马拉松精神
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极氪、领克、吉利银河多元化智能新能源车队全场景智能护航
Jiang Nan Shi Bao· 2025-11-03 08:19
Core Insights - Geely Auto Group has achieved record sales in October 2025, with total sales exceeding 300,000 units and new energy vehicle sales reaching nearly 178,000 units, marking a significant market momentum [1][5] - The company showcased its diverse intelligent new energy vehicle lineup during the 2025 Hangzhou Marathon, integrating green technology and smart services into the event [1][2] Sales Performance - In October 2025, Geely's total passenger vehicle sales reached 307,133 units, a year-on-year increase of 35% and a month-on-month increase of 12% [5] - Year-to-date sales for the first ten months exceeded 2.477 million units, reflecting a 44% year-on-year growth [5] - New energy vehicle sales in October reached 177,882 units, a 64% year-on-year increase, with cumulative sales for the year surpassing 1.345 million units, up 106% year-on-year [5] Technological Integration - Geely's vehicle lineup for the marathon included advanced technologies such as low energy consumption, ultra-fast charging, and long-range capabilities, enhancing both event efficiency and user experience [3][4] - The company has invested in AI technology, creating an ecosystem that integrates big data and advanced computing, showcasing its commitment to innovation in the automotive sector [4] Community Engagement - Geely's participation in the marathon reflects its commitment to supporting local economic development and promoting sports and cultural integration in Zhejiang [4] - The company actively engaged its employees and media representatives in the marathon, embodying the spirit of perseverance and positivity [3]
1400家门店化身补给站 北京链家助力打造北马赛事新体验
Ren Min Wang· 2025-10-13 08:52
Group 1 - The 2025 Beijing Marathon is scheduled to start on November 2 at 7:30 AM, with a participant scale increased from 30,000 to 32,000, emphasizing the theme of "People's Marathon" [1] - Beijing Lianjia will serve as the official exclusive residential service support provider for the 2025 Beijing Marathon, marking its fifth consecutive year of involvement in the event [1] - The company has previously sponsored the marathon through its parent company, Beike Group, for four years from 2021 to 2024 [1] Group 2 - To assist runners in their preparation, the company will launch 400 community running events themed "Every Step Home, Lianjia Runs Together," covering multiple communities and providing running technique sharing and interactive experiences [2] - During the preparation and event period, 1,400 Lianjia stores will act as "community sports supply stations," offering free services such as drinking water, rest areas, emergency charging, and item storage [2] - Lianjia has established over 110 community running teams and organized more than 4,500 community runs, serving over 40,000 runners, contributing to the creation of a "15-minute fitness circle" [2]
2025年太原马拉松开跑 全球通引领健身新风尚
Huan Qiu Wang· 2025-09-22 07:54
Core Insights - The event showcased the integration of sports and technology, with China Mobile's "Global Communication·Running Plan" enhancing the marathon experience through innovative services and community engagement [1][9] - Zhang Yufei's participation as a swimming champion highlighted the spirit of perseverance and self-improvement, resonating with the marathon ethos [3][8] Event Highlights - Zhang Yufei made her debut in a marathon, engaging with participants and embodying the spirit of overcoming challenges [3] - The event featured comprehensive services for runners, including post-race recovery support and personalized care, emphasizing humanistic concern [4] - Technological interactions at the event included AI-driven features such as personalized video ringtones and body assessments, showcasing the theme of "technology empowering sports" [5][6] Brand Engagement - The "Global Communication·Running Plan" provided exclusive travel benefits for participants, enhancing their overall experience with amenities like lounges and hotel discounts [5] - The event's success was marked by the achievements of the "Star Broadcasting Team," which won multiple championships, reflecting the positive influence of role models in promoting sportsmanship [8] Industry Impact - The initiative set a new standard for marathon events by offering a "first-class" experience from pre-race travel to post-race recovery, redefining the quality of life associated with running [9] - China Mobile aims to leverage its technological strengths to promote public fitness and expand its sports collaborations, focusing on customer satisfaction and innovative service delivery [9]
助力杭马,吉利汽车宣布冠名2025-2026年度杭州马拉松
Qi Lu Wan Bao· 2025-08-21 23:17
Group 1 - Geely Auto has officially become the naming partner for the Hangzhou Marathon for the 2025-2026 seasons, providing comprehensive vehicle service support for the event [1][10] - Geely will reward outstanding Chinese athletes with locally produced vehicles, the Geely Galaxy M9 and Galaxy Xingyao 8, showcasing the strength of "Hangzhou Manufacturing" [1][4] - The partnership reflects Geely's commitment to the spirit of sports and community engagement, as the company plans to organize employee running groups to participate in the marathon [1][10] Group 2 - Hangzhou Marathon is recognized as one of the oldest and most influential marathons in China, often referred to as the "most beautiful marathon" due to its scenic route [4][5] - Geely's involvement in the marathon aligns with its long-term strategy of focusing on core automotive business and continuous innovation in technology and sustainability [8][10] - The collaboration follows Geely's previous sponsorships of major international sports events, reinforcing its commitment to promoting a healthy and sustainable lifestyle [10]