悦达起亚的2025硕果累累 回顾2025年，车市竞争白热化，价格战成为主旋律。这对悦达起亚来说无疑是一股巨大的压力，但是悦达起亚仍然坚守住了"长期主义"，用产品说话，实现 了销量增长。2025年12月悦达起亚销量20666辆，连续10个月单月销量超2万辆；全年累计销量达253964辆，同比增长2.3%，连续两年销售呈现正增长。 随着2025年收官，多家车企交出了年度成绩单。这其中，悦达起亚表现亮眼，实现了销量连续增长，成为合资品牌中一股不可忽视的力量。在车市内卷式竞 争的大环境下，悦达起亚为何能交出亮眼答卷？背后的原因值得深挖。 而且不光在中国市场，起亚品牌在全球也是所向披靡。2025年，起亚全球销量超313.5万辆，同比增长2%，创下自1944年成立以来的最高销量纪录，连续4 年销量位列全球前三。依托起亚的强势表现，悦达起亚在品牌建设、产品升级、服务优化、出口拓展及社会责任践行等多个领域协同发力，系统化提升在中 国市场的核心竞争力。 悦达起亚还积极拓展海外市场，2018年11月以来，已累计出口整车53.7万辆，出口额高达58.3亿美元，出口足迹遍布澳大利亚、新西兰、新加坡等全球89个 国家和地区。2025年 ...

如今的汽车行业早已告别"水大鱼大"的粗放时代，能够实现销量与利润双丰收的企业，必然具备穿越周期的核心能力。 2025年的全球汽车市场，堪称一场"淘汰赛式"的博弈。 中国车市价格战硝烟弥漫，新能源渗透率持续攀升，技术创新不断打破价格壁垒，市场竞争已从"价格内卷"转向"价值深耕"，多数合资品牌深陷销量下滑 与利润承压的双重困境。 在不少企业陷入短期博弈的内卷漩涡、不少合资品牌"失速"的行业周期中，起亚却走出了一条反差鲜明的增长路径。作为连续4年稳居全球销量前三的汽 车集团，起亚逆势而上，全球销量与营收双双刷新纪录，中国市场更是交出连续两年正增长的亮眼成绩单。 起亚的逆势突围，不仅是一组亮眼数据的呈现，更折射出其对行业趋势的精准预判与长期主义的战略定力，为转型期的合资车企提供了可借鉴的生存样 本。 藏在长期主义的坚守里 起亚全年业绩的逆势上扬，正是其体系力深度兑现的结果，而非偶然的市场红利。从数据来看，2025年，起亚全球销量约313.58万辆，同比增长2%，创 下自1944年成立以来的最高销量纪录；中国市场方面，悦达起亚累计销量约25.4万辆，同比增长2.3%，连续两年实现正增长。 出口业务的持续拓展则是起亚的重 ...

2025年的中国车市，价格战还没停，智能战又跟上了，各家车企你方唱罢我登场，热闹得让人眼花缭 乱。但在一片喧嚣中，有个品牌的表现却有点"不一样"——悦达起亚，这家在盐城扎根了二十多年的合 资企业，没跟着疯狂降价，也没整天喊颠覆口号，而是默默地干了几件事：销量连续两年涨了，超六成 经销商赚着钱，出口的车还跑到了全球89个国家和地区。 2025年，起亚全球销量超313.5万辆，再创历史新高。悦达起亚累计销量约25.4辆，同比增长2.3%，连 续两年销售呈现正增长，单月销量连续10个月超2万辆。 这年头，能稳住就已经不容易了，它怎么还能稳步往上走？仔细看看他们的做法，不需要惊心动魄的大 招，而是认真打了一套"组合拳"：品牌不端着了，开始讲普通人的故事；车该电的电，该油的油，不为 了追风口硬转型，用户需要的配置都给到；服务方面，维度扩宽、持续下沉，把修车卖车那些事踏踏实 实做好；盐城工厂里，产线还在持续升级；同时，在行业竞争极度激烈的背景下，始终坚持以客户为中 心、以人为本......这些事单独看都不算爆炸新闻，但合在一起，却让人看到一个车企在激烈竞争中的另 一种活法。 不搞"二选一"，电和油都认真做 面对中国市场的 ...

