以下文章来源于蓝字计划 ，作者Hayward 蓝字计划 . 记录智能时代的每一次浪潮！前沿科技捕手，AI产品深度洞察。重点关注人工智能、机器人、新能源车与硬科技。 围猎600亿外挂帝国隐现， 游戏黑产暴利链浮出水面。 文 ｜ Hayward 来源｜ 蓝字计划（ID: BlueLetterPlan ） 封面来源 ｜ Unsplash 李东第一次意识到"外挂能赚大钱"，是在他算清自己前两个月的流水时。 两个月破百万。这让他几乎不敢相信。毕竟，为了做外挂工作室，他投入的不过是5套单价六万元的开挂设备——每套价值相当于一台五菱宏光Mini EV。 可短短几个月的收入，却已足够他去看迈巴赫。 "几台五菱换一台迈巴赫"，是游戏外挂生意获取暴利最直接的描述。 但李东的故事并不特殊，他只是数百亿外挂黑产链条里，不起眼的一环。 在当下，外挂生态几乎已经和游戏共生，逛贴吧、QQ群、论坛，轻易能看到"代练""陪玩""代打"广告；在淘宝、闲鱼上，外挂工作室公开提供陪玩、上分 等服务；通过特定的渠道，就可以定制标价上十万的作弊硬件；专门用于推广外挂的贴吧累计发帖超过13万条，讨论外挂硬件的主题也多达数万—— 讨论某个游戏外挂硬件的贴吧 ...

LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- Red Rock Resorts, Inc. ("Red Rock Resorts", "we" or the "Company") (NASDAQ: RRR) announced today that it will release the Company's financial results for the fourth quarter and full year 2025 on Tuesday, February 10, 2026 and will hold a conference call on the same day at 4:30 p.m. ET (1:30 p.m. PT). The conference call will consist of prepared remarks from the Company and will include a question and answer session. To listen to the conference call, please dial into ...

Core Insights - Roblox Corporation's stock remains stable following acquisition news related to in-game advertising [1] - Super League Enterprise Inc. acquired marketing technology firm Let's Bounce to enhance measurable advertising within gaming and user-generated content (UGC) platforms [2] Group 1: Acquisition and Market Impact - The acquisition is aimed at improving brand engagement tools and supporting Super League's path to profitability [4] - Bounce adds scalable and measurable in-game marketing programs, which are expected to enhance campaign performance and measurement [5] - The integration is anticipated to increase campaign scale and drive repeatable revenue, particularly targeting Gen Z and Gen Alpha who are significant consumers of games and UGC content [6] Group 2: User Engagement and Changes - Roblox will implement a private age check for chat access, starting in the U.S. and rolling out globally, which includes age-based chat limits and parental consent requirements for users under nine [2][3] - The platform reported 151.5 million average daily active users and 88.7 billion hours engaged in the first three quarters of 2025, indicating strong user engagement metrics [6] Group 3: Financial Performance - Roblox stock has increased over 24% in the past year, reflecting positive investor sentiment [3] - As of the latest publication, Roblox shares are trading at $76.42, up 0.78% [7]

Marketing Tech Platform Expands Capabilities Across Turnkey In-Game Activations, Loyalty Mechanics and Campaign Measurement SANTA MONICA, Calif., Jan. 07, 2026 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLE) (the “Company”), a leader in playable media trusted by global brands to reach and activate gaming audiences through playable ads and gamified content, announced today the acquisition of Let’s Bounce, Inc. (“Bounce”), a marketing technology company focused on enabling scalable, measurable brand engagement ...

Marketing Tech Platform Expands Capabilities Across Turnkey In-Game Activations, Loyalty Mechanics and Campaign Measurement SANTA MONICA, Calif., Jan. 07, 2026 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLE) (the “Company”), a leader in playable media trusted by global brands to reach and activate gaming audiences through playable ads and gamified content, announced today the acquisition of Let’s Bounce, Inc. (“Bounce”), a marketing technology company focused on enabling scalable, measurable brand engagement ...

北京商报讯（记者 魏蔚）1月7日，手游"鹅鸭杀崩了"登上微博热搜，有用户反馈，进入游戏后总是出 现闪退，也有人表示"一直卡顿""各种掉线"。北京商报记者就相关原因咨询了鹅鸭杀独家发行方虎牙直 播，截至发稿，对方相关人士未予回应。 据了解，鹅鸭杀是一款社交推理游戏，是金山世游旗下手机游戏，虎牙直播是独家发行方。发布2025年 三季度财报时，虎牙直播曾表示，"将推出首款游戏—鹅鸭杀手游，预约量在测试阶段即已快速突破 1000万"。 ...

Core Insights - WarHorse Gaming has deployed Context Networks' Contextual Promotions Media Network™ (CPMN™) across its casino properties in Nebraska, aiming to generate new tax-efficient non-gaming revenue [1][2][4] Group 1: Deployment and Technology - The CPMN™ integrates into existing gaming environments, allowing WarHorse Gaming to function as a digital publisher while enhancing core gaming operations [2][5] - NRT Technology's systems are already in place across the casino floors, facilitating the activation of the CPMN™ without requiring new capital investment [3][7] - The platform enables real-time, context-aware advertising by utilizing behavioral, geographic, and psychographic signals within a secure framework [6][10] Group 2: Business Model and Revenue Generation - The deployment allows WarHorse Gaming to monetize its existing infrastructure as media inventory, creating brand-safe advertising experiences while ensuring compliance and data integrity [5][10] - Context Networks' platform is designed to unify digital advertising, verification, and analytics, providing measurable brand experiences across various guest touchpoints [2][5] Group 3: Company Backgrounds - WarHorse Gaming operates two major gaming destinations in Nebraska, featuring thousands of gaming machines and attracting hundreds of thousands of patrons annually [4][8] - NRT Technology has been a leader in payment technology for the gaming industry since 1993, focusing on enhancing efficiency and security for casinos [9] - Context Networks specializes in programmatic advertising solutions for the gaming industry, aiming to create new revenue streams while improving guest engagement [10][11]

