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发力“情绪消费、悦己经济”等新赛道,山东培育服务消费新增长点
Feng Huang Wang Cai Jing· 2026-02-05 23:49
Core Viewpoint - The Shandong provincial government is enhancing the "Reassuring Consumption in Shandong" initiative to foster a new ecological environment for service consumption, which is crucial for economic growth and improving people's livelihoods [2] Group 1: Service Consumption Growth - By 2025, Shandong aims for a 5.1% increase in per capita service consumption expenditure, outpacing the 2.4% growth in goods consumption expenditure [4] - The province will focus on emerging sectors such as housekeeping, travel, emotional consumption, and self-care economy, implementing a work plan for service consumption enhancement by 2026 [4] Group 2: Policy and Activity Initiatives - Shandong will implement measures to promote high-quality development in the catering industry, including the cultivation of renowned dishes, chefs, and restaurants, alongside events like the "Qilu Food Festival" [4] - The province plans to organize themed activities throughout the year, ensuring continuous engagement in new consumption scenarios and deepening tourism brand projects [4] Group 3: Resource Integration and Support - Shandong will integrate five resources: finance, platforms, manufacturers, and merchants, to launch more consumer-friendly initiatives [5] - The province will support the construction of national-level pilot projects in Jinan, Qingdao, and Yantai, exploring replicable service consumption models [5] Group 4: Brand and Service Quality Development - The focus will be on cultivating new service consumption brands that are youthful, fashionable, and high-quality [6] - Efforts will be made to standardize services in housekeeping, elderly care, and childcare to support consumption upgrades [6]
双“英雄会”助力呼伦贝尔“四季游”
Xin Lang Cai Jing· 2026-02-05 23:24
Core Viewpoint - The 2026 Inner Mongolia Ice and Snow Hero Conference and Inner Mongolia Prairie Hero Conference promotional event was recently held in Hulunbuir, aiming to integrate the region's grassland and snow resources for year-round cultural and tourism development [1] Group 1: Event Overview - The Inner Mongolia Ice and Snow Hero Conference is an upgraded version of the previously held Hulunbuir Winter Hero Conference, which has been conducted for seven years [1] - This year's event features three classic ice and snow tracks and has upgraded to six new cross-country routes, showcasing the excitement and enjoyment of ice and snow sports [1] Group 2: Summer Cultural Tourism Initiatives - The Inner Mongolia Prairie Hero Conference, a key summer cultural tourism initiative for 2026, will leverage the pristine grassland landscape of Hulunbuir [1] - The conference will incorporate diverse activities such as automotive and motorcycle competitions, outdoor camping, and popular music events, focusing on self-driving outdoor lifestyle carnivals, prairie music festivals, camping conferences, and outdoor equipment exhibitions [1] Group 3: Economic Development Strategy - The dual IP linkage of the Inner Mongolia Ice and Snow Hero Conference and Prairie Hero Conference is a significant measure for promoting the synergy between the ice and snow economy and the grassland economy in Hulunbuir [1] - These two major events will enhance the regional cultural tourism brand influence through brand operation, experiential scenarios, and industrial extension [1]
“新春·进莞来团聚”推出近400场活动
Xin Lang Cai Jing· 2026-02-05 23:24
Core Viewpoint - The "New Spring · Come to Dongguan Reunion" series of cultural and tourism activities for the 2026 Spring Festival and Lantern Festival has been launched in Dongguan, aiming to create a vibrant cultural celebration and enhance consumer engagement in the region [1][2]. Group 1: Event Overview - The series includes one main event, five key activities, and eight special segments, totaling nearly 400 exciting events designed to offer a rich cultural feast for citizens and tourists [1]. - The main event, "Guanchao Light and Shadow · Lantern Show," features 11 giant lanterns connecting two major shopping districts, providing an immersive experience that blends traditional lantern art with modern commerce [1]. Group 2: Highlighted Activities - The 2026 Dongguan Spring Flower Market (Nancheng Station) offers a one-stop experience for flower purchasing and enjoyment [2]. - The Dongguan City Center Square will host a cultural performance titled "New Spring Come to Dongguan Reunion - Tide Sound Gravity Field" [2]. - The 2026 Songshan Lake New Spring Carnival will feature a layout of "Intangible Cultural Heritage Parade + Cultural Tourism Special Line + New Spring Market + Interactive Experience," creating a "Chinese New Year by the Lake" atmosphere [2]. - The "Bull People Tour Bull Town" series of Spring Festival tourism activities will showcase the charm of Hengli Town as "trendy, beautiful, and fun" [2]. - The 2026 Keyuan Lantern Festival Cultural Fair will focus on artistic performances, cultural markets, and fun park activities, fostering a festive atmosphere of "Temple Opening New Spring, Joy Without End" [2]. Group 3: Financial Incentives - The Dongguan Cultural, Radio, Television, Tourism, and Sports Bureau has issued 4 million yuan in Spring Festival cultural tourism consumption vouchers to empower the "Dongguan Quality Products" initiative [3].
