8月22日，雾芯科技（RLX Technology Inc.）（纽交所：RLX）公布2025年第二季度未经审计财报。财 报显示，雾芯科技2025年第二季度净营收为人民币8.8亿元（1.2亿美元），环比增长8.9%，同比增长 40.3%。非美国通用会计准则下，第二季度经调整净利润为人民币2.9亿元（4065万美元）,环比增长 15.2%，同比增长35.6%。 今年一季度雾芯科技营收为8.08亿元，同比增长46.5%。去年营收为27.486亿元，同比增长73.26%。国 内电子烟市场变动较小，雾芯科技已占据绝大部分市场份额，正在通过海外扩张的方式增加营收，目前 海外营收主要来源依然是东南亚市场。 截至2025年6月30日，雾芯科技拥有现金和现金等价物、受限制现金、短期银行存款、短期投资、长期 银行存款及长期投资证券合计为人民币155.2亿元（21.7亿美元）。 雾芯科技宣布其董事会批准向截至2025年9月12日的普通股持有人及ADS持有人分别支付每股普通股 0.01美元或每股ADS0.01美元的现金股息，以美元支付。 汪莹表示，当前行业监管与消费趋势在快速变化，重塑格局的同时，也为行业增长与创新开辟了新机 遇。作 ...

Core Insights - RLX Technology Inc. reported its Q2 2025 unaudited financial results, showing significant growth in revenue and adjusted net profit driven by international business expansion [1] Financial Performance - The company's net revenue for Q2 2025 was 880 million yuan, representing a quarter-over-quarter increase of 8.9% and a year-over-year increase of 40.3% [1] - Adjusted net profit for the same period was 290 million yuan, with a quarter-over-quarter growth of 15.2% and a year-over-year growth of 35.6% [1] Cash Position - As of June 30, 2025, the company had a total of 15.52 billion yuan in cash and cash equivalents, restricted cash, short-term bank deposits, short-term investments, long-term bank deposits, and long-term investment securities [1]

Core Insights - The company reported strong financial performance for Q2 2025, with net revenue reaching RMB 880 million (USD 120 million), representing a quarter-over-quarter increase of 8.9% and a year-over-year increase of 40.3% [1][2][3] - The growth is primarily attributed to the expansion of international business and effective cost management strategies [2][3] - The company plans to distribute its third cash dividend since its IPO and continue its stock repurchase program, indicating confidence in sustainable profit growth and long-term value creation for shareholders [2] Financial Summary - Q2 2025 gross profit was RMB 240 million (USD 33.79 million), with a gross margin of 27.5%, reflecting a year-over-year increase of 2.3 percentage points [3] - Adjusted net profit for Q2 2025 was RMB 290 million (USD 40.65 million), showing a quarter-over-quarter increase of 15.2% and a year-over-year increase of 35.6% [1][3] - As of June 30, 2025, the company had total cash and cash equivalents, restricted cash, short-term bank deposits, short-term investments, long-term bank deposits, and long-term investment securities amounting to RMB 15.52 billion (USD 2.17 billion) [3]

Group 1 - The core viewpoint of the report indicates that Smoore International's revenue increased by 18% year-on-year in the first half of the year, while net profit after tax decreased by 2.5%, which is roughly in line with expectations [1] - The company is expected to see a slight improvement in revenue growth for the full year, but profit margins are anticipated to remain under pressure [1] - Due to the weak profitability of Smoore International, the earnings per share estimates for the next two years have been lowered by 5% and 10%, respectively, and the target price has been reduced by 6% to HKD 8.7, maintaining an "underperform" rating [1]

