旗下门店陷入"人去楼空"的质疑风波后，东安控股集团有限公司(以下简称东安控股集团)终于进行了官方回应。 "近年来，集团实际经营情况困难，经集团研究决定，自2025年12月26日起，郑州中原保时捷、贵阳孟关保时捷、郑州东锦大众店暂停 营业，店内全体员工放假，具体恢复营业时间待定。放假期间，员工薪酬(劳务外包除外)暂时按照当地最低生活标准发放。"12月26 日，东安控股集团对旗下郑州中原保时捷中心近期疑闭店"跑路"一事进行回应。 视觉中国 "今天(12月26日)，相关部门工作人员已经开始配合企业进行相关信息登记。"李佳透露。 这场突如其来的闭店风波，不仅让员工陷入焦虑，也让已支付购车定金的消费者、近期提车却未拿到车辆合格证的车主，以及购买了 预充值服务的客户忧心忡忡。 有网友在社交媒体平台上称，自己于11月初订购了一辆"保时捷911"，已支付33万元定金。眼下，定金和后续提车之事均无着落。 早在12月23日，郑州中原保时捷中心就被曝出闭店。不少网友发帖称，一夜之间展厅被搬空，导致已支付定金的消费者无法提车，部 分客户购买的保养套餐等服务也无法兑现。与此同时，东安控股集团旗下位于贵州的贵阳孟关保时捷中心也被曝出闭店 ...

在旗下门店陷入"人去楼空"的质疑风波之后，东安控股集团有限公司（以下简称东安控股集团）终于进行了官方回应。 "近年来，集团实际经营情况困难，经集团研究决定，自2025年12月26日起，郑州中原保时捷、贵阳孟关保时捷、郑州东锦大众店暂停营业，店内全体员 工放假，具体恢复营业时间待定。放假期间，员工薪酬（劳务外包除外）暂时按照当地最低生活标准发放。"12月26日，东安控股集团对旗下郑州中原保 时捷中心近期疑闭店"跑路"一事进行回应。 图片来源：新浪微博（@新浪财经） 早在12月23日，郑州中原保时捷中心就被曝出闭店。不少网友发帖称，一夜之间展厅被搬空，导致已支付定金的消费者无法提车，部分客户购买的保养套 餐等服务也无法兑现。与此同时，东安控股集团旗下位于贵州贵阳的贵阳孟关保时捷中心也被曝出闭店。 两家保时捷中心接连被曝闭店，不仅引发了已购车消费者的集体焦虑，更在网络上催生了"投资人跑路"等传言，市场关注度持续攀升。 对此，东安控股集团强调："网上出现的关于'投资人跑路'等消息，均为不利于解决问题的虚假言论。" 另外，据南方都市报阿伯丁，东安控股方面告诉记者，"不存在跑路的情况，肯定会负责到底的。公司已经成立专业的 ...

每经记者｜黄辛旭 每经编辑｜何小桃 裴健如 在旗下门店陷入"人去楼空"的质疑风波之后，东安控股集团有限公司（以下简称东安控股集团）终于进行了官方回应。 "近年来，集团实际经营情况困难，经集团研究决定，自2025年12月26日起，郑州中原保时捷、贵阳孟关保时捷、郑州东锦大众店暂停营业，店内全体员 工放假，具体恢复营业时间待定。放假期间，员工薪酬（劳务外包除外）暂时按照当地最低生活标准发放。"12月26日，东安控股集团对旗下郑州中原保 时捷中心近期疑闭店"跑路"一事进行回应。 图片来源：新浪微博（@新浪财经） 早在12月23日，郑州中原保时捷中心就被曝出闭店。不少网友发帖称，一夜之间展厅被搬空，导致已支付定金的消费者无法提车，部分客户购买的保养套 餐等服务也无法兑现。与此同时，东安控股集团旗下位于贵州贵阳的贵阳孟关保时捷中心也被曝出闭店。 两家保时捷中心接连被曝闭店，不仅引发了已购车消费者的集体焦虑，更在网络上催生了"投资人跑路"等传言，市场关注度持续攀升。 对此，东安控股集团强调："网上出现的关于'投资人跑路'等消息，均为不利于解决问题的虚假言论。" 另外，据南方都市报阿伯丁，东安控股方面告诉记者，"不存在跑路 ...

