【导读】追觅科技"跨界"胜算几何？批量IPO仍需谨慎 见习记者 荧墨 近日，追觅科技创始人俞浩在朋友圈发文表示，从明年底开始，追觅生态旗下多个业务将会在全球各交易所"下饺子"般批量IPO。对此，有 知情人士向媒体透露，目前，追觅科技各个业务公司有单独的IPO计划。 "智能家居、新能源汽车、太空采矿等领域的估值模型差异显著，分拆可避免业务协同性不足导致的估值折价。"9月28日，上海技术交易所 智库专家张新原向中国基金报记者表示，追觅科技将生态内业务分拆上市，是利用资本市场对不同赛道的估值差异，最大化公司整体价 值。并且，公司可以通过独立融资缓解多元化业务的资金压力。 从扫地机器人到天文观测设备，从智能手机到超级跑车，追觅科技正在以惊人的速度， 跨度拓展业务边界。然而，资本市场是否愿意为它 的"批量IPO计划"买单？ 批量IPO仍需谨慎 最近，追觅科技频繁做出"跨界"动作。9月19日，追觅科技宣布即将推出旗下首款智能手机。9月10日，追觅科技宣布成立天文BU（业务 单元），聚焦智能天文光学系统，要打造人类的"天眼"。8月28日，追觅科技宣布进军新能源汽车领域，首款产品定位超豪华纯电车型，对 标布加迪威龙，计划 于 ...

Core Viewpoint - Chasing Technology has successfully completed its first round of financing, potentially becoming the fastest car manufacturer to achieve this milestone, which will strategically support its plans for a factory in Germany and a global supply chain [1][2]. Company Overview - Chasing Technology, founded in 2017, specializes in smart home appliances and has expanded its operations to over 100 countries, with projected revenues exceeding 10 billion yuan in 2024 [1]. - The company aims to leverage its experience in consumer electronics to provide innovative travel experiences through its entry into the electric vehicle market [1]. Manufacturing and Development Strategy - The company's vehicle production strategy involves "Chinese R&D, German manufacturing, and global sales," which is seen as a viable approach to penetrate the automotive market [2]. - A new factory is planned near Tesla's German facility, expected to be 1.2 times larger than Tesla's Berlin factory, marking a significant step for a Chinese tech company in high-end manufacturing in Europe [2][3]. Market Positioning - Chasing Technology plans to launch a luxury electric vehicle aimed at competing with Bugatti, focusing on integrating AI and smart technology into its vehicles [4]. - The luxury car market is currently experiencing a downturn, with many brands seeing declining sales, raising questions about the potential success of Chasing's entry into this segment [4][5]. Competitive Landscape - The electric vehicle market in China is highly competitive, with a slowdown in growth, which poses challenges for new entrants like Chasing Technology [6]. - The company believes it can capitalize on China's advanced supply chain and technology to establish a high-end global presence [6][7]. Financial Health and Investment - Chasing Technology has a strong financial position, with sufficient cash flow and a history of profitable operations, including significant stock buybacks that increased founder ownership [7]. - The company has a robust patent portfolio, with over 6,379 applications and 3,155 granted patents, indicating strong technological capabilities that can be leveraged in automotive applications [7]. Challenges Ahead - Despite its strengths, Chasing Technology faces challenges in securing funding, building a brand, and developing products to compete effectively in the electric vehicle market [8].

Core Viewpoint - The automotive market in China is highly competitive, and companies must excel in operational efficiency, supply chain control, technology reserves, and brand strength to survive [1][2][11] Group 1: Company Strategy and Development - Pursue Technology Integration: The company aims to leverage its existing technology in clean energy to support its automotive ambitions, with a focus on achieving "technological compounding" [2][3] - Dual Business Model: The company is adopting a "left hand and right hand model," where the left hand represents contract manufacturing (ODM) and the right hand focuses on self-developed vehicle projects [4][5] - Talent Acquisition: The company has built a team of over 1,000 professionals from leading automotive firms, indicating a strong commitment to developing its automotive capabilities [2][3] Group 2: Product Lines and Market Positioning - Diverse Product Lines: The company has planned five product lines, targeting various segments from high-end supercars to more affordable electric vehicles, aiming to cover a wide market spectrum [1][2] - Initial Product Development: The first mass-produced vehicle is currently in the design review stage, with plans to showcase prototypes in the near term [1][4] Group 3: Challenges and Market Environment - Underestimated Complexity: The company faces significant challenges in technology integration and market positioning, particularly in matching the performance of established brands like Bugatti [6][7][11] - Regulatory Hurdles: The company is constrained by the current regulatory environment, which has halted the issuance of new automotive manufacturing licenses, complicating its path to market entry [10][11] - Market Decline: The company's core business in the cleaning sector is experiencing a decline, which may drive its urgency to diversify into automotive manufacturing [11][12]