Group 1: Market Overview - The Hong Kong stock market lacks direction, with the Hang Seng Index expected to continue fluctuating around the 25,000 points level [2][3] - The Hang Seng Index opened at 25,216, reached a high of 25,216, and closed at 25,104, down 61 points or 0.24% [3] - The total market turnover decreased to HKD 23.94 billion [3] Group 2: Macro & Industry Dynamics - As of August 18, the overall return of the Mandatory Provident Fund (MPF) increased by 1.6%, with an average gain of HKD 4,956 per person [6] - Year-to-date, the MPF composite index rose by 11.9%, with stock fund indices increasing by 16.7% [6] - The strongest performing fund in August was the Japanese stock fund, which rose by 5.5%, while the weakest was the US stock fund, which only increased by 1.3% [6] Group 3: Company News - Smoore (06969) continues to invest in the development of Heat-Not-Burn (HNB) products, with a focus on enhancing user experience and optimizing tobacco flavor [11] - The company reduced its R&D spending on electronic vapor products, prioritizing HNB products and medical vaporization, with total R&D expenditure of approximately RMB 723 million, down about 4.9% year-on-year [11] - Tencent's new mobile game "Valorant" generated approximately HKD 7.8 million on its first day of release, with around 170,000 downloads [13]

Summary of Key Points from Conference Call Records Industry Overview - The conference call discusses the **vaping industry in the United States** and its regulatory environment, particularly focusing on the impact of flavor bans and compliance issues on market dynamics [1][4][5]. Core Insights and Arguments - Following the ban on fruit-flavored vaping products in the U.S., the market experienced a temporary decline, but disposable e-cigarettes have since dominated the market due to regulatory loopholes, capturing **80% of the market share** [1][4]. - The **illegal vaping market** grew from **$12.9 billion** in 2021 to **$21 billion** in 2024, marking a **63% increase**, while the compliant market shrank by **14%** to **$5.87 billion** [1][4][5]. - The U.S. government has been criticized for insufficient regulation of disposable e-cigarettes, which has led to a significant squeeze on compliant brands like British American Tobacco and G O, with Views experiencing a **5% decline** in 2024 [1][5]. - Starting in 2024, U.S. Customs has tightened regulations on e-cigarette imports, increasing costs and limiting the influx of illegal products, which is expected to improve the operating environment for compliant products [1][6]. - The FDA approved four menthol-flavored e-cigarettes in June 2024 and 20 ZYN nicotine pouches in January 2025, indicating a potential easing of restrictions on certain flavors, which could benefit compliant product sales [1][9]. Additional Important Content - China's exports of e-cigarettes to the U.S. totaled **$812 million** in May 2025, reflecting a **7.38%** month-over-month decline and a **19.52%** year-over-year decline [1][7]. - The European market has begun tightening regulations on disposable e-cigarettes and certain flavors since 2024, which primarily affects domestic white-label companies while benefiting international brands [1][10]. - The global new tobacco industry is transitioning into a healthier development phase after experiencing regulatory restrictions, with heated tobacco and nicotine pouch products expected to see significant growth in the coming years [2][12]. - The domestic market in China has stabilized since the implementation of the e-cigarette law in 2022, allowing only traditional flavor sales, with a focus on heated tobacco and nicotine products as key growth areas [2][13].

Investment Rating - Industry rating is maintained as "Outperform the Market" [7] Core Insights - British American Tobacco (BAT) is accelerating product and channel strategy adjustments, with high-end products entering travel retail channels for the first time [1] - In the first half of 2025, China's e-cigarette export value decreased, with the UK becoming the largest export destination, replacing the US [2][3] Summary by Sections Product and Channel Strategy - BAT is collaborating with Gebr. Heinemann to promote reusable high-end devices with eco-friendly designs, including features like a ClearView™ display and Bluetooth connectivity [1] - The focus is on expanding travel retail business, particularly in airport retail environments [1] Export Data - In the first half of 2025, the export value of e-cigarettes and similar devices from China was $1.5 billion, a year-on-year increase of 8.94%, while other nicotine products saw a 19.37% decrease [2] - The average export price for e-cigarettes was $3.68 per unit, with a June export price of $45.33 per kilogram [2] Regional Performance - The top five export destinations in the first half of 2025 accounted for 61.71% of total exports, with the UK taking the lead in June [3] - The US remains the largest market despite a 14.31% year-on-year decrease in export value [3] Market Recommendations - Suggested companies to focus on include Smoore International, Yinghe Technology, and others in the vaping supply chain [5]

