Core Insights - Guangdong's cultural and tourism market experienced a strong start to the new year, with 17.875 million visitors and a tourism revenue of 9.98 billion yuan during the New Year's holiday, reflecting a year-on-year increase of 34.8% and 39.8% respectively [1] - The province's cultural and tourism department launched the "Enjoy Warm Winter, Travel Guangdong" promotion plan for 2026, inviting visitors to experience the region's offerings [1][3] Tourism and Visitor Statistics - The total number of visitors to Guangdong during the New Year holiday reached 17.875 million, with an average daily increase of 34.8% year-on-year [1] - Tourism revenue amounted to 9.98 billion yuan, with a daily average increase of 39.8% year-on-year [1] - 4A-level and above scenic spots received 5.561 million visitors, showing a daily average increase of 15.3% [1] Cultural Events and Exhibitions - The Guangdong Art Museum launched the "2026 New Year Art Season" with multiple exhibitions, including a significant showcase of works by artist Huang Yongyu [3][5] - The Guangdong Museum hosted a "Kuwait Royal Collection" exhibition, which was highly popular, with tickets selling out quickly during the holiday [5] - Various cultural performances, including traditional Cantonese opera and modern music concerts, were held across the region, attracting large audiences [6][10][13] Digital and Community Engagement - Over 23,000 visitors participated in cultural activities at the Guangzhou Cultural Center during the New Year holiday, engaging in exhibitions, performances, and workshops [17] - The "Cultural Promoter" short video competition was launched as part of the "Cultural Promotion" initiative, encouraging community participation in showcasing local culture [23] - The province's cultural department initiated a public cultural service "call for proposals" to enhance the quality and diversity of cultural offerings [23]

央视网消息：1月3日，上海市文化和旅游局发布元旦假日三天（1月1日—3日）文化和旅游假日市场情 况。元旦假期，上海市文旅市场总体运行平稳，未发生重大安全事件。据上海旅游大数据监测，元旦假 期上海共接待游客682.03万人次，实现全要素旅游消费总额122.71亿元。上海宾馆旅馆平均客房出租率 为70%。 ...

Group 1: Travel and Transportation - Approximately 590 million trips were made during the New Year holiday, averaging about 198 million trips per day [2] - The opening of the Xi'an to Yan'an high-speed railway reduced travel time to about 1 hour, contributing to a 165% increase in daily visitors to the Hukou Waterfall scenic area [2] - Didi's ride-hailing demand surged by 31% year-on-year during the holiday, with peak demand exceeding 189,000 requests per minute on New Year's Eve [2][3] Group 2: Tourism and Cultural Experiences - The emphasis on "experience" and "ceremony" in cultural tourism was highlighted, with a 125% year-on-year increase in searches related to New Year travel [4] - Popular destinations for ice and snow tourism accounted for 40% of the top 20 domestic flight routes during the holiday [6] - The trend of "emotional experience" in consumer behavior reflects a shift from material satisfaction to more personalized and diverse demands in cultural tourism [4] Group 3: Consumer Spending and Retail - The introduction of the "National Subsidy" program led to a significant increase in consumer spending on home appliances, with foot traffic in stores rising by 110% during the holiday [7] - The "China Shopping" trend gained momentum, with foreign tourists increasingly participating in shopping experiences across various cities [8] - The Ministry of Commerce emphasized the importance of ensuring market supply and stable prices during the holiday season, with plans for promotional activities to boost consumption [8]

北京商报讯(记者吴其芸)2026年1月3日，北京市文化和旅游局公布元旦假期数据，元旦假期，北京市接 待游客880.8万人次，实现旅游总花费109.7亿元。全市文旅活动供给丰富，新年倒计时、新年音乐会、 冬日新旅行三大板块1400余场文旅活动充分释放假日市场活力。游客接待量排名前十的景区(地区)为王 府井（600859）、奥林匹克公园、西单、亮马河国际风情水岸、天安门地区、前门大街、南锣鼓巷、什 刹海风景区、天坛公园、首钢园。 2025年12月31日晚，北京市在大钟寺古钟博物馆、居庸关长城双主会场，举办"钟鼓齐鸣京彩启程"2026 北京新年倒计时活动，联动多个历史文化地标与现代城市商圈，向海内外呈现了一场"文化焕新、科技 赋能、全城联动、世界同频"的跨年盛典。 假日期间，北京市文化和旅游局精选70余项重点活动，推出元旦文旅活动地图，为市民游客提供"一图 全览"的假期活动指南；推出冬日暖游、激情冰雪、乡聚迎新等各类主题线路30条，解锁冬日新旅行的 乐趣。各区打造丰富多彩的新玩法、新场景，为市民游客带来难忘的假日新体验。 ...