黑龙江冰雪电影季赋能冰雪经济
Xin Lang Cai Jing· 2026-02-05 23:24
(来源:中国旅游报) 转自:中国旅游报 本报讯(张磊)2026黑龙江冰雪电影季暨"跟着电影过大年"系列活动近日在哈尔滨冰雪大世界启动。本 次活动是黑龙江省冬季冰雪旅游"百日行动"的重要组成部分,旨在以光影艺术赋能冰雪经济,创新消费 场景,推动文旅深度融合。 活动紧密结合黑龙江冰雪资源优势与新春文化需求,设计了"冰雪大世界暖心观影"服务、"冰城游客观 影特惠季"活动、"新春电影走基层"公益放映等多个特色板块,为大众串起一条"光影文旅"体验链。哈 尔滨市多家影院将面向外地游客推出"1元特惠观影"活动,外地游客可通过"龙影通"微信小程序线上预 约观影。影院还将设置龙江特色年俗场景和文创展,打造"来哈尔滨过年必体验"的文旅IP。 活动启动现场,哈尔滨冰雪大世界变身为光影与冰雪交融的欢乐现场,"梦想大舞台"与"梦幻冰雪馆"室 内休息区同步开启公益观影活动。游客们在室外畅玩冰雪之余,围坐于室内荧幕前,一边休息一边观看 热门影片,欢声与光影交织,驱散了冬日的寒意。 本次活动由黑龙江省委宣传部、哈尔滨市委宣传部联合主办,哈尔滨市文化广电和旅游局承办,黑龙江 省电影发行放映协会提供支持。 ...
泰国经济承压,英媒:“亚洲虎”病了
Huan Qiu Wang· 2026-02-05 22:47
在内部结构性压力之外,外部环境变化进一步加剧不确定性。据路透社4日报道,泰国工商银行联合常 务委员会预测,2026年泰国经济增速将仅为1.6%至2%,出口可能出现0.5%至1.5%的收缩。该机构主席 克里昂克莱·提恩努库表示,出口走弱既与去年高基数有关,也受到泰铢走强及美国关税政策不确定的 影响。 "1988年,泰国的经济增长率曾高达13%,但过去5年该国经济增长率长期徘徊在2%左右。"《金融时 报》援引分析人士的话称,这一变化并非周期性下行,而是结构性问题长期积累的结果。外媒普遍认 为,泰国当前面临的核心问题在于传统增长机制失灵。消费、制造业和旅游三大支柱同步承压,使经济 陷入多点受限的停滞状态。泰国开泰巴塔证券首席经济学家披帕·伦那鲁米猜表示:"我们没有新的增长 引擎。" 内需疲弱被视为制约复苏的关键因素。由于工资停滞不前,泰国家庭债务占GDP的比重接近90%,若计 入非正规债务甚至超过100%,这持续削弱居民购买力。与此同时,泰国人口持续萎缩进一步形成压 力。制造业方面,长期支撑泰国经济的工业体系正面临明显压力。泰国《国家报》报道提到,低价商品 进口增加、国内需求疲软以及来自越南等新兴制造业中心的竞争加 ...
