中国啤酒市场正在经历一场前所未有的高端化革命。2022年初，青岛啤酒推出超高端新品"一世传奇"，标价1399元/瓶(1.5升)，价格直逼53度500毫升飞天 茅台的市场指导价。令人意外的是，这款千元啤酒现在的销量相当可观。 青岛啤酒董事长黄克兴在业绩说明会上透露："在今年一季度，公司的百年之旅、百年鸿运、一世传奇三款超高端产品销量近20万瓶，目前一世传奇产品 仍然供不应求。"这并非孤例，早在2021年上半年，华润雪花啤酒就推出了超高端新品"醴"，定价999元/盒(2瓶)，单瓶价格接近500元。百威啤酒也不甘落 后，在电商平台上线了"百威大师传奇"798ml虎年限量版啤酒，售价高达1588元/瓶。 这些超高端啤酒产品的集中涌现，标志着中国啤酒行业从价格战转向价值战的战略转型。青岛啤酒自2018年以来就多次对旗下产品提价，纯生、经典、白 啤等售价提升5%-13%不等，随后又加快了奥古特、IPA、琥珀拉格等产品的发展步伐。上线千元啤酒后，青啤以"提价+产品结构升级"的方法推动高端化 已然成为战略明牌。华润雪花啤酒同样在2018年开始向高端转型，推出了勇闯天涯SuperX、匠心营造、马尔斯绿等一系列中高端啤酒品牌，2 ...

凤凰网财经讯 6月28-29日，"2025中国企业出海高峰论坛"在深圳举行，本次论坛由凤凰网主 办，雪花超高端系列品牌-醴首席赞助合作，中国企业出海全球化理事会联合主办，以"为开放的世 界"为主题，旨在全球产业链深度重构之际，为中国企业搭建思想碰撞、资源对接、规则对话的高 端平台，系统性破解出海难题，共探生态共赢转型路径。 胡捷观察到，中国企业的"杀手"是第二个中国人，很多中国企业不管在国内还是国外，最后都杀得 片甲不留，大家虽然产能很大但是没有利润。想要解决这一问题，需要企业自律、协同与平衡，因 而需要所有企业家共同去努力。 点击 " 阅读原文 " 了解更多详情 ！ 上海交通大学上海高级金融学院实践教授胡捷出席了论坛，并发表主题为《软实力，高质量出海的 硬道理》的演讲，其中对百年大变局与全球化2.0的背景、关税战及其对企业出海的影响、国际产业 链格局重构下中国企业的应对之策以及软实力建设展开了深入探讨。 在谈到可持续发展时，胡捷表示中国企业要规避行业风险，比如恶性竞争。胡捷提及自己经常问企 业家，"你出海怕这个竞争对手吗？他说我不怕，但是我怕第二个中国人来。" 上海交通大学上海高级金融学院实践教授胡捷 ...

点击 " 阅读原文 " 了解更多详情 ！ 储殷表示，"卷"是市场经济的必然规律，真正想缓解这一现象，需要依赖市场外的制度设计，比如 强制八小时工作制和为加班付费。在他看来，随着90后、00后逐渐成为市场经济主体，中国社会将 不会那么卷，因为70后、80后这两代人普遍很难接受不工作，"不让他上班，他着急"。 他以当年遇到富士康工人堵路抗议"不让加班"为例，他感叹，这代人更愿意为挣钱牺牲健康。储殷 表示，高强度的工作是违反人类生物规律的，随着新一代成为主体，以及经济继续发展壮大，这一 状况将自然缓解，一切需要"留给时间"。 凤凰网财经讯6月28-29日，"2025中国企业出海高峰论坛"在深圳举行，本次论坛由凤凰网主办， 雪花超高端系列品牌-醴首席赞助合作，中国企业出海全球化理事会联合主办，以"为开放的世 界"为主题，旨在全球产业链深度重构之际，为中国企业搭建思想碰撞、资源对接、规则对话的高 端平台，系统性破解出海难题，共探生态共赢转型路径。 在闭幕对话环节，全球化智库(CCG)副主任、苏州大学讲席教授高志凯和盘古智库研究员、演说家 冠军储殷针对企业出海也内卷的现象展开了讨论。 ...

Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to address challenges and explore win-win transformation paths amid global industrial chain restructuring [1] - The summit was co-hosted by the Global Council for Chinese Enterprises Going Global, emphasizing the theme "For an Open World" [1] Group 2 - Yan Linhui, the China representative of KEZAD Group in Abu Dhabi, highlighted the UAE's neutral stance in the Middle East, stating that the UAE has only participated in three small-scale wars historically [3] - The UAE ranks first in the Arab world for business environment and 16th globally, with a peak ranking of 11th, attributed to key factors such as safety [3] - The UAE's trade deficit of $19.5 billion with the US positions it as one of the countries with the lowest reciprocal tariffs, providing favorable conditions for companies [3] Group 3 - Abu Dhabi's economy is diversified, with the non-oil sector contributing 54.7% to GDP and maintaining growth for three consecutive years [4] - Abu Dhabi has multiple free trade zones with significant policy advantages, including low corporate and personal income taxes, which reduce operational costs for businesses [4] - The strength of Abu Dhabi's sovereign funds is notable, with the Abu Dhabi Investment Authority, Mubadala, and ADQ ranking among the top three funds in the Gulf region, with ADQ focusing on local economic development and having invested $2.2 billion in a single project [4]

Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on creating a high-end platform for Chinese companies to address challenges in globalization and explore win-win transformation paths [1] - The summit was co-hosted by the Globalization Think Tank (CCG) and aimed to facilitate resource connections and dialogue on rules amidst the deep restructuring of global industrial chains [1] Group 2 - Gao Zhikai, Deputy Director of CCG, emphasized the importance of defending free trade and the inevitability of peace between China and the U.S. despite current tensions [3] - He highlighted that the U.S. is concerned about China potentially surpassing it and is determined to maintain its position as the world's leading power, indicating a reluctance to allow China to set global standards [3] - Gao urged for clear communication with the U.S. to alleviate its fears, asserting that China does not seek to dominate and that both nations should coexist peacefully without conflict [3]

Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to address challenges in international expansion and explore collaborative transformation paths in the context of global supply chain restructuring [1] Group 2 - The Asian Infrastructure Investment Bank (AIIB) established its first overseas office in Abu Dhabi, driven by the need for international travel during the pandemic and the UAE's strategic location for accessing key markets in Africa, the Middle East, Central Asia, and South Asia [3] - The Middle East, particularly the Gulf region, is actively promoting economic diversification, moving away from oil dependency towards sectors like tourism and investment, exemplified by Dubai's iconic projects [3] - Abu Dhabi is replicating Dubai's success through projects like cultural and entertainment islands, with significant impacts on local real estate, as seen when Disney's announcement led to a doubling of property prices [3] - Countries like Saudi Arabia and the UAE are focusing on renewable energy, high technology, AI, data infrastructure, and logistics, presenting investment opportunities for companies [3]

凤凰网财经讯 6月28-29日，"2025中国企业出海高峰论坛"在深圳举行，本次论坛由凤凰网主 办，雪花超高端系列品牌-醴首席赞助合作，中国企业出海全球化理事会联合主办，以"为开放的世 界"为主题，旨在全球产业链深度重构之际，为中国企业搭建思想碰撞、资源对接、规则对话的高 端平台，系统性破解出海难题，共探生态共赢转型路径。 董斌认为，原因是中国企业在出海之前做的准备工作不够扎实，而且往往把国内成功的经验简单理 解为或者简单复制为"在国外也可以"。"我曾经跟工程承包领域的项目经理谈，你在国内第二天早 上醒来认为理所应当发生的事情，在国外可能统统是风险。这就是出海和在国内很大的区别。" 中外企业家联合会首席代表董斌 那么，外国人或当地对于中国出海企业最不能接受的是什么？ 中外企业家联合会首席代表董斌出席论坛，并在圆桌讨论环节详细分析了"为什么有些企业在国内 很成功，但是一出海就不行了。" 董斌表示，"国外最不能接受中国企业家出去的盲目自信，就是有点嚣张。西方人压根理解不了， 为什么中国在这么短的时间内取得这么大的经济增长。包括中国的企业家怎么能在改革开放，尤其 是中国入世这二十几年里集聚了（如此）巨额的财富。所以 ...

