旅拍产业在旅游目的地迅速发展，乱象与商机并存。 在新疆喀什古城，一路行走，能看到数十家旅拍店，旅拍价格从100多元到500元左右不等，也可以根据需求做一些定制服务。同样的旅拍服务在一些海岛旅 游目的地也非常多，尤其在刚刚过去的国庆假期，不少游客都在景区购买了旅拍服务，用"专业图"晒了一波朋友圈。 如今，旅拍已经深度嵌入地方旅游产业，然而在旅拍服务中，也存在不少问题，这一增长与乱象并存的业态，能否走上更可持续的发展道路？ "高速增长期"时，旅拍行业收益如何 旅游出行需要打卡留念，尤其对于不少年轻人而言，发朋友圈是必选项，于是多年前出现了专业旅拍，不同于传统的在景点收费，简单站立式拍照，旅拍具 有定制化、个性化特点，有些旅拍是定点在拍摄地，根据游客需求在一定范围内进行一对一跟随拍摄，甚至还有更奢华的服务，即旅行全程跟随拍摄。 第一财经记者近期在新疆喀什古城看到，短短的一段古城路上有数十家旅拍店，服务包含了化妆造型、服装、拍摄和修片，价格从128元到500元左右不等。 记者进入一家旅拍店后看到，有3名化妆师正在给游客进行妆造服务，妆造时间约为1小时，包括试衣、化妆、发型、配饰等。妆造完成后，有专门的摄影师 带领游客 ...

旅拍产业在旅游目的地迅速发展，乱象与商机并存。 在新疆喀什古城，一路行走，能看到数十家旅拍店，旅拍价格从100多元到500元左右不等，也可以根据需求做一些定制服务。同样的旅拍服务在一些海岛旅 游目的地也非常多，尤其在刚刚过去的国庆假期，不少游客都在景区购买了旅拍服务，用"专业图"晒了一波朋友圈。 然而近年来，旅拍产业已逐渐从"高速增长期"进入"成熟整合期"，小企业、单体店以及众多合作关系较为松散的独立摄影师、化妆师和修图师，组成了行业 的绝大多数。在曾经的行业标杆铂爵旅拍深陷舆论风波的同时，以云南丽江等地为代表的景区旅拍店，服务价格已经下探到99元甚至更低。 如今，旅拍已经深度嵌入地方旅游产业，然而在旅拍服务中，也存在不少问题，这一增长与乱象并存的业态，能否走上更可持续的发展道路？ "高速增长期"时，旅拍行业收益如何 旅游出行需要打卡留念，尤其对于不少年轻人而言，发朋友圈是必选项，于是多年前出现了专业旅拍，不同于传统的在景点收费，简单站立式拍照，旅拍具 有定制化、个性化特点，有些旅拍是定点在拍摄地，根据游客需求在一定范围内进行一对一跟随拍摄，甚至还有更奢华的服务，即旅行全程跟随拍摄。 第一财经记者近期在新疆喀 ...

99元解锁古装旅拍 大理古城的青石板路上，身着扎染服饰的女孩对着镜头浅笑；敦煌鸣沙山的沙丘旁，打扮成飞天神女的 游客与落日同框；行走在细雨绵绵的苏州街头，宋代仕女和民国千金遥遥相望。这样的场景，如今在国 内各大文旅目的地已成常态。 毕竟现在旅游，拍照发朋友圈已经成为了不可或缺的环节，因此以"花小钱体验特色文化"为卖点的旅拍 服务悄然崛起。在不少古镇，或者景点周边，游客最低只需要花费99元，就可以解锁"时空穿越"体验。 这不仅让普通游客圆了"沉浸式文化梦"，更撑起来一个串联摄影、服饰、住宿、餐饮的千亿产业。 今年国庆黄金周，在景区人流与市井烟火交织的热闹里，《华夏时报》记者走进湖北武汉与恩施两地， 实实在在地感受到了这份"穿越时空"的文旅乐趣，也真切触摸到99元小体验背后荆楚大地的文化魅力。 在即将奔赴武汉的前一周，《华夏时报》记者就已经在社交平台上找到了萌萌，并和她约好了拍摄时间 和地点。她的收费并不贵，每小时仅需100元，没有任何额外消费，所有底片都免费赠送。记者化好妆 后，便和她来到了约定的地点，拍摄了2小时，总共拍了两百多张照片，拍完后不久就全部发过来了。 "昔人已乘黄鹤去，此地空余黄鹤楼。黄鹤一去不复 ...

