7月的酒业热点之一，是胖东来与白酒上市公司酒鬼酒合作推出的"酒鬼•自由爱"正式上市。在这之 前，这两家"八竿子打不着"的企业仅仅是达成合作，就在资本市场掀起了不小的热度，让酒鬼酒率先从 行业低迷的股价泥潭中抽身。 随着新品如预料中出现首日售罄，业内开始思考：胖东来、山姆、盒马等新型商超会不会是白酒下 一个重要的渠道阵地？ 【中国白酒网】新型商超卷新业态，白酒从中看到了机会。 去年奥乐齐9.9元白酒爆红网络，今年胖东来"自由爱"白酒品牌剑指10亿规模，新型商超成"卖酒大 户"这一现象背后，白酒渠道正悄然转变。 相比传统酒类流通渠道的"盈利艰难"，胖东来、山姆、盒马等超凭借价格、供应链、品牌等优势， 将商超OEM白酒推向聚光灯下。这让白酒找到了渠道扩充的崭新空间。 新型商超搅动酒业 眼下，商超自营白酒已成明确趋势。胖东来在与酒鬼酒联手之前，已与河南宝丰酒业推出"宝丰•自 由爱"，这款售价仅75元的白酒仅用两年时间就成了胖东来酒水板块的支柱，年销售破4亿元。按照胖东 来创始人于东来的规划，2025年"自由爱"单品将达到10亿元规模，未来10年的目标是100亿元。 无独有偶，盒马鲜生旗下的自营白酒品牌矩阵亦逐渐壮大： ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 智通财经记者 | 武冰聪 已经传出方案细节的行动，却忽然被传中止，再次引发多方关注。对此消息，智通财经以投资者身份致 电贵州茅台董事会秘书办公室了解情况，该公司称还没有得到具体信息，需要核实清楚后再做回复。 "从目前信息来看，贵州茅台本身并未参与其中，如果公司要内设机构，肯定会有相关的决策程序。" 贵州茅台工作人员对智通财经说。 酒业分析师肖竹青今年多次前往贵州茅台调研，肖竹青告诉智通财经，他从接近贵州茅台公司的信息源 了解到，针对各省茅台经销商联谊会组建平台公司目前正在优化模式，预计未来还会稳健推进。 根据各方消息，成立联营公司的目的有二，分别是茅台酒挺价和打造各省文化IP，围绕这两项内容，贵 州茅台董秘办表示，他们长期以来重视产品体系和价格体系，后续如果有文化产品推出，该公司会发布 相关消息。 图片来源：界面图库 2025年7月，有市场消息称，茅台计划推进在各省成立联营公司，各省联营公司注册资金设定在5000万 元至1亿元区间，由参与经销商共同出资。该联营公司由各省经销商联谊会牵头，主要目的是助力茅台 酒市场价格平稳，以及启动本省定 ...

Core Insights - The emergence of new retail formats, such as supermarkets like Fat Donglai, Sam's Club, and Hema, is reshaping the distribution channels for liquor, particularly for the Chinese liquor industry [2][3][5] - The collaboration between Fat Donglai and liquor companies, such as the launch of "Jiu Gui·Zi You Ai," indicates a shift towards self-operated liquor brands in supermarkets, which is becoming a clear trend in the industry [3][5] - The traditional liquor distribution channels are facing significant challenges, leading to a decline in sales and the need for liquor brands to adapt to new retail environments [9][10] Industry Trends - New supermarkets are leveraging their supply chain, pricing strategies, and brand partnerships to promote self-operated liquor products, creating new growth opportunities for the liquor sector [3][7] - The sales of self-operated liquor brands in new supermarkets are showing promising results, with Fat Donglai's "Bao Feng·Zi You Ai" achieving over 400 million yuan in annual sales within two years [3][5] - The trend of low-priced liquor is gaining traction, with products like the 9.9 yuan liquor from Aldi becoming popular among consumers, indicating a shift in consumer preferences towards affordable options [4][5] Market Dynamics - Traditional supermarkets are experiencing a decline, with major players like Carrefour and Yonghui closing numerous stores, which is impacting the availability of traditional liquor distribution channels [6][9] - The number of liquor distributors is decreasing, with a notable drop from 58,437 in 2023 to 56,747 in 2024, reflecting the challenges faced by traditional distribution models [9][10] - The rise of new retail formats is leading to a two-tier market for liquor distribution, where traditional channels are struggling while new supermarkets thrive [8][10] Consumer Behavior - Consumers are increasingly drawn to the affordability of liquor products in new supermarkets, with many offerings priced below 200 yuan, making them attractive alternatives to traditional brands [5][6] - The shift towards self-operated liquor brands in supermarkets is driven by consumer demand for high-quality products at competitive prices, which traditional channels are struggling to provide [7][10]

Core Insights - The traditional business model of wining and dining for deals is declining, with a shift towards more efficient communication methods [3][5][20] - The recent "ban on alcohol" has negatively impacted high-end liquor brands, but the overall pressure on traditional liquor merchants is greater due to changing market dynamics [5][11] - The rise of the internet has disrupted traditional pricing structures, leading to increased competition and pressure on traditional liquor merchants [5][12] Industry Trends - The current environment for large liquor merchants is challenging, with many seeking alternative revenue streams such as paid courses, indicating a shift in market dynamics [5][6][20] - Future liquor brands may emerge that collaborate with original distilleries, focusing on marketing and customer resources rather than owning production facilities [12][15] - The standardization of liquor retail stores is lacking, and future stores are expected to adopt more professional and standardized practices [13][20] Market Opportunities - There is potential for luxury white-label liquor products to emerge, catering to high-end consumers who are currently underserved in the market [15][16] - The internationalization of white liquor is anticipated, with opportunities to cater to overseas Chinese workers and other markets [17][20] - Liquor businesses need to focus on data analysis, customer profiling, and channel management to adapt to the evolving market landscape [18][19][20]

春糖观察：白酒流通之变 本报记者蒋政北京报道 马率在河南做了十余年的白酒生意，他深切感受到当下渠道调整带来的改变。除了小黄车带货之外，他 在后台还添加了更多省外的客户，"转化率非常高。" 在去年加入椰岛酒业全面负责椰岛草本酱酒的舒国华，也在积极调整自身渠道。"（公司）线上达人直 播不断，与上市公司合作不断。目前，线上销售额占比28%，销量占比35%，行业过去传统线下渠道层 层卖差价、讲故事的商业模式受到颠覆变化。" 在广西开设189家丹泉专卖店，由厂家、合伙人共同经营——在今年糖酒会期间，广西丹泉酒业对外披 露"189模式"的渠道变革策略。 《中国经营报》记者注意到，伴随着白酒迎来深度调整，流通环节正在经历重塑，种种创新模式喷涌而 出。不久前，五粮液组织架构调整，持续推动厂商共建模式；酒业资深职业经理人刘涛履新茅泉酒业 后，试图通过"厂商客"三位一体协调发展，并推出跨界网红达人联盟、跨界销售联合体等渠道变革；多 个头部酒企则力推C端运动，直面消费者。 同时，舍得酒业、郎酒等正在积极推动酒旅融合，贵州省也在推进"卖酒"向"卖生活方式"转变，诸多圈 层营销、场景营销模式出现，白酒渠道细分化趋势渐显。 多位行业人士 ...