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广东东莞:外贸突围韧性足(走进产业地标·发展一线探变化)
Ren Min Wang· 2025-07-01 22:19
Core Viewpoint - Dongguan's foreign trade enterprises are successfully navigating challenges and uncertainties in the global market, achieving significant growth through market diversification and structural optimization [6][8]. Group 1: Foreign Trade Performance - In the first five months of this year, Dongguan's foreign trade import and export value reached 615.85 billion yuan, a year-on-year increase of 17.4%, with exports amounting to 371.74 billion yuan, up 11.2% [6]. - The city's foreign trade structure is evolving, with the proportion of trade with countries involved in the Belt and Road Initiative reaching 29.2% and ASEAN becoming the largest trading partner, while the U.S. market share decreased from 14% to 12% [8]. Group 2: Market and Business Strategies - Companies like Bolivian Lithium and GOO Home are expanding their markets and maintaining order volumes by diversifying their customer base and collaborating with domestic hotel groups [7]. - Dongguan's foreign trade enterprises are increasingly integrating domestic and foreign markets, with foreign-funded enterprises' domestic sales exceeding 1.8 trillion yuan over the past three years [8]. Group 3: Industrial System and Competitive Advantage - Dongguan's industrial ecosystem supports cost advantages, with local supply chains reducing production costs by 10% to 20% compared to overseas manufacturing [9]. - The city hosts over 220,000 industrial enterprises, fostering a trillion-level electronic information industry cluster and four other hundred-billion-level industries [9]. Group 4: Transformation and Upgrading - Companies are focusing on high-end product development, with OPPO's health lab launching over 50 research projects and obtaining more than 150 patents to enhance product competitiveness [11]. - Technological innovation is a priority, with companies like Ding Tai Gao Ke achieving a 30% annual growth rate in output value through advanced micro-drilling equipment [12]. Group 5: Smart Manufacturing - The implementation of smart manufacturing has led to an 85% increase in production efficiency at companies like Xu Fu Ji, while also improving product quality [14]. - Over 1,600 traditional enterprises in Dongguan have undergone digital transformation, positioning the city as a pilot for small and medium-sized enterprise digitalization [14]. Group 6: Brand Development - Companies are shifting from OEM to OBM+ODM models, enhancing competitiveness through brand development, as seen with De Li Watch's new product line projected to generate 200 million yuan in sales [15]. Group 7: Policy Support - Dongguan's government is providing support for export credit insurance and cross-border e-commerce to bolster companies' confidence in international markets [17]. - The "30 Measures to Stabilize Foreign Trade" plan aims to expand export credit insurance coverage and support compliance for cross-border e-commerce businesses [18].
焦点访谈 | 突围拓展多元市场,中国外贸企业“两条腿”跑出广阔新天地
Yang Shi Wang· 2025-05-10 13:46
Core Viewpoint - China's foreign trade industry is facing unprecedented challenges due to the imposition of tariffs by the United States, leading to significant disruptions in global markets and prompting companies to seek new strategies to navigate these difficulties [1][22]. Group 1: Impact of Tariffs on Companies - Companies are experiencing a sharp decline in orders, with a reported 30%-40% decrease in order volume and around 20% of production capacity idled due to increased tariffs [5][10]. - For example, a cable manufacturing company in Zhejiang, which previously generated over 1 billion RMB in sales, is now facing a drastic reduction in sales from millions to hundreds of thousands of dollars due to halted orders from American clients [3][5]. Group 2: Strategic Adjustments - In response to the tariff impacts, companies are rapidly shifting their focus to markets outside the U.S., establishing representative offices in countries like the UK, Germany, and Brazil to expand their business [6][8]. - A long-term strategy to develop non-U.S. markets was already in place, with performance incentives established to encourage employees to pursue opportunities beyond the American market [6][8]. Group 3: Domestic Market Opportunities - The domestic market is seen as a crucial alternative, with domestic consumption contributing over 60% to GDP, providing a strong foundation for companies to pivot away from reliance on U.S. orders [12][22]. - Companies are innovating and upgrading their products to meet domestic demand, with one furniture company successfully launching new products and utilizing trade fairs to penetrate the domestic market [14][15]. Group 4: Digital Transformation and Marketing Innovation - Companies are leveraging digital platforms and social media to enhance their marketing strategies, with one company successfully using short videos and live streaming to attract customers and secure orders [17][19]. - The shift towards online sales channels has allowed companies to establish a more targeted approach to marketing, resulting in significant order volumes from e-commerce platforms [20]. Group 5: Overall Trade Trends - China's foreign trade is showing signs of diversification, with a reported 5.26 trillion RMB in trade with Belt and Road Initiative countries in the first quarter, reflecting a 2.2% year-on-year increase [22]. - Despite the challenges posed by U.S. tariffs, Chinese foreign trade enterprises are actively seeking new markets and products, indicating resilience and adaptability in the face of external pressures [22].
变中寻机,江苏全面打响外贸突围战
Xin Hua Ri Bao· 2025-05-08 23:14
美国滥施关税持续引发国际社会强烈反对和批评,同时造成全球贸易格局剧烈震荡,我省外贸企业遭遇 严峻挑战。近日,记者寻访多家外贸企业了解到,有的企业凭借过硬产品质量让老客户不离不弃,有的 通过技术攻坚与智造升级提升国际竞争力,有的聚焦研发破除技术壁垒,还有的积极开拓新市场构建稳 固格局。 在复杂的国际贸易形势下,一场充满智慧与韧性的外贸突围战正在全面打响。 □ 本报记者 张宣 黄泽文 王甜 刘春 练好内功!"打铁必须自身硬" 关税的壁垒,并没有挡住订单的生产——4月28日,南京朗乾机电有限公司的生产车间里机器轰鸣声不 断。"朗乾机电正在赶制的几笔新能源充电桩订单,将出口到欧洲、中亚、非洲等地。"公司进出口业务 部总监杨珩说,美国对于汽车零部件、维修改装市场需求很大,但近几天美国客户下单量明显减少,不 过,仍然有老客户"非下单不可"。和朗乾机电合作多年的美国客户表示,"朗乾机电的产品质量过硬, 认准了!" 当前,国际贸易来到新的转折点。杨珩回忆,早在10余年前,朗乾机电对美出口的份额能占到80%,剩 下20%是亚太市场,欧洲市场当时完全没有开拓。如今,欧洲市场占比超80%,新兴市场达到10%,美 国市场已下降到10 ...