作为国内知名的游戏制作人，林云枫在网易任职20余年。公开资料显示，他带领团队长期耕耘《梦幻西 游》系列产品，是《梦幻西游》端游的初代策划之一，历任端游主策划、产品总监、制作人。 需要注意的是，林云枫还曾出任梦幻事业部负责人。但去年下半年，其卸任，并被调往网易互娱在线游 戏事业部，负责带队"阴阳师"IP自走棋《风华决战》（原名：《代号白衣》）。去年12月，该游戏开启 一轮保密测试，测试结束不久，传出林云枫离职的消息。 据了解，2025年10月前后，网易内部已完成对梦幻事业部调整，资深制作人制作人吴伟聪（新丁）接任 成为事业部负责人，端游项目依旧保留在梦幻事业部，手游项目划归海神事业部，由海神事业部负责人 陈俊雄负责。 值得一提的是，，在此前2025年三季度电话会上，有关未来游戏品类的开发方向，网易管理层曾透露， 公司会采取精品化和有把握的方向，不会盲目的去开发一些产品，一定是有的放矢，重点投入。在未来 几年的游戏方向上，公司会有更加清晰的把握，在这个方面取得重大突破。 据记者不完全统计，网易游戏已获批版号的新产品包括二次元都市开放世界游戏《无限大》、生活模拟 游戏《星绘友晴天》、RTS（即时战略游戏）《军团战争 ...

1月9日，据相关消息，网易互娱梦幻事业部林云枫（小白）已于1月7日正式离职。 据了解，2025年10月前后，网易内部已完成对梦幻事业部调整，资深制作人制作人吴伟聪（新丁） 接任成为事业部负责人，端游项目依旧保留在梦幻事业部，手游项目划归海神事业部，由海神事业部负 责人陈俊雄负责。 值得一提的是，，在此前2025年三季度电话会上，有关未来游戏品类的开发方向，网易管理层曾透 露，公司会采取精品化和有把握的方向，不会盲目的去开发一些产品，一定是有的放矢，重点投入。在 未来几年的游戏方向上，公司会有更加清晰的把握，在这个方面取得重大突破。 据记者不完全统计，网易游戏已获批版号的新产品包括二次元都市开放世界游戏《无限大》、生活 模拟游戏《星绘友晴天》、RTS（即时战略游戏）《军团战争》等。另外，1月8日，网易Joker工作室自 研的《遗忘之海》公布了游戏的"流浪号测试"实机玩法预告，并同步开启新一轮测试招募。据官方介 绍，玩家将扮演一名"脑袋进水"的木偶船长，在海上开启一段奇遇之旅。公开资料显示，该游戏采用网 易自研引擎开发，会同时上PC、手机和主机端，此前宣布预计于2026年上线。 作为国内知名的游戏制作人，林云枫在 ...

｜2026年1月9日星期五｜ NO.1 网易自研RPG《遗忘之海》开启测试招募 1月8日，网易Joker工作室自研的海洋奇遇开放世界RPG（角色扮演游戏）《遗忘之海》公布了游戏 的"流浪号测试"实机玩法预告，并同步开启新一轮测试招募。据官方介绍，玩家将扮演一名"脑袋进 水"的木偶船长，在海上开启一段奇遇之旅。 点评：网易《遗忘之海》公布实机玩法并开启测试招募，展现了公司对开放世界细分赛道的持续深耕。 若产品品质过硬，有望为公司丰富产品矩阵，带来新的业绩增长点。整体来看，优质新品的不断涌现， 为游戏市场的长期繁荣与内容多元化提供了坚实支撑。 NO.2 《鹅鸭杀》手游提醒：不支持ID买卖、代抢行为 1月8日，《鹅鸭杀》手游官方发布"关于ID交易行为的说明与提醒"。公告称，近期有部分玩家在第三方 平台进行《鹅鸭杀》ID的高价交易、转卖，并因此产生了不少困扰和争议。《鹅鸭杀》官方不支持、 也不鼓励任何形式的ID买卖或代抢行为，并提醒此类交易存在较高风险。同日，官方还宣布《鹅鸭 杀》公测24小时新增用户突破500万。 点评：《鹅鸭杀》公测首日新增用户突破500万，验证了其市场热度与引流能力，官方叫停ID违规交易 提示了 ...

