1月29日，国务院办公厅发布《加快培育服务消费新增长点工作方案》(以下简称《方案》)，聚焦重点 领域、潜力领域，加快培育服务消费新增长点。 其中，在激发重点领域发展活力方面，《方案》提出"培育一批旅居目的地城市(区域)"，并明确"依法盘 活用好农村闲置土地和房屋。鼓励地方结合消化存量房地产等政策落实，支持旅居项目用地和服务设施 建设"。 2025年3月份发布的《云南省自然资源厅关于加强旅居产业用地保障的通知》就要求，优先盘活存量。 坚持存量优先，大力盘活使用空闲、废弃、低效利用的存量土地和房屋，充分挖掘潜力，最大化利用既 有资源。 贵州省人民政府办公厅于2026年1月初发布的《加快推进贵州旅居产业发展总体方案》提出，"支持存量 商品房改造为旅居用房"，并明确支持各市(州)依据国土空间规划，有效利用存量建设用地和闲置住 宅、商业用房等存量房屋，建设或改造用于旅居产业发展。鼓励农村集体经济组织以自营、出租、出 让、入股、联营等方式，合理使用农村集体建设用地、宅基地、闲置设施等发展乡村旅居。 发挥多层次拉动作用 严跃进分析称，结合消化存量房地产与旅居产业发展，对内需有多层次拉动作用。首先，这能够拉动对 存量房屋的改 ...

Core Viewpoint - The travel economy in Yunnan is experiencing significant growth, shifting from traditional tourism to a more immersive living experience, where visitors prefer to stay longer and engage deeply with local culture and lifestyle [6][7]. Group 1: Travel Trends - Visitors are increasingly choosing to stay in Yunnan for extended periods, with many opting for a few months to fully integrate into local life rather than just sightseeing [3][6]. - The demand for a slower, more enjoyable lifestyle is driving this trend, as consumers seek deeper experiences rather than quick visits [4][6]. Group 2: Regional Development - Regions with previously limited tourism resources, such as Cangyuan Wa Autonomous County, are leveraging the travel economy to attract visitors, with a reported increase of over 20% in visitors since 2025, reaching 80,000 [4]. - Local events, such as sports competitions, are being used to showcase cultural heritage and attract tourists, transforming them into cultural deep-dive experiences [4]. Group 3: Economic Impact - The travel economy is becoming a key driver for rural revitalization in Yunnan, with initiatives to restore and repurpose old homes and create diverse business offerings to meet the needs of both locals and visitors [5]. - Data indicates that in the first 11 months of 2025, Yunnan Province welcomed 4.9833 million travelers, marking a 54.9% increase year-on-year, with an average stay of approximately 85 days and an expected annual consumption exceeding 50 billion [6].

Core Insights - The article highlights the improvements in the healthcare and administrative services for travelers in Yunnan, particularly in the Chuxiong Yi Autonomous Prefecture, emphasizing the establishment of direct settlement mechanisms for medical expenses and streamlined administrative processes for business operations [1][2][3]. Group 1: Healthcare Improvements - The establishment of a direct settlement mechanism for medical expenses has significantly reduced the hassle for travelers, allowing them to receive reimbursements without the need for upfront payments or complicated paperwork [1]. - Health service stations in key travel communities have been upgraded to provide remote diagnosis, essential medication, and direct settlement windows, promoting the concept of "small illnesses not leaving the community" [1][2]. Group 2: Administrative Efficiency - The introduction of a "cross-province handling" window has simplified the process for business license changes, allowing individuals to complete necessary procedures online in a matter of minutes, thus reducing the need for physical travel [1][2]. - The Chuxiong County Discipline Inspection Commission has prioritized the issue of "difficulties in handling matters across regions," leading to continuous process optimization and effective implementation of the "data runs more, people run less" initiative [1][2]. Group 3: Community and Economic Development - The revitalization of idle assets in towns like Guanglu has been facilitated by regulatory oversight, preventing chaotic development while encouraging professional teams and social capital to participate in the local economy [2]. - The transformation of old houses into distinctive guesthouses has allowed local villagers to earn income through rental and profit-sharing, contributing to sustainable rural tourism development [2]. Group 4: Overall Impact - The coordinated efforts of various levels of the Chuxiong Discipline Inspection Commission have integrated supervision into the entire travel industry development chain, addressing key concerns of travelers regarding healthcare, administrative processes, and elder care [2][3]. - The region has seen the establishment and enhancement of 90 community service points and the processing of 62,559 cross-province matters, supporting over 198,000 travelers, marking a 41% year-on-year increase [2].

