带着老字号年货过大年，成为马年新春一道亮丽的风景线。 【资料图】 春节假期，北京市东城区隆福寺新春市集，北京稻香村、丰年灌肠、六必居等成了"顶流"打卡地。北京 稻香村的马年爆款三件套——"蜜三刀""奶油味麻花""开花枣"，更是被开辟出专区销售，前来购买的市 民游客络绎不绝。 一篮年货，喜乐相伴。这热闹的市集景象，藏着中国人最朴素的年味与牵挂。老字号的"老味道"，是刻 在几代人记忆里的儿时滋味，更是承载老北京民俗文脉的活态载体。正是这种浸润着烟火气与匠心的文 化基因，让年轻一代也主动追寻、欣然打卡。 这是北京稻香村隆福寺店内马年爆款三件套的销售专区。新华社记者王艳刚 摄 隆福寺街区北京稻香村零号店店长曹思源告诉记者："节日期间客流量是平日的两到三倍，最多的时 候，这三种年味小食一天销售三吨左右。" 在这家北京稻香村零号店，由于游客众多，商家采取了排队限流进店的措施。19日中午时分，记者排队 进店后，又排了10多分钟的队，才买到一些只在这家"零号店"销售的创意点心。 这些创意糕点形态各异，馅料也有不同的寓意。比如，灵感源自《西游记》的"唐僧果果""沙僧果 果""大圣果果""八戒果果"，其中"大圣果果"是黄桃果肉馅 ...

Core Insights - The article highlights the vibrant atmosphere of the Lunar New Year market at Longfu Temple in Beijing, showcasing traditional food brands like Beijing Daoxiangcun, Fengnian Sausage, and Liubiju as popular attractions for visitors [1][4]. Group 1: Sales Performance - During the holiday period, foot traffic at Beijing Daoxiangcun's zero store increased two to three times compared to regular days, with peak sales reaching around three tons of traditional snacks in a single day [2]. - Fengnian Sausage's sales reached approximately 1,000 pounds daily, indicating a significant rise in demand during the festive season [4]. - Liubiju reported that sales of soy sauce and vinegar doubled compared to normal days, with products selling out quickly within hours [4]. Group 2: Product Offerings - Beijing Daoxiangcun introduced creative snacks inspired by "Journey to the West," including various fruit-filled pastries with unique meanings tied to classic stories [2]. - The market features a variety of traditional foods, including tangyuan (glutinous rice balls) with popular flavors like mixed, black sesame, and five nuts, catering to evolving consumer health preferences [4]. Group 3: Cultural Significance - The Longfu Temple market serves as a vital part of Beijing's cultural heritage, blending traditional customs with modern consumer trends, thus enhancing the festive atmosphere and driving sales [1][4].

带着老字号年货过大年，成为马年新春一道亮丽的风景线。 在这家北京稻香村零号店，由于游客众多，商家采取了排队限流进店的措施。19日中午时分，记者排队 进店后，又排了10多分钟的队，才买到一些只在这家"零号店"销售的创意点心。 一篮年货，喜乐相伴。这热闹的市集景象，藏着中国人最朴素的年味与牵挂。老字号的"老味道"，是刻 在几代人记忆里的儿时滋味，更是承载老北京民俗文脉的活态载体。正是这种浸润着烟火气与匠心的文 化基因，让年轻一代也主动追寻、欣然打卡。 这些创意糕点形态各异，馅料也有不同的寓意。比如，灵感源自《西游记》的"唐僧果果""沙僧果 果""大圣果果""八戒果果"，其中"大圣果果"是黄桃果肉馅的，"八戒果果"则是西瓜馅的，分别对应"孙 悟空大闹蟠桃会""猪八戒偷西瓜"的经典桥段。 春节假期，北京市东城区隆福寺新春市集，北京稻香村、丰年灌肠、六必居等成了"顶流"打卡地。北京 稻香村的马年爆款三件套——"蜜三刀""奶油味麻花""开花枣"，更是被开辟出专区销售，前来购买的市 民游客络绎不绝。 这是北京稻香村隆福寺店内马年爆款三件套的销售专区。新华社记者王艳刚摄 隆福寺街区北京稻香村零号店店长曹思源告诉记者："节日期 ...

