21世纪经济报道记者周慧 北京、泉州报道 这个春节，前往小城过年成为流行，不少一线城市游客去小城寻找传统年味。 近日，记者前往福建泉州，发现尽管春节假期未到，但泉州西街已经热闹起来了，随处可见穿着传统服饰的籫花游客。一家从厦门搬到泉州西街的姜母鸭店 老板表示，今年春节要继续营业，到时泉州的游客会更多。 泉州是近两年的春节过年旅游热门城市的代表，相对一线城市、省会城市，不仅物价更友好，冬天气候适宜，也有历史文化积淀，还是新晋世界美食之都。 2026年，在反向过年浪潮下，美团旅行数据显示，云南普洱、海南陵水黎族自治县、河南开封、江西景德镇、安徽黄山、云南德宏傣族景颇族自治州、云南 保山、广西崇左、广东潮州、云南迪庆藏族自治州，成为春节一线城市游客"反向过年"黑马酒店预订目的地。 1月底开始涨价 2月11日，北京的白领张菁（化名）开始了去云南西双版纳和普洱的春节行程。这次旅行，张菁是这样思考的：首先考虑的是避寒，其次对户外文化、咖啡 文化比较感兴趣。在这样的情况下，张菁规划了云南南部旅程，行程包括探索景迈山和一些咖啡庄园。 这已是张菁在这个冬天的第二次云南南部之旅，云南小城的气候、文化以及物种多样性，对于在北京长大 ...

Core Viewpoint - The 2026 Spring Festival travel rush in Nanjing is set to begin on February 2, with a series of practical measures introduced to ensure safe and smooth travel, support businesses, enhance tourist services, and care for new employment groups. Group 1: Travel Guarantee - The Spring Festival travel period will last from February 2 to March 13, with an expected total of 12.24 million passengers using public transport, a 9% increase year-on-year [2] - Public transport within the city is projected to handle 225 million passengers, up 7% from last year [2] - The total traffic on highways is expected to reach 39.98 million vehicles, reflecting a 4% increase [2] - The Nanjing transportation department is implementing a dynamic response system for capacity scheduling, with 430 additional buses and 1,425 train services planned, including 348 temporary trains [2] Group 2: Traffic Management - Nanjing is focusing on key highways with tailored traffic management strategies, including real-time monitoring and quick response to breakdowns [3] - The city is optimizing electronic toll collection systems and enhancing weather monitoring to improve traffic flow [3] - Collaboration with navigation software companies aims to provide real-time traffic updates to help citizens avoid congestion [3] Group 3: Tourist Experience Enhancement - Various measures are being implemented to improve the travel experience for tourists during the Spring Festival, particularly in high-traffic areas [4] - A comprehensive traffic security plan is in place for popular areas like Fuzimiao and Xinjiekou, utilizing technology such as drones for monitoring [4] - New public transport routes and free travel options for tourists are being introduced to facilitate access to attractions [5] Group 4: Employment Support - Nanjing is launching initiatives to ensure businesses have adequate labor during the Spring Festival, including targeted recruitment and labor cooperation [6] - The city is organizing job fairs and training sessions to connect job seekers with employment opportunities, with plans for over 400 recruitment events in the first quarter [6] - Cross-regional labor cooperation activities are planned to address temporary labor shortages and facilitate workforce stability [6] Group 5: Support for New Employment Groups - Nanjing is providing support for new employment groups during the Spring Festival, including open service stations offering meals and essential supplies [7] - Activities such as community meals and cultural experiences are planned to foster a sense of belonging among workers [7] - The city is also providing financial assistance and support services to families in need within the new employment demographic [7]

"世界那么大，我想去看看。"无论是风景名胜、大好河山，还是古都新貌、时尚街区，在新春佳节，想 出门看看的不仅是年轻人，还有很多老年人。 北京市的交通场站、公园、博物馆、购物中心，那些为老年人走出家门而准备的适老服务细节，是否已 经安排妥当、细致到位？ 不远处的旅客服务中心，身着"旅客身边人"马甲的志愿者留意到这一老一小后，主动上前询问，得知秦 老先生跟女儿约在了南广场，一边帮忙提行李，一边引领着祖孙俩直到与家人汇合。秦老先生告诉记 者，他春节计划和小女儿赴广州过年，于是先相约北京，准备游览京城后再一起回广州，"正着急着就 有人过来帮忙，北京西站的服务太及时了！" 北京西站多项措施保证老年人出门畅行无忧 北京西站多项措施保证老年人出门畅行无忧 说话间，一位阿姨一瘸一拐地走向旅客服务中心，她拎着大包小包要去赶火车，结果上下楼时不小心扭 伤了脚。志愿者立即取来轮椅，一人帮她拎包，一人推着轮椅将她送往候车室，随后又有站内工作人员 帮助她上了车。 畅行无忧 轮椅免费用 迷路有人管 春运期间，北京西站客流密集，对不熟悉站内环境的老年旅客是不小的考验。在北京西站地下二层，70 多岁的秦老先生刚从甘肃天水抵京，正带着孙子四处 ...

