Investment Rating - The report maintains a positive outlook on the home appliance sector, highlighting the potential for growth in leading companies with low valuations and high dividends [6][7]. Core Insights - The home appliance sector has underperformed compared to the Shanghai and Shenzhen 300 Index, with the sector index rising by 0.5% while the broader index increased by 1.9% [6][8]. - Key companies such as Feike Electric, Guangfeng Technology, and Sanhua Intelligent Control have shown significant gains, while companies like Beilong and Hisense Vision have faced declines [6][10]. - Sanhua Intelligent Control is projected to achieve a net profit of 3.874 to 4.649 billion yuan in 2025, representing a year-on-year growth of 25-50% [6][13]. - Haier Smart Home has sold a 49% stake in its Indian subsidiary, maintaining control while partnering with local investors to enhance market presence [6][14]. Summary by Sections Air Conditioning - Online retail volume for air conditioners in November 2025 was 2.09 million units, down 26.2% year-on-year, while offline sales dropped by 44.8% to 351,000 units [4][35]. - The average online retail price increased by 0.2% to 3,131 yuan per unit, while the offline average price decreased by 13.0% to 4,205 yuan [4][35]. Kitchen Appliances - For range hoods, online sales fell by 15.2% to 502,000 units, and offline sales decreased by 34% to 132,000 units [5][37]. - The average online price for range hoods rose by 17.4% to 2,011 yuan, while the offline price dropped by 7.7% to 4,296 yuan [5][37]. - Dishwashers saw online sales decline by 29.3% to 170,000 units and offline sales drop by 40.2% to 28,000 units [5][41]. - The average online price for dishwashers increased by 2.7% to 4,590 yuan, while the offline price decreased by 1.1% to 8,241 yuan [5][41]. Industry Dynamics - The home appliance sector is expected to benefit from the continued effects of the trade-in policy and the growing demand in emerging markets [7]. - Companies are diversifying into new technology sectors, including robotics and data center temperature control, to drive growth [7]. - The report highlights the resilience of leading companies in the face of international trade fluctuations and their strategic positioning in global markets [7].

Investment Rating - The report maintains a positive outlook on the home appliance sector, indicating that the sector has outperformed the CSI 300 index, with a 0.2% increase in the home appliance index compared to a 0.3% decrease in the CSI 300 index [4][5]. Core Insights - The home appliance sector is experiencing a mixed performance, with leading companies like Zhejiang Meida, Aojiahua, and Biyi Co. showing significant gains, while companies like Lek Electric and Huaxiang Co. are facing declines [4][7]. - The acquisition of Jiamei Packaging by the actual controller of Chasing Technology for 2.282 billion yuan is a notable industry development, with commitments for stable profit growth [10]. - iRobot, a leading global brand in robotic vacuum cleaners, has filed for bankruptcy protection and is expected to be acquired by Shenzhen Shanjun Company, highlighting competitive pressures from Chinese firms [11]. - November sales data for major appliances show significant declines in both volume and revenue, with air conditioners, refrigerators, and washing machines all experiencing substantial drops [35][37][40]. Summary by Sections Industry Performance - The home appliance sector has outperformed the broader market, with a 0.2% increase in the sector index against a 0.3% decline in the CSI 300 index [4][5]. - Key companies leading the gains include Zhejiang Meida (up 12.2%), Aojiahua (up 8.1%), and Biyi Co. (up 4.1%), while Lek Electric (-10.9%), Huaxiang Co. (-4.7%), and Sanhua Intelligent Control (-3.5%) faced declines [4][7]. Industry Dynamics - Jiamei Packaging was acquired for 2.282 billion yuan, with commitments for a minimum net profit of 1.2 billion yuan from 2026 to 2030 [10]. - iRobot's bankruptcy highlights the competitive landscape, with its revenue of $146 million in Q3 2025 and a loss of $22 million, alongside a cash reserve of only $25 million [11]. Sales Data Observations - November data shows a significant decline in sales for major appliances: air conditioners down 47.4% in volume and 55.7% in revenue, refrigerators down 44.6% in volume and 51.7% in revenue, and washing machines down 42.0% in volume and 50.0% in revenue [35][37][40]. - The average prices for air conditioners, refrigerators, and washing machines have also decreased, indicating a challenging market environment [35][37][40].