杭州南站区块即将迎来“蜕变”
Mei Ri Shang Bao· 2026-02-05 22:33
从更长远看,项目建成的意义远超冰雪本身,正如杨明珠所言,雪场穹顶之下,将会衍生出酒店、餐饮 等现代服务业态,将长三角区域过往旅客的短暂停留转变为在此生活、消费的长期选择,让产业和城市 生活共同发展。 这种"磁石效应"也已初现,紧随热雪奇迹后,总投资超过8亿元的杭州艺术空间(音乐谷)项目于昨日正 式签约,建筑业态将采用双馆布局,预计每年将有200余场音乐演出。 "城市级作品"同样体现在枢纽力和城市力的不断跃升。 根据计划,杭州南站力争实现年5%左右增速,年内实现进京高铁列车至少1列次,填补路网空白。这些 列车一旦开通,将不仅填补南站相关一线城市高铁路线的空白,更将缩短萧山区与北广深等时空距离, 促进人流、物流、信息流和资金流快速流动。 此外,城市品质提升方面,实施南站核心区地下管网改造,贯通周边3条市政骨干道路,推进东广场地 下通道提升工程;以场站为核心,沿通彩立交两条高架轴线实施环境景观提升工程。世纪城还将把高水 平教育引入南站板块,对标世纪城优质学校,推进北塘小学、城东中学等学校规划建设,以理想国幼儿 园与南站幼儿园合作为范例,逐步推动区内外优质教育资源与南站板块义务教育学校合作办学,打造区 域教育新品牌。 ...
回眸“十四五” 镜头里的“十四五”·旅游|“清凉作笔”绘就龙江避暑新画卷
Xin Lang Cai Jing· 2026-02-05 22:21
Core Viewpoint - Heilongjiang Province is leveraging its cool summer climate and rich ecological resources to develop a high-quality tourism industry, branding itself as a summer retreat destination [4][6]. Group 1: Development Strategy - During the 14th Five-Year Plan period, Heilongjiang focuses on its average summer temperature of 20°C as a core development engine [4]. - The province has launched a "Hundred Days of Summer Cooling Tourism" initiative since 2023, featuring ten major themed routes, a hundred food festivals, a thousand cultural tourism events, and ten thousand local products [4]. Group 2: Tourism Experience Enhancement - New attractions such as the Sun Island Panda Pavilion and the immersive night tour in Mudanjiang have been established to enhance the quality of summer tourism experiences [4][5]. - The province has been recognized as a leading area for summer cooling tourism, with various locations frequently appearing on tourism rankings and receiving official endorsements [4][6]. Group 3: Visitor Engagement - The tourism experience in Heilongjiang has evolved beyond simple sightseeing, offering activities like waterfall diving performances at Jingpo Lake and unique experiences in the northernmost village of Mohe [5]. - The city of Harbin provides a vibrant urban cooling experience, with popular spots along the Songhua River and Central Avenue, enhancing the overall appeal of the destination [5]. Group 4: Market Recognition - The tourism heat in Yichun has surged by 155% year-on-year, making it the second fastest-growing summer destination in the country, indicating a significant increase in market appeal [5]. - The diverse and distinctive ecological offerings across Heilongjiang contribute to a strong summer tourism brand, inviting visitors to experience the province's unique charm [6].