Group 1 - Tesla's FSD (Full Self-Driving) project is accelerating in Europe, with Spain becoming a key testing hub due to its newly launched "Spanish Autonomous Vehicle Framework Plan" (ES-AV) [2] - Porsche's executive stated that the 911 model will not introduce a plug-in hybrid variant due to the need to modify the vehicle's body layout, citing size and weight limitations as the main reasons [2] - Zhongchuang Innovation and Leap Motor have commenced construction on a joint venture battery manufacturing base, expected to be operational by June 2026, with an anticipated annual output value exceeding 10 billion yuan [2]

Core Insights - Porsche is facing unprecedented challenges, with a significant decline in profits and sales, particularly in the Chinese market [2][3][4] Financial Performance - In the first three quarters, Porsche's operating profit was only €40 million, a staggering 99% drop from €4.035 billion in the same period last year [2] - The third quarter alone saw a loss of €966 million [2] Market Challenges - The company is under pressure from €3.1 billion in strategic restructuring costs, a sharper-than-expected decline in the Chinese market, and high tariffs in North America [3] - Sales in China have plummeted from 96,000 units four years ago to 56,900 units last year, with a 26% year-on-year decline in the first three quarters of this year [4] Strategic Adjustments - Porsche has announced a restructuring of its battery subsidiary, Cellforce, and plans to introduce more fuel and hybrid models [3][10] - The company is shifting focus back to internal combustion engines while cautiously continuing its electric vehicle strategy [9][10] Competitive Landscape - The luxury car market in China has become increasingly competitive, with domestic brands like NIO and Zeekr entering the high-end segment, impacting Porsche's market share [6][8] - Porsche's entry-level Macan is facing competition from new entrants in the 500,000 yuan price range, which are offering advanced technology and electric capabilities [6] Future Plans - Porsche plans to reduce its dealer network to around 100 by 2026 and invest in first-tier cities to improve operational efficiency [11] - A new CEO, Michael Leiters, has been appointed to lead the company through this challenging period, focusing on addressing deep-rooted issues from its previous success [12]

Core Insights - Chinese automakers are leading the competition against Western counterparts in attracting middle-class car owners and are now targeting affluent customers seeking personalized vehicles [2][3] - Xiaomi has launched a new service allowing customers of the high-performance SU7 Ultra, priced at 529,900 yuan, to customize features, potentially increasing the car's price by at least 100,000 yuan [2][3] Group 1: Market Dynamics - Xiaomi is competing for consumers who might have previously chosen personalized luxury brands like Porsche, as local brands leverage advanced software and battery technology to shift market dynamics [3][4] - The demand for customization in vehicles is growing, with luxury brands like Ferrari and Bentley traditionally catering to ultra-wealthy clients through bespoke services [5][7] Group 2: Customization Trends - Customization options for the SU7 Ultra include features like a 24K gold logo and forged wheels available in four colors, appealing to buyers looking for unique upgrades [3][4] - Porsche's customization program, "Exclusive Manufaktur," has seen over 90% of 911 buyers opt for at least one personalized feature, indicating a strong market for bespoke vehicle options [5][10] Group 3: Financial Implications - The customization market is lucrative, with Porsche's Exclusive Manufaktur estimated to generate around 5.6 billion euros in revenue and up to 2.5 billion euros in profit [10] - Analysts suggest that while Xiaomi's entry into the customization space may not attract all potential Porsche customers, it signifies a growing competition in the luxury vehicle segment [11]

Core Viewpoint - Porsche's 718 gasoline version will be discontinued in October 2025, transitioning to an electric model, which may impact its current market appeal and customer base [4][42]. Group 1: Discontinuation of 718 - Porsche's 718 gasoline version will cease production in October 2025, as confirmed by Albrecht Reimold [4]. - Existing orders for the 718 will still be fulfilled, but new orders will be difficult to place after the discontinuation [5]. - The future 718 model is expected to follow the electric vehicle trend, similar to the Taycan [6]. Group 2: Market Position and Appeal - The 718 is considered an entry-level sports car for Porsche, but its performance and specifications may not attract wealthy buyers or those seeking value [11][12]. - The 718 has been popular among social media influencers and micro-business owners, often seen as a status symbol rather than a performance vehicle [16][18]. - The car's design and performance characteristics, such as its mid-engine layout and flat-six engine, contribute to its appeal, despite its mixed reputation [21][25]. Group 3: Historical Context and Financial Implications - The 718 name has historical significance, originating from the 718 RSK race car, and has been crucial for Porsche's financial recovery in the past [22][35]. - The introduction of the 718 aimed to reduce production costs by sharing components with the 911, making it more affordable [33]. - The 718's production was also a response to financial difficulties faced by Porsche in the early 1990s, where losses reached 2.4 billion German Marks (approximately 10 billion RMB) [31]. Group 4: Regulatory and Technological Challenges - New EU regulations on cybersecurity (UN R155) pose challenges for older gasoline models like the 718, as their electronic architecture does not meet the new standards [37][39]. - The cost of updating the 718's systems to comply with these regulations is nearly equivalent to developing a new vehicle, leading to the decision to discontinue the model [40]. - The shift to electric vehicles is seen as a necessary evolution for Porsche to remain competitive in the automotive market [51].

