记者丨孙静芳 编辑丨蒋韵 今年5月，广东重磅推出涵盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六 大领域的文化产业高质量发展"政策包"，87条硬核措施犹如一剂强心针，为这片文化热土注入 澎湃动能。如今，半年过去，政策红利持续释放，人才集聚效应凸显，优质项目落地生根，产 业生态愈发完善。 2025粤港澳大湾区文化产业投资大会（广东·广州）（简称"大湾区文投会"）将于11月26日启 幕之际，广东正着力打通文化与金融、科技的对接通道，推动文化产业向融合化、数字化、国 际化方向加速迈进，不断创造新供给、引领新需求，为全国文化产业高质量发展探索出一条独 具特色的"广东路径"。 "演唱会经济"成消费新引擎 近日，广州薄荷糖影视出品的《日掛中天》不仅成为首部入围威尼斯国际电影节主竞赛单元的 粤产电影，更让主演辛芷蕾摘得最佳女演员桂冠。 影片总制片人、薄荷糖影业总经理马双感慨道："政策包的出台恰逢其时，从原创孵化到技术 应用，从人才引育到市场拓展，全链条的赋能让我们创作更有底气。"该影片从筹备时省市部 门主动协调拍摄场景，到申报奖项、出海发行获得全力支持。影片取景广州、东莞、韶关等 地，岭南地域特色为作品注入独特 ...

今年5月，广东重磅推出涵盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六大领域的文化产业高质量发展"政策包"，87条硬核措施犹如一 剂强心针，为这片文化热土注入澎湃动能。如今，半年过去，政策红利持续释放，人才集聚效应凸显，优质项目落地生根，产业生态愈发完善。 2025粤港澳大湾区文化产业投资大会（广东·广州）（简称"大湾区文投会"）将于11月26日启幕，广东正着力打通文化与金融、科技的对接通道，推动文化 产业向融合化、数字化、国际化方向加速迈进，不断创造新供给、引领新需求，为全国文化产业高质量发展探索出一条独具特色的"广东路径"。 "演唱会经济"成消费新引擎 近日，广州薄荷糖影视出品的《日掛中天》不仅成为首部入围威尼斯国际电影节主竞赛单元的粤产电影，更让主演辛芷蕾摘得最佳女演员桂冠。 影片总制片人、薄荷糖影业总经理马双感慨道："政策包的出台恰逢其时，从原创孵化到技术应用，从人才引育到市场拓展，全链条的赋能让我们创作更有 底气。"该影片从筹备时省市部门主动协调拍摄场景，到申报奖项、出海发行获得全力支持。影片取景广州、东莞、韶关等地，岭南地域特色为作品注入独 特情感厚度，实现了"在地化创作、全球化表达" ...

Core Insights - The 9th China Network Audio-Visual Conference will be held in Chengdu from June 3 to 5, showcasing the achievements and discussing hot topics in the audio-visual industry, serving as an annual industry barometer [1][2] - This year's conference will introduce a "Short Video Live Day" and will focus on new patterns, models, and content in the network audio-visual sector, including topics like 4K/8K video, 5G, AI innovations, and cultural industry financing [2][3] Group 1: Conference Highlights - The conference will feature over 40 high-quality events, including forums, exhibitions, and investment roadshows, with a special event celebrating the 100th anniversary of the Communist Party of China [1][2] - The conference aims to analyze the rapid development and changing landscape of the network audio-visual industry, providing insights from production, distribution, and platform operation perspectives [3][6] Group 2: Industry Growth and Trends - As of mid-2020, the number of internet users in China reached 940 million, with the audio-visual user base at 901 million, indicating a usage rate of 95.8% [4][6] - The short video user base reached 818 million by mid-2020, with a projected growth to 873 million by the end of the year, while the live streaming sector saw a user base of 562 million, marking it as the fastest-growing internet application [6][7] - The market size of the network audio-visual industry surpassed 450 billion yuan in 2019, establishing it as a core pillar of the online entertainment sector [6][7] Group 3: Industry Leaders and Perspectives - The conference will gather over 500 industry leaders and representatives from more than 2,000 organizations, including notable figures like iQIYI's CEO Gong Yu and Bilibili's CEO Chen Rui, who will share their insights on industry challenges and future trends [7][8] - Industry leaders emphasize the need for diverse content to meet the evolving entertainment demands of users, with predictions that video will become the dominant form of internet content in the 5G era [7][8]

