本报讯 2月4日至8日，第35届国际乒联-亚乒联盟亚洲杯将在海口五源河体育馆火热开赛。亚洲乒坛顶 尖选手齐聚椰城，为荣耀而战，一场场精彩对决即将上演。赛事期间，赛事组委会打造的"亚洲杯公 园"将于2月3日至8日在五源河体育场C广场同步开放。围绕"欢聚海口城，共享亚洲杯"主题，公园将打 造集激情观赛、沉浸互动、文化体验与多元消费于一体的综合性空间，打破传统观赛模式，实现"场内 专业竞技、场外同样精彩"的全域体验升级，为球迷与游客呈现一场立体多元的文体盛宴。 记者 杨作品 创意打卡，拍趣味大片：乒乓球主题互动拍照框艺术装置、萌趣"亚洲宝宝"吉祥物气模、吉祥物A宝巡 游互动，快来偶遇吧，轻松拍出网红级趣味照片。 品牌互动，体验多元精彩：李宁集团、中免集团、中国移动、椰树集团等十余家知名品牌齐聚，打造沉 浸式互动体验区，感受品牌文化与乒乓运动的完美融合。 限定收藏，带走独家记忆：官方特许商品区独家发售吉祥物主题系列商品，从实用纪念品到收藏珍品， 满足球迷的收藏需求。 趣味挑战，释放乒乓热情："敢乒你就来"智能发球挑战"乒乓过河"趣味平衡游戏、"趣味颠球"技巧比拼 适合全家参与的互动项目，零门槛体验乒乓乐趣。 第二现场 ...

【文化评析】 作者：刘洪愧（中国社会科学院经济研究所研究员） 近日，全国总工会、文化和旅游部等四部门联合印发《关于深入推进新时代职工文体工作高质量发展扩 大职工文体消费的意见》，为职工文体生活勾勒出崭新图景。文化铸魂，体育强身，消费赋能。文体消 费承载着人民对美好生活的向往，蕴含着推动消费升级的巨大潜力。但是，扩大文体消费，绝非简单的 需求刺激手段，而是为了回应人民对美好生活的向往，让人民收获更多幸福感与获得感，是以人民为中 心的发展思想的生动体现。 所谓文体消费，是指居民为满足精神文化和体育健身需求而进行的各类消费活动，既包括观看演出、参 观展览、阅读书籍、欣赏影视等文化类消费，也涵盖健身锻炼、参与赛事、购买体育器材、体验运动项 目等体育类消费。随着收入提高和消费观念转变，人们对文化和健康的需求日益增长，文体消费呈现出 扩容提质的良好发展态势，成为消费潜力释放和消费持续升级的重要抓手。 文体消费也是传承和弘扬中华优秀传统文化的重要方式，在潜移默化中增强民族认同感与自豪感。近年 来兴起的国潮文创消费，将传统文化元素与现代设计理念相结合，故宫文创、敦煌IP等产品深受消费者 青睐，让中华优秀传统文化在日常生活中焕 ...

