弘扬诚信文化、廉洁文化，必须驰而不息、久久为功。王学斌认为，首先要通过教育、培训等方式 加强认识，同时完善法律法规、党规党纪加以约束，还可创新运用各种文化形式、宣传手段，润物无声 配合诚信文化、廉洁文化建设。 编辑：赵亚铭 中央党校（国家行政学院）文史教研部教授王学斌说，用廉洁文化来滋养身心，这是对所有党员干 部的要求，是思想建党和制度治党的结合。弘扬廉洁文化也是面向全社会的总动员，能够从根本上带动 政风、社风、民风以及家风的全面向上。 专家指出，诚信文化、廉洁文化延续了中华优秀传统文化中的宝贵元素，同时也吸收了我们党特别 是新时代以来的思想政治建设成果，是"两个结合"在党内政治文化中的重要体现。 诚信文化与廉洁文化密不可分。"诚信涵盖了对国家忠诚、社会交往中的信任和个人守信三个维 度，适用对象具有普遍性；廉洁是针对党员干部群体的具体要求，二者都会影响到社会信任度以及政府 公信力。"邢云文分析。 新华社北京11月20日电（记者 杨湛菲）《中共中央关于制定国民经济和社会发展第十五个五年规 划的建议》提出，弘扬诚信文化、廉洁文化。 核心价值观是文化最深层的内核，决定着文化的性质和方向，体现着一个国家、一个民族的文 ...

新华社北京11月20日电（记者杨湛菲）《中共中央关于制定国民经济和社会发展第十五个五年规 划的建议》提出，弘扬诚信文化、廉洁文化。 核心价值观是文化最深层的内核，决定着文化的性质和方向，体现着一个国家、一个民族的文化 理想和精神高度。《建议》中，"弘扬和践行社会主义核心价值观"是"激发全民族文化创新创造活 力，繁荣发展社会主义文化"的首要方面，其中特别提到"弘扬诚信文化、廉洁文化"这项内容。 诚信文化与廉洁文化密不可分。"诚信涵盖了对国家忠诚、社会交往中的信任和个人守信三个维 度，适用对象具有普遍性；廉洁是针对党员干部群体的具体要求，二者都会影响到社会信任度以 及政府公信力。"邢云文分析。 弘扬诚信文化、廉洁文化，必须驰而不息、久久为功。王学斌认为，首先要通过教育、培训等方 式加强认识，同时完善法律法规、党规党纪加以约束，还可创新运用各种文化形式、宣传手段， 润物无声配合诚信文化、廉洁文化建设。 中央党校（国家行政学院）文史教研部教授王学斌说，用廉洁文化来滋养身心，这是对所有党员 干部的要求，是思想建党和制度治党的结合。弘扬廉洁文化也是面向全社会的总动员，能够从根 本上带动政风、社风、民风以及家风的全面向上。 ...

Core Viewpoint - The article highlights the initiative by Minsheng Bank's Weifang Zhucheng branch to promote credit awareness among local enterprises, emphasizing the importance of building a robust credit system to enhance the business environment and support economic development [1][2]. Group 1: Event Overview - The series of promotional activities themed "Empowering Credit, Promoting Integrity" was organized to deliver credit knowledge directly to enterprise managers and employees [1]. - The initiative aims to advocate the concept of "valuing credit records and accumulating credit wealth," fostering a culture of integrity within enterprises [1]. Group 2: Educational Activities - During the event, bank staff employed various promotional methods, including one-on-one explanations and distributing informational materials, to educate employees about credit concepts and the significance of credit records [2]. - Real-life case studies were used to illustrate the severe consequences of overdue repayments and defaults, highlighting the long-term value of maintaining a good credit record [2]. Group 3: Focus on Financing - The bank staff specifically addressed concerns regarding financing and credit assessment, explaining how credit reports are evaluated during loan approvals [2]. - Guidance was provided on how enterprises can accumulate quality credit assets through proper financial management and timely repayments, which can lead to more efficient access to financial support and reduced financing costs [2]. Group 4: Engagement and Future Plans - The event saw active participation from employees, who raised questions about credit card usage, mortgage approvals, and credit repair, indicating a strong demand for credit knowledge [2]. - Minsheng Bank's Weifang Zhucheng branch plans to continue innovating service models and conducting diverse financial knowledge dissemination activities to further promote the "Empowering Credit, Promoting Integrity" concept [2].

