近日，聊城市市场监管局聚焦高唐县糕点产业质量提升需求，创新"专家上门+集中授课"帮扶模式，邀请山东省食品药品检验研究院专家深入企业一线破 解难题，精准赋能不合格糕点企业整改提升，切实筑牢食品安全防线。 为推动行业整体质量提升，在"一对一"帮扶基础上，聊城市市场监管局组织召开高唐县不合格糕点企业集中培训会议，辖区内出现过糕点产品不合格问题 的企业负责人及质量管理人员参加培训。专家围绕相关法规标准，系统解读了过氧化值等关键质量指标的管控要求，深入剖析了糕点生产过程中原料采购 验收、生产工艺控制、食品添加剂使用、成品出厂检验、仓储物流管理等环节的常见风险点及防范措施。同时，结合典型案例讲解了食品安全主体责任落 实的具体要求，指导企业完善质量管理体系，规范生产记录台账，强化全链条可追溯管理，从源头防范食品安全风险。 此次"精准帮扶+集中培训"工作举措，落实了"执法+服务"工作理念，帮助企业从"被动整改"向"主动提升"转变。下一步，市场监管部门将持续聚焦重点品 种、重点区域、重点问题持续深化精准帮扶，推动企业从"合规达标"向"优质高效"转型，助力全市食品生产产业实现高质量发展，守护群众"舌尖上的安 全"。(通化员王星星 ...

面对消费环境的快速变迁，老字号品牌如何持续赢得新一代消费者并保持时代活力，已成为值得思考的课题。那些真正实现基业长青的品牌，无不善于在每 一个时代浪潮中主动重塑自身，在守正与创新之间寻得持久平衡。 始创于 1773 年的苏州稻香村，历经两个半世纪风雨依然焕发蓬勃生机，其长盛不衰的秘诀，正是"放下老字号包袱、坚守核心价值、拥抱时代变化"。近 日，新华社"瞭望智库"《对话新时代企业家》节目组走进苏州稻香村集团，与董事长周广军深度对话，探寻这家中华老字号"以初心守匠心，以创新谋未 来"的发展路径，为传统品牌的当代转型与焕新提供了可借鉴的实践范本。 突破"老"观念，以产品重塑时代形象 如今，消费者对老字号品牌的期待不单单停留在历史情怀，更要求具备与时俱进的活力与价值。然而，实现这一点的根本，在于品牌首先要完成思想的转 变，打破对老字号光环的路径依赖，主动摒弃不合时宜的传统观念与经营模式。 正如苏州稻香村集团董事长周广军所指出的，老字号转型的挑战往往来自内部固有的"老观念"。他认为，苏州稻香村两个半世纪屹立不倒，不仅依靠一脉相 承的技艺，更凭借始终勇于摒弃陈旧、在每个时代都能主动站上潮头的勇气。 这种自我革新的思维，直 ...

"嗒"，木槌落下，酥皮制的"石块"裂开，一枚纹路精致的"青铜鼎"糕点出现其中。不再是印象中的 玻璃柜与油纸包，在北京稻香村的隆福寺"零号·寻宝馆"，故事有了新讲法。 不远处，北京牛奶公司阀门大开，浓郁鲜奶倾注而下——复刻的是上世纪80年代排队打鲜奶的场 景。这瓶打着"怀旧"旗号的牛奶，又让多少食客为此驻足？ 当北京暮色渐沉，长沙的夜生活才刚刚开始，坡子街的火宫殿变身为一座沸腾的"湘味江湖"。古戏 台上，花鼓戏《刘海砍樵》《补锅》轮番上演，非遗演艺与市井烟火相融。 老字号的路径逐渐清晰：打造新剧本新场景，同时致力于唤醒味蕾记忆。市场正在给出答案，我们 不妨提出三个问题，请老字号作答。 为何引人 "打造一个充满乐趣的空间，让文化自然流淌进体验里。"北京稻香村营销创新部副部长曹思源说。 北京稻香村"零号·寻宝馆"，仿佛一座微型饮食文化博物馆。店内"食"字灯盏暗藏玄机，明厨亮灶 展示糕点制作全过程，空间里布满可触可感的饮食文化装置，创新性地将传统食器食礼以现代互动形式 呈现，进店后的每一步都充满乐趣。 不再等待被看见，而是主动发出邀约——老字号态度鲜明。 探访寻宝馆的时间里，店内始终人流不息。专程前来打卡的年轻人杨秣 ...