2026年港股首个交易日，三大指数高开高走。截至收盘，恒生指数涨2.76%报26338.47点，日内涨超700点；恒生国企指数涨 2.86%报9168.99点，恒生科技指数涨4%报5736.44点。 午后保险股走强，云锋金融盘中涨近8%，中国再保险盘中涨近6%，中国人寿一度涨超5%。资源股集体飙升，亚太资源盘中 涨超22%，中国白银集团盘中涨超10%，力勤资源一度涨超8%，灵宝黄金盘中涨近6%。科技股中，百度集团-SW午后涨近 10%，金蝶国际盘中涨超7%，创维集团一度涨超12%。 综合多家市场机构观点来看，港股2026年首个交易日大涨有多重原因：一是1月2日，离岸人民币兑美元汇率盘中升破6.97， 创下2023年5月以来的新高水平，进一步鼓励资金流入港股；二是"港股GPU第一股"壁仞科技上市大涨，这种"首日盘中翻 倍"的赚钱效应提振了市场对硬科技、半导体和AI板块的投资情绪；三是港股龙头个股有利好消息，如华虹半导体向华虹集团 等4名交易对方购买其合计持有的华力微97.4988%股权，以及百度拟分拆昆仑芯并独立上市，再次印证了芯片、AI算力赛道 的市场前景和资本认可度。 1月2日，港股商业航天概念股集体飙升。 ...

《梦幻》畅玩版增强玩家活跃度，《燕云》出海欧美市场好评如潮：Q3游戏及相关增值服务收入同比 增长11.8%至233.3 亿元。手游业务得益于《梦幻西游》和《燕云十六声》等新老游戏产品流水新高， 收入同比增长6.6%。其中《燕云》上线欧美市场后玩家好评如潮。端游业务受益暴雪回归带来更丰富 的游戏内容，收入同比增长33.4%。展望2026年，公司将上线冒险RPG 游戏《遗忘之海》。未来储备产 品包括《无主星渊》、《代号无限大》、《归唐》》等。本季度递延收入同比增长25.3%达194.7 亿 元，公司游戏流水的确认周期在3-6 个月，后续两个季度将逐步释放利润。预计2025 年公司游戏及增至 服务收入有望同比增长12.4%达940 亿元。 有道连续五个季度实现盈利，游戏广告收入同比增长超50%：Q3 有道收入16.3 亿元，同比增长3.6%， 学习服务/智能设备/在线营销业务分别同比-16.3%/-22.1%/+51.1%达6.4/2.5/7.4 亿元。经营利润2827 万 元，连续五个季度实现盈利。公司跟网易及其他游戏厂商在广告内容上的合作驱动游戏广告收入同比超 增长50%，海外广告收入增长超100%。 云音乐丰 ...

Investment Rating - The report assigns a "Buy" rating with a target price of $165.00, representing an upside potential of 18.04% for US shares and 18.42% for HK shares [2][4]. Core Insights - The company reported a 25% year-on-year increase in deferred revenue, indicating a strong future product pipeline in gaming [4]. - The gaming and related services revenue grew by 11.8% year-on-year, driven by both new and existing game titles, with mobile gaming revenue increasing by 6.6% [4]. - The company is expected to achieve a revenue CAGR of 12.9% and a Non-GAAP net profit CAGR of 15.5% from 2025 to 2027 [4]. Financial Performance Summary - For the fiscal year ending December 31, 2025, total revenue is projected to reach $16,175 million, reflecting an 8.6% increase from the previous year [3]. - Non-GAAP net profit is forecasted to be $5,408 million for 2025, with a year-on-year growth of 13.2% [3]. - The company achieved a GAAP net profit of 87.9 billion RMB in Q3 2025, marking a 31.8% increase year-on-year [4]. Revenue Breakdown - The gaming segment is expected to generate revenue of 940 billion RMB in 2025, representing a 12.4% year-on-year growth [4]. - The report highlights the successful launch of new titles such as "Dreamland" and "Yanyun," which have received positive feedback in international markets [4]. Shareholder Information - Major shareholders include Ding Lei with a 45.78% stake, followed by BlackRock and The Vanguard Group with 3.02% and 2.47% respectively [2].

Core Viewpoint - NetEase-S (09999) shares rose over 3%, reaching HKD 221 with a trading volume of HKD 708 million, driven by the global release of "Where Winds Meet" on multiple platforms [1] Group 1: Game Release Performance - "Where Winds Meet" launched globally on November 15, achieving over 500,000 players within 40 minutes of its overseas release [1] - The game reached a peak concurrent player count of over 140,000 on Steam [1] Group 2: Market Expectations and Analyst Insights - Huatai Securities noted that the overseas performance of "Where Winds Meet" exceeded market expectations, indicating potential for accelerated revenue realization in the medium to long term [1] - Dongfang Securities highlighted the recovery of Blizzard games and the strong performance of "Where Winds Meet" both domestically and internationally, with expectations for growth driven by the upcoming release of "Forgotten Sea" in 2026 [1]

