新车价格战

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新车“价格战”波及二级市场 上半年超七成二手车商亏损
Bei Jing Shang Bao· 2025-09-29 15:41
Core Insights - The used car market in China is facing significant operational pressures, with the loss ratio for used car dealers rising to 73.6% in the first half of 2025 [1] - Although the transaction volume of used cars has increased, the average transaction price has decreased by 12.3%, from 61,180 yuan in 2024 to 53,673 yuan in 2025 [1] - New energy vehicles (NEVs) accounted for 36.7% of total vehicle sales in China, but only 5.3% of used car transactions, indicating a disparity in market penetration [1] Summary by Sections Used Car Market Performance - The used car transaction volume has shown growth, but the average price has declined significantly, indicating a "volume up, price down" trend [1] - The average resale value of NEVs is lower than that of traditional fuel vehicles, with a three-year depreciation rate of 43% for NEVs compared to 62% for fuel vehicles [1] New Energy Vehicle Trends - The transaction volume of used NEVs reached 687,000 units in the first half of 2025, marking a year-on-year growth of 35.5%, which is significantly higher than the overall market growth [2] - There is an increasing customer interest in used NEVs, driven by their price advantages compared to new models [2] Market Challenges - The ongoing "price war" in the new car market has adversely affected used car dealers, leading to decreased retail purchase volumes and lower customer satisfaction [2] - The used car industry is entering a phase of adjustment, facing issues such as inconsistent inspection standards and severe inventory backlog [3] - The market is expected to shift towards a "low margin, high turnover" model starting in 2025, with new profit opportunities arising from financial and insurance services [3] Industry Resilience - Despite high loss ratios and inventory challenges, the industry shows resilience supported by favorable factors such as the "trade-in" policy, which enhances the supply of quality used cars [3] - NEVs are becoming a core growth engine for the industry, benefiting from policy support and evolving consumer demand [3]
逾73%的二手车经销商亏损
第一财经· 2025-09-28 10:25
2025.09. 28 本文字数:1430,阅读时长大约2分钟 作者 | 第一财经 武子晔 二手车商经营状况正面临着严峻的挑战,今年上半年逾七成二手车商亏损。 9月28日,根据中国汽车流通协会(下称"协会")二手车事业部2025上半年进行的二手车企业营商环 境调研显示,上半年二手车经销商亏损比例上升至73.6%。 今年上半年,二手车市场交易量达到957.01万辆,同比增长1.99%,累计交易金额达6232.38亿 元。从协会监测数据来看,二手车交易规模有所增长,但均价却出现了下降,成交均价从2024年同 期的61180元降至53673元,跌幅达12.3%,呈现量升价降态势。 近两年来的新车价格战对二手车造成较大影响。自2022年下半年开始,燃油车和新能源车价格战此 起彼伏,多个品牌的产品售价大幅度下降,这导致部分车型甚至出现了新车的价格低于二手车的收购 价,二手车商盈利较难、出现亏损。 协会发布的报告显示,今年上半年,新车价格竞争持续激烈,严重影响二手车企业经营,同时也导致 零售购买量下降,满意度相对较低。二手车企业经营情况整体较为严峻,面临着诸多挑战。除了企业 亏损比例较高,还面临库存压力增大、获客成本高企 ...
逾73%的二手车经销商亏损
Di Yi Cai Jing· 2025-09-28 10:05
具体来看,当前二手车商库存仍普遍较高。2025年6月,二手车平均库存周期延长至43天,库存周期30 天以上的企业占比提升至35.6%,反映出车商经营压力仍在加大。其中,百强二手经销商也有部分企业 通过转型和优化运营取得了较好的成绩,毛利率可到6%~8%,周转天数控制在15~20天,从而提升了企 业盈利能力。 在今年上半年二手车交易中,新能源车占比仅为5.3%。 二手车商经营状况正面临着严峻的挑战,今年上半年逾七成二手车商亏损。 9月28日,根据中国汽车流通协会(下称"协会")二手车事业部2025上半年进行的二手车企业营商环境 调研显示,上半年二手车经销商亏损比例上升至73.6%。 今年上半年,二手车市场交易量达到957.01万辆,同比增长1.99%,累计交易金额达6232.38亿元。从协 会监测数据来看,二手车交易规模有所增长,但均价却出现了下降,成交均价从2024年同期的61180元 降至53673元,跌幅达12.3%,呈现量升价降态势。 近两年来的新车价格战对二手车造成较大影响。自2022年下半年开始,燃油车和新能源车价格战此起彼 伏,多个品牌的产品售价大幅度下降,这导致部分车型甚至出现了新车的价格低于二 ...
