90万起征，豪车税新规昨天（7月20日）起正式施行，这意味着同样一款豪车，一晚过后可能 就要涨价十几万！ 不少消费者赶在新政执行之前抢购保时捷911、帕拉梅拉等豪车，让销售顾问应接不暇。还有 车企推出补贴税费等兜底政策，如路虎揽胜宣布全额补贴豪车税。 豪车掀起抢购潮 7月17日，财政部、国家税务总局公告，7月20日起超豪华小汽车征收范围调整为"每辆零售价 格 90万元 （不含增值税）及以上的各种动力类型（含纯电动、燃料电池等动力类型）的乘用 车和中轻型商用客车"。 有分析指出，此前超豪华车消费税起征点为零售价格130万元，而此次调整后，消费税起征点 下探至90万元（含税开票价格为101.7万）， 即 受影响的是开票价格101.7万—146.9万元区间 的新车。 以一辆含税价150万元的车型为例，减去13%增值税后不含税价大概在132.7万元，消费者 需额外承担10%的超豪华小汽车的消费税，即需要额外支付13.27万元。 乘联分会秘书长崔东树认为，超豪华车消费税新规的施行，属于对征税范围正常合理的调 整。"超豪华车的数量仅占整体车市规模的千分之一左右，对一般消费者而言没有任何影 影响最大的品牌是保时捷、奔驰等定 ...

Group 1: Tesla and New Energy Vehicles - The Ministry of Industry and Information Technology, along with other government bodies, has launched a campaign for new energy vehicles to enter rural markets, with 124 models including Tesla's Model 3 and Model Y being selected [1] - Tesla's entry into the rural market is driven by increasing demand for quality, performance, and environmental attributes among rural consumers, supported by improved infrastructure and stable electricity coverage [1] - Tesla's pricing strategy aligns well with the needs of rural consumers, providing an attractive purchasing option and enhancing its competitive edge in this market [2] Group 2: Luxury Car Market Dynamics - The automotive industry is experiencing a price war, with traditional luxury brands like Mercedes-Benz and BMW facing declining sales, prompting them to seek partnerships with local Chinese companies [4][5] - In 2024, the combined global investment of luxury brands (BBA) is projected to exceed €35 billion (approximately ¥270 billion), indicating their commitment to maintaining competitiveness in the Chinese market [4] - The ongoing price reductions by luxury brands create challenges for new entrants in the automotive market, suggesting that the competition is far from over [5] Group 3: Consumer Trends and Product Categories - During the 618 shopping festival, sunscreen clothing emerged as a hot-selling category, with various subcategories being highlighted on e-commerce platforms [7] - The UPF (Ultraviolet Protection Factor) is a critical factor for consumers when purchasing sunscreen clothing, but the increasing number of small and unregulated manufacturers has led to inconsistent UPF labeling [7][8] - The high-end ice cream market in China is becoming increasingly competitive, with Häagen-Dazs facing challenges from brands like DQ, which offers lower prices and a larger number of stores [10] Group 4: Digital Transformation in E-commerce - Digital influencers have transitioned from being supplementary to primary figures in live-streaming sales, with a penetration rate exceeding 60% in the market [13] - JD.com's digital influencers have shown a significant impact on sales, with an average conversion rate increase of 30% during the 618 shopping festival [14] - The ability of digital influencers to operate continuously without downtime provides a competitive advantage in the e-commerce landscape [14] Group 5: Consumer Behavior and Market Impact - The national subsidy program has stimulated consumer spending in various categories, but its recent tapering has led to a split in consumer behavior, with some rushing to purchase before the subsidy ends [16][17] - The subsidy program has primarily benefited larger brands and distributors, exacerbating the market divide and impacting smaller players negatively [17] - The emotional consumption trend among younger consumers is driving significant market growth, with the emotional consumption market projected to reach ¥1.2 trillion this year [19]

以下文章来源于李东阳朋友圈 ，作者李东阳 李东阳朋友圈 . 李东阳，500万粉丝营销博主、《首席营销官》主理人。聊营销、说品牌，欢迎志同道合的朋友围观。 永远思考，永远保持怀疑。+V：ldy8963 一起探讨商业，挖掘营销底层逻辑。 来源丨李东阳朋友圈（ LDYMarketing ） 最近一两年，传统豪车车主久违体会到了价格背刺的痛处，隔三差五的骨折价促销扯下了豪华脸面， 在转型路口犹豫不决的态势又给品牌蒙上了一层阴影，仿佛一夜之间被甩在了时代的拐角处。 其实降价在当下的车企早已不是新鲜事，问题是降价的底线究竟在哪里？ 毕竟尊界S800上市7天大定突破3600台的新闻满天飞，这边宝马5系狂降18万，一种新能源和燃油 车冰火两重天的感觉油然而生。 宝马降价真相 作者丨李东阳 图源丨Midjourney 有言道 "宁可坐在宝马车里哭，也不坐在自行车上笑。" 这句 兴起于互联网的野生广告词 ，是宝马等价于物质生活的坚实象征。 可如今坐在宝马车里的人哭的真的很伤心，哄不好的那种。 有朋友最近在宝马车友群里遭到了羞辱，作为宝马汽车的忠实老粉，今年年初他提了最新款的宝马 5 系，彼时起售价为43.99万元，但前几天有车友 ...