Core Insights - Guangdong has launched a comprehensive "policy package" for high-quality development in the cultural industry, covering six key areas, which has significantly boosted the sector's growth and project implementation [1][3][17] Group 1: Cultural Industry Development - The policy package includes 87 measures aimed at enhancing the cultural industry, leading to a more robust ecosystem and attracting talent and quality projects [1][17] - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference will further promote the integration of culture with finance and technology, aiming for a digital and internationalized cultural industry [1][17] Group 2: Film and Television Achievements - The film "Day Hanging in the Sky" has become the first Guangdong-produced film to enter the main competition at the Venice International Film Festival, showcasing the effectiveness of the supportive policies [3] - The Guangzhou government has implemented a comprehensive support system for television and online drama production, attracting nearly 20 leading companies and top talent to the region [3][17] Group 3: Live Entertainment and Concert Economy - The "concert economy" has emerged as a new driver for cultural tourism consumption in Guangdong, with significant ticket sales and sponsorship revenues from major concerts [4][3] - Policies promoting live performances have successfully attracted high-profile artists and events, enhancing the region's cultural appeal [3][4] Group 4: Animation and Gaming Industry - The introduction of 15 policies for the animation industry has addressed key challenges, encouraging the production of all-age original content and supporting the entire production chain [6][7] - The gaming and esports sectors have seen substantial growth, with a 300% increase in top-tier esports events in Shenzhen compared to the previous year [9][17] Group 5: Talent Acquisition and Development - The "Million Talents Gather in South Guangdong" initiative has successfully attracted over 1 million recent graduates to the region, with a focus on high-paying positions in the cultural sector [12][13] - Various cities in Guangdong have implemented targeted policies to support talent retention, including housing benefits and job placement services [13] Group 6: Investment and Financing - The Guangdong Cultural Industry Investment Conference has proven effective in connecting cultural resources with financial capital, achieving a high investment conversion rate in previous events [15][16] - The upcoming conference will feature specialized investment sessions and showcase innovative projects in cultural technology and creative industries [16][17]

近日，在中宣部文艺局公布的"优秀微短剧创作扶持计划"作品名单中， 由哔哩哔哩（以下简称B站）出品并全网独播的短剧《人生冷场没关系》入选 。 该剧主要以Vlog形式，讲述了一个失意UP主和两位好友共同成长，通过脚踏实地的努力，最终逆风翻盘的故事。此外，2025中国广播电视精品创作大会 期间， B站于10月29日上午在北京会议中心举办"新大众文艺：UGC赋能影视新生态"主题沙龙 ， 来自B站的代表、行业专家及内容创作者齐聚一堂，共 同探讨UGC与影视产业深度融合的路径与前景。 在互联网技术飞速迭代、网络视听产业蓬勃发展的当下，作为年轻人高度聚集的综合性视频社区，B站在影视领域持续发力，以生态为基、内容为核，走 出了一条兼具差异化与高品质的发展道路。从精品剧集的持续输出到特色剧场的创新打造，从PUGV生态的深度赋能到多元题材的不断拓展，从明星与社 区的双向奔赴到影视宣发的模式革新，B站正在以独特的影视生态，成为年青一代心中不可或缺的影视内容聚集地，奋力书写着网络视听产业的新篇章。 走差异化与高品质发展道路 在影视宣发领域，B站成为了行业新标杆，今年暑期档《罗小黑战记2》《长安的荔枝》《浪浪山小妖怪》等影片均选择在B ...

8场专场投融资路演活动将紧密结合近期出台的广东新一轮推动文化产业高质量发展"政策包"六大产业 方向，即结合影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六大文化产业板块，进一步 聚焦其中细分高成长产业赛道。 大湾区文投会还专门设置港澳项目路演专场。据悉，目前征集到的项目中，约有2/3来自大湾区，其中 广州项目94个、深圳项目51个、香港项目14个、澳门项目5个。 【深圳商报讯】（驻穗记者 姚嘉莉）记者从组委会了解到，2025粤港澳大湾区文化产业投资大会（广 东·广州）（以下简称"大湾区文投会"）将于11月26日-28日举办。本届文投会将创新组织"1+8+N"系列 活动，即1场主题大会、8场专场投融资路演以及多场配套服务活动，并创新采用"3+365"的办会模式， 力图成为投资机构和文化企业的"超级联系人"。 本届文投会以"为资金找项目，为项目找资金"为主题，进一步强化优质项目集聚、头部机构邀请、应用 场景发布和交易合作对接等功能，打造一站式、低成本交易平台。11月26日上午的1场主题大会上，将 聚集行业大咖嘉宾、发布重磅成果、评选"大湾区金文投"示范案例，并将创新推出"创业导师"机制，邀 请一批成功企业 ...

Core Insights - The "Million Talents Gathering in South Guangdong - Cultural Industry Talent Fair" aims to connect cultural talents with industry resources, featuring over 18,000 quality job positions from more than 300 companies in the cultural sector [1][2][3] Group 1: Event Overview - The event includes three main components: a lecture hall, policy showcases, and a specialized recruitment fair for the cultural industry [2] - The recruitment fair attracted a record number of attendees, with over 8,000 positions available on-site and more than 10,000 online [2] - The job offerings target recent graduates, with monthly salaries ranging from 6,000 to 20,000 yuan, highlighting Guangdong's commitment to attracting talent [2] Group 2: Industry Focus - The cultural industry in Guangdong is experiencing significant growth, with a complete industrial chain in gaming, contributing to a billion-level industry ecosystem [5] - Guangdong's cultural industry has maintained its position as the largest in China for 22 consecutive years, with a projected revenue of 2.5 trillion yuan in 2024 [5] - The new cultural economy sectors, including digital creativity and online gaming, are showing strong competitive advantages, with a 10.5% revenue growth in new cultural formats [5] Group 3: Talent Attraction Policies - The "Million Talents Gathering in South Guangdong" initiative is part of a broader strategy to attract and retain talent, with various policies aimed at high-level professionals in the cultural sector [8][9] - Local governments are implementing supportive measures, such as housing subsidies and free accommodation for job seekers, to enhance the talent retention environment [9] - The initiative reflects a shift from a focus on population growth to prioritizing talent development, aligning with the government's investment in human resources [9][10]