导语： 不仅仅是中国车市，2025年全球汽车市场的竞争都变得更加激烈。供应链的不稳定、宏观经济的变迁、电动化智能化带来的用户需求巨变，让车市进入了一 个不稳定周期。 在这样的大环境中，如何保持稳定的经营质量，实现稳中有进的业绩，为后续转型发展积蓄力量已经成为摆在全球各大车企面前的重要议题。 就在众多巨头仍在绞尽脑汁解题时，有一家全球车企已经率先交出了一份漂亮的答卷。 它就是起亚汽车。 2025年，起亚全球销量超313.5万辆，同比提升2%，创下自1944年成立以来的最高销量记录。在竞争激烈、变革剧烈的中国市场，悦达起亚连续10个月单月 销量超2万辆；累计销量约25.4万辆，同比增长2%，连续两年销售呈现正增长。 在全球和中国同步实现双增长，甚至创下历史新高，这在当下的大环境中并不常见。 诞生自1944年的起亚，究竟抓住了哪些秘钥，才在激烈竞争中领先于一众同行，率先找到破题的解法？ 以用户为中心，决胜车市淘汰赛 汽车行业是一场泥泞的马拉松比赛，这几乎已成为所有汽车人的共识。在漫长的竞赛中，市场的波动起伏是常态，如何穿越周期，实现稳中有进，是一代又 一代汽车人所需要面临的难题。 而对于这个问题，起亚从1944年开 ...

2025年的中国汽车市场，是一个充满结构性矛盾的竞技场。一方面，新能源渗透率持续攀升，智能化创 新层出不穷，市场展现出巨大的活力与潜力；另一方面，激烈的价格内卷与急速的格局洗牌，也让众多 企业，尤其是部分合资品牌，感受到前所未有的压力。 在这种行业整体承压的背景下，悦达起亚却交出了一份逆势上扬的业绩答卷，全年累计销量为253,964 辆，同比增长2.3%，单月销量连续10个月超2万辆。其背后的逻辑，远不止于单一的市场策略或产品胜 利，而是一场关于战略韧性、体系重构与价值回归的深度实践。 销量同比劲增2.3%：源于体系化韧性和战略定力 悦达起亚2025年的业绩表现，可视为其长期构建的系统性能力在复杂环境下的集中释放。这种增长并非 偶然或短期冲刺的结果，而是植根于其清晰的战略定位与坚韧的体系化运营。 在全球市场，起亚品牌连续四年位列全球销量前三，2025年，起亚全球销量超313.5万辆，创下自1944 年成立以来的最高销量记录。这一全球基本盘为悦达起亚提供了品牌、技术和管理体系的有力支撑。 在中国市场，面对激烈的存量竞争，悦达起亚的策略显示出难得的战略定力。其核心并非盲目追求销量 规模的短期暴涨，而是致力于实现健 ...

Core Insights - The new Kia Sportage, known as the "狮铂拓界," has achieved over 8 million cumulative sales since its launch in 1993, marking it as a key global strategic SUV for Kia [3] - The vehicle is built on the i-GMP platform, featuring a length of 4695mm and a wheelbase of 2755mm, designed to enhance interior space utilization [3] Design and Features - The new Sportage showcases a breakthrough in design aesthetics and core performance, aiming to establish a differentiated competitive edge in the joint venture fuel SUV market [5] - Exterior design includes vertical star-pattern daytime running lights, a horizontal black grille, geometric diamond-cut wheels, and a continuous taillight, enhancing visual width and overall presence [5] - Interior features include a panoramic curved display, electronic gear shift system, and dynamic ambient lighting, improving the technological feel and driving experience [5] Powertrain and Performance - The new model offers two turbocharged engine options: a 1.5T engine with a maximum output of 200Ps and a 2.0T engine with 245Ps, both paired with an 8-speed automatic transmission [6] - The four-wheel-drive version includes multiple terrain driving modes to adapt to complex road conditions such as snow and sand [6] Intelligent Features - The new Sportage is equipped with the next-generation ccNC intelligent vehicle system, featuring a large HUD head-up display, UWB digital key, and intelligent IFS projection headlights [8] - L2-level intelligent driving assistance systems are available on main sales models, including new features like HDA2 highway driving assistance and RSPA remote smart parking [8] Electric Vehicle Showcase - In addition to fuel models, Kia presented the EV5 Weekender, an outdoor exploration vehicle based on the EV5, featuring a birch wood color exterior and spruce blue interior, designed for enhanced off-road capability [8] - The EV5 includes practical design elements such as a sliding wide-screen display, removable camping lights, and a "one-click adventure" feature for route recommendations and charging plans [8] Strategic Partnerships - Kia is the chief strategic partner for the 2026 Australian Open, with a dedicated experience area at the exhibition, and showcased the EV5 AO Art Car as the official reception vehicle for the 2025 Australian Open China launch [8] - The EV5 FIFA Art Car was also displayed, featuring designs that reflect the cultural vibrancy of the 2026 World Cup co-hosts: the USA, Canada, and Mexico [10] Global Strategy - As a global automotive brand, Kia focuses on real user needs, continuously deepening its "oil-electric parallel" product strategy while integrating global resources to provide higher quality and value travel experiences for Chinese users [11]

