Core Viewpoint - The rise of industrial and technological tourism in China reflects the transformation of manufacturing and the increasing interest in experiential learning among the public, particularly youth, as companies leverage their production capabilities to attract visitors and enhance brand engagement [2][4][10]. Group 1: Industrial and Technological Tourism Trends - Industrial tourism has gained popularity, with various companies showcasing their production processes and technological advancements, attracting significant visitor numbers [4][5]. - The integration of industrial tourism into the broader tourism landscape highlights a new category of attractions that emphasize contemporary achievements and innovations, alongside traditional cultural and natural sites [4][8]. - Companies are increasingly focusing on interactive and experiential elements in their tourism offerings to meet visitor expectations and enhance engagement [2][12]. Group 2: Company Initiatives and Developments - Companies like 福瑞达 and 宝钢 are leading the charge in industrial tourism, with 福瑞达's beauty technology museum receiving over 150 groups and nearly 5,000 visitors this summer, indicating a substantial increase in foot traffic [6][10]. - 福瑞达 aims to attract 100,000 visitors annually to its beauty industrial tourism project, showcasing the high standards of China's beauty industry and fostering public interest in future technologies [6][10]. - 宝钢's industrial creative park features diverse attractions, including historical exhibits and interactive tours, catering to various audiences and enhancing the visitor experience [7][10]. Group 3: Challenges and Future Directions - The development of industrial tourism faces challenges in balancing production activities with visitor experiences, necessitating careful planning and safety measures [12][14]. - Companies are encouraged to innovate their operational models and enhance their offerings to better align with visitor interests while maintaining production integrity [10][12]. - The potential for industrial tourism to drive business growth and brand loyalty is significant, as evidenced by the positive impact on consumer engagement and brand reputation [11][12].

Core Insights - The rise of industrial and technology tourism in China is significantly driven by listed companies, which are transforming manufacturing sites into popular tourist attractions [1][2][4] - Companies are increasingly focusing on deeper value exploration in industrial tourism, including asset revitalization, flow conversion, ESG practices, and innovative business models [1][4] - The trend reflects a shift in consumer interest towards interactive and experiential learning, particularly among youth, as seen in various industrial tourism projects [2][3][5] Group 1: Industrial and Technology Tourism Development - Industrial and technology tourism is becoming a new trend, with companies like Shenhui Technology and Furuida leading the way in attracting youth interest through interactive experiences [2][3] - Furuida's beauty technology museum aims to receive 100,000 visitors annually, showcasing the integration of beauty culture and scientific education [2][5] - Baosteel's industrial tourism initiatives date back to 1997, demonstrating a long-standing commitment to engaging the public with industrial heritage and innovation [4][5] Group 2: Business Model and Market Dynamics - The beauty industry is shifting its competitive focus from product ingredients to the entire industrial ecosystem, with industrial tourism serving as a key differentiator [5] - Companies are leveraging industrial tourism to enhance brand influence and customer loyalty through user-generated content and positive experiences [5][6] - The operational model for industrial tourism is evolving, with companies collaborating with educational institutions and travel agencies to maximize outreach and impact [4][6] Group 3: Challenges and Future Directions - Balancing safety and visitor experience is crucial as industrial tourism grows, necessitating careful planning and execution to maintain production integrity [6] - Companies are encouraged to innovate their operational mechanisms to overcome existing limitations in integrating tourism with industrial production [6] - The incorporation of advanced technologies like AI and the metaverse is being considered to enhance visitor engagement and experience in industrial tourism [6]

Group 1 - Beijing Economic-Technological Development Area (BDA) launched the "City of Science Museums" event, integrating industrial technology tourism with cultural heritage [1] - The main venue, Nanhaizi Milu Park Museum, attracted a large number of public participants, showcasing ecological protection, science education, and cultural transmission [1] - Various activities highlighted the unique ecological charm of the museum, including exhibitions on deer species and a short play depicting the history of the milu deer population [1] Group 2 - Sub-venues featured engaging activities, such as the COFCO Coca-Cola Beijing Museum and the Chinese Agarwood Culture Museum, which displayed the rich history of agarwood culture [2] - Visitors experienced hands-on activities related to agarwood processing and enjoyed tea tasting at the German Herbal Tea Museum [2] - Additional attractions in BDA included the Xiaomi Automobile Super Factory and various educational museums focusing on history and science [2]

Core Points - Beijing Economic-Technological Development Area (BDA) is launching a three-year action plan for industrial technology tourism, aiming to create a national model for comprehensive industrial technology tourism [1][2] - The initiative includes support for companies to upgrade exhibition halls and develop tourism products, with a focus on eight industrial technology tourism routes [1][2] - A collaborative effort among Beijing, Tianjin, and Hebei aims to promote industrial tourism, emphasizing the creation of high-quality tourism routes that showcase technological advancements and traditional craftsmanship [2] Group 1: Industrial Technology Tourism Routes - The routes include autonomous driving experiences featuring companies like Baidu and Xiamen Intelligent Logistics [3] - A manufacturing journey showcasing robotics and smart manufacturing centers, including exhibitions from companies like UBTECH and JD Technology [3] - A space exploration journey featuring exhibits from Blue Arrow Aerospace and other space technology firms [3][4] Group 2: Health and Environmental Tourism - The health journey includes visits to companies like Tong Ren Tang and Coca-Cola, highlighting advancements in the health sector [4] - The zero-carbon green environmental journey features venues such as Goldwind Technology's smart energy museum and North Control Water's exhibition [5]