Group 1: Event Overview - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show was held in Shenzhen from May 31 to June 8, featuring 112 vehicle brands and 1,039 models, covering an area of approximately 260,000 square meters [1] - The event attracted a record attendance of 183,000 visitors on its opening day, coinciding with the Dragon Boat Festival [1] - The auto show has evolved from a sales venue to a new A-level auto show, gaining importance among car manufacturers, particularly in the electric vehicle segment [1][2] Group 2: Industry Insights - Shenzhen ranked first in China for new energy vehicle production in 2024, with a total output of 2.9353 million units, supported by major players like BYD and Huawei [2] - The auto show highlighted the increasing significance of the Guangdong automotive market, with rapid development in Shenzhen driving more attention from car manufacturers [1][2] Group 3: Company Highlights - BYD secured an entire exhibition hall for the second consecutive year, showcasing its full range of models and creating an interactive outdoor smart area of 30,000 square meters [3] - Huawei's "HarmonyOS Smart Driving" showcased its ecosystem partners and launched the high-end vehicle, the Zun Jie S800, with a starting price of 708,000 yuan [3] - Xiaomi's YU7 SUV made its debut at the show, generating significant interest despite not being fully operational for public interaction [7] Group 4: Market Trends - The luxury vehicle market is seeing increased competition from Chinese manufacturers, with brands like HarmonyOS Smart Driving and NIO entering the high-end segment traditionally dominated by foreign brands [6] - The report predicts that by 2025, China's new energy vehicle sales will reach 16.5 million units, maintaining a growth rate of 30% [7] Group 5: Sales Strategies - The auto show emphasized a strong sales approach, with many manufacturers offering exclusive discounts and promotional policies to attract buyers [10][11] - The local government in Shenzhen is providing subsidies up to 6,000 yuan, which can be combined with other incentives for vehicle purchases [11] - Recent price reductions by major players like BYD and others indicate a competitive market environment, although regulatory bodies are addressing concerns over price wars [12]

关注 「电动车公社」 和我们一起重新思考汽车 就在昨晚，尊界 S800 正式上市了，售价 70.8-101.8 万元。 | 尊界 S800 星辉尊享版 | 尊界 S800 星耀尊享版 | 尊界 S800 星辉行政版 | 尊界 S800 星耀行政版 | | --- | --- | --- | --- | | 70.8万 | 78.8万 | 81.8万 | 101.8万 | | 五座布局 双零重力座椅 | 五座布局 双零重力座椅 | 四座布局 双ActiveSafe零量力座椅 | 四座布局 双ActiveSafe零重力座椅 | | 途灵龙行平台Max(双电机) | 途灵龙行平台Ultra(三电机) | 途灵龙行平台Max(双电机) | 途灵龙行平台Ultra(三电机) | | 华为悦彰 非凡系列 35扬 | 华为悦彰 非凡系列 35扬 | 华为悦彰 非凡系列 43扬 | 华为悦彰 非凡系列 43扬 | | 纯电97kWh 增程65kWh | 增程 65kWh | 纯电97kWh 增程 65kWh | 增程 65kWh | | 全系可选: | | | 标配21英寸 25孔日耀轮毁 | | | | | 标配隐私光幕玻 ...

中信证券研报指出，4月以来华为智选新品订单表现持续向好、预期明显上修。展望后续，尊界 S800定档5月30日正式上市，有望拉动华为智选品牌力继续向上。此外，市场担心智选车企中长期 的产品重叠和内部竞争，区别于市场的观点，该行认为销量之外，更应关注华为赋能下主机厂体系建 设和治理能力的变化，这是站在中长期维度支撑高端品牌打造的核心要素。 长期以来，D级轿车市场份额被迈巴赫S级、奔驰S级、奥迪A8、宝马7系等传统燃油车型占据，自主 品牌仅有红旗国雅、国礼两款车型入局竞争。但今年，D级轿车市场被更多自主品牌触及，包括仰望 U7、尊界S800均已闯入该市场。 2025.05. 31 本文字数：771，阅读时长大约1分钟 导读 ：尊界S800，押注百万元级别豪车市场。 作者 | 第一财经 黄琳 5月30日晚间，定位百万豪车的尊界S800正式上市，起售价下探至70.8万元，较此前预售的100万 元起售价降低近30万元。 尊界是江淮汽车和华为联合推出的汽车品牌，是华为"五界"之一。作为尊界首款车型，尊界S800提 供增程、纯电双版本的双电机或三电机车型，首次搭载华为乾崑ADS 4.0 等多项华为智能技术，首 创四重门锁机制 ...

5月30日晚间，定位百万豪车的尊界S800正式上市，起售价下探至70.8万元，较此前预售的100万元起售 价降低近30万元。 尊界是江淮汽车和华为联合推出的汽车品牌，是华为"五界"之一。作为尊界首款车型，尊界S800提供增 程、纯电双版本的双电机或三电机车型，首次搭载华为乾崑ADS 4.0 等多项华为智能技术，首创四重门 锁机制等配置。尊界S800先行限量599辆将在6月26日正式开启交付，并在8月中旬开启大规模交付。 中信证券研报指出，4月以来华为智选新品订单表现持续向好、预期明显上修。展望后续，尊界S800定 档5月30日正式上市，有望拉动华为智选品牌力继续向上。此外，市场担心智选车企中长期的产品重叠 和内部竞争，区别于市场的观点，该行认为销量之外，更应关注华为赋能下主机厂体系建设和治理能力 的变化，这是站在中长期维度支撑高端品牌打造的核心要素。 长期以来，D级轿车市场份额被迈巴赫S级、奔驰S级、奥迪A8、宝马7系等传统燃油车型占据，自主品 牌仅有红旗国雅、国礼两款车型入局竞争。但今年，D级轿车市场被更多自主品牌触及，包括仰望U7、 尊界S800均已闯入该市场。 为了与传统百万级豪车抢市场，自主品牌在新能 ...