Core Viewpoint - The article discusses the ambitious plans of Chase Technology to enter the automotive industry, aiming to produce a luxury electric vehicle by 2027, while highlighting the challenges and complexities of this endeavor in a highly competitive market [1][2]. Group 1: Company Strategy and Plans - Chase Technology has announced the incubation of a new automotive project, planning to launch its first ultra-luxury electric vehicle by 2027, directly competing with renowned brands like Bugatti [1]. - The company has outlined five product lines, targeting various segments of the automotive market, including high-end brands like McLaren and Lamborghini, as well as competing with domestic players like Tesla and NIO [1][3]. - The "Starry Sky Plan" has been established as the core of its automotive business, with a team of over 1,000 employees, many of whom come from leading companies in the industry [4]. Group 2: Technological and Operational Challenges - Despite its ambitions, Chase Technology faces significant challenges in technology and industry qualifications, particularly in matching the performance of established brands like Bugatti [9][12]. - The company has a history of technological development, with 6,379 patent applications related to automotive technology, but it still lacks the necessary experience in automotive R&D and production processes [4][10]. - The "left-hand" business model focuses on modifying existing domestic models for export, while the "right-hand" model aims for self-developed vehicles, which is currently stalled at the design review stage [5][6][7]. Group 3: Market Context and Competitive Landscape - The Chinese automotive market is highly competitive, with existing players struggling to maintain profitability, making it difficult for new entrants like Chase Technology to establish a foothold [1][13]. - The domestic robot vacuum market, where Chase Technology primarily operates, has seen declining sales, prompting the company to diversify into automotive manufacturing [13]. - Other companies in the home appliance sector have attempted similar transitions into automotive but have faced challenges due to their smaller scale and resources compared to giants like Xiaomi and Huawei [13].

Core Viewpoint - The article discusses the ambitious plans of追觅科技 (TruMii) to enter the ultra-luxury electric vehicle market, aiming to create a brand that rivals established supercar manufacturers like Bugatti, positioning itself as a potential "Apple of the automotive industry" [2][25][26]. Group 1: Market Context and Entry Strategy - The Chinese automotive industry is entering a highly competitive phase, with predictions that only a few brands will survive, prompting new entrants like 追觅科技 to seek differentiation in the luxury segment [2][4]. - 追觅科技 plans to launch its first ultra-luxury electric vehicle by 2027, targeting the fastest and highest-performing models globally [2][4]. - The company has a history of planning for vehicle production, with its founders having set automotive goals during their university years, indicating a long-term vision rather than a spur-of-the-moment decision [5][6]. Group 2: Conditions for Success - 追觅科技 believes the current market conditions are favorable for entering the automotive sector, as the industry requires sustained investment and strategic timing rather than just early entry [7][8]. - The company has seen significant growth in revenue and profitability, providing a solid financial foundation for entering the capital-intensive automotive market [8][14]. - 追觅科技 has established a strong international presence, with high market shares in several countries, which will aid in its automotive ambitions [9][13]. Group 3: Technological and Operational Preparedness - The company has built a substantial team for vehicle production, with over a thousand members, and has accumulated significant technological expertise, including thousands of patents in relevant fields [15][22]. - 追觅科技 aims to leverage its existing technological advancements in smart devices to create innovative automotive products that enhance user experience [21][22]. - The company plans to utilize China's mature electric vehicle supply chain to efficiently develop and manufacture its first model, balancing cost and efficiency [14][23]. Group 4: Competitive Landscape and Market Positioning - The luxury vehicle market remains dominated by foreign brands, but 追觅科技 aims to carve out a niche by offering superior technology and performance, targeting high-net-worth individuals [18][20]. - The company intends to differentiate itself by not competing solely on price but by emphasizing technological superiority and unique user experiences [20][21]. - 追觅科技's strategy includes creating a brand image of luxury and innovation from the outset, contrasting with other domestic brands that have struggled to transition from budget to luxury segments [19][20].

Core Viewpoint - The company Chasing Technology is entering the automotive industry with a plan to create a global ultra-luxury electric vehicle brand, aiming to launch its first model by 2027, directly competing with high-end brands like Bugatti [1][6]. Group 1: Company Strategy - Chasing Technology has announced its entry into the automotive sector, aiming to leverage its technological expertise to create a unique ultra-luxury electric vehicle that integrates AI and smart technology [1][4]. - The company has established a nearly 1,000-person team dedicated to vehicle development and is continuously expanding its workforce [1][5]. - The first vehicle is designed to be the fastest and highest-performing ultra-luxury brand globally, targeting high-end users who seek a combination of speed, luxury, and advanced technology [6][7]. Group 2: Market Positioning - Chasing Technology identifies a gap in the ultra-luxury electric vehicle market, where traditional brands are slow to adopt electrification and smart technology, thus creating an opportunity for new entrants [5][6]. - The company aims to fill the market void for "ultra-luxury + smart technology," which is currently underserved by existing brands [5][6]. - With over 6,000 offline channels established in more than 100 countries, Chasing Technology has a strong foundation to reach high-end users effectively [6][9]. Group 3: Competitive Advantage - The company plans to utilize its existing technological capabilities, including a significant patent portfolio in sensor fusion and human-machine interaction, to enhance its automotive products [6][9]. - Chasing Technology's strategy emphasizes "full-factor competition," aiming to outperform competitors by at least 10%-20% across key metrics such as price, range, and user experience [7][9]. - The company believes that its experience in the smart hardware sector will allow it to replicate its success in the automotive industry, viewing this venture as a test of its comprehensive capabilities [8][9]. Group 4: Industry Context - The current phase of the Chinese automotive industry presents unique opportunities for new entrants, including a window for brand premiumization and a mature global market environment [4][9]. - Chasing Technology's entry into the automotive sector reflects a broader trend of high-end, globalized manufacturing in China, leveraging domestic supply chains and validated brand capabilities [9][10].