Core Viewpoint - The rapid development of financial technology has improved the convenience of financial activities, but it has also led to an increase in telecom fraud and financial scams, posing serious threats to the financial security and legal rights of the public [1][3] Group 1: Anti-Fraud and Integrity Culture Promotion - The promotional campaign focuses on anti-fraud education and the establishment of an integrity culture, targeting specific groups such as the elderly and youth [3][4] - The campaign includes in-depth analysis of typical telecom fraud cases, highlighting their characteristics and dangers, and aims to enhance public awareness of personal information protection and illegal cross-border investment risks [3][4] Group 2: Multi-Channel Outreach - The promotional activities are divided into four parts: in-branch promotion, merchant outreach, campus education, and online awareness, ensuring comprehensive coverage across different demographics [4] - In-branch promotions involve setting up dedicated areas and case explanations to educate customers about anti-fraud measures and integrity culture [4] - Merchant outreach includes visits to small businesses to raise awareness about fraud prevention, particularly regarding illegal cross-border investments and false financial advertisements [4] Group 3: Impact and Future Directions - The campaign has successfully increased public awareness of financial security and risk prevention, leading to a greater recognition of integrity culture [6] - Public understanding of the dangers of telecom fraud and illegal activities has significantly improved, particularly regarding illegal cross-border investments and campus loans [6] - The company plans to continue enhancing consumer rights protection and deepening anti-fraud and integrity culture initiatives to contribute to a safer financial environment [6]

Core Viewpoint - The recent community outreach event by Guangfa Bank aims to enhance financial security awareness and risk prevention among residents, particularly focusing on anti-telecom fraud education and promoting a culture of integrity [1][3]. Group 1: Event Overview - Guangfa Bank's Jining branch conducted a promotional activity themed "Protecting Financial Rights, Supporting a Better Life" in the Jiazhuang community [1]. - The event utilized various methods such as distributing brochures and on-site explanations to educate residents about anti-telecom fraud [3]. Group 2: Fraud Awareness and Education - The staff detailed common fraud tactics, including impersonation of public security officials, fake lottery wins, and online shopping scams, highlighting the characteristics and dangers posed by fraudsters [3]. - Special attention was given to elderly residents, focusing on scams targeting them, such as impersonating children and health product fraud, advising them to be cautious of unknown calls and not to disclose personal information [3]. Group 3: Legal Knowledge and Investment Guidance - The event also included education on illegal cross-border investments, warning residents to avoid high-yield temptations and to choose legitimate investment channels to prevent financial losses [3]. Group 4: Community Impact - The outreach significantly improved residents' understanding of the dangers of telecom fraud and equipped them with practical prevention techniques, particularly enhancing the risk awareness of the elderly demographic [5]. - The activity fostered a stronger sense of integrity among community members, creating a positive atmosphere centered on honesty and legal compliance [5].

Core Viewpoint - China Ping An Life Insurance Co., Ltd. Zibo Branch emphasizes the "finance for the people" philosophy, focusing on addressing urgent issues faced by the public and showcasing various practical initiatives for the community [1] Group 1: Consumer Rights Protection - The company has established a diversified dispute resolution mechanism to effectively address consumer disputes, clarify responsibilities, and maintain consumer rights, thereby gaining public trust and recognition [2] Group 2: Services for Vulnerable Groups - The company promotes humanized services for the elderly and disabled, including green channels, home service, voice prompts, and large print contracts, while also conducting financial literacy education to help these groups access financial services safely and conveniently [3] Group 3: Fraud Prevention Initiatives - The company actively engages in comprehensive anti-fraud campaigns both online and offline, enhancing public awareness of fraud prevention, particularly among vulnerable populations, by analyzing typical scams and promoting the National Anti-Fraud Center APP [4] Group 4: Integrity and Ethical Culture - The company integrates an integrity culture throughout its operations, ensuring clear communication of product information to consumers and reinforcing employee ethical education, aiming to foster a responsible financial market environment [5]

