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消费协作 | 2025年“藏品入沪”宣传体验系列活动在普陀启动
Sou Hu Cai Jing· 2025-11-13 11:40
要让雪域珍品真正飘香万家,离不开市场与企业的强大力量。活动现场,拉萨康达汽贸集团、上海冰川5100化妆品有限公司、西藏友茗天农业科技有限公 司等致力于推广西藏特色产品的企业代表分享了品牌故事。文旅推介官扎西·朗加围绕西藏文旅业态作了介绍,带领大家感受当地风土人情。 现场同步举办了藏品市集,十余个极具藏族风情的展位依次排开,低GI青稞产品、藏地奶茶、风干牦牛肉制品、沙棘汁等各种特色食品及文创产品等应 有尽有,彰显出浓郁的民族风情,吸引了众多市民体验购买。 2021年以来,西藏驻沪办已连续5年开展"藏品入沪"系列活动,通过将西藏特色农牧产品、非遗工艺品等引入上海市场,不断提升藏品知名度与美誉 度。"藏品入沪"品牌已逐步成为藏沪协作的重要纽带,对助力西藏产业升级、乡村振兴和民生改善发挥了积极作用。 普陀区自2013年起与西藏自治区亚东县建立对口支援关系,多年以来,普陀区紧紧围绕发挥对口地区的自身优势,因地制宜、精准施策,为当地产业发展 注入强劲动力,并选派干部深入一线,建设一批契合当地实际情况、具有发展潜力的特色产业。此次"藏品入沪"走入普陀,更显两地情谊愈加深厚、合作 日益坚实。 (来源:上海合作交流) 11月1 ...
单品销量增长5倍,从流量到“留量” 贵州风味借拼多多出圈?
Core Insights - The article highlights the rise of Guizhou's sour soup as a significant regional delicacy, transitioning from local consumption to national popularity through e-commerce platforms like Pinduoduo [2][3][19] - The collaboration between local brands and e-commerce platforms has led to substantial sales growth and market expansion for Guizhou's agricultural products [3][16][19] E-commerce Impact - Pinduoduo's "New Quality Merchant Support Plan" and subsequent "Billion Support" initiative have significantly boosted local brands, including Guizhou sour soup, enabling them to reach a broader audience [2][19] - Sales figures for Guizhou sour soup have increased dramatically, with one brand reporting monthly sales exceeding 600,000 yuan after optimizing packaging and marketing strategies [3][16] Product Innovation and Market Expansion - Guizhou sour soup has evolved from a local specialty to a versatile product, with innovations such as sour soup hot pot and ready-to-eat options being developed to cater to changing consumer preferences [16][22] - The introduction of smaller packaging sizes for home use has been a strategic move to tap into the growing demand for convenient cooking solutions [16][22] Industry Growth and Economic Impact - The sour soup industry in Guizhou has seen a significant increase in production capacity, with annual output exceeding 150,000 tons and a growing number of production lines [12][19] - Local farmers are benefiting from the industry's growth, with income increases reported due to partnerships with companies that guarantee purchase agreements [19][20] Collaborative Efforts and Future Outlook - Local brands are collaborating to enhance product offerings and market reach, with joint ventures and shared resources becoming common practice [22] - The article emphasizes the potential for Guizhou's agricultural products to break regional barriers and gain recognition on a national and global scale, driven by e-commerce and innovative marketing strategies [22]
一碗粉搭建中泰院校产教融合合作桥梁
Zhong Guo Xin Wen Wang· 2025-10-21 23:26
Core Points - The establishment of a collaborative framework between Chinese and Thai educational institutions and enterprises, focusing on the integration of industry and education in the local specialty food sector, particularly centered around Liuzhou snail rice noodles [1][3] Group 1: Collaboration and Membership - Thai Li Yi Vocational College and Chongqing Qingyi Zhen Import and Export Trade Co., Ltd. have joined the local specialty food industry integration community led by Liuzhou Vocational and Technical University [1][3] - The community aims to leverage Liuzhou snail rice noodles as a medium for cooperation, emphasizing government, enterprise, and academic collaboration for talent cultivation [1][3] Group 2: Market Expansion and Internationalization - Liuzhou snail rice noodles have targeted the ASEAN market for expansion, with physical stores established in Singapore, Malaysia, and Thailand [3] - The Liuzhou Snail Noodle Industry Development Center aims to facilitate overseas certification for local enterprises, enhance export convenience, and strengthen logistics and platform cooperation [3][4] Group 3: Educational Initiatives - The community plans to host an innovation and entrepreneurship competition in Thailand themed around Liuzhou snail rice noodles and establish an "International Entrepreneurship Academy" [4] - Initiatives include launching a cross-border e-commerce order class combining skills and Thai language, as well as student exchange programs with credit recognition [4]
“川行天下”加速
Si Chuan Ri Bao· 2025-10-04 02:02
Group 1 - The "Chuanxing Tianxia" international market expansion initiative has organized 77 events across over 30 countries and regions in the first nine months of this year, resulting in intention orders exceeding 24 billion yuan, significantly boosting exports to ASEAN, EU, and Russia by 17.5%, 6.1%, and 18.4% respectively [1][2] - The initiative provides support to Sichuan enterprises through participation in international exhibitions, trade promotion activities, and the establishment of international marketing systems, among other areas [1] - Specialized training sessions have been conducted to enhance the effectiveness of overseas exhibitions, allowing nearly a thousand enterprises to better understand international market changes, thereby improving their risk resistance capabilities [1] Group 2 - The initiative has successfully increased the signing success rate for enterprises, particularly in advanced manufacturing and high-end pharmaceuticals, with events like the China (Sichuan) - Bavaria Economic and Cultural Cooperation Exchange Conference [2] - Participation in international exhibitions has led to significant orders for Sichuan companies, such as micro-hydropower units and nutritional health products, with some companies reporting millions in orders [2] - Future plans include focusing on high-energy technology and industry exhibitions, with 28 events scheduled to guide enterprises in key markets such as ASEAN, Central Asia, the Middle East, and Europe [2]
从街头小吃到省级议题——糟粕醋“升级密码”藏在哪?
