Core Viewpoint - The report from Guosheng Securities emphasizes the importance of the Hainan sector and the elasticity of sub-sectors during the Spring Festival peak season in the short term, while mid-term prospects focus on new consumption, growth potential, transformation reforms, overseas expansion, and favorable policies. Group 1: Short-term Focus - The Hainan sector is highlighted due to the impact of the closure policy and the upcoming consumption peak season, with recommendations to focus on duty-free (supported by policies and improving fundamentals), cross-border e-commerce (Black Friday and Christmas promotions), certain scenic spots (ice and snow economy), supermarkets, and gold jewelry during the Spring Festival [1] - The cyclical sectors such as duty-free, hotels, and catering have shown month-on-month improvements, suggesting continued observation and validation [1] Group 2: Mid-term Outlook - By 2026, the report suggests maintaining focus on overseas expansion, particularly on leading brands, while also looking at innovative and transformative sub-sectors within the domestic consumption field, such as new cultural tourism and new retail [1] Group 3: Policy Impact - The joint issuance of the "Opinions" by various government bodies encourages grassroots unions to conduct up to four spring and autumn travel activities annually, and to support the purchase of annual tickets for scenic spots and the distribution of cultural tourism consumption vouchers [2] - The "Opinions" aim to expand the scale of employee cultural and sports activities, enhance cultural supply, and optimize the structure of sports development, thereby promoting employee consumption [2] Group 4: Consumption Trends - Data from Qunar indicates that during the autumn holiday in November 2025, ticket bookings in Sichuan province increased by 3.4 times year-on-year, with several popular scenic spots seeing ticket sales rise by over 100% [3] - During the snow holiday, hotel bookings in the Altay region increased by 30% year-on-year, and the search volume for "Altay skiing" rose by 43% [3] Group 5: Future Opportunities - The increase in statutory holidays and various policy documents promoting vacation rights and optimizing student holiday arrangements are expected to significantly boost cultural and sports consumption, creating new development opportunities for sectors such as duty-free, hotels, tourism, and sports [4]

Market Performance - In 2025, the Shanghai Composite Index closed with an "11 consecutive days of gains," increasing by 18.41%, while the Shenzhen Component Index rose by 29.87%, and the ChiNext Index surged by 49.57% [1][6] - By the end of 2025, the total market capitalization of the Shanghai Stock Exchange reached approximately 64.78 trillion yuan, an increase of about 12.35 trillion yuan from the end of 2024 [1][6] - The stock fundraising amount was approximately 1.04 trillion yuan, a year-on-year increase of 343.64%, with IPO fundraising amounting to 81.3 billion yuan, up 148.75% year-on-year [1][6] Regulatory Developments - The China Securities Regulatory Commission (CSRC) solicited public opinions on the "Regulations on the Supervision of Company Secretaries of Listed Companies," aiming to enhance corporate governance [1][6] Market Outlook - Analysts from招商证券 predict that the issuance of local government special bonds is expected to accelerate, and the central budget investment will also speed up, which may lead to a positive market trend in January 2026 [3][8] - 信达证券 suggests that the strong performance of the Hong Kong stock market during the New Year holiday could positively influence the A-share market, with a favorable liquidity environment expected before the Spring Festival [4][9] Historical Trends - Over the past decade, the A-share market's performance on the first trading day of the year has shown a mixed trend, with the Shanghai Composite Index and ChiNext Index recording five gains and five losses [2][7] - In 2025, the Shanghai Composite Index fell by 2.66% on the first trading day, while the ChiNext Index dropped by 3.79% [3][8] Sector Focus - 国盛证券 recommends focusing on overseas expansion, particularly on leading brands, and highlights the potential in domestic consumption sectors such as new tourism and new retail for 2026 [4][9]

