Core Insights - The "May Day" holiday in 2025 has seen a significant increase in domestic tourism and entertainment consumption, with a notable rise in both long-distance and rural travel [1][5][8]. Tourism Trends - Online travel agencies (OTAs) report a surge in tourist activity, with rural tourism orders increasing by over 40% and hotel bookings in eco-friendly destinations rising significantly [1][5]. - The trend of "reverse tourism" is evident, with travelers exploring over 1,200 counties across China, leading to a 20% increase in bookings for these areas [5]. - The "拼假" (staggered holiday) trend has emerged, allowing consumers to extend their holidays and boost demand for long-distance and outbound travel [1][5]. Cultural and Entertainment Activities - Various local tourism departments have launched initiatives to attract visitors, such as the "Follow the World Games to Chengdu" series of events in Sichuan, coinciding with the upcoming World Games [2][7]. - The cinema industry has also rebounded, with 11 films released during the holiday, generating a total box office of over 1.35 billion yuan [2][9]. Travel Statistics - Domestic flight bookings for the holiday exceeded 6.34 million, marking a 23% year-on-year increase, while international flight bookings surpassed 1.09 million, up 24% [3]. - Self-driving travel remains popular, with an average daily traffic flow on highways expected to reach 62 million vehicles, peaking on the first day of the holiday [3]. Movie Industry Insights - The film "Dumpling Queen," starring Ma Li, has emerged as a box office leader, with its earnings surpassing 500 million yuan [9][13]. - The diversity of film offerings this year includes both new releases and re-releases, contributing to a vibrant cinematic landscape during the holiday [14].

Core Insights - The travel demand during the "May Day" holiday has significantly increased, with long-distance travel becoming more popular compared to the previous year [1][2][3] Group 1: Travel Demand and Trends - Major cities such as Beijing, Shanghai, Guangzhou, Hangzhou, and Nanjing experienced a peak in passenger flow at railway and aviation stations on the first day of the holiday [2] - The proportion of flights over 1200 kilometers increased by approximately 3% compared to the same period last year, indicating a strong preference for long-distance travel [2] - The trend of "taking leave to extend the holiday" has emerged, with consumers opting for a "4 days off, 10 days holiday" strategy to avoid peak travel times [3] Group 2: Accommodation and Local Travel - There was a significant surge in hotel bookings, with some popular destinations experiencing a "one room hard to find" situation, particularly in cities like Chengdu, Chongqing, and Xi'an [4] - Instant booking for high-quality local travel packages saw an increase of over 100% compared to regular days, as consumers shifted from long-distance travel to nearby high-end accommodations [4] - Family travel demand has notably risen, with many family-themed hotel rooms being fully booked well in advance [4] Group 3: Cultural and Recreational Activities - Cultural tourism hotspots, including major museums and scenic spots, saw a peak in visitor numbers, with many venues fully booked ahead of time [5] - Iconic natural attractions and family-friendly destinations experienced a significant influx of visitors, highlighting the ongoing popularity of cultural and recreational activities during the holiday [5]

Group 1 - The core demand for travel during the May Day holiday is primarily for returning home and leisure trips [1][5] - Travel demand is expected to peak on April 30 and May 1, with Didi predicting a 55% increase in ride-hailing demand during peak hours [2][3] - Didi forecasts a 304% increase in charter orders compared to pre-holiday levels, with significant growth in intercity travel [3] Group 2 - Car rental demand during the May Day holiday is expected to be 2 to 3 times higher than during the Qingming Festival, with 65% of bookings for out-of-town rentals [4] - Hello's data indicates that the demand for ride-sharing during the holiday could reach 60 million orders, setting a historical high for the platform [4] - The search volume for May Day travel has surged over 500% compared to last year, with a notable increase in interest from the younger demographic [6] Group 3 - Popular destinations for ride-hailing include cities like Guilin and Zhuhai, with emerging cities showing significant demand growth [3][5] - The majority of ride-sharing orders during the holiday are expected to be for scenic spots within a two-hour travel radius of major cities [5] - The trend of seeking nature experiences is rising, with significant increases in bookings for national parks and lakes [11]

