technologies such as 5G and artificial intelligence, which are transforming the industry towards digitalization and intelligence [2][3]. - The Chinese government has established a solid institutional framework for the high-quality development of the digital cultural industry through various policies and guidelines issued since 2017 [2][3]. Group 2 - There are several challenges facing the digital cultural industry, including insufficient competitive advantages in new digital technologies, a shortage of specialized talent, and an incomplete industry chain with low added value [2][3]. - To address these challenges, it is essential to enhance the research and development of key common technologies in digital culture and to enrich the forms of digital cultural tools [3]. - The cultivation of a skilled workforce in the digital cultural sector is crucial, with a focus on training talent proficient in disruptive technologies and new productivity tools [3].
路演企业市场估值增23.6% 大湾区文投会成“超级合伙人”
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-12 13:56
Core Insights - The Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference has announced a total investment fund of approximately 25 billion yuan over two years, with 2 billion yuan in intended investment signed in 2023 and 6.387 billion yuan in actual financing achieved so far in 2024 [1] - The average market valuation of companies participating in roadshows has increased by 23.6% [1] - The conference aims to connect cultural enterprises with investment institutions, promoting investment opportunities in the cultural sector [5] Investment Trends - The Greater Bay Area has created significant economic output, accounting for 1/9 of the national total with only 0.6% of the country's land area [2] - The cultural industry is evolving from traditional sectors to a "big cultural ecosystem" characterized by digital technology and cross-industry integration [2] - Investment in the cultural industry is seen as a shorter cycle compared to hard technology investments, making it easier to implement and capable of driving urban GDP growth [2] Conference Highlights - The 2025 Greater Bay Area Cultural Industry Investment Conference is scheduled for November 26-28 in Guangzhou, featuring a "3+365" model for year-round investment services [7] - The conference will include a main forum, eight specialized roadshows, and various supporting activities to showcase new products and technologies [7] - The event aims to facilitate the integration of culture, technology, and finance, promoting innovative cultural projects such as AIGC, digital humans, and the metaverse [7] Networking and Collaboration - The conference has attracted over 60 participating companies and investment institutions, including notable firms like CICC Capital and Zhuhai Development Investment Fund [1] - It serves as a platform for precise investment matching, showcasing cultural technology applications, and promoting brand visibility for cultural enterprises [5] - The event is designed to enhance collaboration between industrial parks, capital, and enterprises, fostering a robust cultural industry ecosystem [6]