Group 1: Financial Performance - Net revenue for Q3 2025 was 28.4 billion, representing a year-over-year increase of 8%, but 3% lower than Bloomberg's expectations, primarily due to deferred game revenue [1] - GAAP net profit attributable to shareholders was 8.6 billion, up 32% year-over-year, in line with Bloomberg's expectations [1] - Non-GAAP net profit attributable to shareholders was 9.5 billion, a 27% increase year-over-year, slightly below Bloomberg's expectations by 1% [1] Group 2: Gaming Segment Insights - Total revenue from games and related value-added services reached 23.3 billion, a 12% year-over-year increase, but 2% lower than Bloomberg's expectations, mainly due to unrecognized revenue from contract liabilities [1] - The active user base for the game "Dream of the Red Chamber" continues to reach new highs, while "Yanyun Sixteen Sounds" is expected to perform well in Q4 overseas [1] - Anticipated stable performance for mobile games in Q4, driven by recovery growth in "Egg Party" and significant contributions from "Yanyun Sixteen Sounds" [1] Group 3: Online Music Business - Cloud music revenue for Q3 2025 was 2 billion, a decrease of 2% year-over-year, and 3% lower than Bloomberg's expectations, attributed to fluctuations in digital album content [2] - The company expects stable growth in traffic and paid memberships due to the return of copyrights and continuous content additions in the second half of the year [2] - Online music revenue is projected to maintain a 10% growth rate in Q4, driven by an improved music library and increasing paid user rates [2] Group 4: Future Growth Prospects - The company anticipates the launch of the new game "Forgotten Sea" in 2026, which is expected to drive growth [2] - Profit forecasts for the company from 2025 to 2027 are adjusted to 36.2 billion, 39.8 billion, and 45 billion respectively, based on game performance and Q3 financial adjustments [2] - The company maintains a target price of 248.49 HKD / 226.29 CNY, with a "Buy" rating [2]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 248.49 HKD / 226.29 CNY [3][5]. Core Insights - The company's Blizzard games are gradually resuming operations, and the evergreen game "Yan Yun Shi Liu Sheng" is performing excellently both domestically and internationally. The anticipated launch of "Forgotten Sea" in 2026 is expected to drive growth [3]. - The adjusted profit forecasts for the company from 2025 to 2027 are 362 billion, 398 billion, and 450 billion CNY respectively, reflecting slight adjustments based on game performance and Q3 financial results [3]. Financial Performance Summary - **Revenue Forecasts**: The company expects revenues of 103,468 million CNY in 2023, growing to 138,188 million CNY by 2027, with a CAGR of approximately 12.37% from 2025 to 2027 [4]. - **Net Profit**: The net profit attributable to the parent company is projected to increase from 29,417 million CNY in 2023 to 44,999 million CNY in 2027, with a notable growth rate of 21.98% in 2025 [4]. - **Earnings Per Share (EPS)**: EPS is expected to rise from 9.29 CNY in 2023 to 14.20 CNY in 2027 [4]. - **Profit Margins**: The gross margin is projected to improve from 60.95% in 2023 to 66.19% in 2027, while the net margin is expected to stabilize around 32% [4]. Market Performance - The company's stock price as of November 20, 2025, was 212.6 HKD, with a 52-week high of 248 HKD and a low of 125.99 HKD [5]. - The company's market capitalization is approximately 673,508 million HKD [5]. Game Performance Insights - The total revenue from games and related value-added services in Q3 2025 was 233 billion CNY, reflecting a year-on-year growth of 12% [10]. - The game "Dream Journey" continues to see high activity levels, and "Yan Yun Shi Liu Sheng" is expected to perform well in overseas markets in Q4 [10].

Investment Rating - The report maintains a "Buy" rating for the company [5] Core Insights - The company is experiencing a recovery in Blizzard games, with the evergreen game "Yanyun Sixteen Sounds" performing well both domestically and internationally. The anticipated launch of "Forgotten Sea" in 2026 is expected to drive growth. The adjusted net profit forecasts for 2025-2027 are 362 billion, 398 billion, and 450 billion CNY respectively, reflecting slight adjustments based on game performance and Q3 financial results. The target price is set at 248.49 HKD / 226.29 CNY [3][5] Financial Performance Summary - **Revenue Forecasts**: The company’s revenue is projected to grow from 103,468 million CNY in 2023 to 138,188 million CNY in 2027, with year-on-year growth rates of 7.23%, 1.77%, 7.77%, 8.37%, and 12.37% respectively [4] - **Operating Profit**: Operating profit is expected to increase from 27,709 million CNY in 2023 to 45,775 million CNY in 2027, with significant growth in 2025 at 22.22% [4] - **Net Profit**: The net profit attributable to the parent company is forecasted to rise from 29,417 million CNY in 2023 to 44,999 million CNY in 2027, with a notable growth of 21.98% in 2025 [4] - **Earnings Per Share (EPS)**: EPS is projected to grow from 9.29 CNY in 2023 to 14.20 CNY in 2027 [4] - **Profitability Ratios**: The gross margin is expected to improve from 60.95% in 2023 to 66.19% in 2027, while the net margin is projected to increase from 28.43% to 32.56% over the same period [4] Market Performance - The company's stock price as of November 20, 2025, was 212.6 HKD, with a 52-week high of 248 HKD and a low of 125.99 HKD [5]