Investment Rating - The report does not provide specific ratings for sub-industries such as white goods, black goods, small appliances, and kitchen appliances [3] Core Insights - The report highlights that Ninebot achieved a significant revenue increase in Q2 2025, with total revenue reaching 11.742 billion yuan, up 76.14%, and net profit increasing by 108.45% to 1.242 billion yuan [5] - The overall performance of the home appliance sector has been mixed, with the sector index declining by 1.87% in the week of July 28 to August 1, 2025, and a year-to-date performance of -0.04%, ranking 21st among Shenwan's primary industries [7][14] - The report emphasizes the potential recovery in the white goods sector due to government policies aimed at boosting consumer confidence and the ongoing recovery in the real estate market, which is expected to benefit major players like Midea, Haier, Gree, and Hisense [9][31] Summary by Sections Company Dynamics - Ninebot's Q2 2025 revenue reached 6.630 billion yuan, a 61.54% increase, with net profit at 0.786 billion yuan, up 70.77% [5] - Biyi plans to issue up to 5.6344 million shares to raise no more than 624 million yuan for the construction of a smart kitchen appliance project [6] - Hisense reported a total revenue of 49.340 billion yuan in H1 2025, a 1.44% increase, but a decline in Q2 revenue by 2.60% [6] Market Performance Review - The home appliance sector index decreased by 1.87% during the reporting week, with notable individual stock performances from Taotao Automotive and Rongtai Health, which have seen significant gains since the beginning of 2025 [14] - The real estate market showed a decline in transaction volume, with July 2025 seeing a 11.73% drop in transaction area to 7.1951 million square meters, while transaction units increased by 1.44% [21] Investment Recommendations - The report suggests focusing on the white goods sector, which is expected to benefit from government policies and a recovering real estate market, recommending stocks like Midea, Haier, Gree, and Hisense [31] - For the black goods sector, TCL is highlighted for its strong performance in high-end large-screen products and Mini LED TV shipments [31] - Ninebot is recommended for its strong R&D capabilities and growth potential in the service robot market [31]

Core Viewpoint - The article discusses the improvement in the competitive landscape of small home appliances and the leadership of major players in the white and black appliance sectors, highlighting growth opportunities and market dynamics [1][3]. Group 1: Investment Recommendations - Two main investment themes are suggested: 1) The improvement in the competitive landscape of small home appliances is expected to bring profit elasticity, particularly in the robotic vacuum cleaner sector, which has high growth potential and low penetration rates. The industry is anticipated to stabilize after a period of competition and the leading companies are expected to see profit improvements [3]. 2) The concentration of market share among leading companies and their high dividend yields provide a stable investment option. Major brands are leading the current price competition, resulting in increased industry concentration. The global production capacity of leading home appliance manufacturers is well-established, allowing them to adjust production plans based on tax rate changes [3]. Group 2: Domestic and Export Performance - Domestic sales have seen growth driven by government subsidies, with various categories achieving double-digit growth despite some limitations in Q2. The sales growth during the 618 shopping festival showed significant increases in categories such as cleaning appliances (+26%), water appliances (+22%), and kitchen small appliances (+22%) [4]. - Export performance in Q2 was negatively impacted by uncertainties in tariff policies, leading to a reduction in shipment volumes. However, as tariff policies become clearer, a gradual recovery in export performance is expected in subsequent quarters [4]. Group 3: Segment Growth Expectations - The expected growth ranking for different segments of the home appliance industry is as follows: white appliances > cleaning appliances > black appliances > small kitchen appliances > components > personal care appliances > large kitchen appliances [5].

Group 1: Core Views - The company maintains a "stronger than market" investment rating for the home appliance industry, emphasizing the need for upward expectations and the overall low exposure to the U.S. market [1] - Key recommendations include focusing on high-quality, high-dividend white goods leaders, leading TV brands with strong product capabilities, and small appliances with expected performance elasticity [1] Group 2: White Goods - Domestic sales of white goods are expected to see high single to double-digit growth by Q2 2025, driven by national subsidy policies, with terminal sales outpacing shipments [1] - The air conditioning leaders are actively adjusting product structures, showing significant market share elasticity and outperforming the overall industry [1] - The cost environment is improving, and stable average prices are expected to enhance profitability, with Q2 revenue performance likely to exceed expectations [1] Group 3: Color TVs - The demand for color TVs has shown slight fluctuations, but the penetration rate of MiniLED technology is increasing due to subsidy policies [2] - The average selling prices for online and offline channels have increased by 10.5% and 6.5% year-on-year, respectively, indicating a significant product structure optimization [2] - Leading Chinese TV brands are expected to maintain steady revenue growth, benefiting from their advantages in the panel supply chain [2] Group 4: Kitchen Appliances - The demand for kitchen appliances is supported by national subsidies, with retail growth expected to remain relatively stable in Q2 2025 despite a decline in construction area [3] - The integrated stove market may face pressure, while the demand for separate stoves is expected to remain steady [3] Group 5: Emerging Small Appliances - The market for robotic vacuum cleaners and washing machines is experiencing high growth, with domestic brands performing well in exports [4] - The domestic market is expected to continue growing, driven by high-end products and competitive pricing strategies [4] Group 6: Small Kitchen Appliances - The trend of recovering domestic demand for small kitchen appliances continues, supported by low base effects and national subsidies [5] - The competitive landscape in the small appliance sector has eased, with significant price increases during the "618" shopping festival [5] - However, external sales are under pressure due to tariffs affecting some OEM small appliance companies [5]