Investment Rating - The report does not provide specific ratings for sub-industries such as white goods, black goods, small appliances, and kitchen appliances [3] Core Insights - The report highlights that Ninebot achieved a significant revenue increase in Q2 2025, with total revenue reaching 11.742 billion yuan, up 76.14%, and net profit increasing by 108.45% to 1.242 billion yuan [5] - The overall performance of the home appliance sector has been mixed, with the sector index declining by 1.87% in the week of July 28 to August 1, 2025, and a year-to-date performance of -0.04%, ranking 21st among Shenwan's primary industries [7][14] - The report emphasizes the potential recovery in the white goods sector due to government policies aimed at boosting consumer confidence and the ongoing recovery in the real estate market, which is expected to benefit major players like Midea, Haier, Gree, and Hisense [9][31] Summary by Sections Company Dynamics - Ninebot's Q2 2025 revenue reached 6.630 billion yuan, a 61.54% increase, with net profit at 0.786 billion yuan, up 70.77% [5] - Biyi plans to issue up to 5.6344 million shares to raise no more than 624 million yuan for the construction of a smart kitchen appliance project [6] - Hisense reported a total revenue of 49.340 billion yuan in H1 2025, a 1.44% increase, but a decline in Q2 revenue by 2.60% [6] Market Performance Review - The home appliance sector index decreased by 1.87% during the reporting week, with notable individual stock performances from Taotao Automotive and Rongtai Health, which have seen significant gains since the beginning of 2025 [14] - The real estate market showed a decline in transaction volume, with July 2025 seeing a 11.73% drop in transaction area to 7.1951 million square meters, while transaction units increased by 1.44% [21] Investment Recommendations - The report suggests focusing on the white goods sector, which is expected to benefit from government policies and a recovering real estate market, recommending stocks like Midea, Haier, Gree, and Hisense [31] - For the black goods sector, TCL is highlighted for its strong performance in high-end large-screen products and Mini LED TV shipments [31] - Ninebot is recommended for its strong R&D capabilities and growth potential in the service robot market [31]

Core Viewpoint - The article discusses the improvement in the competitive landscape of small home appliances and the leadership of major players in the white and black appliance sectors, highlighting growth opportunities and market dynamics [1][3]. Group 1: Investment Recommendations - Two main investment themes are suggested: 1) The improvement in the competitive landscape of small home appliances is expected to bring profit elasticity, particularly in the robotic vacuum cleaner sector, which has high growth potential and low penetration rates. The industry is anticipated to stabilize after a period of competition and the leading companies are expected to see profit improvements [3]. 2) The concentration of market share among leading companies and their high dividend yields provide a stable investment option. Major brands are leading the current price competition, resulting in increased industry concentration. The global production capacity of leading home appliance manufacturers is well-established, allowing them to adjust production plans based on tax rate changes [3]. Group 2: Domestic and Export Performance - Domestic sales have seen growth driven by government subsidies, with various categories achieving double-digit growth despite some limitations in Q2. The sales growth during the 618 shopping festival showed significant increases in categories such as cleaning appliances (+26%), water appliances (+22%), and kitchen small appliances (+22%) [4]. - Export performance in Q2 was negatively impacted by uncertainties in tariff policies, leading to a reduction in shipment volumes. However, as tariff policies become clearer, a gradual recovery in export performance is expected in subsequent quarters [4]. Group 3: Segment Growth Expectations - The expected growth ranking for different segments of the home appliance industry is as follows: white appliances > cleaning appliances > black appliances > small kitchen appliances > components > personal care appliances > large kitchen appliances [5].

Group 1: Core Views - The company maintains a "stronger than market" investment rating for the home appliance industry, emphasizing the need for upward expectations and the overall low exposure to the U.S. market [1] - Key recommendations include focusing on high-quality, high-dividend white goods leaders, leading TV brands with strong product capabilities, and small appliances with expected performance elasticity [1] Group 2: White Goods - Domestic sales of white goods are expected to see high single to double-digit growth by Q2 2025, driven by national subsidy policies, with terminal sales outpacing shipments [1] - The air conditioning leaders are actively adjusting product structures, showing significant market share elasticity and outperforming the overall industry [1] - The cost environment is improving, and stable average prices are expected to enhance profitability, with Q2 revenue performance likely to exceed expectations [1] Group 3: Color TVs - The demand for color TVs has shown slight fluctuations, but the penetration rate of MiniLED technology is increasing due to subsidy policies [2] - The average selling prices for online and offline channels have increased by 10.5% and 6.5% year-on-year, respectively, indicating a significant product structure optimization [2] - Leading Chinese TV brands are expected to maintain steady revenue growth, benefiting from their advantages in the panel supply chain [2] Group 4: Kitchen Appliances - The demand for kitchen appliances is supported by national subsidies, with retail growth expected to remain relatively stable in Q2 2025 despite a decline in construction area [3] - The integrated stove market may face pressure, while the demand for separate stoves is expected to remain steady [3] Group 5: Emerging Small Appliances - The market for robotic vacuum cleaners and washing machines is experiencing high growth, with domestic brands performing well in exports [4] - The domestic market is expected to continue growing, driven by high-end products and competitive pricing strategies [4] Group 6: Small Kitchen Appliances - The trend of recovering domestic demand for small kitchen appliances continues, supported by low base effects and national subsidies [5] - The competitive landscape in the small appliance sector has eased, with significant price increases during the "618" shopping festival [5] - However, external sales are under pressure due to tariffs affecting some OEM small appliance companies [5]