Core Insights - The upcoming Chengdu Auto Show in 2025 will feature a variety of vehicles, models, and manufacturer presentations, highlighting the importance of attending press conferences to gain deeper insights into vehicle design and development [1] Group 1: Vehicle Presentation - At the Shanghai Auto Show, BMW showcased a series of new generation models that reflect significant changes in design, technology, and brand philosophy [3] - The new generation models are equipped with BMW's latest intelligent electronic architecture, including the panoramic iDrive and advanced AI capabilities [5] Group 2: Vehicle Design and Performance - The design of vehicles is increasingly focused on emotional value, with various aesthetic approaches such as space-oriented and engineering-oriented designs [8] - The Li Auto MEGA model features a unique "bullet head" design prioritizing aerodynamics, achieving a drag coefficient of only 0.215 while maintaining a spacious interior [10] - Advanced powertrain configurations, such as three-motor and four-motor drives, are becoming standard, allowing for independent wheel control and enhanced vehicle dynamics [12][14] Group 3: Structural Integrity and Safety - The design of the vehicle's body is a key indicator of a manufacturer's technical capabilities, with modern techniques like die-casting being favored for their advantages [15] - Vehicle stiffness and strength are critical metrics, with stiffness affecting handling and NVH performance, while strength relates to safety during collisions [17][21] Group 4: Cultural Significance - The philosophy of automotive design emphasizes the creation of timeless vehicles, as exemplified by Porsche's evolution from the 356 to the iconic 911, which maintains classic design elements [23] - Porsche has achieved significant success in motorsport, winning numerous championships and creating unique community experiences through events and driving experiences [25]

Core Viewpoint - Porsche is restructuring its high-performance battery subsidiary Cellforce due to weak demand for electric vehicles, abandoning its self-developed battery production plans and transforming Cellforce into an independent R&D department [1][3]. Group 1: Market Challenges - Despite strong performance in Europe, Porsche's electric vehicle sales in China and the U.S. have fallen short of expectations, leading to the halt of the independent battery project Cellforce [3]. - The project, which aimed to establish a 20GWh battery capacity and was expected to be used in high-performance electric sports cars post-2025, has faced significant setbacks, including fluctuating technology routes and extended R&D cycles [3]. - Porsche's profitability has been under pressure, with net profit for 2024 projected at €3.595 billion, a 30.3% decline year-on-year, and a sales return rate of 14.1%, down from 18% in 2023 [5]. Group 2: Financial Performance - In the first half of the year, Porsche's operating profit dropped to €1.01 billion, a 67% year-on-year decline, while net profit fell to €718 million, down 66.6% [5]. - The sales return rate plummeted from 15.7% in the previous year to 5.5%, nearly reverting to levels seen a decade ago, deviating significantly from the previously set "Road to 20" target of 18%-20% [5]. - The decision to exit the Cellforce battery project resulted in an estimated special loss of around €500 million, including an asset write-down of approximately €295 million [6]. Group 3: Strategic Adjustments - Porsche is adjusting its electrification strategy, moving from an aggressive approach to a more balanced one, planning to maintain internal combustion engine, hybrid, and pure electric powertrains simultaneously until the mid-2030s [7]. - The company aims to have electric vehicles account for 80% of sales by 2030, but as of the first half of this year, electric vehicles only made up 36% of total sales, with a notable 57% in Europe [7]. - Other luxury brands, such as Mercedes-Benz and Audi, are also revising their electrification timelines, focusing more on hybrid and efficient internal combustion engine technologies [7].

Core Insights - The recent trend in the automotive industry highlights the increasing focus on front trunks as a differentiating feature among electric vehicle manufacturers, with various innovative designs emerging to attract consumer attention [1][2][3] Group 1: Market Trends - The introduction of front trunks has shifted from being a niche feature in traditional fuel vehicles to a mainstream consideration in electric vehicles, driven by advancements in electric motor miniaturization and battery layout [2] - The competition among manufacturers has intensified, with models like the Leida L90 boasting a front trunk capacity of 240 liters, equivalent to the trunk space of a compact SUV, showcasing the trend towards larger and more functional front trunks [2][3] Group 2: Consumer Experience - Consumers have reported practical benefits from front trunks, such as enhanced storage for outdoor activities, which alleviates the need for additional trips to retrieve items [3] - However, there are concerns regarding the practicality of front trunks, with some users finding the operation cumbersome compared to traditional trunks, highlighting a gap between marketing and actual usability [4] Group 3: Industry Dynamics - The competition surrounding front trunks has evolved into a demonstration of technical capabilities, with manufacturers needing to balance large capacity and safety within limited space [4] - Ultimately, the success of front trunk designs will depend on their ability to meet real consumer needs while addressing usability issues, indicating a deeper understanding of market demands [4]