Core Insights - The recent release of 17 new professions by the Ministry of Human Resources and Social Security reflects the ongoing transformation and upgrading of China's economy, driven by new technologies and industries [1][2][3] Group 1: New Professions and Their Significance - Over half of the newly introduced professions are directly related to new technologies and industries, with roles like "Drone Swarm Flight Planner" gaining attention as the low-altitude economy becomes a national strategy [2][3] - The demand for roles such as "Generative AI System Tester" has surged, with recruitment for AI testing positions increasing by 320% year-on-year, significantly outpacing traditional testing roles [3] - The emergence of new professions is seen as a key measure to alleviate structural employment issues and promote high-quality, full employment in the labor market [6][7] Group 2: Market Demand and Employment Trends - There is a significant shortage of professional sleep service personnel in China, with a gap exceeding 100,000, indicating a growing demand for "Sleep Health Managers" [5][6] - The travel photography customization industry has seen rapid growth, with the number of travel photography shops in Kashgar increasing from 2 in 2020 to over 160 by 2024, generating annual revenues of 260 million yuan [5][6] - The new professions are effectively capturing the evolving consumer demands, transforming vague needs into clearly defined job roles [6] Group 3: Industry Upgrades and Professionalization - The certification of "Housekeeping Service Manager" signifies a shift towards professionalization in the housekeeping industry, with increasing demands for specialized services [7][8] - The introduction of new professions is driving the standardization of traditional food services, such as the "Barbecue Chef," enhancing the quality and efficiency of the food industry [7] - The establishment of certified roles in various sectors, including cross-border e-commerce and construction, is providing essential talent support for industry upgrades and technological applications [7][8]

Core Insights - Rural travel photography is emerging as a significant trend in the cultural tourism market, with customized services gaining attention [1][2] - The role of rural travel photographers has evolved from mere technical skills to becoming versatile travel experience designers, incorporating route planning, styling, emotional communication, and content creation [1] - The unique natural scenery and cultural resources of rural areas provide abundant creative inspiration for customized travel photography [1] Group 1 - Customized rural travel photography offers tourists a deep emotional connection with travel destinations through interactions with local residents and scenic dialogues [1][2] - The "one-stop" service model in rural travel photography reduces overall travel costs while capturing beautiful moments [1] - The picturesque rural landscapes, such as terraced fields and ancient villages, are difficult to find in urban settings, making them attractive for photography [1] Group 2 - Rural travel photography customizers act as promoters of rural resources, infusing vitality and creativity into rural areas by capturing local stories and traditions [2] - By documenting agricultural traditions and intangible cultural heritage, rural travel photography enhances the cultural value of local products and crafts [2] - The industry is still in its early stages and requires standardized operations and integrity in service, necessitating collaboration among relevant departments and the industry [2]

Core Insights - The travel photography industry is experiencing rapid growth, driven by personalized and immersive experiences, but faces challenges such as false advertising and inconsistent service quality [1][2] - The industry's expansion has led to increased competition and a lack of regulatory frameworks, creating a need for better governance and self-regulation within the sector [1] Group 1: Industry Growth and Challenges - Travel photography has become a new growth point in the cultural tourism market, fulfilling consumer demands for unique experiences and boosting related industries like makeup and clothing rentals [1] - Issues such as misleading promotions, hidden costs, and varying service quality are prevalent, negatively impacting consumer experiences and the reputation of travel destinations [1][2] - The rapid influx of businesses and photographers has intensified competition, while existing regulations have not kept pace with market demands [1] Group 2: Regulatory and Self-Regulatory Measures - To transition from chaotic growth to regulated development, a combination of enhanced oversight and industry self-discipline is necessary [1] - Various regions are implementing effective measures, such as designated free and paid shooting areas in Hangzhou and a "red-black list" system in Xishuangbanna to protect consumer rights [1] Group 3: Service Quality and Cultural Integration - The core competitiveness of the travel photography industry lies in service quality and cultural uniqueness, which can be improved through the establishment of industry associations for better qualification and training [2] - Industry professionals are encouraged to deepen their understanding of local culture to create personalized experiences and establish differentiated competitive advantages [2] - Consumers are urged to remain rational and resist unethical practices, contributing to the overall optimization of the industry [2]

Core Points - The travel photography industry in China is facing significant challenges, including deceptive practices, hidden fees, and intense competition leading to poor service quality [1][4][8] - Recent incidents, such as the controversy surrounding the Chongqing Hongyadong scenic area, have highlighted the need for regulatory measures and industry standards [1][10] Group 1: Industry Challenges - The travel photography sector has seen a rapid increase in the number of companies, with 6,341 related enterprises currently registered in China, and over 70% of these companies established within the last three years [5] - Consumers report experiences of being misled by low initial prices that lead to high additional costs, with complaints about hidden fees and poor service quality becoming common [4][7] - The phenomenon of "involution" in the industry has resulted in a race to the bottom in pricing, compromising service quality and leading to a proliferation of unqualified photographers [8][10] Group 2: Consumer Experiences - Tourists have shared negative experiences, such as being charged exorbitant fees for photo editing services, with one individual reporting a total cost of 4,980 yuan for edited photos after initially paying 3,600 yuan for a hotel package [3][4] - Many consumers express dissatisfaction with the quality of photos received, often feeling that the final products do not meet their expectations despite the initial allure of low prices [5][6] Group 3: Regulatory Responses - Some scenic areas are implementing stricter regulations to control commercial photography, including prohibiting unauthorized commercial shoots and requiring permits for professional photographers [9][10] - Industry experts suggest the establishment of travel photography associations to provide professional training and set standards for service quality, aiming to improve the overall consumer experience [10][11]

