Core Viewpoint - The article discusses the prevalence of counterfeit products on major e-commerce platforms, particularly focusing on the experiences of consumers who have encountered fake goods, despite purchasing from seemingly reputable sources [1][3][4]. Group 1: Counterfeit Issues on E-commerce Platforms - Consumers have reported buying counterfeit products from platforms like JD.com, including brands such as Jomoo, Supor, Xiaomi, and even Mercedes-Benz engine oil [3][4]. - Many manufacturers claim that unauthorized stores on these platforms are selling counterfeit goods, but the resolution for consumers often results in minimal compensation [3][4]. - The article highlights a cycle where low-priced items are prioritized by platform algorithms, leading to a situation where counterfeit goods can easily infiltrate the marketplace [4][5]. Group 2: Measures Taken by E-commerce Platforms - JD.com announced that starting October 30, all Moutai and Wuliangye products sold on its platform will be guaranteed to be genuine [6]. - JD.com has conducted a thorough review of all authorized stores selling Moutai, resulting in the removal of over 800 unauthorized stores [8]. - In contrast, Douyin has also initiated measures to combat false marketing and counterfeit sales, indicating a broader industry issue with product authenticity [8]. Group 3: Consumer Recommendations - The article suggests that consumers may find it safer to purchase products from larger physical stores to ensure authenticity [8].

Core Viewpoint - Wuliangye is intensifying its efforts to combat counterfeit products during the "Double 11" e-commerce promotion season, highlighting the risks posed to consumers by unauthorized sales on various online platforms [2][3]. Group 1: Company Actions - Wuliangye has identified 46 unauthorized stores selling its products on platforms such as Douyin, JD.com, Kuaishou, Meituan, Pinduoduo, and Tmall [2]. - Since November 2023, Wuliangye has issued four notices addressing online counterfeit issues, resulting in the closure of 261 counterfeit stores and the removal of 6,431 infringing links [2]. - The company has authenticated 1,610 bottles of products from January to May 2024, with 268 bottles identified as counterfeit, accounting for 16.65% [2]. Group 2: Industry Challenges - The prevalence of low-priced promotions on e-commerce platforms creates an environment conducive to counterfeit products, as the white liquor industry has high profit margins and low production costs for fakes [4]. - There exists a dual dependency and wariness among traditional liquor companies towards e-commerce, as they seek to leverage online traffic while being cautious of price disruptions and counterfeit threats [4]. Group 3: Consumer Guidance - Consumers are advised to prioritize official and authorized channels to mitigate the risk of counterfeit products and ensure their rights are protected [4]. - A dual verification mechanism is recommended for online purchases, including checking the store's deposit and being wary of prices significantly lower than market rates [4]. Group 4: Long-term Solutions - Experts suggest that brand owners and major e-commerce platforms should establish a regular cooperation mechanism for rights protection, utilizing big data monitoring and information sharing to enhance verification processes [5]. - A "genuine product alliance" involving liquor companies, platforms, regulatory bodies, and consumers is proposed to maintain a healthy market ecosystem, which is essential for protecting brands and consumers as well as for the sustainable development of the industry [5].

Core Insights - Douyin e-commerce has initiated a series of special governance actions to address issues related to counterfeit goods, false advertising, malicious hype, and after-sales disputes, with three actions taken within four days [1][2] Group 1: Governance Actions - The platform has identified merchants selling counterfeit products under the guise of genuine items, leading to the removal of over 200 non-compliant merchants and more than 600 influencers from the Douyin marketplace [1] - Specific actions include the removal of products falsely advertised as "genuine Labubu" and "new unopened," which were actually replicas or high-quality imitations [1] Group 2: Fraudulent Activities - Douyin has also targeted fraudulent activities involving "fruit pick-up cards," where merchants lured consumers with low-priced fruit but issued fake pick-up cards, resulting in financial losses for users [2] - A total of 1,229 non-compliant stores and 373 influencers have been dealt with in relation to this fraudulent scheme [2] Group 3: Consumer Protection Measures - The platform has taken action against 25 merchants for leaking user information, which led to scams where consumers received unsolicited messages or calls claiming "wrong charges" [2] - Douyin e-commerce emphasizes ongoing efforts to strengthen governance, enhance cooperation with brand partners, and establish a counterfeit prevention database to protect consumer rights and maintain a trustworthy e-commerce environment [2]

