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21城人气商场榜“汰换率”不足10%,华润、龙湖、万达抢地盘
3 6 Ke· 2025-07-22 02:48
Core Insights - In June, the average foot traffic in shopping malls across the country saw a slight month-on-month decrease of 2%, with an average daily foot traffic of around 80,000 in 390 popular shopping centers across 21 cities [1] - The top 1 popular shopping centers in various city segments showed an average daily foot traffic of approximately 126,000, indicating a stable performance in major urban areas [1] - The rankings reflect a competitive landscape with 354 shopping centers maintaining their positions from May, while 36 new centers entered the rankings, including several newly opened projects in the second quarter [1] Group 1: City Distribution - Major cities like Beijing, Shenzhen, Guangzhou, and Chongqing have administrative districts with over one-third of the total popular shopping centers, while other cities show a more dispersed distribution [1] - In Beijing's Chaoyang District, 11 centers (37% of the total) made the list, while Guangzhou's Tianhe District had 12 centers (40%) [2] - The concentration of popular shopping centers in first-tier cities is balanced between city-level and regional business districts, with regional districts often outperforming in second-tier cities [2] Group 2: Operator Performance - Major operators such as China Resources Vientiane Life, Wanda Commercial Management Group, and Longfor Group maintained their advantages with over 10 centers listed, although their strengths vary across different city tiers [3] - In first-tier cities, Longfor Group led with 17 centers, while in quasi-first-tier cities, China Resources Vientiane Life topped the list with 17 centers [3] Group 3: Notable Projects - Shanghai remains the top city for commercial activity, with 43 out of 50 popular shopping centers maintaining their positions for three consecutive months, indicating a highly competitive environment [5] - The Shanghai Wujiaochang He Shenghui shopping center saw a significant rise, entering the top three for super-large projects with an 11% year-on-year increase in foot traffic [11] - The newly opened Beijing Zhonghai Dajixiang shopping center achieved remarkable success, topping the small project category with a 91% opening rate and attracting over 300,000 visitors in its first month [35] Group 4: Emerging Trends - The June rankings highlighted the emergence of new projects like Shenzhen's Luo Hu Yitian Holiday Plaza and iN City Plaza, which both made their debut in the rankings [39] - In Chengdu, the newly opened Huaxi LIVE·528 shopping center is gaining traction, with a 24% year-on-year increase in sales and a 22% increase in foot traffic [41] - The Wuhan market is seeing a focus on new store openings and promotional activities, with significant events planned to attract consumers [66]
夏季潮生活创新消费新模式 虹口:上线首创“智慧票根” 嘉定:商场营造“冰雪秘境”
Jie Fang Ri Bao· 2025-07-21 02:04
记者 周楠 小朋友们喜爱的"艾莎女王"和"安娜女王"来上海了!日前,由上海南翔印象城MEGA与迪士尼中国 合作呈现的"迪士尼冰雪奇缘夏雪节"主题活动内地首站在南翔印象城MEGA与消费者见面。活动现场将 阿伦黛尔王国的经典夏季庆典带到上海,让消费者在炎炎夏日感受一步"穿越"的别样体验。 7月18日,两位"女王"来到商场内打造的"冰雪秘境",在摇曳的棕榈树影与斑斓夏日色彩间舞动 挥"雪"。穿过连廊,四周繁花依旧,却逐感"气温"骤降,随着步入L1鹤舞中庭,视线所及雪花风车飘散 出唯美雪景,剔透冰凌悄然显现,奏响夏日寒冬的序曲,高达7米的冰雪城堡引人驻足,期待开启一场 梦幻奇遇。 此次活动为2025"上海之夏"国际消费季嘉定区的标杆活动,将延续至9月14日。在为期2个月的时间 内,上海南翔印象城MEGA将以"舞雪成花 绽放MEGA"为主题,打造多场活动。不仅有"迪士尼冰雪奇 缘夏雪节",还有"迷你世界方块宇宙互动体验夏令营"全国首展,为小朋友提供欢乐天地。 启动仪式上,"崇邦×大麦麦座全国首个商场娱乐购票大会员系统"发布上线,标志着虹口"票根经济 4.0"成功迭代升级。该系统基于滨港20+娱乐业态全新组合,通过以大麦 ...
