此次宣传活动共发放宣传折页八十余份，覆盖受众一百余人。民生银行潍坊诸城支行表示，未来将持续 创新服务模式，开展形式多样的金融知识普及活动，将"征信赋能，诚信兴业"的理念传递到更多企业， 为支持地方经济高质量发展贡献更多"民生"力量。 活动期间，支行工作人员通过多样化的宣传形式，为企业员工送上了一场生动的征信知识盛宴。工作人 员采用现场一对一讲解、发放宣传资料等方式，系统讲解了征信的基本概念、个人信用报告的查询方 式，以及信用记录对个人发展和企业运营的重要影响。通过真实案例的剖析，工作人员生动展示了逾期 还款、违约行为可能带来的信贷受限、商务合作受阻等严重后果，进一步强调了保持良好信用记录的长 期价值和现实意义。针对企业普遍关注的融资授信问题，工作人员重点介绍了银行在审批企业贷款时对 信用报告的评估重点，并指导企业如何通过规范财务管理、按时履约还款等方式积累优质信用资产，从 而更高效地获得金融支持，降低融资成本。在互动环节中，企业员工围绕信用卡使用、房贷审批、企业 信用修复等具体问题踊跃提问，工作人员现场解答专业且细致，气氛热烈，充分体现了企业员工对征信 知识的高度重视和迫切需求。 为持续优化营商环境，助力企业 ...

Core Viewpoint - The rapid development of financial technology has improved the convenience of financial activities, but it has also led to an increase in telecom fraud and financial scams, posing serious threats to the financial security and legal rights of the public [1][3] Group 1: Anti-Fraud and Integrity Culture Promotion - The promotional campaign focuses on anti-fraud education and the establishment of an integrity culture, targeting specific groups such as the elderly and youth [3][4] - The campaign includes in-depth analysis of typical telecom fraud cases, highlighting their characteristics and dangers, and aims to enhance public awareness of personal information protection and illegal cross-border investment risks [3][4] Group 2: Multi-Channel Outreach - The promotional activities are divided into four parts: in-branch promotion, merchant outreach, campus education, and online awareness, ensuring comprehensive coverage across different demographics [4] - In-branch promotions involve setting up dedicated areas and case explanations to educate customers about anti-fraud measures and integrity culture [4] - Merchant outreach includes visits to small businesses to raise awareness about fraud prevention, particularly regarding illegal cross-border investments and false financial advertisements [4] Group 3: Impact and Future Directions - The campaign has successfully increased public awareness of financial security and risk prevention, leading to a greater recognition of integrity culture [6] - Public understanding of the dangers of telecom fraud and illegal activities has significantly improved, particularly regarding illegal cross-border investments and campus loans [6] - The company plans to continue enhancing consumer rights protection and deepening anti-fraud and integrity culture initiatives to contribute to a safer financial environment [6]

为切实提升社区居民的金融安全意识和风险防范能力，进一步普及反电信诈骗知识，弘扬诚信文化，塑 造守信、公平的金融生态。近日，广发银行济宁分行走进贾庄社区，开展了以"保障金融权益 助力美好 生活"为主题的宣传活动。 通过此次宣传活动，社区居民对电信诈骗的危害有了更深刻的认识，掌握了防范诈骗的实用技巧，尤其 是老年人群体的风险意识得到了显著提升。活动还进一步增强了社区居民的诚信意识，营造了"诚信为 本、守法为荣"的良好氛围。 活动当天，工作人员通过发放宣传手册、现场讲解等多种形式，向社区居民普及反电信诈骗知识。结合 近期发生的电信诈骗案例，详细讲解了冒充公检法、虚假中奖、网络刷单等常见诈骗手法，揭示了诈骗 分子的作案特点和危害性，提醒居民提高警惕。针对老年人，重点讲解了冒充子女、保健品诈骗等常见 针对老年人的骗局，提醒他们不轻信陌生电话、不透露个人信息、不随意转账。活动中，工作人员还向 居民普及了非法跨境投资的相关法律知识，提醒大家远离高利诱惑，选择正规渠道投资，避免财产损 失。 ...

Core Viewpoint - China Ping An Life Insurance Co., Ltd. Zibo Branch emphasizes the "finance for the people" philosophy, focusing on addressing urgent issues faced by the public and showcasing various practical initiatives for the community [1] Group 1: Consumer Rights Protection - The company has established a diversified dispute resolution mechanism to effectively address consumer disputes, clarify responsibilities, and maintain consumer rights, thereby gaining public trust and recognition [2] Group 2: Services for Vulnerable Groups - The company promotes humanized services for the elderly and disabled, including green channels, home service, voice prompts, and large print contracts, while also conducting financial literacy education to help these groups access financial services safely and conveniently [3] Group 3: Fraud Prevention Initiatives - The company actively engages in comprehensive anti-fraud campaigns both online and offline, enhancing public awareness of fraud prevention, particularly among vulnerable populations, by analyzing typical scams and promoting the National Anti-Fraud Center APP [4] Group 4: Integrity and Ethical Culture - The company integrates an integrity culture throughout its operations, ensuring clear communication of product information to consumers and reinforcing employee ethical education, aiming to foster a responsible financial market environment [5]