Hai Nan Ri Bao· 2025-09-22 01:20
Core Insights - Hainan's fermented rice vinegar, known as "糟粕醋," is transitioning from a local delicacy to a mainstream culinary trend, with significant social media engagement and government support for its development [1][2][3] Industry Overview - The popularity of "糟粕醋" has surged, with nearly 1 billion views on Douyin and over 10,000 related posts on Xiaohongshu in the past three months [1] - The Hainan provincial government is actively promoting the high-quality development of the "糟粕醋" industry, aiming to cultivate recognizable and distinctive brands [1][2] Unique Selling Proposition - "糟粕醋" is made from leftover rice mash from sake production, which undergoes fermentation to create a unique flavor profile that is mildly spicy, sweet, and sour [2] - Initially used in local street food, it has evolved into a popular hot pot ingredient, gaining traction in major cities like Beijing, Shanghai, and Guangzhou, as well as international markets such as the USA, Canada, and Australia [2] Market Potential - The projected industry output value for Hainan's "糟粕醋" is approximately 100 million yuan for the year 2024 [2] - The rise in consumer interest is attributed to a shift towards healthier, flavorful food options, aligning with the increasing living standards and dietary preferences of consumers [3] Cultural Significance - "糟粕醋" embodies Hainan's maritime culture and traditional fermentation techniques, appealing to consumers' desire for cultural exploration in their dining experiences [4][5] Challenges and Opportunities - Despite its popularity, "糟粕醋" faces challenges in scaling up compared to competitors like Guizhou's sour soup, which has a market size exceeding 2.5 billion yuan [6] - The industry is characterized by small-scale, workshop-style production, with over 270 producers in Hainan, many of which have been established in the last five years [6] Strategic Recommendations - To enhance the market presence of "糟粕醋," a comprehensive strategy is needed, including the development of a standardization system, brand building, and the establishment of industrial clusters [7][9] - Engaging younger consumers through social media and innovative culinary applications can help integrate "糟粕醋" into contemporary food culture [9][10] - Expanding consumption scenarios beyond restaurants and home cooking to include tourism and office settings can diversify the product's appeal [11][12] Broader Implications - The focus on "糟粕醋" reflects a larger trend in Hainan's food industry, where other local specialties like Wenchang chicken and Qiong rice noodles also seek to gain national recognition [13][14] - The development of a cohesive strategy for Hainan's culinary products can create a "Qiong flavor matrix," enhancing the overall market impact of local delicacies [13][15]
首批重点培育名单公布!哈尔滨红肠、孝感麻糖等39个特色食品产业上榜
Xin Hua Wang· 2025-08-12 05:52
Core Points - The Ministry of Industry and Information Technology has announced the first batch of key cultivation lists for traditional advantageous food production areas and local specialty food industries, including 39 local specialty food industries such as Harbin Red Sausage and Xiaogan Malt Candy [1] - The key cultivation list considers the development foundation, current scale, and growth potential of local specialty food industries, while also taking into account local customs, historical background, dietary habits, and cultural heritage [1] - The Ministry will continue to promote the cultivation of traditional advantageous food production areas and local specialty food industries, guiding regions to define development directions and priorities, fostering a diverse development pattern for specialty food industries [1]
各地加速培育地方特色食品产业——发扬饮食文化 打通增值链条
Xin Hua Wang· 2025-08-12 05:49
Core Viewpoint - The development of traditional advantage food regions and local specialty food industries in China is crucial for the growth of the food industry, driven by policies that promote the cultivation of unique food products, leading to increased farmer income and high-quality industry development [1]. Group 1: Development of Specialty Food Industries - Various regions have identified key specialty food industries for prioritized development, considering local food industry foundations, growth potential, cultural heritage, and dietary habits, resulting in a "hundred flowers blooming" development pattern [2]. - The Liuzhou snail rice noodle industry has grown into a significant industry, achieving over 75.96 billion yuan in sales revenue in 2024, with a year-on-year growth of 13.4% [2]. - The Guizhou prickly pear industry has also become a billion-yuan industry, with over 2 million mu of planting area and an annual comprehensive output value exceeding 10 billion yuan [2]. Group 2: Modernization of Traditional Industries - Regions are moving beyond traditional development thinking to extend industrial chains and cultivate modern industrial clusters, exemplified by Liuzhou's focus on a full industrial chain approach