Core Viewpoint - Wuliangye is intensifying its efforts to combat counterfeit products during the "Double 11" e-commerce promotion season, highlighting the risks posed to consumers by unauthorized sales on various online platforms [2][3]. Group 1: Company Actions - Wuliangye has identified 46 unauthorized stores selling its products on platforms such as Douyin, JD.com, Kuaishou, Meituan, Pinduoduo, and Tmall [2]. - Since November 2023, Wuliangye has issued four notices addressing online counterfeit issues, resulting in the closure of 261 counterfeit stores and the removal of 6,431 infringing links [2]. - The company has authenticated 1,610 bottles of products from January to May 2024, with 268 bottles identified as counterfeit, accounting for 16.65% [2]. Group 2: Industry Challenges - The prevalence of low-priced promotions on e-commerce platforms creates an environment conducive to counterfeit products, as the white liquor industry has high profit margins and low production costs for fakes [4]. - There exists a dual dependency and wariness among traditional liquor companies towards e-commerce, as they seek to leverage online traffic while being cautious of price disruptions and counterfeit threats [4]. Group 3: Consumer Guidance - Consumers are advised to prioritize official and authorized channels to mitigate the risk of counterfeit products and ensure their rights are protected [4]. - A dual verification mechanism is recommended for online purchases, including checking the store's deposit and being wary of prices significantly lower than market rates [4]. Group 4: Long-term Solutions - Experts suggest that brand owners and major e-commerce platforms should establish a regular cooperation mechanism for rights protection, utilizing big data monitoring and information sharing to enhance verification processes [5]. - A "genuine product alliance" involving liquor companies, platforms, regulatory bodies, and consumers is proposed to maintain a healthy market ecosystem, which is essential for protecting brands and consumers as well as for the sustainable development of the industry [5].

新京报贝壳财经讯（记者罗亦丹）9月10日，抖音电商安全与信任中心表示，平台注意到 Labubu 相关商品在少数直播间和店铺中出现 假货、虚假宣传、恶意炒作、售后争议等问题，并对此进行了专项治理。加上9月8日针对"水果提货卡"引流诈骗行为的专项治理，以 及9月7日对话费充值欺诈行为的专项治理，抖音四天内已经对违规行为开展了三次专项治理。 具体来看，平台发现部分商家存在售卖假货冒充正品等行为。例如"鹏业""LAbubu*潮玩店"等在直播间反复宣称"正品Labubu""正版 POP""全新未开封""假一赔三"，通过强调正品保障来误导消费者，但实际发货商品均为仿品或高仿品，明显与宣传不符。这类行为涉 嫌假冒侵权，平台已对涉事商家予以清退、冻结货款，相关商品清除出抖音商城精选联盟。截至目前，累计清退违规商家超200个、违 规达人超600名，相关商品均已被清除出抖音商城精选联盟。 另一违规行为是"水果提货卡"，部分商家以低价水果为噱头，实则发放伪造提货卡，诱导消费者扫码下载第三方软件或先充值后提 货，造成用户财产损失。截至目前，平台已处置违规店铺1229家、达人373名。引流欺诈作为网络欺诈中的顽疾，在行业内存在已久， ...

Core Insights - Douyin E-commerce Security and Trust Center has identified issues related to counterfeit goods, false advertising, malicious hype, and after-sales disputes concerning Labubu products on its platform [1] - These activities not only violate consumer rights but also infringe on intellectual property rights and disrupt market order, leading to negative impacts [1] Summary of Actions - In response to these issues, Douyin E-commerce has initiated a special governance action, resulting in the removal of over 200 non-compliant merchants and more than 600 non-compliant influencers [1] - All related products have been removed from the Douyin Mall Selected Alliance [1] Examples of Violations - Typical violations disclosed by Douyin include selling counterfeit goods as genuine, significant discrepancies between advertising and actual products, delayed shipping, non-delivery, fraudulent shipping, refusal of reasonable returns, and price manipulation through scarcity tactics [1]

基于抖音电商相关细则，平台已开展专项治理行动，截至目前累计清退违规商家超200个、违规达人超 600名，相关商品均已被清除出抖音商城精选联盟。 记者留意到，抖音披露的典型违规案例包括售卖假货冒充正品、宣传与实物严重不符、超时发货、不发 货及欺诈发货、拒绝合理退货与运费纠纷、稀缺炒作与引流第三方等。 抖音打假Labubu，清退违规商家超200个、违规达人超600名。 抖音电商安全与信任中心今日表示，近期平台注意到 Labubu 相关商品在少数直播间和店铺中存在假 货、虚假宣传、恶意炒作、售后争议等问题。这类行为不仅严重侵害消费者权益，也侵犯相关企业知识 产权，扰乱市场公平秩序，造成恶劣影响。 ...

Group 1: Ozon's Performance and Market Trends - Ozon's beauty category orders exceeded 1.11 billion rubles in the first half of 2025, with a 27% increase in active buyers and a significant rise in consumer ordering frequency [1] - The number of beauty sellers on the platform reached 87,000, with nearly 3 million product categories available [1] - Male beauty consumption saw explosive growth, with sales doubling and hair mask sales increasing fourfold; children's cosmetics demand also tripled [1] Group 2: Fraud and Seller Challenges - A new type of fraud has emerged on Ozon, where scammers use bulk reservations to "invisibly" extort sellers, impacting product visibility and sales [2] - The number of active sellers on Ozon and Wildberries has declined for the first time, dropping from 1.28 million to 1.26 million, a decrease of about 2% due to rising commission and logistics costs [6] Group 3: Wildberries Innovations - Wildberries launched the WB Plus model to enhance logistics efficiency by requiring sellers to stock products in a dedicated warehouse in China [3] - The platform introduced an interactive picking list for the FBS model, allowing real-time updates and sorting by various dimensions to improve operational accuracy [5] Group 4: E-commerce Market Dynamics - The Russian e-commerce market is projected to grow by 28.3% in 2025, with large platforms like Ozon and AliExpress capturing over 60% of the market share [10] - The number of small and medium enterprises adopting self-built online stores increased by 18%, with their sales growth rate surpassing that of platform sellers [7] Group 5: Consumer Spending Trends - Russian families' average budget for back-to-school supplies ranges from 15,000 to 35,000 rubles, with 58% opting for a combination of online and offline shopping [8] - There is a significant interest in launching personal brands, particularly in fashion and beauty, with a 40% increase in interest over the past year [9] Group 6: Fresh Produce E-commerce - The fresh produce e-commerce market in Russia grew by 28.8% in Q2 2025, reaching 385 billion rubles, although the growth rate has slowed compared to the previous year [11] - Labor shortages and rising delivery costs are major factors contributing to the slowdown in growth [12] Group 7: Intellectual Property Enforcement - In the first half of 2025, Russian e-commerce platforms removed 2.8 million infringing products, with a total of 9.6 million items removed since early 2023 [13] - Platforms are implementing measures like "digital arbitration" to combat counterfeit goods, although challenges in enforcement remain [13] Group 8: Warehouse Market Trends - The Moscow warehouse market is experiencing its first rental decline in seven years, with average rents dropping to 119,000 rubles per square meter [15] - Increased supply is expected to raise vacancy rates, leading to intensified market competition [15]