零跑的销量密码：死磕性价比 事实上，零跑汽车能有如今的发展态势，与创始人的背景有着密不可分的联系。 在当前存活的几家新势力车企中，其创始人都是曾有过成功创业经历的人，这或许是几家企业能够立足的 重要原因。这些成功创业者凭借过往的经验，深谙创业之道；而那些未能存活的新势力，大多是因为创始 人缺乏创业经验，或是未能打通与资本市场的连接。那么这几家存活的新势力企业中，零跑又为何能表现 突出呢？ 电车人产业平台创始人马前程分析，零跑的崛起轨迹与理想有着相似之处，仿佛是同一商业逻辑下的轮 回，只是二者聚焦的市场不同。它们的共同之处在于坚守清晰且专注的战略，始终聚焦单一市场深耕，而 非朝三暮四地拓展业务。 具体来看，理想精准锁定40万元级家用豪华SUV市场，推出的车型均围绕这一市场需求打造，不涉足其他 领域；零跑则聚焦入门级市场，瞄准年轻人及年轻家庭的第一辆车，以较低成本、时尚外观和丰富配置为 卖点。这种聚焦策略让它们能够集中资源打透市场，这是其取得阶段性成功的关键原因。 不过，两者选择的市场特性决定了不同的发展天花板与盈利难度。理想所处的市场虽能较快实现盈利，但 规模有限，当销量达到4万多辆后便难以突破，甚至出现下滑趋 ...

Market Overview - In Q1 2025, India's smartphone market experienced a 7% year-on-year decline in shipments, primarily due to high inventory levels and a reduction in new model launches [2] - The number of new smartphone models launched in Q1 2025 decreased by 26% compared to the same period last year, indicating manufacturers are becoming more cautious in R&D and product launches [2] Brand Performance - Vivo emerged as the top smartphone brand in India with a market share of approximately 22%, an increase of 3 percentage points year-on-year, by offering highly customized products that cater to local consumer preferences [8] - Samsung ranked second with a market share of about 17%, showing little change in its ranking and share [6] - OPPO held the third position with a market share of around 15%, maintaining its place in the top three over the past two years [6] - Xiaomi dropped to fourth place with a market share of approximately 13%, down from the top position last year, attributed to its initial success with a value-for-money strategy [6] - Realme ranked fifth with an 11% market share, a slight increase of one percentage point year-on-year, focusing on young consumers and emphasizing fashion, individuality, and technology [4]

Core Insights - The article discusses the ten-year journey of Xiaomi's international expansion, highlighting its strategies and challenges in various markets [2][3][10] Group 1: International Expansion Strategy - Xiaomi's internationalization began in 2014, starting with the Indian market, and has gradually expanded from emerging markets to developed markets [3][6] - The company achieved a 1.5% market share in India in its first year through online sales and "hunger marketing," reaching a 27% market share by 2017 [3] - Xiaomi's strategy involved replicating its "hardware + internet + new retail" model overseas, utilizing local e-commerce platforms and offering competitively priced products [3][6] Group 2: Market Performance - In Q2 2024, Xiaomi's shipments in Latin America reached 6.2 million units, a 35% year-on-year increase, making it the second-largest brand in the region [3] - The company faced a decline in the Indian smartphone market, with a year-on-year shipment drop of 8% in Q1 2025, leading to a market share decrease to 12% [3][4] - In Europe, Xiaomi maintained a 15% market share in Q2 2024, with a 2.3 times increase in premium pricing capability since 2019 [6] Group 3: Marketing and Brand Development - Xiaomi has built a global community with over 22 million registered users and 4.7 million daily active users, enhancing user engagement through various online and offline activities [7] - The company has faced challenges in offline channel penetration, particularly in India, where its offline presence is below 30% compared to competitors [4][7] Group 4: Challenges and Risks - Xiaomi's operations in India have been affected by regulatory challenges, including a $670 million asset freeze and requirements for local management [8] - The company faces supply chain issues, with production costs in Brazil being 23% higher than importing from China due to tariff fluctuations [8] - Xiaomi's patent portfolio is significantly smaller than competitors like Huawei, which raises concerns about its technological independence [8] Group 5: Future Outlook - The article concludes that Xiaomi's future success will depend on its ability to transition from scale expansion to value creation, focusing on core technology, brand premiumization, and risk management [10][11]

Core Viewpoint - Duck Duck, a traditional Chinese down jacket brand, has transformed from a forgotten name to a leading player in the market, achieving over 20 billion in online GMV in 2023, a 200-fold increase from 2019, and is preparing for an IPO, positioning itself as the "Xiaomi of down jackets" [8][10][60]. Group 1: Brand Transformation - Duck Duck was once a low-profile brand with only 80 million in online GMV in 2019, but has now become a top player with over 20 billion in 2023 [8]. - The brand's resurgence is attributed to innovative marketing strategies and a strong online presence, including collaborations with over 50 e-commerce operators [24][28]. - Duck Duck has adopted a diverse endorsement strategy, featuring popular figures across different demographics, enhancing its appeal to a broad consumer base [21][22]. Group 2: Marketing Strategies - The brand has utilized unconventional marketing tactics, such as summer live-streaming from snowy mountains, to capture consumer attention during off-peak seasons [30]. - Duck Duck has also made a significant push into international fashion events, like Milan Fashion Week, to elevate its brand image [32]. - The brand's marketing approach has successfully redefined its image from a traditional label to a trendy, fashionable choice [34]. Group 3: Supply Chain and Product Strategy - Duck Duck's supply chain is highly digitized, allowing for rapid response to market trends, with a 90% sell-through rate and a 10-15 day reorder time [42][46]. - The brand maintains high quality standards, using 90% down in its products, exceeding national standards [44]. - Duck Duck aims to penetrate the high-end market by utilizing premium materials, such as Icelandic down, while keeping prices accessible [54][56]. Group 4: Future Prospects - Analysts predict that Duck Duck could reach a market valuation of 100 billion post-IPO, similar to the recent success of brands like Mixue Ice City [62][68]. - The company is actively planning international expansion into markets like Russia, South Korea, and North America, targeting high-demand regions for down jackets [73][75]. - Duck Duck is also focusing on revitalizing its offline retail presence, with plans to open flagship stores and modernize its sales network [85][88].

智通财经记者 | 卢奕贝 智通财经编辑 | 牙韩翔 创始人之一的杨红春再度成为良品铺子总经理。 但这条路没有走通。 4月28日晚，良品铺子发布2024年年度报告及2025年第一季度报告。财报董事、监事和高级管理人员的情况显示，目前杨红春为公司董事及总经理，其中总 经理任期显示为2025年4月26日至2026年11月26日。 不久前的3月被选举为董事长，且由其代行总经理职责的程虹，总经理（代行）任期于4月26日终止，董事长任期终止日期则显示为2026年11月26日。此外， 杨银芬仍为公司董事。 | 姓名 | 职务 | 性 别 | स्ट 龄 | 任期起始日期 | 任期终止日期 | | --- | --- | --- | --- | --- | --- | | | 重事长 | | | 2025/03/01 | 2026/11/26 | | 程虹 | | | | | | | | 总经理(代 | 男 | 62 | 2025/03/01 | 2025/04/26 | | | 行) | | | | | | | 重事 | | | 2022/09/15 | 2026/11/26 | | 杨红春 | 重事 | 男 | 52 | ...