Core Insights - The summer tourism market is thriving, but issues such as low-price tactics, street operations, regulatory blind spots, and safety hazards are affecting visitor experiences and the high-quality development of the cultural tourism industry [2] Group 1: Travel Photography - The travel photography industry is facing challenges with unregulated pricing and management, leading to negative impacts on tourist experiences [3][4] - Some scenic spots in Zhejiang have begun implementing management measures, such as dividing shooting areas into free and paid zones, and requiring reservations to limit crowding [3] - The establishment of unified pricing standards and improved management in areas like Tongzhou Island has enhanced visitor experiences while increasing local revenue [4] Group 2: Immersive Experiences - Immersive experience activities like escape rooms are growing in popularity but face issues of unregulated growth and safety concerns [6] - A collaborative regulatory mechanism has been established in Jin City to address the challenges of traditional oversight, involving multiple departments for better coordination [7] - Recommendations for the immersive experience sector include developing content classification guidelines and enhancing brand culture [7] Group 3: Water Sports Safety - The safety of water sports is a top priority during peak tourist seasons, with measures in place to ensure visitor safety at popular locations like Wanpingkou Scenic Area [8] - A comprehensive emergency response system has been established, integrating resources from police, fire, and medical services to ensure rapid response to incidents [9] - The scenic area has implemented proactive measures, including the construction of a safety observation tower and real-time monitoring of weather conditions to manage risks effectively [9]

Group 1: Tourism Market Insights - The summer tourism market is vibrant, but issues such as low pricing tactics, street operations, regulatory blind spots, and safety hazards are affecting visitor experiences and the high-quality development of the tourism industry [1] - Tourists express a desire for enjoyable and worry-free experiences, highlighting the need for effective governance in the tourism sector [1] Group 2: Travel Photography Regulation - In Hangzhou, a travel photography studio's misleading pricing led to a final bill of 1800 yuan, raising concerns about the impact of commercial photography on tourist experiences [2] - The West Xixi Wetland scenic area has implemented a management guideline that includes free and paid photography zones, requiring reservations and limiting the number of commercial photography teams to ten per day [2][3] - The local government has taken steps to standardize fees and improve management in areas like Tongzhou Island, enhancing both revenue and visitor experiences [2] Group 3: Immersive Experience Regulation - The rise of immersive experiences like escape rooms has boosted tourism consumption but also led to unregulated growth and safety concerns [5] - A collaborative regulatory framework has been established in Jin City, involving multiple departments to ensure comprehensive oversight of new tourism enterprises and projects [5][6] - Ongoing inspections focus on safety measures and compliance with regulations, particularly in venues that may pose fire hazards [6] Group 4: Water Sports Safety Measures - The Wanpingkou scenic area has developed a comprehensive safety management system for water sports, including a 24-hour monitoring and response mechanism [7] - The area has established a rescue team and equipped it with various emergency response tools, ensuring quick action in case of incidents [7][8] - The scenic area collaborates with meteorological and public safety departments to monitor weather conditions and adjust safety measures accordingly [8]

Core Viewpoint - The article discusses the downfall of Bojue Travel Photography, attributing its failure to a combination of macroeconomic factors and inherent business model flaws, particularly the challenges of scaling a non-standardized service in a declining market [4][7][10]. Group 1: Company Overview - Bojue Travel Photography was founded by Xu Chunsheng in 2011, focusing on wedding photography and expanding into personal and family portraits [6]. - At its peak, the company had a global presence and significant marketing efforts, including sponsorship of various reality shows [6][7]. - The company faced prolonged losses starting in 2020, leading to its eventual collapse after five years of financial struggles [7]. Group 2: Business Model Challenges - The travel photography business is likened to a travel agency but faces unique challenges, such as high asset costs and low repeat purchase rates [9][10]. - The business model requires significant investment in locations, equipment, and personnel, with one photography base in Xiamen costing around 80 million [9]. - The nature of wedding photography as a one-time service leads to high customer acquisition costs and limits scalability [9][10]. Group 3: Standardization Issues - The article emphasizes the low standardization in the travel photography industry, making it difficult to create a consistent service model [11][13]. - Unlike other service industries, travel photography lacks a fixed process, leading to variability in customer satisfaction and outcomes [12][13]. - The challenges of standardization are highlighted through comparisons with other industries, such as medical services, where standardization can lead to scalability [14][16]. Group 4: Comparison with Competitors - The article contrasts Bojue with competitors like Flytographer, which operates on a platform model, matching photographers with clients without incurring high operational costs [20][21]. - Flytographer's business model allowed it to remain profitable during the pandemic, showcasing a more sustainable approach compared to Bojue's traditional model [21].