题图｜视觉中国 时至今日，买房仍然是很多人一生中、需要做出的少数几项重大交易决策之一。 尤其是在当下的经济周期，过去20年房价持续上涨的逻辑发生了改变，房产的金融属性渐弱，不断 回归居住本质。随之而来的，是越来越多人更倾向于长期持有住房。一个明显的信号是，无论是新房 还是二手房，交易周期都在大幅变长。根据国泰海通证券研究的数据，截至2025年3月，超四成城市 的新房去化周期在18个月以上；中海证券的一篇研究报告则指出：以一线城市中二手房库存占比最 高的上海为例，其二手房的去化周期为18.4个月。 在这个背景下，和房产交易有关的体验正在变得更加重要。以流程极其复杂的二手房交易为例：大到 房款安全如何保障、小到接到骚扰电话，甚至到交易后，原业主物业欠费，都能给买房者带来糟糕的 交易体验。根据房产经纪平台贝壳的统计，入住后房屋漏水相关的客诉占到整体的10%。 9月22日，贝壳发布"真保障"全流程服务保障体系，宣布将给平台消费者提供涵盖"真实房源、房款 安全、佣金可退、隐私保护、质量补偿"等房产交易重点环节在内的全流程服务保障，从过去的"真房 源"拓宽至房产交易前后的全流程。 过去十几年，链家的品牌标签和"真房源"深 ...

Core Viewpoint - The article emphasizes the importance of selecting the right industry and job to increase income, introducing key concepts from the book "Awaken, Salaryman" [3][5]. Group 1: Choosing the Right Industry - Three key terms for selecting an industry are "long slope," "thick snow," and "dividend" [6]. - "Long slope" indicates that the industry has a long lifespan and a high ceiling, benefiting all participants [7][8]. - "Thick snow" refers to industries with high profits, where companies either have high gross margins or can mobilize significant resources [13][14]. - "Dividend" signifies that the industry is in a period of rapid growth, characterized by high overall income and profit growth, large-scale hiring, and high salaries for new graduates [20][22]. Group 2: Factors Influencing Income Levels - Income levels within the same industry depend on several factors [28]. - Supply and demand dynamics affect salary premiums during high growth periods, while mature industries may see salary stagnation [30]. - Creating unique value within the industry enhances competitive advantage and attracts employers [31]. - Industry influence, such as networking and successful case studies, is crucial for professionals in fields like law, medicine, and finance [33]. - Building a compounding model in work can lead to easier and more efficient income growth over time [35][42]. Group 3: Summary and Conclusion - Many individuals may find themselves in a chosen industry due to "sunk costs," making it challenging to switch careers [44][45]. - The article raises the question of whether it is possible to enhance income without changing industries or job directions [47].

Core Insights - The healthcare industry must deepen the integration of medical insurance and services, leveraging technology for innovative service delivery to build a competitive moat in the face of evolving demands and an aging population [1][15] - Ping An Health has established a comprehensive medical insurance collaborative ecosystem that covers the entire health cycle, distinguishing itself from competitors who remain at a superficial level of resource integration [1][4] Financial Performance - In Q1 2025, Ping An Health reported revenues of 10.62 billion yuan, a year-on-year increase of 25.8%, and an adjusted net profit of 580 million yuan, marking growth in both revenue and profit [2][4] - For the full year of 2024, Ping An Health achieved total revenue of 48.08 billion yuan and a net profit of 880 million yuan, with an adjusted net profit of 1.58 billion yuan [4] Business Model and Strategy - The company operates a three-in-one deep collaborative ecosystem of "insurance protection + medical services + health management," effectively managing the entire health journey from prevention to post-operative care [1][4] - Ping An Health has developed three business models: "insurance + medical membership," "medical claims collaboration," and "health rights services," enhancing synergy with various financial services [7][8] Customer Engagement and Growth - As of March 2025, nearly 63% of Ping An's 245 million personal customers enjoy services from the healthcare ecosystem, with an average of 3.37 contracts per customer and an average AUM of 61,200 yuan, significantly higher than those without access to these services [6] - The company has expanded its customer base rapidly, with a 43% year-on-year increase in revenue from both individual and corporate health services [5] Aging Population and Market Opportunity - By the end of 2024, China's population aged 60 and above reached 310.31 million, accounting for 22.0% of the total population, highlighting the urgent need for enhanced elderly care services [10] - Ping An Health is addressing the gap in financial services for the elderly by developing a comprehensive "insurance + home care" model, focusing on the core needs of the elderly [13] Performance of Elderly Care Services - The elderly care service segment has transitioned from an investment phase to a value realization phase, with revenues reaching 282.7 million yuan in 2024, a year-on-year increase of 413.5% [14] - As of Q1 2025, the number of users benefiting from home care services grew by 15% compared to the end of 2024 [14]