印力与THE MALL集团在深签订战略合作协议,第九届花花节“酷泰市集”正式启幕
Sou Hu Cai Jing· 2025-07-18 15:41
Core Insights - The strategic partnership between Inli and The Mall Group from Thailand marks the beginning of a collaboration aimed at enhancing international consumer experiences in China [1][4] - The partnership will facilitate cross-border expansion for commercial brands and enhance member benefits, including discounts and services [4][5] Group 1: Strategic Collaboration - Inli, a leading commercial real estate operator in China, has signed a strategic cooperation agreement with The Mall Group, a top retail developer in Thailand [1][4] - The collaboration aims to create a "commercial highway" for brand and resource sharing, promoting cultural and consumer exchanges [5][4] Group 2: Economic and Cultural Impact - The partnership is expected to drive economic and cultural synergy between Thailand and China, enhancing trade relations and cultural exchange [5][4] - The Mall Group will act as a bridge to connect Thai brands with the Chinese market, expanding international customer bases through shared membership systems [4][5] Group 3: Event Launch - The launch event included the opening of the 9th Super-V Flower Festival "Cool Thai Market," showcasing Thai culture and products to Chinese consumers [1][4] - The "Cool Thai Market" will be featured in over 200 commercial projects across 55 cities under Inli, providing immersive Thai experiences [4]
北京昌平:乐多港万达广场 “大明不夜集” 掌灯开市
Bei Jing Shang Bao· 2025-07-18 14:19
作为昌平夜经济的重要部分,活动以 "文化 + 商业" 模式探索区域夜经济新路径,既传承创新明代文 化,让消费者在消费中感受明文化魅力、增强文化自信,也为北京夜间经济添彩。市民可随时前往参 与,在光影古韵中享受别样昌平夏夜。 今年夏天,昌平区全面启动 "把夏天的夜交给昌平" 夜经济升级行动,围绕 "活跃夜商业、引导夜休 闲、点亮夜旅游、丰富夜生活",构建多点联动、业态多元的夜经济格局。系列活动涵盖商圈、景区、 乡村等多个场景:首开 LONG 街 "荔夜长安宴" 已重现盛唐市井风情;超极合生汇将于 8 月推出 "超级 造浪" 夏夜音乐派对,以水为媒打造清凉狂欢场景;京郊乡村夜市将集中展现兴寿镇辛庄、崔村镇等地 的乡俗特色,让市民体验别样的田园夜生活;居庸关长城 "明潮嘉年华" 则通过沉浸式戏剧、古风市集 等,激活历史景区的夜间活力。而乐多港万达广场 "大明不夜集" 的启幕,正是这一系列活动中浓墨重 彩的一笔。 据了解,"大明不夜集" 通过打造特色夜间消费场景,丰富市民夜间生活体验,激发区域消费新活力。 活动期间,广场内餐饮商家延长营业时间至自然闭店,配合市集美食形成 "逛、吃、购、玩" 一体化消 费链条。预计本次 ...
