Investment Rating - The industry investment rating is "Positive" and maintained [6] Core Insights - In FY2025Q1, Puma achieved revenue of €2.08 billion, which is in line with expectations (Bloomberg consensus of €2.04 billion), with a year-on-year growth of +0.1% at constant exchange rates. The gross margin decreased by 0.6 percentage points to 47.0%, primarily impacted by high inventory valuations and exchange rate fluctuations [2][4] Revenue Breakdown - **By Region**: The Greater China region continues to be weak, while the EMEA region shows better performance. EMEA revenue increased by 5.1% year-on-year to €0.89 billion, while the Greater China and US markets saw double-digit declines, leading to a year-on-year revenue drop of -4.7% and -2.7% in the Asia-Pacific and Americas regions, respectively, to €0.43 billion and €0.75 billion [5] - **By Channel**: E-commerce channels are growing faster, while wholesale channels are slightly dragging down performance. Direct-to-consumer (DTC) revenue increased by 12.0% year-on-year to €0.55 billion, benefiting from strong e-commerce growth (+17.3%) and retail store sales growth (+8.9%). However, wholesale revenue declined by 3.6% year-on-year to €1.53 billion due to pressures in the Greater China and US markets [5] - **By Product**: Product performance is mixed, with footwear showing better growth. Revenue for footwear, apparel, and equipment grew by 2.4%, -1.5%, and -5.7% respectively, reaching €1.19 billion, €0.59 billion, and €0.30 billion. Footwear growth is driven by running, basketball, and sports fashion categories, while the golf category negatively impacted equipment sales [5] Inventory Situation - As of FY2025Q1, Puma's inventory stood at €2.08 billion, reflecting a year-on-year increase of 16.3%, primarily due to accelerated deliveries of products to the US market amid tariff impacts [8] Tariff Impact - The company has a low procurement ratio from China and is actively responding to tariff impacts. The US market accounts for approximately 20% of revenue, with about 10% of procurement from China, which is decreasing. The company has shifted procurement for the 2025 autumn/winter products from China to other markets to mitigate potential tariff impacts [8] Performance Guidance - Puma maintains its full-year guidance, expecting low to mid-single-digit sales growth year-on-year at constant exchange rates for FY2025 (Bloomberg consensus expects €8.93 billion, +1.3% year-on-year). EBIT is projected to be between €520 million and €600 million, representing a year-on-year decline of 16.4% to 3.5% [8]

耐克压缩科技部门的规模，并在该部门裁员。据知情人士透露，遭受此次裁员行动的影响，耐克将战略 企业部门和企业功能部门的某些工作负荷外包给第三方企业。 ...

Core Viewpoint - The article highlights various recent investments and acquisitions in the consumer sector, indicating a trend of companies expanding their market presence and product offerings through strategic moves. Investment and Acquisition Activities - Church&Dwight announced an acquisition of the hand sanitizer brand Touchland for $880 million, with $700 million in cash and stock, and an additional $180 million contingent on sales targets [7] - Meituan plans to invest $1 billion over the next five years to expand its food delivery services in Brazil, marking its entry into the South American market [8] - Borletti Group acquired a minority stake in the American denim brand True Religion, leveraging its experience in high-end and lifestyle brands [7] - Asahi Group is set to acquire Teijin's subsidiary, Teijin Mebuki Laboratory, to enhance its functional food ingredient production capabilities [7] - Carlyle Group is expected to sell its fully-owned Italian fashion brand Twinset for a valuation slightly below €200 million [7] New Product Launches - Joyoung launched two new flavored soy milk products: Qilin Watermelon and Dominant Durian Soy Milk Tea, both designed for hot and cold preparation [4] - RIO announced the limited return of its Zhejiang Dongkui Yangmei flavored drink, featuring 10% fruit juice and premium vodka [4] - Haidilao's bakery brand, SCHWASUA, opened its first store in Hangzhou, offering products at competitive prices [5] - ASICS released the METASPEED RAY racing shoe, weighing only 129 grams and designed for front-foot runners [5] - The high-end hotpot brand, Cuocuo, collaborated with the international IP Miffy to launch themed stores and new products [5] Market Expansion Initiatives - Liziyuan plans to enter the milk powder market by extending its supply chain to ensure stable raw material availability by 2025 [11] - Sha County Snacks opened its first store in the Middle East, specifically in Riyadh, Saudi Arabia [11] - Qingdao Beer is integrating its beverage business following the merger with Qingdao Beverage Group to avoid internal competition [14] - Chanel partnered with Indian beauty retail platform Nykaa to enhance its market presence in India [14]