Core Viewpoint - The article highlights the innovative financial culture practices of the Bank of China in Weihai, which has adopted a "whale" cultural brand to embody the essence of Chinese financial culture and has been recognized as a model for financial cultural innovation by 2025. Group 1: Cultural Branding - The bank's "whale" cultural brand is centered around the principles of "sincerity, wisdom, virtue, and stability," which are translated into practical applications in financial services [1][14]. - The bank has successfully integrated the "Five Musts and Five Must Nots" of Chinese financial culture into its operations, leading to its selection as a case study for financial cultural brand innovation [1][14]. Group 2: Service Innovation - The bank has established a unique service brand called "Precise Aging Services," which includes specialized services for elderly clients, contributing to 35% of personal deposits and 41% of fixed deposits from this demographic [3][4]. - The bank has created a comprehensive service system that includes a "Silver Age Window," specialized personnel, and educational programs to enhance customer experience for older clients [3][4]. Group 3: Financial Innovation - The bank has introduced innovative financial products tailored to various sectors, such as "Yunong Quick Loan" for agricultural enterprises and "Technology Finance + Equity Financing" for tech companies, addressing financing challenges [8][9]. - As of Q1 2025, the bank reported a general deposit balance of 9.01 billion and a loan balance of 8.32 billion, leading the local market [8][9]. Group 4: Social Responsibility - The bank promotes a culture of social responsibility through its "Love Service Month," providing community support and engaging in various charitable activities, including serving breakfast to sanitation workers [10][14]. - The bank has been recognized as a top taxpayer in the region, contributing over 10 million in new taxes over the past three years, reflecting its commitment to social responsibility [10][14]. Group 5: Compliance and Risk Management - The bank has implemented a comprehensive compliance management system, ensuring a "zero non-performing loan" record and maintaining safety in operations [13][14]. - Regular training and emergency drills are conducted to reinforce compliance and risk management among employees, contributing to the bank's reputation as a regional benchmark for financial risk control [13][14].

Core Viewpoint - The credit awareness campaign in Xiaonan District, Hubei, aims to enhance public understanding of credit records and promote a culture of trustworthiness and integrity in the community [1][2][3] Group 1: Campaign Activities - The campaign featured various activities such as setting up consultation booths, distributing promotional materials, and conducting knowledge quizzes to educate merchants and residents about credit policies and the significance of maintaining good credit records [1][2] - The District Development and Reform Bureau organized a credit quiz to promote credit knowledge and foster a good credit environment characterized by "knowing, using, and keeping credit" [2] - Environmental credit consultation stations were established to distribute environmental credit brochures and explain how to check personal and corporate environmental credit records [2] Group 2: Community Engagement - The event attracted significant participation from local merchants and residents, leading to a positive social response and increased inquiries about credit-related issues [1][2] - Staff provided detailed explanations on how to check personal credit reports and the conditions for credit repair, emphasizing the importance of integrity in personal and business dealings [2] Group 3: Future Initiatives - The District Development and Reform Bureau plans to continue promoting the social credit system by innovating promotional methods and conducting more diverse credit awareness activities [3] - The goal is to deepen the understanding of credit knowledge among residents and enhance the overall credit awareness and integrity concept in the district, contributing to high-quality development in Xiaonan [3]

Core Viewpoint - The 2024 annual report on the cultural construction practices of securities companies highlights the importance of promoting and practicing Chinese financial culture as a core element for the industry, aiming to enhance business growth and support the creation of first-class investment banks [1][7]. Group 1: Cultural Construction - Securities companies are focusing on strengthening the professional ethics of their employees and actively implementing the "Five Musts and Five Must Nots" practice requirements to create a new pattern where culture leads business and brand drives growth [1][2]. - Guotai Junan Securities is exploring the establishment of an IT-specific subculture system to enhance the cultural foundation for high-quality financial technology development [2]. - Industrial Securities is deepening its integrity culture through comprehensive measures, including revising compliance documents and conducting employee education to reinforce the foundation of integrity culture [2][3]. Group 2: International Expansion - Chinese securities firms are accelerating their international expansion, particularly in Southeast Asia and the Middle East, aiming to make international business a new engine for performance growth [4]. - China Galaxy Securities reported an international business revenue of 2.173 billion yuan, a year-on-year increase of 8.29%, establishing itself as a significant performance pillar [4]. - CICC has achieved a global layout breakthrough with the operation of its Vietnam representative office and the establishment of its UAE branch, leading the market in serving Chinese enterprises' global IPOs with a total financing scale of 4.424 billion USD [4]. Group 3: Investor Education - The securities industry is expanding innovative forms of investor education, integrating it into customer service, compliance operations, and brand building [5][6]. - Dongfang Securities launched the "Dongfang Star Investor Education" brand, enhancing internal employee training and promoting industry culture through various external activities [6]. - Huolong Securities created an engaging educational IP character inspired by traditional culture, using animated storytelling to teach investment principles in an interactive manner [6].