Group 1 - The wholesale reference price for 2025 Feitian Moutai (53 degrees/500ml) has dropped to 1770 RMB per bottle, marking a new low since its launch, down 20.27% from the initial price of 2220 RMB per bottle [1] - The price for a case of Feitian Moutai remains stable at 1790 RMB per bottle, also a new low, down over 20% from the original price of 2255 RMB per bottle [1] - The price of Feitian Moutai has reached as low as 1700 RMB, with some stores on Pinduoduo selling it at 3400 RMB for two bottles, equivalent to 1700 RMB per bottle [1] Group 2 - The white liquor industry is preparing for the peak season ahead of the National Day and Mid-Autumn Festival holidays, despite the third quarter typically being a slow consumption period [1] - Moutai has launched several new products this quarter, including a limited edition commemorative liquor for the 70th anniversary of the five-star trademark, priced at 7000 RMB, with a current wholesale price stabilizing at 10,000 RMB [1] - Moutai's cultural and creative products continue to expand, with the "Huang Xiaoxi Dinner" series selling out quickly after its launch [1] Group 3 - The ultra-high-end products above Feitian are also being iterated, with the announcement of upgraded packaging and new anti-counterfeiting measures for Guizhou Moutai (premium) at the Guizhou Wine Expo [2] - The recent launch of Moutai 1935 exclusive version has introduced a new channel model [3] Group 4 - The core product supporting Moutai's performance remains the Moutai liquor, with the kilogram Moutai emerging as a new core product, currently priced above 3300 RMB in wholesale [4]

Core Viewpoint - The price of Moutai has reached a new low, with significant declines observed in both wholesale and retail prices, indicating a challenging market environment for the brand [1][3][6]. Price Trends - As of September 14, 2023, the wholesale reference price for 25-year Moutai (53 degrees/500ml) in loose bottles is reported at 1770 RMB, down 10 RMB from the previous day, marking a new low since its launch [1]. - The original box price for the same product remains at 1790 RMB, also a new low, reflecting a decline of over 20% from its initial price of 2255 RMB [1]. - The kilogram Moutai (53 degrees/1L) is priced at 3300 RMB, down 18.92% from its launch price of 3700 RMB earlier this year [3]. Market Dynamics - Despite the general trend of declining prices, the white liquor industry is preparing for the peak consumption season around the National Day and Mid-Autumn Festival, with Moutai launching several new products to stimulate demand [8]. - Moutai has been actively engaging with over 200 distributors across various regions, indicating a strategic effort to strengthen market presence [8]. - Limited edition products, such as the 70th Anniversary Commemorative Moutai, have been well-received, with a stable wholesale price around 10,000 RMB, reflecting strong demand in the collectible and gifting markets [8]. Product Development - Moutai is expanding its product line with creative cultural products, which have seen rapid sales, indicating a successful diversification strategy [8]. - The company is also iterating on its high-end products, with recent upgrades announced for premium offerings, including new packaging and anti-counterfeiting measures [8]. - The kilogram Moutai is emerging as a new core product, with increasing inquiries and purchases noted in the market [9].

Core Insights - The wholesale price of 25-year Flying Moutai has reached a new low of 1770 RMB per bottle, down 20.27% from its initial price of 2220 RMB when the platform launched [1] - The original box price for 25-year Flying Moutai remains at 1790 RMB, also a new low, down over 20% from its launch price of 2255 RMB [1] - The kilogram Moutai has also hit a new low of 3300 RMB, down 18.92% from its price of 3700 RMB at the beginning of the year [1] Pricing Trends - The price of 25-year Flying Moutai (53 degrees/500ml) has decreased to 1770 RMB for loose bottles and remained stable at 1790 RMB for original boxes [2] - The kilogram Moutai (53 degrees/1L) has seen a slight decrease to 3300 RMB [2] - The price of 25-year Flying Moutai has been observed as low as 1700 RMB on platforms like Pinduoduo, indicating a competitive pricing environment [6] Market Dynamics - The white liquor industry is preparing for the peak season ahead of the National Day and Mid-Autumn Festival, with Moutai Group conducting market research among over 200 distributors [6] - Moutai has launched several new products this quarter, enhancing its market appeal and addressing new consumer demands [6] - Limited edition products, such as the 70th Anniversary Commemorative Moutai, are targeting the collectible and gifting market, with a stable wholesale price around 10,000 RMB [6] Product Development - Moutai is iterating on its high-end products, with upgrades announced for its premium offerings and new anti-counterfeiting measures [7] - The kilogram Moutai is emerging as a new core product alongside traditional offerings like Flying Moutai and Zodiac Moutai [7] - Increased inquiries and purchases for Flying Moutai have been noted in local channels, indicating a potential uptick in demand [8]

Market Overview - A-shares experienced a collective decline, with the Shanghai Composite Index down 0.05%, the Shenzhen Component down 0.66%, and the ChiNext Index down 1.71% [1] - The North China 50 Index also fell by 0.39% [1] - The total trading volume in the Shanghai, Shenzhen, and Beijing markets was 15,350 billion yuan, a decrease of 1,430 billion yuan from the previous trading day, indicating reduced market activity [1] - Over 3,400 stocks in the market declined, reflecting poor market profitability [1] Sector Performance - The liquor sector emerged as a significant highlight, with the liquor ETF (512690) leading gains at 2.53% [1] - Notable stocks in the liquor sector included: - JiuGuiJiu (酒鬼酒) surged by 10.00% to 63.47 yuan [2] - SheDeJiuYe (舍得酒业) increased by 8.16% to 62.56 yuan [2] - YiLiTe (伊力特) rose by 6.24% to 16.68 yuan [2] - GuJingGongJiu (古井贡酒) climbed by 5.81% to 162.93 yuan [2] - JinZhongZiJiu (金种子酒) gained 4.88% to 11.40 yuan [2] - The surge in the liquor sector may be attributed to multiple factors, including the upcoming Mid-Autumn Festival, which is expected to boost liquor consumption, and favorable policies aimed at stimulating consumer spending [2]