Core Viewpoint - The report from Guosheng Securities emphasizes the importance of the Hainan sector and the elasticity of sub-sectors during the Spring Festival peak season in the short term, while mid-term prospects focus on new consumption, growth potential, transformation reforms, overseas expansion, and favorable policies. Group 1: Short-term Focus - The Hainan sector is highlighted due to the impact of the closure policy and the upcoming consumption peak season, with recommendations to focus on duty-free (supported by policies and improving fundamentals), cross-border e-commerce (Black Friday and Christmas promotions), certain scenic spots (ice and snow economy), supermarkets, and gold jewelry during the Spring Festival [1] - The cyclical sectors such as duty-free, hotels, and catering have shown month-on-month improvements, suggesting continued observation and validation [1] Group 2: Mid-term Outlook - By 2026, the report suggests maintaining focus on overseas expansion, particularly on leading brands, while also looking at innovative and transformative sub-sectors within the domestic consumption field, such as new cultural tourism and new retail [1] Group 3: Policy Impact - The joint issuance of the "Opinions" by various government bodies encourages grassroots unions to conduct up to four spring and autumn travel activities annually, and to support the purchase of annual tickets for scenic spots and the distribution of cultural tourism consumption vouchers [2] - The "Opinions" aim to expand the scale of employee cultural and sports activities, enhance cultural supply, and optimize the structure of sports development, thereby promoting employee consumption [2] Group 4: Consumption Trends - Data from Qunar indicates that during the autumn holiday in November 2025, ticket bookings in Sichuan province increased by 3.4 times year-on-year, with several popular scenic spots seeing ticket sales rise by over 100% [3] - During the snow holiday, hotel bookings in the Altay region increased by 30% year-on-year, and the search volume for "Altay skiing" rose by 43% [3] Group 5: Future Opportunities - The increase in statutory holidays and various policy documents promoting vacation rights and optimizing student holiday arrangements are expected to significantly boost cultural and sports consumption, creating new development opportunities for sectors such as duty-free, hotels, tourism, and sports [4]

Group 1 - The core viewpoint of the article highlights the ongoing efforts to boost consumption across various regions and sectors in China, with a focus on initiatives such as trade-in programs for consumer goods and the promotion of digital and service consumption [1][6] - In October, retail sales of sports and entertainment products increased by 10.1% year-on-year, while cosmetics retail sales grew by 9.6%, indicating a shift in consumer spending towards upgraded experiences and products [3][4] - The trade-in policy for consumer goods has shown significant effects, with retail sales of communication equipment rising by 23.2% and cultural office supplies by 13.5% in October, both outpacing the overall retail sales growth [4] Group 2 - Service consumption has also seen positive growth, with retail sales accelerating by 0.1 percentage points compared to the previous months, driven by the National Day and Mid-Autumn Festival holiday effects [5] - Retail sales in the tourism, information services, and cultural and recreational services categories maintained a growth rate of nearly 10% in October, reflecting strong consumer demand in these sectors [5]

Core Viewpoint - The acquisition of approximately 1.17% equity in the National Stadium by Giant Star Legend marks a strategic entry into a unique cultural and sports landmark, positioning the company to leverage its "super IP + super scene" model for greater industrial synergy and commercialization opportunities [1] Group 1: Strategic Investment and IP Utilization - Giant Star Legend's core competitiveness lies in its integrated operational capability driven by super star IPs, exemplified by the collaboration with Jay Chou to enhance the IP's influence through various events and activities [2] - The strategic stake in the Bird's Nest, a unique dual Olympic venue, allows the company to embed its mature IP operational experience into a scarce and influential setting, enhancing its business model [2][3] - The Bird's Nest is projected to host 39 large concerts in 2024, attracting over 2.16 million attendees, contributing significantly to Beijing's overall audience scale and box office revenue [2] Group 2: Market Trends and Opportunities - The Chinese cultural and sports industry is experiencing favorable policies and market conditions, with a focus on integrating performance and tourism as highlighted in the "14th Five-Year Plan" [4] - The demand for immersive offline experiences among Generation Z is driving significant consumption, with large concerts expected to generate over 200 billion yuan in comprehensive consumption [4] - Companies with strong IP resources, like Giant Star Legend, are well-positioned to capitalize on these trends, establishing a first-mover advantage in the cultural and sports consumption sector [4] Group 3: Operational Expansion and Data Utilization - The recent "Finding Jay Chou" event in Shanghai demonstrates the company's capability in city-level IP operations, further validating its commercial maturity and replication potential [5] - The combination of super IPs and super scenes is transitioning the company from mere content production to full-scale IP operations, expanding revenue beyond ticket sales into fan economies and urban consumption [6] - By integrating IP operations with venue data, the company can enhance marketing precision and product differentiation, potentially creating a tripartite driving system of "IP + scene + data" [7]