Investment Rating - The industry investment rating is maintained as "Add" [5] Core Insights - The consumption market shows strong growth during the New Year holiday, with significant increases in travel and spending among younger demographics [1][2][4] - The cross-year travel and ice-snow tourism are gaining popularity, with notable increases in ticket bookings and hotel reservations [2] - Hainan's duty-free sales doubled in the first two days of the New Year holiday, indicating robust consumer interest [3] - Various cities reported double-digit sales growth during the holiday, reflecting a vibrant consumption environment [4][7] Summary by Sections Travel Trends - High travel enthusiasm was noted during the New Year holiday, with a significant increase in ticket bookings and hotel reservations, particularly among younger travelers [1][2] - The search volume for "cross-year travel" increased by 125% year-on-year, with theme parks and concerts being major attractions [2] Duty-Free Sales - Hainan's duty-free sales reached 30.7 million items, with a 121.5% year-on-year increase in sales amounting to 5.05 billion yuan [3] - The sales in Sanya alone saw a remarkable increase, with sales amounting to 1.63 billion yuan on January 1, marking an 83.2% increase [3] Consumption Growth - Beijing's sales during the holiday reached 4.04 billion yuan, with a 16.3% year-on-year increase [4] - Shanghai reported an average daily consumption of 12.2 billion yuan, with online sales growing by 5.5% year-on-year [4] - Other cities like Qingdao and Nanjing also reported positive sales growth, indicating a broad recovery in consumer spending [4][7] Investment Recommendations - The report suggests focusing on Hainan and sectors with performance elasticity during the Spring Festival, including duty-free, cross-border e-commerce, and certain scenic spots [8] - It highlights the potential of new consumption trends and the importance of adapting to market changes in 2026 [8]

Investment Rating - The report maintains a positive investment outlook for companies focusing on overseas markets, particularly in the Americas and emerging markets, despite challenges in domestic sales [4][5]. Core Insights - The report emphasizes the importance of "going abroad" as a key strategy for growth, with expectations for better investment returns from overseas-focused companies in 2026, especially as domestic demand faces pressures from policy and market conditions [4][5]. - It identifies three main factors suppressing domestic sales of durable goods: the depletion of government subsidies, high base effects, and weak housing transaction demand [5][6]. - The report suggests that companies with strong operational performance and low valuations, as well as those benefiting from policy or technological catalysts, are potential investment opportunities [5][6]. Summary by Sections 2025 Review - The report notes that the home appliance and light industry sectors have underperformed compared to the CSI 300 index, primarily due to weakening domestic demand and external tariff disruptions [9][11]. - It highlights that the home appliance sector has faced challenges from declining government subsidies and ongoing tariff issues, leading to a significant drop in export performance [9][10]. 2026 Outlook - The report anticipates that domestic housing demand will continue to decline, with new housing starts and sales expected to drop by 4.8% in 2026 [36][39]. - It predicts that the overseas sales performance of home appliance and furniture companies may improve in the second quarter of 2026, driven by base effects and potential recovery in the U.S. housing market [78][80]. - The report emphasizes that companies with significant exposure to the U.S. and emerging markets are likely to benefit from improving demand conditions [80][81]. Recommended Stocks - The report recommends furniture companies with a presence in the U.S., Latin America, and Europe, such as Kuka Home, which are expected to benefit from a recovery in U.S. housing transactions [7]. - It also suggests consumer electronics and home appliance companies with operations in Latin America, North America, and Southeast Asia, including Anker Innovations and Haier Smart Home, ranked by their exposure to these markets [7]. - Lastly, it highlights export-oriented companies in Europe, such as Ecovacs and Roborock, noting that while growth potential is strong, profitability may be pressured by increased competition [7].