Core Insights - The article highlights the vibrant atmosphere of the traditional Chinese New Year market in Dongcheng District, Beijing, showcasing popular old brands like Beijing Daoxiangcun and Fengnian Sausage, which have become top destinations for visitors during the holiday season [1][3]. Group 1: Market Dynamics - The foot traffic at Beijing Daoxiangcun's zero store during the holiday period is reported to be two to three times higher than usual, with peak sales reaching approximately three tons of the three popular snack items per day [3]. - The market has implemented queue management to handle the influx of visitors, indicating a significant increase in consumer interest and demand for traditional snacks [3]. Group 2: Product Offerings - The article describes innovative snack offerings inspired by classic Chinese literature, such as the "Tang Seng Fruit" and "Pigsy Fruit," which reflect cultural themes and are designed to attract younger consumers [3]. - Sales of traditional products like sausages and condiments have doubled compared to regular days, with specific items like soy sauce and vinegar selling out quickly due to high demand [5]. Group 3: Cultural Significance - The market serves as a vital cultural hub, preserving the essence of old Beijing's customs and traditions while also adapting to modern consumer preferences, thus enhancing the festive atmosphere and boosting sales [5].

走到刘金平夫妇的灌肠摊前，一根根红润的香肠挂得满满当当。"自入冬以来，已有近2000户来加工， 估摸着得有4万斤上下，比去年涨了三成多。"刘金平说。几年前，夫妻俩看准乡亲对定制化、放心食品 的需求，学习灌肠技艺，如今已成当地小有名气的"乡土品牌"。 在麒麟镇大集的农特展销区，太平小磨香油、石磨面粉等本土优质产品琳琅满目。镇党委、政府依托大 集平台，组织本地农户集中参展，搭建产销对接桥梁。"以前好东西卖不出去，现在大集办到了家门 口，俺家的鸡蛋供不应求。"在大集直销土鸡蛋的李平同说。 2月10日是北方农历小年，山东省菏泽市巨野县太平镇的"黄河大集"早已铺开一条绵延数里的"年货长 廊"。数百个摊位沿街排开，从手工布鞋到田间鲜蔬，从传统农具到现代家电，琳琅满目。"庄上的大集 我赶了半辈子，今年特别热闹！"正在挑选年货的村民张海方说。 "黄河大集"其名源于这片土地深厚的黄河印记。如今，"黄河大集"已超越物资交易，成为巨野县推动乡 村振兴、服务百姓民生、传承优秀文化的重要平台。 在章缝镇大集"马家熟食"摊位前，那口翻滚了30多年的老卤锅腾腾热气里，年味变得具体可感。儿媳沈 慧慧手起刀落，麻利地切着刚出锅的卤肉，公公马照 ...

Core Viewpoint - The article highlights the vibrant atmosphere and cultural significance of the Longfu Temple area in Beijing during the Spring Festival, showcasing its transformation into a cultural hub that blends historical heritage with contemporary art and lifestyle [1][3]. Group 1: Cultural and Economic Impact - The Longfu Temple area has become a bustling cultural "parlor" of the city, reflecting a deep integration of historical memory with modern art and lifestyle [3][5]. - The area has experienced revitalization through meticulous urban renewal efforts, preserving various architectural styles while fostering a dialogue between ancient and modern elements [3][4]. Group 2: Visitor Experience and Offerings - The New Year market at Longfu Temple features traditional snacks and innovative products, such as the new "京八件" pastries that combine bronze vessel designs with blind box concepts, enhancing customer experience [4][5]. - The market has become a popular destination for both tourists and locals, with attractions like the "隆福马" sculpture and various cultural displays drawing significant crowds [2][3]. Group 3: Future Developments - The second phase of the Longfu Temple project is set to open in September 2025, aiming to introduce more brands related to art, technology, and traditional businesses, further enriching the area's cultural landscape [4][5].