麦座大型商业中心一体化消费解决方案落地,打通崇邦百万会员消费链
Zhong Guo Jing Ji Wang· 2025-07-18 03:01
Group 1 - Chongbang Group has integrated its membership system with the Binjiang Commercial Center, allowing one million members to redeem points for up to 20% off entertainment ticket prices [1] - The integration is facilitated by the launch of a large-scale commercial center consumption solution developed by Damai Maizuo, enabling shared membership assets, data, and marketing systems across all commercial entities under Chongbang Group [1] - The ticketing system at Binjiang Commercial Center, built on Maizuo's core capabilities, features security mechanisms against bot purchases and supports real-time ticket sales management and digital marketing [1] Group 2 - Binjiang Commercial Center is a flagship project in Shanghai, featuring over 20 entertainment formats including immersive theaters, comedy venues, and VR technology exhibits [2] - The center aims to create a new experiential consumption destination for young people in Shanghai, combining cultural and commercial elements [2]
释放暑期消费潜力,缤纷活动吸引广大市民游客好来、好玩、好购
Sou Hu Cai Jing· 2025-07-18 01:21
Group 1: Shanghai Summer Activities - The "2025 Shanghai Summer" international consumption season is currently underway, featuring a series of vibrant activities across Pudong to enhance summer tourism and consumption [1][10] - The "Let's PLAY well" summer theme event at the Front Beach Taikoo Li, in collaboration with Disney, offers a variety of immersive activities from now until August 31 [2][10] - The event includes a themed pool, pet park, music stage, and outdoor movie screenings, creating a unique summer experience for visitors [2][10] Group 2: Art Exhibitions and Installations - The "Zhu Zhu City" exhibition by French artist Jean Jullien marks his first major solo exhibition in China, held at the Huamu Time Center [11][17] - The exhibition features large outdoor art installations, including "THE DUEL" and "The Tank," which invite audience interaction and exploration of fantasy narratives [13][15][17] - The exhibition aims to engage visitors through immersive art experiences, showcasing Jullien's unique artistic language and storytelling [17][21] Group 3: Cultural Heritage and Artifacts - The "万象本色——'中国白・德化瓷'上海艺术大展" features the return of the "Treasure of the Fujian Pavilion," a Dehua porcelain piece valued at 560 million yuan, to Shanghai [22][24] - The exhibition showcases over 200 pieces of Dehua porcelain, highlighting its historical significance and innovative craftsmanship [26][27] - The event aims to present the contemporary interpretation of traditional Chinese culture through Dehua porcelain, emphasizing its artistic and cultural value [27]
首店业态过半数 可带宠物逛商场
Nan Fang Du Shi Bao· 2025-07-17 23:11
Core Insights - Shenzhen's first Joy City opened on July 12, 2023, after 15 years of development, covering an area of 250,000 square meters, attracting over 420,000 visitors and generating nearly 20 million yuan in sales on its opening day [6][11] - The mall features a significant proportion of first stores and customized shops, with over 50% of its brands being new to the market, including notable names in the pet economy and family-oriented sectors [7][8] - Despite the initial success, consumer feedback indicates that while there are many dining options, they lack standout offerings compared to established competitors [10] Company Overview - Joy City is a commercial real estate platform under COFCO Group, known for its strong presence in northern China [11] - The opening of Joy City in Shenzhen marks a strategic move into a highly competitive market, with the Bao'an district being a key area for commercial development [11][12] Market Dynamics - The Bao'an district is projected to have nearly 40 commercial complexes by 2024, with a total commercial area exceeding 3.1 million square meters, making it the largest commercial hub in Shenzhen [11] - The competitive landscape is intensifying, with 21 new projects expected to open in Shenzhen by 2025, adding approximately 1.8625 million square meters of commercial space [11][12] - Differentiation in offerings and brand appeal will be crucial for new entrants like Joy City to succeed in this crowded market [12]
新城控股联动苏超,有爱的吾悦不一样
Bei Jing Shang Bao· 2025-07-17 09:42
Core Viewpoint - The collaboration between New City Holdings and the Jiangsu Super League (苏超) aims to enhance cultural identity and stimulate regional consumption through sports events, positioning the company's shopping centers as key venues for fan engagement and community activities [2][3][4]. Group 1: Company Strategy - New City Holdings has integrated its shopping centers, specifically the 46 Wuyue Plazas across 13 cities in Jiangsu, into the local sports culture by becoming the official partner of the Jiangsu Super League [3][5]. - The company has developed a comprehensive marketing strategy that includes immersive fan experiences, such as live viewing areas and various consumer engagement activities, to enhance the shopping experience during the league [4][6]. - New City Holdings emphasizes a "five-sided management philosophy" that focuses on creating emotional connections between commercial spaces and urban culture, aiming to provide consumers with joy through offline shopping experiences [5][6]. Group 2: Market Impact - The partnership with the Jiangsu Super League has led to a significant increase in foot traffic and consumer engagement at Wuyue Plazas, showcasing the effectiveness of blending sports with commercial activities [3][4]. - The company has launched five major series of activities to cater to fan needs, including live viewing zones and promotional offers, thereby creating a one-stop experience for consumers [4][5]. - New City Holdings has also aligned its initiatives with local government policies, enhancing its brand image and social responsibility by actively participating in cultural events and community engagement [5][6].