Core Viewpoint - The outlook for 2026 indicates that high base effects will suppress performance in the first half of the year, with the impact of the real estate sector leading to a situation where external sales may recover before domestic demand [2][4]. Group 1: Industry Performance Overview - As of November 2025, the cumulative growth of the home appliance and light manufacturing industries has not outperformed the CSI 300 index, with light manufacturing showing a notable advantage over home appliances [2][3]. - The domestic demand for durable consumer goods, particularly in home appliances and home furnishings, is expected to weaken due to the continuous decline in housing completion data and diminishing effects of government subsidies [2][4]. Group 2: Domestic Demand and Real Estate Impact - The potential for new rounds of housing purchase restrictions and stimulus policies has increased following a rapid decline in residential sales price indices in October 2025, which may help related sectors achieve valuation recovery [5]. - The total number of second-hand and new housing transactions is projected to decline by 4.8% in 2026, slightly better than the 5.9% drop in 2025, indicating continued pressure on home decoration demand [5][7]. Group 3: Consumer Subsidy Effects - The anticipated effects of the old-for-new subsidy program may lead to a decline in domestic sales of air conditioners, refrigerators, and washing machines by 7.5%, 8.6%, and 9.7% respectively in 2026, due to demand exhaustion and high base effects [10]. - If the subsidy program continues without significant increases in scope or intensity, the positive impact on demand is expected to be weaker than in previous years [10][12]. Group 4: External Trade and Market Dynamics - The external sales performance of home appliances, furniture, and other consumer goods is expected to see a turning point in the second quarter of 2026, driven by low base effects and improved demand in developed markets like the U.S. and Europe [11][12]. - Emerging markets, particularly in Latin America and Southeast Asia, are expected to show stronger demand growth compared to developed economies, with the Middle East facing weaker demand due to declining oil prices [11][12]. Group 5: Strategic Recommendations - The focus for 2026 should be on overseas markets, as companies with a high proportion of external sales and better profitability abroad are likely to outperform domestically [12]. - Companies less affected by domestic demand pressures, such as those in the kitchen small appliance sector, are expected to perform more steadily compared to those closely tied to home decoration demand [12].

Market Overview - On December 10, the Shanghai Composite Index fell by 0.23%, the CSI 300 decreased by 0.14%, the STAR 50 dropped by 0.03%, the CSI 1000 rose by 0.37%, the ChiNext Index decreased by 0.02%, and the Hang Seng Index increased by 0.42% [4][5] - The best-performing industries on December 10 were real estate (+2.53%), retail (+1.97%), social services (+1.22%), telecommunications (+1.21%), and non-ferrous metals (+1.04%). The worst-performing industries were banking (-1.58%), electric equipment (-0.87%), computers (-0.63%), electronics (-0.39%), and oil & petrochemicals (-0.26%) [4][5] - The total trading volume for the A-share market on December 10 was 17,916.34 billion yuan, with a net outflow of 1.019 billion Hong Kong dollars from southbound funds [4][5] Important Recommendations - The report highlights Silver Capital Co., Ltd. (603277) as a leading company in commercial catering equipment, with intelligent products like the French fry robot expected to create new opportunities. The recommendation is based on the expectation of a bull market for overseas expansion in 2025, with the company positioned as a quality player in this space [6] - The company is expected to exceed performance expectations due to its advantages in brand ownership, self-built channels, and overseas production capacity. The revenue forecast for 2025-2027 is 3,026 million yuan, 3,447 million yuan, and 3,940 million yuan, with growth rates of 10%, 14%, and 14% respectively. Net profit is projected to be 610 million yuan, 712 million yuan, and 852 million yuan, with growth rates of 13%, 17%, and 20% respectively [6] Important Insights - The light industry manufacturing sector's annual strategy report emphasizes growth through overseas expansion and selective domestic demand. The market outlook indicates continued pressure on domestic demand and disruptions from overseas tariffs [7] - The report anticipates that the main line of overseas expansion will provide high certainty for performance growth, while traditional domestic demand sectors like metal cans and paper chains may see potential price increases leading to profit turning points. The real estate sector is beginning to stabilize [8] - Key drivers include performance growth from overseas expansion, potential profit turning points in traditional domestic demand, and the value of mid-term growth potential in new consumer sectors [8]