作者 | DT商业观察 以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和 研究机构的禀赋，厘清趋势和商业间的关系，用年轻化的视角认识商业世界。 2025.04. 30 本文字数：4002，阅读时长大约8分钟 五一假期在即，又到了旅游旺季。 今年五一，43.1%受 访者有旅游计划 调研中，只有43.1%的受访者今年五一有旅游出行计划，虽然看着不多，但这个比例已经比"报复性旅游"的 2023年（32.4%）还要高。 同程、携程、飞猪等OTA平台发布的数据也显示，今年五一出行的人真的很多。 4月15日，同程旅行根据现有数据预测：2025年五一假期的旅行热度或将达到2023年以来"五一假期"的峰值。 4月17日，携程研究院发布的《五一旅游出行预测报告》显示：五一期间整体境内酒店搜索热度与去年同期持 平并在持续升温，目前国内机票预订量较去年显著上涨。 此外，还有很多外国人涌入中国旅游，今年五一入境游订单量同比去年增长173%。 一边，是#五一旅游景点搜索量暴涨#、#00后年轻人猛搜五一旅游#等话题热议不断，大家纷 ...

以下文章来源于DT商业观察 ，作者DT商业观察 DT商业观察 . 第一财经旗下年轻态财经商业媒体。关注消费、互联网、电商、文娱、科技、城市等领域，融合媒体和研究机构的禀赋，厘清趋势和商业间的关系，用年轻 化的视角认识商业世界。 2025年轻人旅游趋势报告。 文 ｜ 张晨阳 胡汉三 编辑 ｜ 郑晓慧 来源｜ DT商业观察（ID：DTcaijing） 封面来源 ｜ Pexels 五一假期在即，又到了旅游旺季。一边，是#五一旅游景点搜索量暴涨#、#00后年轻人猛搜五一旅游#等话题热议不断，大家纷纷研究如何"请四休十"，寻 找"冷门旅游目的地"；另一边，是"到处都是人人人人人人人人人人，五一哪都不去"的吐槽。 究竟有多少人准备五一去旅游？大家又选择了怎样的旅游方式? 《DT商业观察》和《第一财经》联合发起了一份旅游调研，收集并分析了1243份问卷结果，发布《2025年轻人旅游趋势报告》。 下面是我们的发现。 今年五一， 43.1%受访者有旅游计划 调研中，只有43.1%的受访者今年五一有旅游出行计划，虽然看着不多，但这个比例已经比"报复性旅游"的2023年（32.4%）还要高。同程、携程、飞猪等 OTA平台发布的数据 ...

Core Viewpoint - Booking has lowered its full-year revenue forecast due to increased economic uncertainty, despite reporting a strong first-quarter performance that exceeded market expectations [1][2]. Group 1: Financial Performance - Booking's first-quarter revenue reached $4.76 billion, a year-on-year increase of 7.7%, surpassing market expectations [1]. - The adjusted earnings per share for the first quarter were $24.81, significantly higher than Wall Street's expectation of $17.45 [1]. - Total travel bookings, including taxes and fees, amounted to $46.7 billion, slightly above the expected $46.5 billion [1]. Group 2: Market Outlook - The company has revised its full-year total bookings and revenue growth expectations to "mid-to-high single digits" at constant exchange rates, down from a previous expectation of "at least 8%" [1]. - Analysts are closely monitoring the online travel sector's performance this quarter to gauge U.S. consumer confidence amid concerns over potential economic recession due to trade policies [1][2]. - Booking's CEO noted a stable level of global leisure travel demand at the beginning of the second quarter, with expected growth in bookings of 4% to 6% [2]. Group 3: Competitive Landscape - Following the earnings report, Booking's stock fell 3.2% in after-hours trading, with competitors Airbnb and Expedia also experiencing declines [2]. - The company is less susceptible to domestic macroeconomic uncertainties compared to U.S. peers, as approximately 90% of its revenue comes from international markets [2]. Group 4: Long-term Confidence - Despite warnings about the business being more susceptible to currency fluctuations, the CEO expressed confidence in the long-term outlook for the travel industry, citing the company's global presence and strong cash flow [3].