北京亦庄万象汇正式奠基!打造超级万象TOD全业态一站式商业地标
Cai Jing Wang· 2025-07-17 08:35
一座万象汇,改变一座城。 7月17日,北京亦庄万象汇开工奠基典礼隆重举行。作为华润置地在亦庄新城打造的首个大型商业综合 体项目,这座总建筑面积达约18.8万㎡的商业旗舰,不仅是当前北京体量最大的万象汇,更标志着亦庄 商业发展迈入全新阶段,由此开启了擎动区域商业能级跃升的里程碑。 PART1 同频城市战略,赋能东部崛起 华润置地以北京亦庄万象汇为起点,持续深耕亦庄新城,为北京东部崛起贡献更多力量。这座融合商业 活力与人文关怀的城市综合体,正承载着万千期待,向着美好的未来稳步迈进。 PART2 超级万象TOD,引领城市更新 项目打造超级万象TOD开发模式,与地铁17号线北神树站无缝衔接。这种"轨道+商业+社区"的融合发展 模式,将显著改善区域交通状况和生活便利度。通过地下脉络的精密编织,将城市通勤效率、繁盛活 力、健康生态、教育资源和人居场景完美链接,推动交通枢纽向生活枢纽的质变跃迁,从根本上重 构"站、城、人"一体化的东部城市界面与发展脉络。 在北京"东部崛起"的战略版图上,超级万象TOD正如一座澎湃的能量核,加速催化区域资源聚合与价值 飞跃。北京亦庄万象汇项目是北神树区域城市功能完善的关键一环,随着建设的推进 ...
评估价1亿的大厦4700万甩卖:武汉这栋楼为啥拍了7次才有人要?
Sou Hu Cai Jing· 2025-07-17 04:27
Core Insights - The auction of the Liji Building in Wuhan reflects the deeper issues within the real estate market, with the property selling for 47.6 million yuan after seven failed attempts, significantly below its assessed value of 100 million yuan [1][4] - The low final price indicates underlying risks, including a static rental yield of around 3%, which is considerably lower than the average rental rates in Wuhan's core business districts [1][2] Summary by Sections Auction Details - The Liji Building, located in a prime area of Qiaokou District, has a total construction area exceeding 20,000 square meters and was sold for 47.6 million yuan, translating to a unit price of just over 2,000 yuan per square meter [1] - Despite attracting several bidders, the auction was notably quiet, with only one participant leading to a direct sale at the starting price [1] Rental Income and Investment Returns - The building currently has tenants including Minsheng Bank and other small businesses, but the average annual rent per square meter is less than 100 yuan, contributing to a low investment return [1][2] - Considering the costs associated with land use rights, taxes, and potential renovation expenses, the actual investment return could be less than 2%, significantly diminishing its attractiveness [2] Market Conditions - The real estate industry is undergoing a deep adjustment, with tightening policies and a deteriorating financing environment impacting both residential and commercial properties [3] - Commercial real estate faces unique challenges, including the need for professional management and stable cash flow, especially in the context of economic slowdown and changing consumer behaviors [3] Future Outlook - The new owner of the Liji Building may need to reposition and renovate the property to enhance profitability, which requires time and financial investment, alongside inherent market risks [3][4] - The auction serves as a warning for investors, emphasizing the importance of solid fundamentals and sustainable cash flow in the current market landscape [4]