马拉松精神
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突击分红26亿!君乐宝上市前“掏空”利润,魏立华家族狂赚15亿?
Ge Long Hui· 2026-02-26 04:59
导语:左手分红,右手融资,君乐宝的"马拉松"还能跑多远? 30岁的君乐宝,开始冲刺港股IPO。 近日,君乐宝乳业集团股份有限公司(简称"君乐宝")正式向香港联合交易所递交主板上市申请,中金公司与摩根士丹利担任联席保荐人。 作为当前的"综合性乳制品公司第三",君乐宝在过去虽然历经波折,但还是长成了"常青树"。 2008年"三聚氰胺"事件时,君乐宝被一同裹挟进风暴中,却能在三鹿集团轰然倒塌后独善其身,走出低谷。 后来托身蒙牛,九年时光一晃而过,君乐宝虽然得到了蒙牛的资金和渠道支持,但盈利情况却始终无法与蒙牛集团整体看齐。 62岁的魏立华仍然踌躇满志,30岁的君乐宝是否还跑得动? 一、宰相合肥天下瘦 魏立华对马拉松精神的阐释是"敢想、敢干、坚持"。 他曾经说过:"卖牛奶从6箱起步,马拉松从300米开跑!第一天可能只有300米,第二天就能跑500米,半年就可以挑战全马"。 这股进取精神,确实帮助君乐宝在乳业寒冬里实现了逆势增长。 招股书显示,2023年、2024年以及2025年前三季度,君乐宝的营收分别为175.46亿元、198.32亿元、151.34亿元,稳步上升。 直到2019年,蒙牛出售君乐宝51%的股权,后者 ...
马上涨知识丨马拉松名字的由来,爱跑的你知道吗?
Xin Lang Cai Jing· 2026-02-15 12:42
过年好!马年来到,今天咱们就来聊聊一个"沾马气"的趣味知识——马拉松赛跑的名字,到底是怎么来 的? 然而,马拉松的"马"字,并非指奔跑的马,而是来自故事发生地——马拉松平原。这个地名在古希腊语 中就已经存在,其词源已不可确切考证,但普遍认为与当地多"茴香"有关。所以,是地名"马拉松"孕育 了这个故事,而后故事又赋予了长跑项目这个名称。 那么,现代马拉松赛的标准距离42.195公里又是怎么来的呢?这就要说到1908年的伦敦奥运会了。当时 的马拉松赛程,为了方便英国王室成员在温莎堡阳台观赛起跑,并将终点设在奥林匹克体育场内国王的 包厢前,经测量最终确定为26英里385码,换算后正是42.195公里。这个距离在1924年被国际田联正式 确立为标准。 说到马拉松,大家的第一反应往往是"长跑""42.195公里""极限耐力"……可你知道吗?这个名字背后, 藏着一个充满英雄气概的古希腊传说,还真和马有点"远房关系"。 故事要追溯到公元前490年的"马拉松战役"。当时,强大的波斯帝国大军横渡爱琴海,在雅典东北部的 马拉松平原登陆,意图征服希腊。兵力处于绝对劣势的雅典军队,在统帅米尔蒂亚德的指挥下,凭借出 色的战术和保卫家园 ...
与容马三年同行 万和以“长跑精神”诠释企业韧性成长
Zhong Guo Zhi Liang Xin Wen Wang· 2026-01-05 08:18
Core Viewpoint - The 2026 Shunde Ronggui Marathon, sponsored by Wanhe Electric, highlights the company's commitment to local community engagement and its brand philosophy of reliability and innovation through active participation in sports events [6][8]. Group 1: Event Overview - The marathon event took place over two days, starting with a "New Year Run" on January 2, followed by the main marathon events on January 3, featuring both full and half marathons [6][10]. - Wanhe Electric's leadership, including Chairman Lu Yuchong and President Lu Siyi, actively participated in the events, showcasing the company's involvement in promoting sports and community spirit [3][5]. Group 2: Company Philosophy and Community Engagement - Wanhe Electric has been the title sponsor of the Ronggui Marathon for three consecutive years, reflecting its deep integration into the local community and commitment to social responsibility [6][8]. - The company emphasizes its brand motto "China Wanhe, Naturally Reliable" as a guiding principle in its social participation, aligning its corporate culture with the values of perseverance and teamwork found in marathon running [6][10]. Group 3: Internal Culture and Employee Involvement - Wanhe Electric formed a "Wanhe Running Team" comprising employees from various departments, promoting a culture of fitness and teamwork within the organization [6][8]. - The participation of employees in the marathon events serves as a manifestation of the company's core values of "striving and fighting," enhancing the emotional connection to the brand [6][8].
【沿着江马读懂江门】东华大桥:跨越的哲学
Xin Lang Cai Jing· 2025-12-20 08:46
Core Viewpoint - The 2025 Jiangmen Marathon is not just a sporting event but a cultural narrative that intertwines the city's history and future, showcasing the dynamic spirit of Jiangmen through its marathon route [1][9]. Group 1: Marathon Route and Cultural Significance - The marathon route is described as a "city cultural corridor," highlighting the stories and landscapes along the way, from historical sites to modern developments [1]. - The East China Bridge is identified as the most challenging segment of the marathon, symbolizing both a physical and mental test for the runners, representing the essence of long-distance running [2][3]. - The narrative emphasizes the importance of the marathon in fostering a deeper connection between participants and the city, transforming running into a dialogue with Jiangmen [1][9]. Group 2: Urban Development and Connectivity - The East China Bridge serves as a metaphor for Jiangmen's urban development, illustrating the city's journey of growth and ambition, akin to a marathon that requires endurance and vision [7]. - The bridge connects two distinct areas of Jiangmen, each with its own character, thus enhancing the city's lifestyle diversity and cultural richness [5]. - Jiangmen's infrastructure, including various bridges, is pivotal in shaping the city's layout and facilitating integration between different districts, contributing to its overall development [7][9]. Group 3: Future Aspirations - Jiangmen is poised for further growth, with a focus on future challenges and opportunities, reflecting a commitment to continuous improvement and strategic development [7]. - The city aims to position itself as a key hub within the Guangdong-Hong Kong-Macau Greater Bay Area, enhancing its connectivity and economic potential [7][9].