Core Viewpoint - Yuanjiang County in Yunnan Province is becoming an attractive winter residence for "migrant" populations due to its favorable climate, natural resources, and improved living conditions [1][2]. Group 1: Tourism and Migration - In 2025, from January to November, Yuanjiang received 24,100 out-of-province residents, marking a year-on-year increase of 104.8%, which led to nearly 800 housing purchases [1]. - The county has developed 14,700 accommodation units with over 22,500 beds available, catering to diverse needs from hot spring hotels to RV camps [2]. Group 2: Infrastructure and Services - Yuanjiang is enhancing its infrastructure with a focus on a "15-minute living circle," including shared dining options, upgraded night markets, and convenient transportation services [2]. - Health management and cultural experiences are prioritized through initiatives like health stations and community gardens, addressing the well-being and leisure needs of residents [2]. Group 3: Community and Cultural Integration - The local community's warmth and hospitality are significant attractions for residents, fostering a sense of belonging and connection among them [2]. - The county plans to leverage the "Travel to Yunnan" brand by improving the environment, business layout, and brand development, aiming to transform into a model for travel and wellness [3].

Core Insights - The Guizhou Provincial Government has issued a plan to accelerate the development of the travel and residence industry, aiming to establish 10 well-known county-level travel destinations, 50 diverse travel clusters, and 100 distinctive travel real estate projects by 2027 [1][2] - The plan emphasizes the integration of various cultural elements and the development of specialized travel products, targeting specific customer groups such as retirees and families [2][3] - The travel residence market is experiencing significant growth, with increasing demand from various demographics, including digital nomads and younger travelers [3][4] Group 1: Development Goals - By 2027, Guizhou aims to create 10 influential county-level travel destinations and 50 diverse travel clusters, with a long-term goal of 20 destinations by 2030 [1] - The plan includes the introduction of 400 high-quality travel residences and 400 innovative travel villages, enhancing the overall travel experience in Guizhou [1][2] Group 2: Market Trends - The travel residence market is shifting from a niche to a mainstream option, with predictions that it could become a billion-dollar sector in China's cultural tourism industry [3][4] - Data indicates a 20% year-on-year increase in bookings for southern provinces during the winter months, highlighting the popularity of "migrant" travelers seeking warmer climates [3][4] Group 3: Consumer Demographics - The majority of travelers are opting for longer stays, with over 90% of travelers staying for less than six months, and 63.8% staying for one to three months, indicating a preference for "migrant" travel styles [5] - Young adults aged 20-40 represent about 60% of travelers, showcasing a growing interest in travel among younger demographics [5]

Core Viewpoint - The Anshun Economic Development Zone has seen significant growth in the sales of residential properties, particularly attracting external buyers, which highlights the area's appeal as a "21°C city" [1][2] Group 1: Sales and Market Dynamics - Since the beginning of the 14th Five-Year Plan, over 7,500 residential properties have been sold in the Anshun Economic Development Zone, demonstrating strong market demand [1] - External buyers, particularly from other provinces, account for 60% of property purchases in certain projects, indicating a robust interest from non-local residents [1] Group 2: Infrastructure and Quality Upgrades - The Anshun Economic Development Zone has undergone comprehensive quality upgrades, including the renovation of facilities and landscapes in areas like Wanxiang Tourism City and Yanghu, enhancing the overall living experience [1] - High-quality health and wellness properties, as well as unique boutique hotels, have emerged, contributing to a multi-layered and high-quality tourism reception system [1] Group 3: Tourism and Experience Economy - The region has shifted from a resource-based economy to one focused on experiences, with seasonal tourism offerings that include activities like flower viewing in spring and hot springs in winter [1] - Visitor numbers have increased from 7.72 million to 10.4 million annually, with total tourism spending rising from 5 billion to 11.2 billion yuan, reflecting the growing attractiveness of the area [2] Group 4: Policy Support and Services - The implementation of regulations such as the Anshun City First-Class Tourism City Construction Promotion Regulations and the Anshun City Summer Health and Wellness Tourism Promotion Regulations provides a structured framework for tourism services [2] - Initiatives like housing incentives and one-stop medical and educational services have been introduced to enhance the sense of belonging for new residents [2]

Industry Overview - The travel and residence industry in Yunnan is projected to reach 6 million visitors by 2025, driven by a series of supportive policies and strategic initiatives[29] - The industry is characterized by a diverse range of offerings, including wellness tourism, cultural experiences, and eco-agriculture, with a focus on integrating local resources[11] Strategic Positioning - Yunnan aims to become an international travel destination for South Asia and Southeast Asia, leveraging its unique geographical advantages and cultural richness[37] - The province is positioned as a new highland for travel consumption within the national unified market, promoting lifestyle products and enhancing economic value[40] Development Advantages - Yunnan boasts a unique ecological climate, with an average annual temperature of 15-20°C, making it an attractive year-round destination for travelers seeking to escape extreme weather[53] - The province's cross-border location facilitates international tourism, with significant growth in visitor numbers from Southeast Asia, including a 49% increase in foreign visitors in 2025[39] Implementation Pathways - The development strategy includes establishing 100 high-quality travel demonstration projects by 2027, focusing on rural and urban integration[32] - A digital transformation initiative aims to create a "smart travel" platform, enhancing service delivery through AI and big data analytics[43] Economic Impact - The real estate market in Yunnan has seen a 33.5% increase in out-of-province buyers, indicating a strong correlation between the travel industry and local housing demand[41] - The travel and residence sector is expected to significantly contribute to local economic growth, with plans to develop 3000 travel villages to stimulate rural economies[29]