三年贬值65%以上,新能源二手车陷流通困局
36氪· 2025-08-14 00:00
Core Viewpoint - The article highlights the significant depreciation of electric vehicles (EVs) in the second-hand market, leading to financial losses for both car owners and dealers, exacerbated by rapid technological advancements and aggressive pricing strategies in the new car market [6][12][28]. Group 1: Depreciation and Market Dynamics - Tesla Model 3 and Model Y owners are experiencing substantial losses, with depreciation rates reaching 65% over three years for some models, and in extreme cases, vehicles losing up to 70% of their value within a year [7][12]. - The average inventory cycle for second-hand car dealers is reported to be 43 days, with a significant portion of dealers facing longer cycles, indicating a challenging operating environment [9][10]. - The second-hand EV market is characterized by a lack of trust and transparency, with many consumers feeling their rights are not adequately protected due to the rapid depreciation and unclear valuation models [10][28]. Group 2: Technological Impact and Consumer Behavior - Rapid technological advancements in EVs, particularly in battery technology, are causing older models to lose value quickly, with some vehicles depreciating by 40% shortly after new models are released [20][23]. - A survey indicated that 87% of respondents believe the depreciation rate of EVs exceeds their tolerance, leading to 23% of potential buyers abandoning their purchase plans [15][16]. - The introduction of "zero-kilometer second-hand cars" is disrupting the market, as these vehicles are often priced lower than used cars, further driving down the value of traditional second-hand vehicles [30][31]. Group 3: Recommendations for Stakeholders - To address the depreciation crisis, stakeholders suggest implementing equal subsidies for new and second-hand vehicles and eliminating the practice of zero-kilometer second-hand cars, which distort market pricing [30][31]. - Innovations such as AI-based residual value assessment systems and battery rental models are being explored to mitigate depreciation risks and enhance consumer confidence [34]. - Consumers are advised to choose brands that offer official value retention guarantees and to avoid brands with aggressive technological iterations that could lead to rapid depreciation [36][37].
新车“变身术”:拼销量卷出“零公里二手车”
Bei Ke Cai Jing· 2025-06-19 10:18
Core Viewpoint - The emergence of "zero-kilometer used cars" in the Chinese automotive market is a response to inventory pressure and sales targets faced by manufacturers and dealers, leading to significant price reductions in the second-hand car market [2][3][24]. Group 1: Definition and Characteristics - "Zero-kilometer used cars" refer to vehicles that have completed registration but have extremely low mileage, often less than 100 kilometers, making them almost new [2][21]. - These vehicles are typically sold by manufacturers directly to used car dealerships, which then resell them to consumers [6][12]. Group 2: Market Dynamics - The current market for "zero-kilometer used cars" is driven by a price war and an imbalance in supply and demand, with these cars serving as a "release valve" for manufacturers and dealers to manage excess inventory [3][24]. - The sales volume of "zero-kilometer used cars" is estimated to account for 5%-10% of the total used car market, translating to approximately 1-2 million units based on projected total used car transactions in 2024 [21][24]. Group 3: Sources and Distribution - The sources of "zero-kilometer used cars" include excess inventory from 4S dealerships, vehicles from rental companies, and those produced to exploit subsidy loopholes [14][15]. - Many used car dealers find it challenging to access these vehicles directly from manufacturers, often relying on established relationships or group purchases to acquire them [15][16]. Group 4: Market Impact - The rise of "zero-kilometer used cars" is expected to intensify competition in the used car market, particularly affecting the sales of "quasi-new cars" [27][28]. - The phenomenon may lead to a decline in the perceived value of traditional used cars, as consumers may prefer the nearly new condition of "zero-kilometer used cars" at similar price points [28][29]. Group 5: Regulatory Considerations - Experts suggest that the lack of regulatory measures for "zero-kilometer used cars" could lead to potential market manipulation, and there are calls for improved oversight from government bodies [32][33]. - Recent discussions among industry stakeholders, including the Ministry of Commerce, aim to address the implications of "zero-kilometer used cars" on the market [33].
乘联分会:五月六月的新车价格战仍在继续,降价可能会抑制二手车市场的活跃
news flash· 2025-06-06 09:01
Core Insights - The report indicates a decline in the supply of used cars, prompting the industry to readjust growth expectations [1] - The impact of replacement subsidies on the used car market remains uncertain, with the duration of the current used car trend difficult to predict [1] - Ongoing price wars for new cars in May and June may suppress the activity in the used car market [1] - The introduction of new models is not leading to a quick influx of older models into the used car market, with actual transactions primarily involving older vehicles [1]