Core Viewpoint - The OTA platforms are intensifying their AI competition ahead of the "May Day" holiday, launching new AI-driven travel planning products to capture user attention and increase usage rates [1] Group 1: AI Product Launches - Tongcheng Travel has integrated the DeepSeek large model, while Fliggy has launched a multi-agent travel planning product called "Ask One" [1] - Tuniu has announced its self-developed AI assistant "Xiaoniu," and Ctrip has introduced "Ctrip Wenda" in 2023, indicating a rapid deployment of AI models in the travel industry [1] Group 2: User Experience Testing - A test was conducted comparing AI travel planning from Tongcheng, Fliggy, and Ctrip, revealing significant differences in recommendations and planning styles [3] - Tongcheng's "Chengxin AI" provided a comprehensive 5-day itinerary for Kunming, exceeding the budget of 5000 yuan, while Fliggy's "Ask One" offered a more extensive travel plan that included Dali and Lijiang, but was more demanding [3][4] - Ctrip's "Ctrip Wenda" provided a simpler 3-day itinerary without specific booking information, focusing on local attractions [4] Group 3: AI Product Limitations - The AI products are still in the experiential stage, with no clear winner among the platforms, suggesting that users may need to combine recommendations from multiple sources [4][5] - The current AI offerings serve as auxiliary tools without significantly enhancing efficiency in the travel planning process [5] Group 4: Data Quality and Challenges - The effectiveness of AI in travel planning is heavily reliant on data quality, with issues such as data fragmentation and noise affecting output accuracy [7][8] - Fliggy's "Ask One" utilizes a combination of real-time supply chain data, cleaned UGC data, and structured workflows from travel experts to enhance the accuracy of its travel plans [8] Group 5: Commercialization Prospects - The key to successful AI integration in travel lies in its utility for users and the ability to commercialize effectively [9] - Current AI models focus on improving user satisfaction rather than achieving significant commercial success, with platforms still in the early stages of AI model training [9] - There is a need for AI to bridge the gap between consumer needs and service provider capabilities, potentially enhancing personalized travel experiences [9]

Group 1: Travel Demand and Trends - The upcoming "May Day" holiday is expected to see a significant increase in travel demand, with the China Railway Beijing Bureau predicting 11.74 million passengers over the 8-day period, a year-on-year increase of 4.13 million passengers [1] - Online travel platforms report a surge in demand for "deep travel" and "long-distance travel," with domestic flight bookings rising approximately 30% compared to last year [2] - Popular destinations include traditional cities like Shanghai and Beijing, while lesser-known locations such as Changjiang and Nujiang are experiencing booking increases of over 100% compared to last year [2] Group 2: Travel Management and Regulations - Many popular tourist sites are implementing strict reservation and entry verification systems to manage the expected influx of visitors during the holiday [3] - Various scenic areas, including Huangshan and Yulong Snow Mountain, are enforcing measures such as real-name reservations and visitor limits to ensure a manageable flow of tourists [3][5] Group 3: Promotion of Niche Travel - Local tourism authorities are promoting "reverse travel" and niche travel routes to alleviate congestion at popular sites, offering unique experiences that highlight cultural and natural attractions [4] - Beijing's cultural and tourism bureau has introduced 10 niche travel routes aimed at providing a pleasant experience away from crowded hotspots, featuring historical and artistic sites [4] Group 4: Outbound Travel Market - The outbound travel market is expected to continue its upward trend, with significant increases in bookings for flights and hotels compared to last year, particularly for destinations like Japan and Malaysia [7] - Personalized travel experiences are gaining popularity, with a notable rise in demand for unique activities such as themed hotels and adventure tourism [7]

Group 1 - The inbound tourism market in China is expected to experience a significant surge during the upcoming "May Day" holiday, with daily cross-border movement projected at 2.15 million people, surpassing pre-pandemic levels [1] - Inbound travel orders have seen a remarkable year-on-year increase of 173% during the "May Day" holiday, with Japan and China experiencing a notable reciprocal travel trend [2] - Major airports such as Shanghai Pudong, Guangzhou Baiyun, Beijing Capital, and Chengdu Tianfu are expected to see daily inbound and outbound passenger numbers exceeding 10,000 [1][2] Group 2 - The trend of "reverse tourism" is gaining traction, with younger consumers opting for vacations in smaller cities, leading to a consumption upgrade in county-level tourism markets [3][4] - Data indicates that tourism in lower-tier cities is growing at a faster rate than in higher-tier cities, with a 25% increase in market heat for four-tier cities and below, outpacing higher-tier cities by 11 percentage points [3] - Hotel bookings in county-level cities have expanded significantly, with a 30% year-on-year increase in high-star hotel reservations during the "May Day" holiday [3]

Group 1 - The core product "Ask AI" launched by the company on April 17 is driven by multiple intelligent agents [1] - Initially, "Ask AI" was only available to F5 and F6 members and users with invitation codes, while other users had to go through a reservation experience channel [1]