凤凰网财经讯 6月28-29日，"2025中国企业出海高峰论坛"在深圳举行，本次论坛由凤凰网主办，雪花超 高端系列品牌-醴首席赞助合作，中国企业出海全球化理事会联合主办，以"为开放的世界"为主题，旨 在全球产业链深度重构之际，为中国企业搭建思想碰撞、资源对接、规则对话的高端平台，系统性破解 出海难题，共探生态共赢转型路径。 全球化智库(CCG)副主任、苏州大学讲席教授高志凯 高志凯表示，目前美国染上了两个噩梦，第一个噩梦是总担心中国会超过它。事实上，从钢铁产量、汽 车产量等200多项客观数据来看，中国不仅超过了美国，甚至占到了全球产量的一半以上。 因此美国不必再纠结这件事，从客观来看，中国在某些方面已经超过了美国。而十年、二十年以后，中 国可能如埃隆马斯克所所推测的那样，经济规模将会2倍于美国。 第二个噩梦则是，美国担心中国超过它之后会称霸世界，将意识形态、政治制度、行为准则等强加给美 国，让美国沦落为二流国家。 对此，高志凯表示，中国过去弱小，但现在已经比较强大了。但即便将来更加强大，中国也不会争霸。 中国想做的是"仁义之君"，对世界200多个国家，无论是大国还是小国都一视同仁。 点击 " 阅读原文 " 了 ...

Core Viewpoint - The "2025 China Enterprises Going Global Summit" held in Shenzhen aims to provide a high-end platform for Chinese companies to address challenges in international expansion and explore paths for ecological win-win transformation [1] Group 1: Importance of NGO Collaboration - Chinese enterprises are entering a new stage of ecological construction, where collaboration with NGOs is crucial for breaking through challenges [3] - NGOs play a significant role in global public affairs and can help companies leverage their expertise and influence to enhance ESG practices as brand assets [4] Group 2: Role of China International NGO Cooperation Promotion Association - The association serves as an international hub for social enterprise cooperation, facilitating effective dialogue between Chinese companies and local NGOs [5] - It helps design and implement socially responsible projects that meet local needs, avoiding ineffective investments [5] Group 3: Recommendations for Enhancing International Cooperation - Establish a national risk map ecosystem to share risk data among government, research institutions, and enterprises, enabling small and medium-sized enterprises to have equal risk assessment capabilities [6] - Standardize communication between social enterprises and NGOs, integrating social organization participation into the overseas expansion process [6] - Create a global alliance for overseas navigation to transform risk prediction into business opportunities [6]

Core Insights - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on creating a high-end platform for Chinese companies to address challenges in international expansion and explore collaborative transformation paths [1] Group 1: Challenges Faced by Chinese Companies Abroad - Chinese companies often lack solid preparation before going global, mistakenly believing that domestic success can be easily replicated internationally [3] - A significant issue is the blind confidence of Chinese entrepreneurs, which is often perceived as arrogance by foreign counterparts [3] - The tendency of some Chinese companies to solely benefit from their investments without contributing to local economies leads to negative perceptions from local governments and communities [3] Group 2: Recommendations for Successful International Expansion - Companies should avoid short-sighted competition, which can lead to unsustainable practices and backlash from host countries [3] - Emphasizing long-term strategies and a craftsmanship spirit, similar to Japanese companies, is crucial for success in international markets [3] - Small and medium-sized enterprises in China should assess their capabilities and management skills before considering international expansion [3]