Core Insights - The tourism market in China experienced a strong start in the 2026 New Year holiday, with a significant increase in cultural and tourism consumption, particularly among younger demographics [1][4][7] Group 1: Tourism Market Performance - Domestic scenic spot ticket bookings increased by over 400% year-on-year during the New Year holiday [1] - Shanghai emerged as the most popular travel destination, with a notable rise in travel from the post-90s and post-00s generations, who accounted for 39% and 33% of travelers respectively [4] - The overall tourism consumption in Shanghai reached 12.271 billion yuan, with 6.8203 million visitors during the holiday [5] Group 2: Travel Trends and Preferences - The trend of "self-care travel" gained traction, with younger travelers seeking experiences that provide personal enjoyment rather than traditional sightseeing [4] - The search volume for "New Year travel" increased by 125% year-on-year, indicating a growing interest in themed experiences such as fireworks shows and concerts [4] - Popular domestic travel destinations included Shanghai, Beijing, Guangzhou, and Sanya, with self-driving trips also gaining popularity [4][5] Group 3: Emerging Travel Segments - Hainan became a top choice for winter escape travel, with hotel bookings increasing significantly due to the island's duty-free shopping appeal [7] - Lesser-known destinations like Anji and Qingyuan saw remarkable growth in bookings, with increases of 930% and 774% respectively, driven by unique experiences [7] - The demand for vacation rentals surged, with a 160% year-on-year increase in bookings for popular cities like Chengdu and Guangzhou [8] Group 4: Events and Entertainment - Major concerts and events during the New Year period attracted significant travel, with hotel bookings near event venues seeing substantial increases [9] - The average number of items purchased per consumer increased by over 20%, and the average spending rose by over 30% compared to the previous year [9] Group 5: International Travel Trends - Outbound travel saw a dramatic rise, with bookings for car rentals and tours increasing by over 1000% and 210% respectively [13] - The inbound tourism market also showed strong growth, with ticket bookings for attractions increasing by 110% year-on-year [13][14] - Popular inbound destinations included Shanghai, Beijing, and Guangzhou, with significant increases in visitors from neighboring countries [14]

转自：成都发布 清晨的成都寒意微透，成都大熊猫繁育研究基地的竹林间却已热闹起来。 ▲意大利游客在熊猫基地合影 看了大熊猫，她和同伴还挑选了大熊猫造型的冰箱贴——抱着竹子的、趴着睡觉的、挥手的，每一种姿态都被精致复刻。 上午11点，团队转场至文殊院。千年古刹的宁静与晨间的熊猫基地形成奇妙对比。香火缭绕中，Scarlata Giulio静静地观察着虔诚祈福的人们。"夜里12点 才到成都，但今早的行程已经完全驱散了旅途疲惫。"他低声说，"看到人们手持蜡烛虔诚祈祷，那种氛围很美，很神圣。"在导游的简单介绍后，几位意 大利游客也学着当地人的样子，双手合十，许下了自己的新年心愿。"这是一种很奇妙的体验。"Giulio感慨，"在现代都市中保留着这样充满灵性的空间， 成都做到了古老与现代的融合。" ▲意大利游客Scarlata Giulio在熊猫基地与熊猫合影 真正的文化碰撞发生在午餐时分。12点30分，一行人来到一家传统火锅店。当铜锅端上桌，翻滚的红汤让几位游客瞪大了眼睛。导游万敏笑着拿起长筷， 开始了她的"火锅教学"："毛肚要'七上八下'，鸭肠只需烫到微微卷曲⋯⋯"她一边示范，一边解释每种食材的最佳涮煮时间。Surico ...

长沙晚报掌上长沙1月3日讯（全媒体记者 宁莎鸥）受"请3休8"拼假攻略的强力驱动，2026年元旦旅游市场火热开 局。1月3日，飞猪发布的《2026元旦假期出游快报》显示，消费者出游意愿与消费力双双提升：人均购买件数同 比增长超20%、人均消费金额同比去年增长超30%。1月1日元旦当天，飞猪国内酒店预订量同比去年劲增280%， 国内目的地玩乐商品预订量同比增长超270%。 从目的地热度分布来看，头部效应依然显著。上海、北京、广州、杭州、深圳、成都、南京、重庆、西安、武汉 等传统一线及新一线城市，凭借交通枢纽优势和丰富的文旅供给，依旧是国内游的顶流。 得益于元旦假期"请3休8"带来的灵活出行窗口期，长线出境游热度显著增长。例如，长线游目的地澳大利亚、美 国进入热门出境游目的地前十位。在"4小时飞行圈"内的中国港澳、东亚、东南亚等目的地依然最受欢迎，追求独 特体验的小众目的地也正在强势突围，阿根廷、阿曼、波兰、乌兹别克斯坦、哈萨克斯坦等目的地的旅游商品预 订量增速最快，资深玩家正在不断挖掘更远或更具新鲜感的地方。 元旦假期，湖南线路游预订量同比去年增长超4倍，定制游预订量同比去年增长超3倍，租车预订量同比去年增长 ...