此外，今年北京稻香村再度携手艺术家韩美林老师，联名推出"哒哒饼"，名字取自马蹄奔腾的哒哒声， 馅料中特别加入羽衣甘蓝与清甜马蹄。 北京商报讯（记者 王维祎）随着新年的临近，市场上各类年货产品也陆续上市了。近日，北京商报记 者从北京稻香村了解到，该品牌旗下门店内年货商品已上架，年味儿渐浓。 迎接甲午马年，北京稻香村推出多款以"马"为主题的新春系列产品，设计融合传统工艺与艺术元素。其 中包括"福运小马"慕斯蛋糕、"骏马踏福"系列现烤糕点、趣味十足的"马上有钱"文创手机链，以及造型 可爱萌趣的小木马汤圆。 据悉，今年春节期间，北京稻香村将推出6款糕点礼盒与3款熟食礼盒。全新推出的"贺岁京八件"礼盒， 融合"双非遗"文化，礼盒内含八块独立包装糕点，分别对应八个年味主题，并融入醒狮、花灯等传统元 素。礼盒中还附赠一枚"食来运转"主题冰箱贴。 今年北京稻香村还精选叉烧肉、松仁肉肚、五香牛腱子等经典产品，推出了三款熟食礼盒。其中，全新 推出的"香暖三禾"熟食礼盒中，搭配了豆豉武昌鱼、四喜丸子等食品。 值得关注的是，北京稻香村线上购买服务创新升级。消费者可通过北京稻香村微信小程序选购年货礼 盒，选择"全国送"的便捷服务的同时 ...

1773年（清乾隆三十八年），苏州稻香村始创于苏州观前街，传承发展两个半世纪，是中式糕点行业现存历史最悠久的老字号之一，是驰名中外的"稻 香村"品牌创立者、"稻香村"糕点类商标持有人，商务部认定的中华老字号。2009年，"稻香村苏式月饼制作技艺"被列入江苏省级非物质文化遗产保护名录， 成为中国传统糕点的历史瑰宝。2013年，糕点类"稻香村"商标被评为"中国驰名商标"。品牌价值达182.77亿元。 因时而变，知产保护进行到底 据《苏州稻香村史稿》考证，从清末起，业内模仿苏州稻香村的行为蔚然成风，其中，华北地区仿冒的"稻香村"字号，以北京、天津仿冒最多；在东北 地区，奉天（今沈阳）市商会1933年编印的《奉天市商业汇编》，记录当时沈阳城内有35家"稻香村"字号。 为以正视听，苏州稻香村于1879年在中国近现代报纸的"开山鼻祖"——《申报》上刊载反对仿冒声明，称"只此一家，并无分出"，并在此后数十年，陆 续在《苏州中报》《苏州明报》等报纸多次刊载反对伪冒字号的《声明》。 同时，苏州稻香村于1905年向清商部注册全国茶食糖果行业的第一家注册公司；在1925年向民国农商部注册执照和"禾"字商标，这是苏州稻香村"禾"字 ...

Core Insights - The article highlights the rising popularity of the "Guangde Three-Piece Set" consisting of Guangde stewed pot, Kawan Kawa milk tea, and Zhanji peach crisp, which has gained significant attention on social media with over 1.15 billion views [3][4] - Guangde has become a popular short-trip destination in the Yangtze River Delta, attracting tourists from various regions due to its geographical advantages and improved transportation infrastructure [4][5] Summary by Sections Popularity and Impact - The "Guangde Three-Piece Set" has led to a surge in local tourism, with long queues at restaurants and rapid sales growth, such as a 150% increase in sales for Zhanji peach crisp [3][4] - Guangde's location at the intersection of Jiangsu, Zhejiang, and Anhui provinces makes it a key node in the Yangtze River Delta, enhancing its appeal as a travel destination [4][5] Transportation and Accessibility - The completion of the commercial railway and the G50 highway has significantly reduced travel time to Guangde, making it accessible within 2 hours from major cities like Shanghai, Hangzhou, and Nanjing [3][4] Economic and Cultural Development - The local government is actively working to capitalize on the increased attention, focusing on sustainable tourism and enhancing the city's image to support economic growth [5][6] - The shift in consumer behavior towards experiential and emotional consumption is noted, with a growing demand for unique local experiences rather than just sightseeing [5][6] Future Prospects - The article emphasizes the importance of maintaining the momentum gained from the "Three-Piece Set" phenomenon to boost local economy, tourism, and cultural development [5][6]