Group 1 - The U.S. stock market is experiencing a "V-shaped" rebound following a significant sell-off triggered by President Trump's announcement of increased tariffs [1][3] - The S&P 500 index briefly entered bear market territory, but has since risen over 2% since April 2, when the tariff plans were first announced [1] - Historical data shows that out of 18 waterfall declines since 1950, 17 have led to a V-shaped recovery, indicating a strong likelihood of continued market improvement [3] Group 2 - Fundstrat's Tom Lee has compiled a list of large-cap stocks that investors should focus on during the rebound, particularly those that have already declined significantly prior to the tariff announcement [4] - Stocks selected must have a market capitalization exceeding $15 billion and have dropped over 30% between mid-February and early April [4] - Lululemon (LULU) is highlighted as a stock that meets all criteria, having fallen over 21% year-to-date but rebounding more than 7% in the recent rally [4] Group 3 - Super Micro Computer (SMCI) is another stock on the list, which has seen nearly a 10% increase year-to-date, with a more than 4% rise in the recent market surge [5] - Analysts maintain a "neutral" rating on SMCI, but the average target price suggests over 20% upside potential [5]

据瑞士运动服饰公司On Holding AG（昂跑）2025年第一季度业绩显示，报告期内昂跑销售额同比增长 43%至7.27亿瑞士法郎。 基于一季度的出色表现，昂跑上调了2025年全年指引。预计净销售额增长至少28%（固定汇率下），毛 利率目标提升至60.0%-60.5%，调整后EBITDA利润率为16.5%-17.5%。 在盈利能力方面，毛利率由上年同期的59.7%上升至59.9%，不过净利润同比下降38%，为5670万瑞士法 郎。昂跑在财报中指出，品牌的多渠道战略是推动销售额超预期增长的关键因素。本季度，昂跑DTC （直接面向消费者）的销售额为2.769亿瑞士法郎，批发销售渠道的销售额则达到4.497亿瑞士法郎。 从区域市场来看，美洲依然是昂跑销售额最大的贡献来源，该地区销售额同比增长32.7%至4.37亿瑞士 法郎；欧洲、中东和非洲市场销售额同比增长33.6%至1.69亿瑞士法郎；亚太地区则持续保持高位增长 态势，销售额同比增长130.1%至1.21亿瑞士法郎，昂跑表示，这主要得益于中国、日本两大市场销售增 长强劲。 分品类来看，鞋类作为昂跑的核心品类，收入同比增长40.5%至6.81亿瑞士法郎，占总营 ...

Group 1 - The article emphasizes that the fundamental outlook is expected to improve in a pulse-like manner, supported by the stabilization of capital market expectations through the balanced fund [2] - The market is currently engaged in a game where public fund holdings are aligning with performance benchmarks, indicating a focus on thematic investments [2] - Global risk appetite is rising due to easing geopolitical tensions, as indicated by positive movements in major indices like the S&P 500 and Nasdaq 100 [3] Group 2 - The demand is showing slight recovery, but asset turnover rates are declining, which is negatively impacting profitability [6] - The future rhythm of the industry remains unchanged, with key catalysts for the domestic AI industry still pending [7] - The article suggests a focus on consumer sectors such as air conditioning, white goods, liquor, education publishing, traditional Chinese medicine, dairy products, and non-sports apparel [20]

Core Insights - lululemon celebrated the 10th anniversary of Align™ by hosting its largest yoga community event in China, "Yujian Ni Carnival," attracting over 5,000 participants at the Workers' Stadium in Beijing [1] - The event featured a variety of yoga classes led by lululemon ambassadors and international yoga masters, emphasizing the connection of body and mind [1][2] - The Workers' Stadium, a historic landmark, was transformed into a large canvas showcasing artwork by independent illustrator and animator InkeeWang, honoring the vibrant lululemon yoga community [3] - As part of the anniversary celebration, lululemon released a documentary titled "Meet Us," featuring stories from ambassadors that reflect the essence of yoga as a means of connection [5] Event Highlights - The event included diverse yoga styles such as partner yoga, yin-yang yoga, flow yoga, restorative yoga, and rhythm yoga, allowing participants to experience a collective energy [2] - Interactive zones inspired by Align™ were set up at the venue, enhancing the enjoyment of physical activity throughout the event [3] - Two themed podcasts will be launched on the Xiaoyuzhou platform, inviting guests to share stories related to body, mind, and lifestyle, connecting Align™ to the broader concept of Alignment [5]

研究报告 Research Report 18 May 2025 中国可选消费 China (A-share) Discretionary 可选消费周度趋势解析：本周宠物和美国消费板块股市表现最优，大多板块估值仍低于过去 5 年平均 Analysis of weekly discretionary trends： Pet and U.S. consumer sector stocks are the top performers this week, and valuations in most sectors are still below the average of the past five years [Table_yemei1] 观点聚焦 Investment Focus | [Table_Info] | | | | --- | --- | --- | | 股票名称 | 评级 股票名称 | 评级 | | 美的集团 | Outperform 海信视像 | Outperform | | 格力电器 | Outperform 安克创新 | Outperform | | 海尔智家 | Outperform ...