极氪、领克、吉利银河多元化智能新能源车队全场景智能护航
Jiang Nan Shi Bao· 2025-11-03 08:19
Core Insights - Geely Auto Group has achieved record sales in October 2025, with total sales exceeding 300,000 units and new energy vehicle sales reaching nearly 178,000 units, marking a significant market momentum [1][5] - The company showcased its diverse intelligent new energy vehicle lineup during the 2025 Hangzhou Marathon, integrating green technology and smart services into the event [1][2] Sales Performance - In October 2025, Geely's total passenger vehicle sales reached 307,133 units, a year-on-year increase of 35% and a month-on-month increase of 12% [5] - Year-to-date sales for the first ten months exceeded 2.477 million units, reflecting a 44% year-on-year growth [5] - New energy vehicle sales in October reached 177,882 units, a 64% year-on-year increase, with cumulative sales for the year surpassing 1.345 million units, up 106% year-on-year [5] Technological Integration - Geely's vehicle lineup for the marathon included advanced technologies such as low energy consumption, ultra-fast charging, and long-range capabilities, enhancing both event efficiency and user experience [3][4] - The company has invested in AI technology, creating an ecosystem that integrates big data and advanced computing, showcasing its commitment to innovation in the automotive sector [4] Community Engagement - Geely's participation in the marathon reflects its commitment to supporting local economic development and promoting sports and cultural integration in Zhejiang [4] - The company actively engaged its employees and media representatives in the marathon, embodying the spirit of perseverance and positivity [3]
1400家门店化身补给站 北京链家助力打造北马赛事新体验
Ren Min Wang· 2025-10-13 08:52
Group 1 - The 2025 Beijing Marathon is scheduled to start on November 2 at 7:30 AM, with a participant scale increased from 30,000 to 32,000, emphasizing the theme of "People's Marathon" [1] - Beijing Lianjia will serve as the official exclusive residential service support provider for the 2025 Beijing Marathon, marking its fifth consecutive year of involvement in the event [1] - The company has previously sponsored the marathon through its parent company, Beike Group, for four years from 2021 to 2024 [1] Group 2 - To assist runners in their preparation, the company will launch 400 community running events themed "Every Step Home, Lianjia Runs Together," covering multiple communities and providing running technique sharing and interactive experiences [2] - During the preparation and event period, 1,400 Lianjia stores will act as "community sports supply stations," offering free services such as drinking water, rest areas, emergency charging, and item storage [2] - Lianjia has established over 110 community running teams and organized more than 4,500 community runs, serving over 40,000 runners, contributing to the creation of a "15-minute fitness circle" [2]
2025年太原马拉松开跑 全球通引领健身新风尚
Huan Qiu Wang· 2025-09-22 07:54
Core Insights - The event showcased the integration of sports and technology, with China Mobile's "Global Communication·Running Plan" enhancing the marathon experience through innovative services and community engagement [1][9] - Zhang Yufei's participation as a swimming champion highlighted the spirit of perseverance and self-improvement, resonating with the marathon ethos [3][8] Event Highlights - Zhang Yufei made her debut in a marathon, engaging with participants and embodying the spirit of overcoming challenges [3] - The event featured comprehensive services for runners, including post-race recovery support and personalized care, emphasizing humanistic concern [4] - Technological interactions at the event included AI-driven features such as personalized video ringtones and body assessments, showcasing the theme of "technology empowering sports" [5][6] Brand Engagement - The "Global Communication·Running Plan" provided exclusive travel benefits for participants, enhancing their overall experience with amenities like lounges and hotel discounts [5] - The event's success was marked by the achievements of the "Star Broadcasting Team," which won multiple championships, reflecting the positive influence of role models in promoting sportsmanship [8] Industry Impact - The initiative set a new standard for marathon events by offering a "first-class" experience from pre-race travel to post-race recovery, redefining the quality of life associated with running [9] - China Mobile aims to leverage its technological strengths to promote public fitness and expand its sports collaborations, focusing on customer satisfaction and innovative service delivery [9]
助力杭马,吉利汽车宣布冠名2025-2026年度杭州马拉松
Qi Lu Wan Bao· 2025-08-21 23:17
Group 1 - Geely Auto has officially become the naming partner for the Hangzhou Marathon for the 2025-2026 seasons, providing comprehensive vehicle service support for the event [1][10] - Geely will reward outstanding Chinese athletes with locally produced vehicles, the Geely Galaxy M9 and Galaxy Xingyao 8, showcasing the strength of "Hangzhou Manufacturing" [1][4] - The partnership reflects Geely's commitment to the spirit of sports and community engagement, as the company plans to organize employee running groups to participate in the marathon [1][10] Group 2 - Hangzhou Marathon is recognized as one of the oldest and most influential marathons in China, often referred to as the "most beautiful marathon" due to its scenic route [4][5] - Geely's involvement in the marathon aligns with its long-term strategy of focusing on core automotive business and continuous innovation in technology and sustainability [8][10] - The collaboration follows Geely's previous sponsorships of major international sports events, reinforcing its commitment to promoting a healthy and sustainable lifestyle [10]