Core Insights - The Yunnan Consumer Association conducted a comprehensive testing and analysis of 29 popular flower cakes to help consumers understand their quality, with all results meeting national food safety standards [1][10]. Group 1: Testing and Analysis - The testing included 29 batches of flower cakes purchased from stores, supermarkets, and e-commerce platforms, with 25 batches from Yunnan and 4 from other regions [1]. - The retail prices of the flower cakes ranged from 9.9 yuan to 128 yuan per box, featuring brands such as Pan Xiang Ji, Jia Hua, and San Zhi Song Shu [1]. - Key food safety indicators, including preservatives, sweeteners, heavy metal residues, and sensory evaluations, were assessed to provide reliable purchasing advice to consumers [6][10]. Group 2: Quality and Nutritional Standards - All tested flower cakes met the sensory quality standards outlined in GB/T 20977-2007 and DBS 53/019—2014, demonstrating acceptable levels of appearance, taste, and purity [11]. - Nutritional indicators such as energy, protein, fat, carbohydrates, sodium, and filling content were evaluated, showing overall good results [12].

Core Viewpoint - The transformation of traditional brands, known as "laozihao," is essential for connecting with younger consumers while preserving their traditional roots [1][5] Group 1: Traditional vs. Modern - "Laozihao" must maintain their traditional craftsmanship and quality while innovating to attract younger consumers [2][4] - The integration of traditional techniques with modern flavors is exemplified by Daoxiangcun's innovative products that respect traditional methods [2][3] Group 2: Marketing and Consumer Engagement - Effective marketing strategies, such as live streaming and social media engagement, have been adopted by brands like Jinghua Tea to enhance brand visibility and connect with a broader audience [3][4] - The use of experiential retail, such as the "front store, back factory" model, allows consumers to engage with the production process, fostering a deeper connection to the brand [2][3] Group 3: Tailored Approaches - Different categories of "laozihao" must find unique paths that align with their brand identity, avoiding blind imitation of trends [4][5] - Innovations in product offerings, such as low-sugar options and diverse dining experiences, cater to the health-conscious preferences of younger consumers [4][5] Group 4: Cultural Significance - The mission of "laozihao" is to keep traditional culture alive in contemporary society, balancing heritage with modern consumer demands [5]

Core Concept - The article introduces "Tang Xu," an Eastern dessert brand inspired by Tang Dynasty dim sum, which aims to revive ancient culinary techniques through modern molecular gastronomy, creating a fusion of classical flavors and contemporary aesthetics [1]. Group 1: Brand Identity - "Tang Xu" employs archaeological methods to reconstruct the culinary arts of the Tang Dynasty, utilizing traditional techniques like "honey glazing" and "stone grinding" [1]. - The visual language of the brand reflects the elegance of the Tang Dynasty, featuring three primary colors: "Guifei Red," "Bamboo Green," and "Apricot Yellow," which represent the layers of time [1]. Group 2: Packaging and Cultural Elements - The packaging design is inspired by traditional makeup boxes, incorporating cultural symbols such as folding pages, wax seals, and bookmarks, enhancing the overall aesthetic experience [1].

Core Points - The report indicates that out of 208 food samples tested, 203 were found to be compliant, while 5 samples failed to meet safety standards [2][3][4] Supervision and Inspection Results - A total of 208 food samples were inspected, with a compliance rate of approximately 97.6% [2] - The inspection covered various food categories, including alcoholic beverages, restaurant dishes, and snacks [2][3] - Specific non-compliant products included homemade dishes and certain packaged foods, highlighting areas for improvement in food safety [2][4] Product Details - The report lists several products that were tested, including: - Strong-flavored white liquor from Luzhou Guose Tian Company, which passed inspection [2] - Homemade marinated meat from local restaurants, which also passed [2] - Various snacks and condiments, with some failing to meet safety standards [3][4] - The inspection results are crucial for maintaining food safety standards and consumer trust in the food supply [2][3]