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火爆的折扣店,“凌乱的现场陈列”,你是不是有些不可思议?
Sou Hu Cai Jing· 2025-09-19 14:14
关注各种零售自媒体的朋友有没有注意到一些行业转变。 讲陈列的少了。 之前的时候,包括我在内,很多零售自媒体,都热衷于以图文的方式呈现超市各品类的精美陈列,其中既有各种标杆 超市,也有区域性超市的。陈列的如同精美的雕刻一样,颜色,造型,精细化的程度有时候甚至不次于阅兵仪式上训 练有素的仪仗队士兵。每每展现这些陈列场景的时候,总会有些人在评论,越是陈列摆放的过于精细的超市,生意都 好不到哪里去!那个时候,两派的观点应该是各不相让,一方倡导应该进行精细化的陈列,一方倡导陈列能够满足基 本的规定就可以。大概就是零售科班派和江湖实战派的不同看法吧。 这种现象从什么时候开始的,我没有明确的观察。这种变化,应该和折扣店的兴起有一定的关系。 陈列的最大意义是为了促进销售,行为本身并不产生什么增值,应该是锦上添花的一种场景营销。在消费景气时代, 消费者持币购买,冲动消费的情绪还是有的,所以强调陈列并没有很大的过错。 在消费紧缩的时期,消费者开始追求购物的性价比,对场景的关注度有所降低,对商品本身的关注度则成了重点,商 品的价格更是成为重中之重,至于陈列的细致化则显得没有那么重视了。有一位行业内的朋友,讲到盒马超合算一家 几百平 ...
肖竹青解读:“名酒价格下滑”
Sou Hu Cai Jing· 2025-07-21 09:42
本文特约作者:肖竹青(中国酒业独立评论人) 根据国家统计局近日公布的数据,2025年6月份,全国居民消费价格同比上涨0.1%。但酒类价格同比下降1.7%,环比下降0.3%;而纵观1-6月整体表现,酒 类价格更是录得2.0%的同比降幅。据媒体报道,从今年的多期数据来看,名酒产品价格波动下滑已经是普遍现象。 肖竹青特别强调茅台的"不可取代",本质是它成了经济下行期的"硬通货"——就像爱马仕在奢侈品衰退周期里反而涨价,茅台的"最贵白酒"标签反而强化了 稀缺性。 其他名酒想复制?很难。 因为心智占位是零和游戏,茅台占了"最贵",其他品牌只能抢"性价比",而"性价比"天生容易和价格下滑绑定。 3.消费紧缩的"长尾效应"才开始 "名酒价格下滑"——表面看是库存、是渠道、是厂家压货,本质却是一场由经济周期驱动的消费心理崩塌。他用一句话点破: "过去喝3100的茅台不觉得贵,现在1800都觉得吃力"——这不是酒的问题,是钱包和预期的问题。 最可怕的三个真相: 1."可替代性"正在杀死千元价格带 五粮液、国窖1573、青花郎们过去靠"千元标杆"撑面子,如今消费者发现:请领导喝习酒1988(跌破400元)也一样能表达敬意,何必多 ...
日本物价飙升,民生重压下的隐忧与危机
Sou Hu Cai Jing· 2025-07-19 01:19
Economic Overview - Japan's core Consumer Price Index (CPI) rose by 3.3% year-on-year as of June 2025, marking the seventh consecutive month above 3% [1] - The increase in prices is primarily driven by soaring food costs, with ordinary rice prices nearly doubling and coffee bean prices rising by 40.2% [3] - The rising cost of living is significantly impacting the daily expenses of consumers, leading to increased financial pressure on households [3] Government Response - The government has attempted to alleviate inflationary pressures through gasoline retail subsidies and reductions in public high school tuition fees, but these measures are deemed insufficient [3] - Temporary relief in gasoline prices is expected to be short-lived due to ongoing volatility in international energy markets [3] Labor Market and Consumer Confidence - Long-term wage growth in Japan has lagged behind inflation, severely eroding residents' purchasing power [3] - Economic experts warn that if wage growth does not keep pace with rising prices, consumer spending will remain weak, hindering economic recovery [3] Trade and Manufacturing Sector - Japan's trade negotiations with the U.S. are at an impasse, negatively affecting corporate confidence [5] - The manufacturing and export-oriented sectors are under increased pressure from trade tensions, leading to reduced investment and slower innovation [5] Social and Political Implications - The combination of high prices and stagnant trade is exacerbating social discontent, with rising living costs contributing to a decline in domestic demand [5] - Japan faces significant demographic challenges, including an aging population and a shrinking labor force, complicating economic recovery efforts [5] Structural Issues and Future Outlook - Japan's inflation is seen as a result of structural imbalances, complex international conditions, and compounded internal pressures [7] - The government must focus on reasonable wage growth, deeper economic reforms, and resolving trade disputes to alleviate the burden on citizens and restore corporate confidence [7] - The current economic challenges pose a critical test for Japan's government and could have broader implications for global economic dynamics [7]