Core Insights - The event "Million Talents Gather in Nanyue - Cultural Industry Talent Fair" aims to connect talent supply and demand in the cultural industry, featuring over 18,000 job openings from more than 100 cultural enterprises [1][4] - The job openings cover the entire cultural industry chain, with a focus on sectors such as film, performing arts, animation, gaming, and digital media [4][6] - The initiative is part of Guangdong's broader strategy to attract talent and promote high-quality development in the cultural sector, having successfully recruited over 1 million graduates in just six months [5][6] Group 1 - The event offers nearly 7,000 positions for recent graduates, with monthly salaries ranging from 6,000 to 20,000 yuan [1][4] - The job fair includes both on-site and online recruitment, with approximately 8,000 positions available on-site and over 10,000 online [4][6] - The cultural industry in Guangdong is projected to exceed 3 trillion yuan in revenue by 2024, accounting for about one-sixth of the national total [7] Group 2 - The recruitment fair reflects new industry trends, with over 50 positions offering salaries above 20,000 yuan, including roles such as brand manager and AI architect [7][8] - There is a growing demand for interdisciplinary talent in the gaming sector, highlighting a mismatch between talent supply and industry needs [8] - Guangdong's new policies have led to a significant increase in performing arts enterprises, with 291 new companies established, marking a 91% year-on-year growth [8]

Core Insights - The event "Network New Audiovisual: Diverse Expressions of Sports Narrative" highlighted the importance of integrating technology and content in sports audiovisual development, aiming to create a new ecosystem for high-quality sports content [1][7][16] Group 1: Industry Trends - The sports audiovisual sector is evolving to become a core medium for conveying Chinese sports spirit and stories, with a focus on major events, quality content, and resource integration [4][12] - The sports industry is projected to exceed 7 trillion yuan by 2030, driven by technological innovation and policy guidance [7] - The integration of sports with various media forms, such as short videos and documentaries, is accelerating the creation of a new "sports + audiovisual" communication ecosystem [12][9] Group 2: Company Initiatives - China Mobile Migu is positioned as a leading sports content platform, focusing on "content + technology + integrated innovation" to explore new models for "audiovisual + sports" development [4][8] - Migu has established a comprehensive sports copyright coverage, providing over 30 event projects and 9,000 live broadcasts annually, utilizing advanced technologies like 5G, AI, and VR to enhance viewer experience [8][9] - Migu aims to transform online viewing traffic into tangible economic growth through innovative "sports +" integration strategies [3][12] Group 3: Collaborative Efforts - Strategic partnerships are being formed between platforms, content creators, and academic institutions to enhance the sports audiovisual industry's collaborative ecosystem [12][14] - Migu and Beijing Sport University signed a strategic cooperation agreement to promote diverse creative expressions in the sports sector, enhancing the global narrative of Chinese sports [12][14] - The industry is witnessing a trend towards optimizing resource allocation and fostering innovation through collaborative efforts across the value chain [14][16]

Core Insights - The micro-short drama industry is accelerating its development this year, with the overall scale approaching one hundred billion yuan [1][11]. Industry Development - The forum highlighted the latest achievements in the micro-short drama industry regarding standardized development, content innovation, and cultural transmission, showcasing its ability to convey serious themes and profound thoughts [2]. - A collaborative initiative was launched by the National Radio and Television Administration and other legal bodies to promote legal knowledge through micro-short dramas, with 21 recommended works covering various legal fields [4]. - The industry is encouraged to adopt lawful and honest business practices, as evidenced by the tax compliance initiative supported by major platforms and production companies [6]. Creative Initiatives - The "Beijing Big Audio-Visual: Light-Chasing Plan" international micro-short drama competition was promoted, focusing on social value and artistic depth, with diverse and high-quality entries [8]. - A project was announced to create micro-short dramas based on traditional Chinese culture, aiming to reach younger audiences and promote cultural transformation [10]. Industry Trends - The micro-short drama sector is seen as a vibrant force in the online audio-visual field, with discussions on returning to creative fundamentals and achieving quality improvements alongside growth [11]. - The market size of micro-short dramas exceeded 500 billion yuan last year, surpassing the total box office of national films for the first time, with expectations to approach one hundred billion yuan this year [13]. - Platforms are exploring collaborative models between long and short dramas to enhance viewer experience and create a sustainable content ecosystem [13][14]. Platform Strategies - Platforms are committed to fostering a thriving ecosystem for short dramas, utilizing financial incentives and technological advancements to support quality content creation [14]. - Various monetization strategies, including revenue sharing and brand customization, are being implemented to ensure sustainable growth in the industry [14].