本报讯 春节将至，海南旅游市场暖意融融。为迎接2026年春节假期，海南省旅游协会牵头全省各大旅 游企业，策划推出一系列旅游促销活动，同步配套多项暖心志愿服务举措，为游客奉上一场高品质、有 温度的新春琼岛之旅。 海南热带野生动植物园开启"海野迎新春 萌马陪您过大年"主题活动，马年科普嘉年华、萌马巡游送春 福、手工DIY派对等趣味活动轮番上演。石花水洞地质公园举办"洞藏黎乡韵·策马贺新春"活动，以扎染 体验、儋州调声等非遗活动展现海南本土文化魅力。海南长影奇幻乐园推出"长影食光里·首届国潮非遗 庙会"，融合年货市集、非遗展示、民俗体验、文艺演艺等多元内容，打造沉浸式新春庙会体验。梦幻 香山旅游区举办山海落日音乐节，即将上演摇滚自由夜、时光金曲夜、啤酒狂欢夜、青春新声夜四天不 同主题的音乐盛宴，搭配美食市集、烟花秀，点燃新春欢乐氛围。 海南各旅游企业围绕"基础保障、特殊关怀、便民服务、文化服务"四大维度，打造全方位暖心服务体 系，让游客的海南新春之旅更舒心、更安心。 此外，海南省旅游协会还发起"文明畅游 马年大吉"旅游志愿暖心活动，以全方位、精细化的志愿服务 为游客旅途保驾护航，让来自全国各地的游客感受椰岛温情。记 ...

Core Insights - The article highlights the significant increase in tourism and accommodation prices in Sanya, with average hotel prices during the Spring Festival rising over 200% compared to the previous year [1][3] - A notable shift in the demographic of tourists visiting Sanya is observed, with a growing number of younger travelers, particularly from the post-95 and post-00 generations, actively seeking travel experiences and shopping opportunities [9][10] Group 1: Price Increases and Booking Trends - Sanya's accommodation prices have surged, with a specific case showing a rise from 8,499 yuan to 30,000-40,000 yuan for similar stays, indicating a price increase of three to four times [1] - Data from OTA platforms shows that Sanya has seen over 100% year-on-year growth in pre-bookings, making it one of the top domestic travel destinations [6] - The average flight ticket price to Sanya during the Spring Festival has increased by 116% compared to the previous year, reflecting a broader trend of rising travel costs [1] Group 2: Changing Tourist Demographics - The tourist demographic in Sanya is becoming younger and more international, with a significant increase in inquiries from younger travelers, particularly those born after 1995 [9][10] - The proportion of young travelers and new senior demographics has increased by over 10 percentage points compared to previous years, indicating a shift in the target audience for tourism [9] - The influx of international tourists, particularly from countries like South Korea, Thailand, and Malaysia, has also contributed to the changing landscape of Sanya's tourism [11] Group 3: Shopping Trends - Younger tourists are increasingly interested in shopping, particularly in duty-free stores, with many actively seeking information about shopping opportunities [10] - The shopping behavior has shifted from being a reluctant part of the travel experience to an eagerly anticipated activity, with tourists often exceeding their initial budgets [10] - Popular items among tourists include electronics and skincare products, with significant discounts compared to official prices, further driving the shopping trend [10]

（文章来源：证券日报） 证券日报网讯 2月12日，华创云信在互动平台回答投资者提问时表示，公司联合贵州省旅游产业发展集 团有限公司成立了贵州贵旅数网科技有限公司，该公司已发布运营省级旅游服务智能体"黄小西"。公司 将持续优化"黄小西"智能体，拓展服务场景，提升用户体验。 ...