Core Viewpoint - The game "Jiumu Zhiye," developed by Xianfeng Games and published by Leiting Games, officially launched its public beta on December 18, 2025, and is positioned as a significant entry into the crowded SLG market, aiming for long-term player engagement rather than immediate monetization [1][6][41]. Group 1: Game Overview - "Jiumu Zhiye" adopts a conventional Three Kingdoms theme and incorporates RTS elements, aiming to simplify the early game experience to lower barriers for new players [3][6]. - The game has been widely anticipated since its initial reveal in mid-November 2024, being the last major SLG release of 2025 [6][41]. Group 2: Market Performance - In its first 16 days post-launch, "Jiumu Zhiye" generated over 15 million yuan in revenue on iOS, with a peak daily revenue of approximately 1.51 million yuan on its first day [8][16]. - The game achieved a total of around 862,000 downloads within 16 days, with a significant drop in daily downloads after the initial launch period [10][12]. Group 3: Competitive Landscape - "Jiumu Zhiye" is competing against established titles in the SLG genre, particularly "Three Kingdoms: Strategizing the World," which has set high revenue benchmarks in 2025 [20][22]. - Despite a strong start, "Jiumu Zhiye" faces challenges in maintaining its position against top competitors, as evidenced by the revenue trends of leading SLG titles [18][20]. Group 4: Marketing Strategy - The marketing approach for "Jiumu Zhiye" has been conservative, focusing on long-term player retention rather than immediate explosive growth, with limited promotional activities and a focus on community engagement [14][41]. - The game features actor He Rundong as a spokesperson to enhance visibility and has targeted specific streamers and KOCs for community-driven content [14][41]. Group 5: Future Outlook - The developers have indicated a commitment to long-term development, planning to introduce new gameplay experiences in future seasons to enhance player engagement [41]. - The overall design of "Jiumu Zhiye" aligns with current trends in the traditional SLG market, which is increasingly focused on reducing player fatigue and integrating RTS elements [39][41].

来源：环球网 发行端，虎牙凭借在游戏内容生态与核心用户群体中的深厚积累，将为《鹅鸭杀》手游持续提供精准的 用户触达、直播生态构建、短视频内容分发，以及覆盖全网的热搜营销等。1月7日起，由《鹅鸭杀》手 游主理人大司马领衔组队，"楚河""鲨鱼哟""Letme""安德罗妮"等百位知名游戏主播，以及AG、4AM等 电竞战队也将在全网开启《鹅鸭杀》手游直播。同时，《鹅鸭杀》手游还将携手海底捞，开启"鹅鸭齐 聚，欢声开局"主题联动活动，打通线上线下场景，实现游戏社交乐趣的破圈。 《鹅鸭杀》手游相关负责人表示，未来将持续发挥虎牙和金山世游在游戏生态资源与研发迭代层面的优 势，一方面根据玩家反馈持续优化产品体验，另一方面拓展更多主播合作与赛事玩法，构建从内容观看 到游戏参与的高效转化链路，扎实打造玩家社区文化，实现IP的长效运营。随着《鹅鸭杀》手游公测启 幕与《鹅斯卡之夜》第二季热播，一场全民参与的社交推理狂欢正在持续升温。（旺旺） 产品端，《鹅鸭杀》手游主打"正版IP还原与本土化创新"，完整保留了端游经典的阵营对抗与策略博弈 玩法，并针对移动端的场景与手游用户社交休闲需求进行深度优化。自 2025年6月拿到国服版号后，游 ...

Meta Platforms Trade - Ark Invest divested 19,316 shares of Meta Platforms across multiple ETFs, totaling approximately $12.7 million at a closing price of $660.62 [2] - The divestment is attributed to challenges faced by Meta in launching its Ray-Ban smart glasses, which have been delayed due to high domestic demand [2][3] - The company's focus on integrating advanced features into its smart glasses indicates a strategic direction, but the delay emphasizes the need to address domestic market demands first [3] Roblox Trade - Ark Invest acquired 169,130 shares of Roblox, valued at approximately $12.8 million based on a closing price of $75.83 [4] - Roblox is expected to capture a significant share of the gaming market, driven by user engagement and innovative content [4] - Analyst Drew Crum from B. Riley Securities expressed optimism about Roblox's potential as a leading entertainment platform, while TD Cowen analyst Doug Creutz lowered the stock's target price from $77 to $70 due to a slowdown in December engagement [5] Kodiak AI Trade - Ark purchased 39,296 shares of Kodiak AI at a closing price of $9.70, totaling approximately $381,171 [6] - Kodiak AI operates in the driverless truck industry and has backing from George Soros [6] - The company had a prior purchase of Kodiak AI stock worth $554,340 made on Monday [6] Other Key Trades - Ark sold 17,613 shares of Guardant Health Inc. and 7,228 shares of Ionis Pharmaceuticals Inc. through its ARKG ETF [7]