Group 1: On's Q1 Performance - On reported a net sales of 727 million Swiss francs in Q1 2025, a 43% year-on-year increase, exceeding market expectations [1] - Net profit decreased by 38% to 56.7 million Swiss francs, with a net profit margin dropping to 7.8% due to rising costs and market expansion investments [1] - The EMEA market saw a sales increase of 33.6% to 169 million Swiss francs, while the Americas grew by 32.7% to 437 million Swiss francs, and the Asia-Pacific market surged by 130% to 121 million Swiss francs, now accounting for 16.6% of total revenue [1] Group 2: On's Strategic Adjustments - On plans to raise prices in the U.S. market starting July, with potential price increases in other markets next year [1] - The company has adjusted its full-year guidance for 2025, expecting at least a 28% increase in net sales and a gross margin target of 60%-60.5% [2] - The brand aims to expand its global store network by adding 15 new stores in 2025 and deepen collaborations in technology and fashion [2] Group 3: Under Armour's Financial Struggles - Under Armour reported a revenue decline of 9% to 5.2 billion USD for the fiscal year 2025, with a net loss of 200 million USD [3] - The fourth quarter saw an 11% revenue drop to 1.2 billion USD, with a net loss of 67 million USD [3] - The company is focusing on a turnaround plan led by returning CEO Kevin Plank, emphasizing premium products for members and targeting the Asia-Pacific market, particularly China [3][4] Group 4: ASICS Q1 Performance - ASICS reported a Q1 revenue exceeding 200 billion JPY for the first time, reaching 208.3 billion JPY, a 20% increase year-on-year [5] - The net profit for Q1 was 31.6 billion JPY, an 18% increase, marking a historical high for the period [5] - Performance running shoes and sports leisure products showed significant growth, with performance running shoes sales reaching 98 billion JPY, an 11.5% increase [5] Group 5: Starbucks' Strategic Moves in China - Starbucks is exploring various options for its China business, including potential equity sales, and has reached out to private equity firms for feedback [6] - The company reported a 5% year-on-year revenue growth in its latest quarterly results, reaching 739.7 million USD, with a 9% increase in store count to 7,758 [6] - Starbucks is committed to the Chinese market, seeing significant growth potential in the coming years [6] Group 6: Market Trends in Low-Sugar Tea - The low-sugar tea beverage market in China is experiencing rapid growth, with a sales growth rate of 41% in 2024, significantly outpacing the overall soft drink market [18] - Low-sugar tea now accounts for 20% of the bottled tea market, with expectations to reach 30% by 2029 [18] - Consumer health consciousness is driving the demand for low-sugar products, with 30% of Chinese consumers consuming health products daily [18]

整理 ｜ 李小霞 #Big N ews# On昂跑Q1净利下降近四成 运动新贵品牌On昂跑交上了一份营收高速增长、但利润承压的2025年一季度业绩。 根据财报，On昂跑今年第一季度净销售额达7.27 亿瑞士法郎，同比增长43%（固定汇率下增长 40%），超市场预期。净利润同比下降38%至5670万瑞士法郎，净利润率降至7.8%。 品牌仍处于高增长期，但受成本上涨与市场扩张投入影响，利润承压。品牌表示，已着手从7月起提 高美国市场的售价，明年或将提价政策推广至其他市场。 分地区看，EMEA市场销售额增长33.6%至1.69亿瑞士法郎，美洲市场销售额增长32.7%至4.37亿瑞 士法郎，亚太市场销售额大涨130.1%至1.206亿瑞士法郎，领先其他所有区域，成为全球增长最快 的区域，占总营收比重提升至16.6%。 中国和日本市场贡献显著，其中中国门店数量已达24家，计划2026年突破100家。 分品类看，鞋类收入同比增长40.5%至6.81亿瑞士法郎，占总营收的93.7%。服装销售额同比激增 93.1%至3810万瑞士法郎，成为增长最快的品类。品牌通过升级面料科技（如Light Spray™）和时 尚设计，成功吸 ...