Core Viewpoint - The tourism landscape in Sanya is experiencing significant changes, with a notable increase in prices and a shift in the demographic of visitors, particularly towards younger and more international travelers [2][4][10]. Price Trends - A significant price increase has been observed in Sanya's accommodation, with prices for similar stays rising from 8,499 yuan last year to 30,000-40,000 yuan this year, marking a three to fourfold increase [2]. - The average flight ticket price to Sanya during the peak Spring Festival period has risen by 116% compared to the previous year, while hotel prices have seen a year-on-year increase of over 200% [2]. Visitor Demographics - The current tourist demographic in Sanya is becoming younger and more diverse, with a notable increase in visitors from the post-95 and post-00 generations, who now make up over 30% of inquiries received by local tour guides [7][10]. - The overall visitor structure is becoming more balanced and younger, with the participation of the post-00 and post-95 groups increasing by over 10 percentage points compared to previous years [7]. International Tourism Growth - There has been a fivefold increase in inbound flight tickets to Sanya as of January 1, with a 28% increase in inbound tourists during the first week of January, primarily from visa-free countries such as South Korea and Thailand [9]. - The proportion of international tourists in Sanya's hotel occupancy during the Spring Festival reached nearly 50%, indicating a strong influx of foreign visitors [9]. Shopping Trends - Young travelers are increasingly interested in duty-free shopping, with many actively seeking information about shopping opportunities, leading to higher-than-expected spending [8]. - Popular items among tourists in duty-free shops include electronics and skincare products, with significant discounts compared to official prices [8]. Overall Tourism Recovery - Sanya is witnessing a robust recovery in tourism, with over 100% year-on-year growth in pre-bookings, positioning it among the top ten domestic travel destinations for the upcoming Spring Festival [4]. - The overall hotel booking heat in Hainan has increased by 191%, with Sanya's hotel bookings specifically rising by 167% [4].

2026.02. 12 本文字数：1145，阅读时长大约2分钟 作者 | 第一财经 乐琰 随着米兰冬奥会举行，冬奥观赛游热度快速攀升，米兰及意大利其他主要城市的旅游预订热度增长显 著。 同程旅行平台数据显示，冬奥会开幕后的两周内米兰当地酒店预订热度同比增长超200%。大幅增长 的出游需求带动米兰酒店价格快速上涨， 截至目前，米兰酒店的平均每晚价格接近4000元，环比涨 幅超140%，较去年同期的涨幅超过了80%。 根据同程旅行发布的春节出境游相关数据，意大利位列热门长线目的地之列，米兰冬奥会带来的观赛 游需求进一步推高了意大利的春节出游热度。受米兰冬奥会观赛游带动，威尼斯、比萨、那不勒斯等 意大利历史文化名城的出游热度也有较大幅度增长，春节期间当地酒店价格较去年同期的涨幅均超过 了60%。 途牛数据显示，春节期间，马尔代夫、意大利、新西兰等传统热门目的地热度不减，意大利的升温与 此次冬奥会有直接联系。 春秋旅游方面透露，春节出境游热门目的地集中在飞行时长短、签证办理便捷、出行成本可控的区 域，核心以东南亚国家和韩国济州岛为主，包括泰国、马来西亚、新加坡等热门旅游地。同时，由于 冬奥会的举行，欧洲游的热度也在提 ...

Core Viewpoint - The A-share market is expected to stabilize gradually after the Spring Festival holiday, with investors advised to hold stocks during the holiday, focusing on domestic demand and emerging technology sectors [1][2] Group 1: Market Analysis - The A-share market is currently fluctuating around the 4100-point mark, with a noticeable decline in trading volume [1] - Positive factors for the market include the global market pricing in the potential hawkish stance of the Federal Reserve, while domestic policies are shifting towards prioritizing domestic demand [1] - The China Securities Regulatory Commission has emphasized efforts to maintain a stable and positive trend in the capital market, leading to a surge in stock buybacks by A-share companies [1] Group 2: Investment Directions - Two main investment directions are recommended: 1. Domestic demand value, with a high probability of outperformance post-holiday, focusing on sectors like food, retail, tourism services, hotels, and commodities such as oil, non-ferrous metals, and chemicals [2] 2. Emerging technology, highlighting the competition between China and the U.S. in production efficiency, with attention on sectors like internet, media, computing, robotics, electronics, military industry, and energy storage [2]

经济观察网三峡旅游（002627）2026年的发展将聚焦于新项目投运、财务表现及行业环境变化。 公司项目推进 公司正在推进长江三峡省际度假游轮项目，首批两艘高端游轮(如"长江行.极光"和"长江行.揽月")预计将 于2026年6月和12月投入运营。后续两艘游轮计划于2028年6月交付。该项目被视为公司从观光旅游向度 假升级的关键举措，可能在供给受控的背景下提升运力稀缺性。 以上内容基于公开资料整理，不构成投资建议。 股东人数情况 2026年1月末股东户数较上期增加4.49%。 行业政策与环境 2026年春节前后，旅游行业在政策红利(如促消费措施)和需求复苏驱动下可能迎来阶段性行情。 股票近期走势 需注意公司股价近期波动，如2026年2月11日连续四天累计下跌12.09%。 机构观点 华西证券（002926）在2026年2月的研报中指出，该项目落地后有望成为利润增长点，并首次覆盖给 予"买入"评级。 业绩经营情况 公司2025年三季报显示营收同比增长9.48%，但净利润同比下降23.29%。投资者可关注2025年年度报告 的发布(通常于2026年初披露)。 ...