" 被称为中国「苹果公司」，追觅能创造汽车界的「iphone时刻」 吗？ " 作者丨林子川 编辑丨 林觉民 " 中国汽车产业发展已经进入下半场 " ，这句总结，如今几乎成为行业共识。多家车企高管断言，今年是 中国汽车品牌进入 '血海 '竞争的第一年，最终存活不超过十家车企。在这样的背景下，新的玩家仍在不 断入局。 8 月 28 日，追觅科技正式官宣内部正孵化新造车项目，计划在 2027 年推出首款超豪华纯电车型。根据 追觅汽车的产品规划目标，其首款超豪华纯电车型，将打造成世界范围内速度最快、性能最佳的超豪华品 牌，直接对标知名超跑品牌布加迪威龙。 这意味着，追觅不仅要在汽车 "下半场 " 入局，更选择了难度系数最高的豪华车赛道，以求在全球市场 上实现差异化突围。 此前似乎没有造车经验的追觅科技，将如何在群狼环伺的新能源汽车市场，完成破局突围？ 据悉，在清华 "天空工厂 " 阶段，追觅创始人俞浩曾撰写过一份长达数十页的造车报告，并在深入调研 后得出结论，造车并不适合作为首次创业的切入点。当时最关键的成功要素，是需要先在其他领域积累经 验与成果。 造车不是投机机会，而是对企业全方位能力的检验，这不仅包括技术与产品 ...

Core Viewpoint - The current landscape of China's new energy vehicle market is characterized by intense competition among various automakers, with both new entrants and traditional manufacturers striving to capture market share. The recent launch of the Zun Jie S800 represents a potential turning point for Jianghuai Automobile, which has been struggling in the market [1][2][4]. Industry Overview - The new energy vehicle market in China is likened to a battlefield, with companies continuously launching new models to gain a foothold in a highly competitive environment [1]. - Jianghuai Automobile, once a pioneer in the electric vehicle sector, is now facing significant challenges, including declining sales and profitability, contrasting sharply with the industry's overall growth [4][5][7]. Company Performance - Jianghuai Automobile reported a revenue of 9.801 billion yuan in Q1 2025, a year-on-year decline of 13%, and a net loss of 223 million yuan, compared to a profit of 105 million yuan in the same period last year [5]. - The company's total production and sales for the reporting period were 95,700 units and 99,700 units, respectively, representing declines of 7.56% and 6.61% year-on-year [5]. - In April and May 2025, Jianghuai's sales continued to decline, with May sales of 2,683 units down 5.96% year-on-year, and April sales at 1,551 units down 35.78% [6]. Recent Developments - The Zun Jie S800, launched at a price range of 708,000 to 1,018,000 yuan, has seen significant pre-order success, with over 5,000 units reserved within 19 days of its launch [9][11]. - The stock price of Jianghuai Automobile surged by 70% following the announcement of the Zun Jie brand, reflecting investor optimism about the company's future [10]. Strategic Partnerships - Jianghuai's collaboration with Huawei aims to enhance its brand image and product offerings, with plans for additional models under the Zun Jie brand [11][14]. - The partnership with Huawei is seen as a critical move for Jianghuai to leverage Huawei's technological expertise and brand recognition in the competitive market [14][15]. Market Challenges - The ultra-luxury vehicle market, where the Zun Jie S800 is positioned, is relatively small and dominated by established brands like Bentley and Rolls-Royce, making it difficult for Jianghuai to gain a foothold [16][18]. - The market for luxury vehicles has shown limited growth, with sales figures remaining stable over the years, indicating a challenging environment for new entrants [17]. Internal Issues - Jianghuai has faced internal governance challenges, including corruption scandals involving high-level executives, which have negatively impacted the company's reputation and operational efficiency [19][20]. - The ongoing internal turmoil raises concerns about Jianghuai's ability to execute its turnaround strategy effectively, despite the promising launch of the Zun Jie S800 [20].