1月2日，全社会跨区域人员流动量预计超1.8亿人次，同比增长13.4%。全国铁路2日预计发送旅客1260 万人次，同比增长18.7%。 主编丨王石川 0:00 视频编辑丨杨振江 这一组数据，直观呈现了一个"流动的中国"，充满活力的中国。有个细节是，铁路部门开行"津旅时光 号"等多趟文旅专列，为旅客提供特色出行选择。西延高铁、沪渝蓉沿江高铁武宜段等一批新线新站， 串联起沿线景区。交通与旅游深度融合，不仅拓展特色出行选择，更让诗与远方触手可及，共同映照活 力中国的蓬勃气象。 编辑丨高少卓 说到旅游，值得细细品味。各地景区游人如织，比如，在山东泰山，每天有逾万名游客夜爬观日出，沿 途可赏舞狮、大鼓等表演。在江西上饶，鱼灯巡游、河灯祈福等民俗活动，让游客步入一幅流动的文化 长卷。传统与现代交融的节庆体验，让旅游不止于看景，更成了一场沉浸式的文化盛宴。 科技之"趣"，正重塑假日旅游体验。比如，在哈尔滨松花江面上，一批可爱的机械狗拉爬犁，灵活转 弯，凭借科技感与趣味性，迅速成为游客争相打卡的热门项目。科技赋能文旅，不仅刷新体验的趣味度 与便捷度，更展现出活力中国创新的魅力。 元旦假期的中国，因流动而精彩，因创新而生动。人 ...

2026年1月1日清晨，随着中国国航（601111）CA966国际航班平稳降落在首都国际机场，来自德国、阿 根廷、巴西、韩国等多国的国际游客抵达T3航站楼。北京市文化和旅游局联合北京边检、首都机场、 中国国际航空，为2026年首批来京入境游客准备了十足的"干货"："北京新发现"冬季冰雪旅游线路、 《你好，北京》入境游攻略、《住在北京》酒店手册、离境退税指南等实用手册，为其提供更多便利资 讯。 "这一次旅行，是我给自己的新年礼物，想好好感受一下北京的烟火气，胡同、博物馆、老字号餐馆都 是我这一趟的目的地。"曾在中国学习生活过的德国游客墨瑞，能说一口流利的中文，他告诉记者，自 从中国政府对德国公民实行免签入境政策，并在2025年11月宣布该免签安排延长至2026年12月31日，他 周围很多德国及欧洲朋友陆续通过这一政策到访中国，因为来中国旅行真的很方便。 专程陪中国女友回北京度假的德国小伙马丁也对记者说，免签入境政策让他见证了周围很多德国朋友通 过这一政策在中国畅享30天的深度游计划。 德国游客马丁与北京中旅工作人员热聊北京行程。 "2025年，北京入境游客量已超500万人次，其中免签入境人数实现翻番，这一亮眼成 ...

转自：北京日报客户端 冰雪逐梦山野狂欢之旅 近日 北京冰雪文化旅游主题线路发布 顺义区"冰雪逐梦山野狂欢之旅" 主题线路 谁说冰雪之旅只有冷冰冰？第一站，我们先来点"热乎"的！ 成功入选！ 如果你正在寻找 节假日、周末出游灵感 冬日亲子/朋友/情侣好去处 一场很"燃"的冰雪体验 那这条线路，真的别错过 第一站｜钱粮市集 热气腾腾的顺义"烟火气" 关键词：街区漫游/人间烟火/冬日暖胃 走进钱粮市集，仿佛到了一个温暖又热闹的文艺聚落。这里由老粮仓改造而成，复古工业风混搭着现代 创意，随手一拍都是大片。 你可以在这里： 走进艺术氛围浓厚的店铺，品咖啡和甜品，还可以做手作。 尝尝特色餐饮，用美食给自己加满电，为接下来的狂欢蓄力。 街区的烟火气与文艺感，让你带着暖暖的胃和心情，奔赴下一场冰雪之约。 出行方式：乘坐顺15路、顺16路到顺鑫控股站下车。街区配备停车场，到店消费可领取停车券。 第二站｜顺义奥林匹克水上公园 冰雪与自然的双重浪漫 关键词：冬日风光/户外漫步/轻运动 驱车20分钟，便来到曾举办过奥运赛事的顺义奥林匹克水上公园。夏天这里是碧波荡漾的水上乐园，冬 天就变身为广阔的冰雪童话世界。玩之前，别忘了用镜头定格 ...