Core Insights - The Kia new Sportage (狮铂拓界) was unveiled at the 2025 Guangzhou Auto Show, with tennis champion Li Na as its brand ambassador, embodying the values of "exploration, progress, and boldness" [1][3][5] Group 1: Product Launch and Features - The new Sportage inherits 32 years of quality heritage while addressing diverse user needs in China, achieving a multi-dimensional upgrade in product value [7] - The design combines classic elegance with rugged elements favored by Chinese consumers, enhancing its visual appeal and overall presence [7] - The interior features high-quality materials, advanced technology, and a new lighting design that merges functionality with emotional expression [9] - Built on Kia's global i-GMP platform, the new Sportage offers enhanced safety and driving quality, with a spacious interior measuring 4,695mm in length and a wheelbase of 2,755mm [9] - It is equipped with two high-performance turbocharged engines, a 1.5T engine with 200Ps and a 2.0T engine with 245Ps, paired with an 8AT transmission [9] - The vehicle includes advanced driving modes for various terrains, ensuring stable performance in challenging conditions [9][10] Group 2: Safety and Recognition - The new Sportage received the "Top Safety Pick+" rating from the IIHS, reflecting its superior safety capabilities under stringent testing standards [12] Group 3: Brand Collaboration and Marketing - Kia has a long-standing partnership with the Australian Open, showcasing its commitment to sports sponsorship and engaging with fans through experiential marketing [17] - The company continues to balance its product strategy between fuel and electric vehicles, catering to the diverse needs of Chinese consumers [19]

Sales Performance - Yueda Kia reported a sales volume of 20,974 vehicles in August 2025, marking six consecutive months of monthly sales exceeding 20,000 units [1] - Cumulative sales from January to August reached 165,036 vehicles, representing a year-on-year growth of 7% [1] - In August, the company produced 20,000 vehicles, with a total production of 163,270 vehicles from January to August, reflecting a year-on-year increase of 9.5% [1] Product Strategy - Yueda Kia adheres to the commitment of "In China, For China," focusing on product strategy optimization, brand image enhancement, and channel system renewal to strengthen its core competitiveness in the Chinese market [3] - The company is actively promoting electrification and accelerating the layout of new energy products while renewing classic fuel models to meet diverse market demands [3] - The 2026 Kia Carnival has been launched, offering spacious interiors, safety features, advanced technology, and a smooth driving experience [3][5] Export and Global Presence - Since 2018, Yueda Kia has exported over 477,000 vehicles, generating sales of $5.13 billion, with products reaching 89 countries including Australia, New Zealand, and Mexico [9] - The company has also exported over 440,000 engines, with sales exceeding $1.06 billion, contributing to a balanced development strategy of domestic and international sales [9] Corporate Social Responsibility - Yueda Kia has invested over 56 million yuan in the Kia Home public welfare project over 16 years, involving 2,360 student volunteers and improving various community facilities [11] - The company has been recognized as one of the "Top 50 Public Welfare Projects" by the Chinese Academy of Social Sciences and awarded for its impactful charity initiatives [11] Brand Development - Yueda Kia became the main sponsor of the Jiangsu Provincial Urban Football League in Yancheng, enhancing its local brand influence through various events and community engagement [11] - The company organized fan support activities and showcased its global star products at local sports events, further promoting the Kia brand [11] Future Outlook - Yueda Kia aims to continue its commitment to "In China, For China," focusing on electrification and intelligent transformation while expanding its product matrix and service quality [12]

Core Viewpoint - The 2025 Qilu Autumn Auto Show will take place from September 4 to 8 at the Shandong International Convention and Exhibition Center, featuring favorable trade-in policies and limited-time discounts from various manufacturers, making it an ideal time for consumers to purchase vehicles [1] Group 1: Event Details - The auto show will showcase numerous manufacturers offering trade-in benefits and special promotions to facilitate car purchases for consumers [1] - This event is positioned as the most cost-effective opportunity for consumers to buy cars in the year [1] Group 2: Manufacturer Promotions - Beijing Off-road offers a 5,000 yuan exclusive gift package for orders placed at their booth, along with a maximum trade-in subsidy of 40,000 yuan [3] - Changan Automobile's third-generation UNI-V is available for 97,900 yuan after cash discounts, with additional promotional gifts [4] - NIO's models, the L60 and L90, come with three years of free battery swapping and five years of NOA navigation assistance [9] - Geely's fourth-generation Boyue L starts at 92,900 yuan with trade-in subsidies up to 18,000 yuan, while the Starry starts at 92,700 yuan with subsidies up to 20,000 yuan [10] - Hongqi offers up to 4% exclusive discounts for military personnel and teachers on select models [13] - Ford's Edge L has a starting price of 179,800 yuan with additional subsidies, while the Explorer starts at 259,800 yuan [14] - Dongfeng Yueda Kia provides cash discounts and trade-in subsidies, with total promotions reaching up to 90,500 yuan for various models [15] - Great Wall Motors' new Tank 500 models come with significant promotional offers, including free accessories and discounts [16]