Core Viewpoint - The article discusses the upcoming 2025 Consumer Goods Annual Conference organized by Guotai Junan Securities, focusing on future consumption trends, opportunities in various sectors, and the impact of demographic changes on consumer behavior [3][7]. Group 1: Conference Agenda Highlights - The conference will feature a keynote speech on future consumption trends from a demographic perspective by a population expert [7]. - Sessions will cover topics such as the resurgence of domestic beauty brands, the era of functional health products, and the jewelry industry in the new consumption era [7]. - A roundtable forum will discuss opportunities in the beauty industry, emphasizing growth and policy support [7]. Group 2: Industry Insights - The conference will address the high demand and technological innovations in the cleaning appliance sector, highlighting the interplay of policy, technology, and consumer needs [10]. - The luxury goods industry will be analyzed for trends and brand differentiation, providing insights into market dynamics [11]. - The pet economy's growth will be explored, identifying potential leading companies in this sector [11].

Core Viewpoint - The article highlights the accelerating growth of upgraded consumption, particularly in high-end sectors, with a focus on the rising demand for tobacco and alcohol products, especially electronic cigarettes [1] Group 1: Market Trends - The electronic cigarette sector has shown a continuous upward trend since mid-April, with leading company Smoore International's stock price increasing by 100% since the beginning of the year [1] - British American Tobacco (BAT) reported a 2.4% year-on-year increase in revenue from new tobacco products, reaching £1.651 billion, with adjusted gross profit rising by 6.8% to £1.006 billion [2] - The HNB (Heated Not Burned) segment of BAT achieved revenue of £440 million, a 0.8% increase, with sales volume growing by 1.6% to 10.1 billion units [2] Group 2: Company Performance - Smoore International's revenue for the first half of the year was 6.013 billion yuan, an 18% year-on-year increase, while pre-tax profit is expected to be between 629 million and 769 million yuan, reflecting a decrease of 5% to 23% [3] - The company has seen significant growth in its proprietary brand and enterprise client business, contributing to an increase in gross profit [3] - Smoore has established a METEX division to enhance its strategic layout in the HNB field, showcasing its technological capabilities and patent portfolio [4] Group 3: Future Outlook - The global HNB market is expected to continue growing, with significant potential in the U.S. market as regulations tighten on non-compliant products [6][7] - Smoore's ongoing investment in R&D, particularly in HNB and medical aerosol products, reached 390 million yuan, a 41.3% increase, indicating a strong commitment to this sector [6] - The collaboration with BAT on the Glo Hilo series is anticipated to enhance Smoore's position in the value chain, transitioning from a component supplier to a core technology partner [4][5]

Core Viewpoint - The article highlights the accelerating growth of upgraded consumption, particularly in high-end sectors, with a focus on the rising demand for tobacco and alcohol products, especially electronic cigarettes [1] Group 1: Market Trends - The electronic cigarette sector has shown a continuous upward trend since mid-April, with leading company Smoore International's stock price increasing by 100% since the beginning of the year [1] - British American Tobacco (BAT) reported a 2.4% year-on-year increase in revenue from new tobacco products, reaching £1.651 billion, with adjusted gross profit rising by 6.8% to £1.006 billion [2] - The HNB (Heated Not Burned) segment of BAT generated £440 million in revenue, reflecting a 0.8% year-on-year growth, with sales volume increasing by 1.6% to 10.1 billion units [2] Group 2: Company Performance - Smoore International's revenue for the first half of the year was 6.013 billion yuan, an 18% increase year-on-year, while pre-tax profit is expected to decrease by 5%-23% [3] - The company has established a strategic partnership with BAT, becoming a core supplier for the Glo Hilo product line, which has enhanced its market position [4] - Smoore has invested significantly in R&D, with a 6% year-on-year increase in R&D spending, and a notable 41.3% increase in investment for medical and beauty aerosol products [6] Group 3: Future Outlook - The global HNB market is expected to continue growing, with significant potential in the U.S. market as regulations tighten on non-compliant products [7] - Smoore's strategic focus on HNB technology and its partnerships with major clients like BAT position it well for future growth, despite short-term profit pressures [5][7] - The anticipated global rollout of innovative products like Glo Hilo is expected to further solidify Smoore's leading position in the new tobacco industry [7]