到贵州捕捉情绪共鸣
Xin Lang Cai Jing· 2026-02-05 22:20
Group 1 - The article highlights a shift in travel preferences among young people, focusing on personal enjoyment and immersive experiences rather than merely visiting tourist spots [2][4] - Cultural venues such as museums and art galleries are becoming the preferred destinations for young travelers, reflecting a desire for deeper emotional connections during their trips [2] - The "Red Ribbon" project in Guizhou combines advanced technology with historical storytelling, enhancing visitor engagement and participation [3] Group 2 - The "Red Ribbon" venue has welcomed 2 million visitors over two years, indicating its popularity and success in attracting tourists [3] - The venue offers a variety of experiences, including cafes, bookstores, and XR experience halls, creating a comprehensive "tourism-shopping-entertainment" chain [3] - Visitors are encouraged to purchase local products and cultural items, which enhances their emotional connection to the region and its offerings [4]
当“悦己”浪潮遇见多彩贵州
Xin Lang Cai Jing· 2026-02-05 22:20
Core Insights - The article discusses the emerging trend of "self-pleasing consumption" in Guizhou, reflecting a shift in consumer behavior towards valuing emotional experiences and personal satisfaction over mere material purchases [4][5][9]. Group 1: Market Trends - The Guizhou provincial government aims to adapt to new consumption trends by promoting various economic sectors, including the "self-pleasing economy," which emphasizes personal enjoyment and emotional value in consumer spending [4]. - The "self-pleasing economy" is characterized by a growing inclination among consumers, particularly the youth, to spend on experiences that provide emotional satisfaction rather than just functional utility [5][6]. Group 2: Experience Economy - Cultural venues and artistic spaces in Guizhou are transforming cultural resources into enjoyable experiences, connecting the public with local culture through immersive activities [5]. - The Alyun Duo Warehouse in Guiyang has become a popular weekend destination, hosting around 1,000 events in 2025 and attracting approximately 6 million visitors, showcasing the demand for personalized cultural experiences [5]. Group 3: Consumer Behavior - Data indicates that over 35,000 visitors annually engage with the "Qianli Intangible Cultural Heritage" project, with a significant 88% of female consumers, highlighting the demographic trends in experience-based spending [6]. - The shift from selling physical items to selling emotional experiences is evident, as consumers increasingly seek products that resonate with their personal stories and emotions [6][9]. Group 4: Innovative Offerings - The introduction of creative cultural products, such as plush toys that reflect local culture, demonstrates how traditional elements can be integrated into modern consumer goods, appealing to the emotional and aesthetic preferences of consumers [8][9]. - The development of immersive experiences, such as the Long March digital art museum and various themed activities, enhances the tourist experience and drives the demand for innovative cultural tourism [10]. Group 5: Pet Industry Growth - The pet industry in China is projected to reach a market size of 312.6 billion yuan by 2025, with a significant increase in pet ownership, indicating a willingness among consumers to spend on their pets as a form of self-pleasure [10][11]. - The establishment of pet-friendly spaces in rural tourism not only caters to consumer preferences for personalized experiences but also revitalizes local economies [11].
38万人“鸽”了灵隐寺:免费公共资源更需共同守护
Xin Lang Cai Jing· 2026-02-05 20:15
转自:成都日报锦观 如此庞大的错配数据,不仅造成了服务资源的空转,增加景区运营负担,也让真正有参观需求的游客陷 入"预约难"。以新规精准把控预约环节,正是为了让管理资源与实际客流相匹配,避免资源投入的浪 费。 对游客而言,无故爽约看似小事,却折射出把"免费"当成"无所谓"的心态:不确定行程是否安排得过 来,但景区门票免费,这样的好处不占白不占;花钱的参观预约,不去,都尚能无理由退钱,一个免费 的,何必如此看重?……这类心态的本质,是对免费公共资源的轻视,作为面向全体公众的惠民红利, 门票免费不是随意占用资源的借口,预约成功本就是一份隐形承诺,遵守约定既是对景区管理的配合, 也是对其他游客权益的尊重。 不仅是免门票的景区,放眼不少城市,大到博物馆、艺术馆,以及公园里的花卉展览,小到书店里的观 影会、社区组织的公益讲座等,越来越多的公共资源,已经以免费预约的方式走进了我们的生活,而要 让这份资源持续运转下去,就需要每个人的自觉维护。为每次预约尽量做好合理安排,若不能前往就及 时取消;为他人预约留出便利,也为服务的精准投入扫除障碍。 景区实施免门票近50天,被累计38万人爽约,怎么办? 近日,杭州灵隐飞来峰景区针对 ...