Core Insights - Douyin E-commerce Security and Trust Center has identified issues related to counterfeit goods, false advertising, malicious hype, and after-sales disputes concerning Labubu products on its platform [1] - These activities not only violate consumer rights but also infringe on intellectual property rights and disrupt market order, leading to negative impacts [1] Summary of Actions - In response to these issues, Douyin E-commerce has initiated a special governance action, resulting in the removal of over 200 non-compliant merchants and more than 600 non-compliant influencers [1] - All related products have been removed from the Douyin Mall Selected Alliance [1] Examples of Violations - Typical violations disclosed by Douyin include selling counterfeit goods as genuine, significant discrepancies between advertising and actual products, delayed shipping, non-delivery, fraudulent shipping, refusal of reasonable returns, and price manipulation through scarcity tactics [1]

Core Insights - Douyin has initiated a crackdown on counterfeit products related to Labubu, resulting in the removal of over 200 non-compliant merchants and more than 600 violators from the platform [1] Group 1: Actions Taken - Douyin's e-commerce safety and trust center has launched a special governance action to address issues such as counterfeit goods, false advertising, malicious hype, and after-sales disputes [1] - The platform has removed related products from the Douyin Mall Selected Alliance as part of its enforcement measures [1] Group 2: Violations Identified - Typical violations reported by Douyin include selling counterfeit goods as genuine, significant discrepancies between advertised and actual products, delayed shipments, non-delivery, fraudulent shipping, refusal of reasonable returns, and disputes over shipping costs [1]

Group 1: Ozon's Performance and Market Trends - Ozon's beauty category orders exceeded 1.11 billion rubles in the first half of 2025, with a 27% increase in active buyers and a significant rise in consumer ordering frequency [1] - The number of beauty sellers on the platform reached 87,000, with nearly 3 million product categories available [1] - Male beauty consumption saw explosive growth, with sales doubling and hair mask sales increasing fourfold; children's cosmetics demand also tripled [1] Group 2: Fraud and Seller Challenges - A new type of fraud has emerged on Ozon, where scammers use bulk reservations to "invisibly" extort sellers, impacting product visibility and sales [2] - The number of active sellers on Ozon and Wildberries has declined for the first time, dropping from 1.28 million to 1.26 million, a decrease of about 2% due to rising commission and logistics costs [6] Group 3: Wildberries Innovations - Wildberries launched the WB Plus model to enhance logistics efficiency by requiring sellers to stock products in a dedicated warehouse in China [3] - The platform introduced an interactive picking list for the FBS model, allowing real-time updates and sorting by various dimensions to improve operational accuracy [5] Group 4: E-commerce Market Dynamics - The Russian e-commerce market is projected to grow by 28.3% in 2025, with large platforms like Ozon and AliExpress capturing over 60% of the market share [10] - The number of small and medium enterprises adopting self-built online stores increased by 18%, with their sales growth rate surpassing that of platform sellers [7] Group 5: Consumer Spending Trends - Russian families' average budget for back-to-school supplies ranges from 15,000 to 35,000 rubles, with 58% opting for a combination of online and offline shopping [8] - There is a significant interest in launching personal brands, particularly in fashion and beauty, with a 40% increase in interest over the past year [9] Group 6: Fresh Produce E-commerce - The fresh produce e-commerce market in Russia grew by 28.8% in Q2 2025, reaching 385 billion rubles, although the growth rate has slowed compared to the previous year [11] - Labor shortages and rising delivery costs are major factors contributing to the slowdown in growth [12] Group 7: Intellectual Property Enforcement - In the first half of 2025, Russian e-commerce platforms removed 2.8 million infringing products, with a total of 9.6 million items removed since early 2023 [13] - Platforms are implementing measures like "digital arbitration" to combat counterfeit goods, although challenges in enforcement remain [13] Group 8: Warehouse Market Trends - The Moscow warehouse market is experiencing its first rental decline in seven years, with average rents dropping to 119,000 rubles per square meter [15] - Increased supply is expected to raise vacancy rates, leading to intensified market competition [15]