Core Viewpoint - The article highlights the innovative financial culture practices of the Bank of China in Weihai, which has adopted a "whale" cultural brand to embody the essence of Chinese financial culture and has been recognized as a model for financial cultural innovation by 2025. Group 1: Cultural Branding - The bank's "whale" cultural brand is centered around the principles of "sincerity, wisdom, virtue, and stability," which are translated into practical applications in financial services [1][14]. - The bank has successfully integrated the "Five Musts and Five Must Nots" of Chinese financial culture into its operations, leading to its selection as a case study for financial cultural brand innovation [1][14]. Group 2: Service Innovation - The bank has established a unique service brand called "Precise Aging Services," which includes specialized services for elderly clients, contributing to 35% of personal deposits and 41% of fixed deposits from this demographic [3][4]. - The bank has created a comprehensive service system that includes a "Silver Age Window," specialized personnel, and educational programs to enhance customer experience for older clients [3][4]. Group 3: Financial Innovation - The bank has introduced innovative financial products tailored to various sectors, such as "Yunong Quick Loan" for agricultural enterprises and "Technology Finance + Equity Financing" for tech companies, addressing financing challenges [8][9]. - As of Q1 2025, the bank reported a general deposit balance of 9.01 billion and a loan balance of 8.32 billion, leading the local market [8][9]. Group 4: Social Responsibility - The bank promotes a culture of social responsibility through its "Love Service Month," providing community support and engaging in various charitable activities, including serving breakfast to sanitation workers [10][14]. - The bank has been recognized as a top taxpayer in the region, contributing over 10 million in new taxes over the past three years, reflecting its commitment to social responsibility [10][14]. Group 5: Compliance and Risk Management - The bank has implemented a comprehensive compliance management system, ensuring a "zero non-performing loan" record and maintaining safety in operations [13][14]. - Regular training and emergency drills are conducted to reinforce compliance and risk management among employees, contributing to the bank's reputation as a regional benchmark for financial risk control [13][14].

据记者了解，此次信用宣传活动的开展，有效提升了孝南区居民的信用意识，营造了"守信者荣、失信 者耻、无信者忧"的良好社会氛围。 据区发改局相关负责人介绍，下一步，孝南区将持续深入推进社会 信用体系建设，创新宣传方式和手段，开展更多形式多样的信用宣传活动，让信用知识深入人心，进一 步提升全区信用意识和诚信理念，擦亮信用孝南名片，助力孝南高质量发展。（胡玉林 罗洪浩 刘婷） 中国发展网讯 为提升公众对信用记录的认知和保护意识，解读信用政策法规，引导公众和企业维护良 好信用记录，弘扬中华民族积极向善、诚实守信的传统文化和现代市场经济的契约精神，6月13日，湖 北孝感孝南区信用办组织区发改局、区市场监督管理局、区城管执法局、区住建局、区公共资源交易中 心，联合市区两级生态环境部门，在大润发超市门口开展"诚信点亮生活，信用创造未来 与信同行，孝 南有你"主题宣传活动，吸引了众多商户和居民参与，取得良好的社会反响。 区发改局还开展了信用有奖竞猜活动，推广普及征信知识,提高群众信用意识,营造"知信、用信、守 信"的良好信用环境。市、区生态环境局设立了环境信用"专询台"，热情地向过往居民发放环保信用宣 传手册，普及环保信用知识 ...

Core Viewpoint - The 2024 annual report on the cultural construction practices of securities companies highlights the importance of promoting and practicing Chinese financial culture as a core element for the industry, aiming to enhance business growth and support the creation of first-class investment banks [1][7]. Group 1: Cultural Construction - Securities companies are focusing on strengthening the professional ethics of their employees and actively implementing the "Five Musts and Five Must Nots" practice requirements to create a new pattern where culture leads business and brand drives growth [1][2]. - Guotai Junan Securities is exploring the establishment of an IT-specific subculture system to enhance the cultural foundation for high-quality financial technology development [2]. - Industrial Securities is deepening its integrity culture through comprehensive measures, including revising compliance documents and conducting employee education to reinforce the foundation of integrity culture [2][3]. Group 2: International Expansion - Chinese securities firms are accelerating their international expansion, particularly in Southeast Asia and the Middle East, aiming to make international business a new engine for performance growth [4]. - China Galaxy Securities reported an international business revenue of 2.173 billion yuan, a year-on-year increase of 8.29%, establishing itself as a significant performance pillar [4]. - CICC has achieved a global layout breakthrough with the operation of its Vietnam representative office and the establishment of its UAE branch, leading the market in serving Chinese enterprises' global IPOs with a total financing scale of 4.424 billion USD [4]. Group 3: Investor Education - The securities industry is expanding innovative forms of investor education, integrating it into customer service, compliance operations, and brand building [5][6]. - Dongfang Securities launched the "Dongfang Star Investor Education" brand, enhancing internal employee training and promoting industry culture through various external activities [6]. - Huolong Securities created an engaging educational IP character inspired by traditional culture, using animated storytelling to teach investment principles in an interactive manner [6].