Core Viewpoint - Guizhou aims to develop a first-class travel and residence destination in China by leveraging its natural ecology, cultural resources, and climate conditions, focusing on long-term stays and integrating various sectors such as tourism, healthcare, and culture [1][2]. Group 1: Development Goals - By 2027, Guizhou plans to cultivate 10 well-known county-level travel destinations, 50 diverse travel clusters, and 100 distinctive travel real estate projects, along with 400 quality service homestays and 400 innovative travel villages [1]. - By 2030, the goal is to establish 20 renowned county-level travel destinations, positioning Guizhou as a leading travel destination in China [1]. Group 2: Strategic Measures - Guizhou will implement measures such as enhancing top-level design, diversifying travel offerings, improving service quality, and promoting pilot projects [2]. - A travel service system combining online platforms and offline service centers will be established, utilizing technologies like big data and artificial intelligence to enhance service levels [2]. Group 3: Financial Support and Infrastructure - The provincial government will allocate special funds to support the travel industry, encourage investment funds, and include eligible projects in local government bond support [3]. - Financial institutions will be encouraged to offer "travel loans" and insurance products tailored for the travel industry [3]. - Measures will be introduced to optimize travel real estate project planning and address challenges related to property conversion for travel accommodation [3].

Core Insights - The article highlights the growing trend of long-term stays in Yunnan, driven by a desire for deeper cultural immersion and lifestyle experiences rather than just sightseeing [1][6][7] Group 1: Tourism Trends - Yunnan is attracting travelers who prefer to stay for months to integrate into local life, with a focus on culinary experiences as a key factor for choosing destinations [1] - Traditional tourist cities like Kunming, Dali, and Lijiang are evolving from mere sightseeing spots to places offering deeper lifestyle experiences, such as stargazing events [1][6] - The number of travelers in Yunnan reached 4.9833 million in the first 11 months of the year, marking a 54.9% increase year-on-year, with an average stay of about 85 days [6] Group 2: Local Economic Development - Counties with previously limited cultural tourism resources, such as Cangyuan County, are leveraging the long-term stay trend to boost local economies, with a reported 20% increase in visitors this year [2] - Local events, such as sports competitions, are being used to showcase ethnic culture and transform them into cultural tourism experiences [2][3] - The development of the travel industry is revitalizing rural areas, as seen in the transformation of the Longtan community, which now offers diverse services and experiences [4][5] Group 3: Lifestyle and Consumption Changes - The concept of long-term stays is evolving to include a blend of local culture, unique industries, and immersive experiences, moving beyond simple accommodation [6] - The shift from "selling scenery" to "selling lifestyle" reflects a significant change in consumer behavior and preferences, emphasizing the importance of living within the scenic environment [7]

Core Insights - The article highlights the growing trend of long-term stays in Yunnan, where visitors are seeking deeper experiences rather than traditional sightseeing [1][4] - Yunnan's travel economy is evolving from merely selling scenic views to offering a comprehensive lifestyle experience that integrates local culture and unique industries [4][5] Group 1: Travel Trends - Visitors are increasingly choosing to stay for extended periods, with many opting for several months to immerse themselves in local life [1] - The number of travelers in Yunnan reached 4.9833 million in the first 11 months of the year, representing a year-on-year increase of 54.9% [4] - The average length of stay for travelers is approximately 85 days, indicating a shift towards more meaningful travel experiences [4] Group 2: Local Economic Impact - The travel industry is becoming a new engine for rural revitalization, with local communities adapting to attract visitors [3] - In Cangyuan County, the number of travelers has increased by over 20% this year, reaching 80,000 visitors [2] - Local initiatives, such as integrating traditional cultural events with tourism, are transforming local economies and enhancing cultural experiences [2][3] Group 3: Development Strategies - Traditional tourist cities like Kunming, Dali, and Lijiang are evolving to offer deeper lifestyle experiences rather than just tourist attractions [1] - The development of local amenities, such as cafes and cultural spaces, is aimed at meeting the diverse needs of both residents and travelers [3] - Yunnan is focusing on leveraging its ecological and cultural resources to create a more integrated travel experience, moving away from simply showcasing natural beauty [4]