for its snail rice noodle industry [4]. - Guizhou is promoting the prickly pear industry through unified branding, efficacy research, and standardization across planting, production, and research [4]. Group 3: Research and Development Initiatives - Guizhou has collaborated with various universities to complete 44 research projects on prickly pear, focusing on its efficacy, deep processing, and quality control [5]. Group 4: Comprehensive Industrial Chains - Shanxi's Qinzhou yellow millet has established a comprehensive green development system covering planting, processing, storage, logistics, sales, and services, with over 30,000 farmers involved and an annual production exceeding 30,000 tons [3][6]. - The county has invested 67.31 million yuan in the past three years to support key agricultural enterprises and promote new agricultural technologies [6]. Group 5: Brand Development and Market Expansion - Liuzhou is leveraging the brand influence of snail rice noodles to enhance cultural tourism and aims to transform it into a global "internet celebrity food" [7]. - Guizhou is enhancing the public brand of "Guizhou prickly pear" and expanding its market presence through online and offline strategies, collaborating with major e-commerce platforms [7]. - Shanxi is focusing on brand building for Qinzhou yellow millet through geographical indication protection and organic certification, with online sales accounting for 30% of total sales [8].
中欧地理标志产品加速进入双方市场
Xin Lang Cai Jing· 2025-08-07 03:28
Core Points - The export of geographical indication products between China and the EU has increased this year, expanding to categories such as agricultural products, handicrafts, and specialty foods [1] - The mutual certification of geographical indication products has been achieved, with products like Bavarian beer from Germany and Turpan raisins from China passing full-chain quality traceability audits, receiving higher levels of protection in both markets [1]
广西赴福建开展特色食品产销对接
Guang Xi Ri Bao· 2025-07-13 01:39
Group 1 - The event held on July 11, 2025, in Xiamen focused on promoting Guangxi specialty food products and resulted in the signing of 6 strategic cooperation projects with a total value of 160 million yuan [1] - The theme of the event was "Fujian-Guangxi Jointly Promoting Food Industry and Government-Enterprise Cooperation to Boost Domestic Demand," emphasizing collaboration in specialty food development, market promotion, and supply chain coordination [1] - A showcase area featured over 50 Guangxi specialty food companies, highlighting a diverse range of products including grains, specialty rice noodles, liquor, tea, new beverage ingredients, and dairy products [1] Group 2 - In recent years, Guangxi's food brand influence and market competitiveness have been on the rise, with the food industry achieving a production value of 325.7 billion yuan in 2024 [2] - Guangxi is focusing on developing ten major industrial clusters, including new beverage, specialty rice noodles, fruit and vegetable processing, refined tea, and brewing [2] - Six food production areas have been cultivated, including Liuzhou snail noodles and Wuzhou Liu Bao tea, which have been recognized as key traditional and local specialty food industries [2]
让“地方味道”成为乡村经济新引擎
Xiao Fei Ri Bao Wang· 2025-06-11 03:05
Group 1 - The Ministry of Industry and Information Technology has announced the first batch of 39 local specialty food industries, marking a new stage in the development of China's specialty food industry, highlighting the government's emphasis on the "taste economy" and the intention to boost rural economies through traditional food culture [1] - The selected local specialty food industries will receive multiple supports including policies, funding, and technology, aiming to transform from "local specialties" to "industrial chains" and to encourage local governments to integrate resources and talent to promote local specialties on a broader stage [2] - The development of local specialty foods is not just about strengthening specific products but also about revitalizing the entire rural ecosystem, creating a full industrial chain that includes agriculture, processing, packaging, transportation, e-commerce, and tourism [2] Group 2 - With the advancement of a unified national market, local flavors should not be limited to geographical labels but should aim for broader markets, leveraging e-commerce platforms and digital supply chains to reach national and global audiences [3] - Local governments are encouraged to develop systematic industrial plans around specialty foods, strengthen quality standards, and promote talent return and youth entrepreneurship, enhancing the market competitiveness of local foods with unique cultural and natural attributes [3] - The focus on local specialty food industries is not only beneficial for the food sector but also represents a deeper implementation of rural revitalization strategies, transforming "specialty" into "normalcy" and "local flavor" into "value" [3]