这次到隆福寺，习近平总书记还买了几份特色食品和文创产品。 稻香村零号寻宝馆里，市民王正一一家三口遇到了总书记。"总书记问小朋友几岁啦、在哪儿上学，还 让我们推荐好吃的糕点。"王正一说。看到柜台上琳琅满目的京味点心，总书记讲起儿时馋糕点、兜里 只有几毛钱的往事。在丰年灌肠，店主石换萍热情相迎，总书记买下一斤多灌肠，带走一份老北京的年 味儿。 街巷间，市民李鹃牵着小孙子葫芦正逛市集。总书记俯身问孩子："在哪儿上学？作业多不多？"葫芦 答："板厂小学，作业不多。"李鹃望着这一幕，眼眶微热："总书记关心国家大事，也心系百姓冷暖， 我心里特别感动。" 之后，习近平总书记走到市民中间，亲切地与大家话家常，"今天是北方的'小年'，我特地来同大家一 起'过小年，迎新年'。"他还向大家送上真挚的新春祝福：希望大家"在农历马年龙马精神、身体健康、 事业有成、阖家幸福！" 转自：长安街知事 2月10日，习近平总书记来到有着近600年历史的隆福寺街区，同群众共赶市集、共迎新春。"总书记同 我们一块儿买糕点、话家常，就像家里长辈一样，我心里热乎乎的。"市民王正一说。 热闹红火的隆福寺新春市集，既可见六必居、珐琅厂等老字号的厚重积淀，也 ...

Group 1 - The visit of General Secretary Xi Jinping to the Longfu Temple street market has generated significant public interest and engagement with local food vendors [2][3] - The store manager of Fengnian Sausage reported a notable increase in sales following the visit, with 200 kilograms sold in one day, indicating a strong demand for local delicacies [3] - The store is planning to expand with a new location, reflecting confidence in the growth of the local food industry and the popularity of Beijing's specialty foods [3]

Group 1 - The article highlights the revival of traditional food and cultural practices in Beijing, particularly during the Lunar New Year celebrations, showcasing the popularity of local delicacies like pastries and sausages [1][2] - The Beijing Daoxiangcun pastry shop and Fengnian sausage shop are experiencing increased sales, with the latter reportedly selling up to 300 kilograms daily as demand rises during the festive season [1] - The New Spring Market at Longfu Temple features numerous traditional brands and cultural products, attracting a younger audience through innovative designs that blend traditional craftsmanship with modern trends [2][4] Group 2 - The market includes various cultural performances and activities, emphasizing the "Fu" (blessing) culture, aiming to create a joyful atmosphere for visitors [5] - The Longfu Temple area has undergone significant renovations to enhance public spaces while preserving historical architecture, contributing to its status as a cultural landmark in Beijing [5]

稻香村零号寻宝馆里，市民王正一一家三口遇到了总书记。"总书记问小朋友几岁啦、在哪儿上学，还 让我们推荐好吃的糕点。"王正一说。看到柜台上琳琅满目的京味点心，总书记讲起儿时馋糕点、兜里 只有几毛钱的往事。在丰年灌肠，店主石换萍热情相迎，总书记买下一斤多灌肠，带走一份老北京的年 味儿。 本报记者 李瑶 2月10日，习近平总书记来到有着近600年历史的隆福寺街区，同群众共赶市集、共迎新春。"总书记同 我们一块儿买糕点、话家常，就像家里长辈一样，我心里热乎乎的。"市民王正一说。 "那天，总书记非常亲切地和我们打招呼。"回忆起当天场景，"兔儿爷制作技艺"非遗传承人胡鹏飞神采 飞扬，"我向总书记介绍了几款传统兔儿爷：坐象兔儿爷、坐麒麟兔儿爷和坐虎兔儿爷。您瞧，坐虎兔 儿爷非常经典，兔儿爷骑着老虎，老虎脚踩元宝，四周有五彩祥云，整体寓意国泰民安、国富民强。之 后，我还向总书记介绍了兔儿爷与泥彩塑结合、与生肖结合的文创产品。" 昨天，在 听了胡鹏飞的介绍，总书记称赞道："兔儿爷很好啊！"随即关切地问："你这个手艺是家传的吗？""是 的，我爷爷和叔叔都是做泥塑的。"说罢，胡鹏飞捧出一面福字旗："请总书记给兔儿爷插一个福字旗 吧 ...