日本富士山 · 山影小径胶片之旅 2025年6月11日，中国北京 —— 当阳光洒满山野，风速成为丈量自由的标尺——骑行，已成为时下旅行者探索世界最时髦的方式之一。Airbnb爱彼迎数据显 示，今年初夏的出境游搜索热度同比增长超2倍。以骑行线路闻名的日本京都、高松和法国巴黎等城市热度攀升，越来越多中国旅行者在车轮之上深入世界 级风景。随着爱彼迎正式宣布与环法自行车赛达成全球合作伙伴关系，骑行爱好者探索每一程赛道的热情和沿途美景。 今年夏天，爱彼迎将特邀三组中国旅行者免费前往日本和法国，开启一段「夏日骑妙之旅」，在富士山前追自由的风，沿伊豆海岸复刻动漫名场面，或像巴 黎左岸的文艺青年般，把美术馆和咖啡馆变成骑行路书里的"补给站"。每位幸运儿可携带1位亲友，入住爱彼迎甄选民宿，参与当地体验。全日空将提供中 国至日本的国际段机票及部分境内航段支持，助力旅行者深入日本高松、富良野、冲绳等更多骑行秘境。即日起至2025年6月25日，前往Airbnb爱彼迎官方 微信评论区即可参与活动。 每年夏天，富士山将迎来一年一度的"开放日"，无论是晴空万里还是云雾缭绕，这座圣山总能展现出不同的姿态。住进独享绝佳视角的山顶小木屋，窗景就 ...

Core Insights - The graduation travel market is experiencing significant growth, with the peak booking period expected from June 10 until the summer vacation begins [1] - The majority of graduation travelers are high school graduates, particularly those born after 2005, who exhibit a strong desire for personalized and unique travel experiences [1][2] Group 1: Travel Preferences - Short-distance trips are the most popular choice among graduation travelers, accounting for 34% of bookings, while long domestic trips and short international trips represent 26% and 23% respectively [1] - Graduation travelers often prefer to travel with friends or family, with nearly 55% choosing to travel in groups of 2-3, and over 30% opting for solo travel [2] Group 2: Popular Destinations - Popular domestic destinations include major cities such as Shanghai, Beijing, Guangzhou, and Sanya, with attractions like theme parks and cultural venues being favored [2] - For international travel, short free trips and long guided tours are popular, with top destinations including Japan, Indonesia, Malaysia, and Thailand [2] Group 3: Impact of Events - The "Su Super" league has become a significant draw for graduation travelers, with cities like Wuxi and Suzhou seeing a notable increase in bookings during the league's matches [3] - From May 10 to the present, tourism orders in Jiangsu province have increased by nearly 10%, with specific categories like hotel bookings seeing a 99% surge during key events [3]

Core Insights - The collaboration between Singapore Tourism Board and Mafengwo aims to enhance travel experiences through AI-driven products, reflecting the evolving preferences of Chinese tourists towards deeper cultural connections and personalized experiences [1][2] Group 1: AI Innovations in Travel - Mafengwo showcased its latest AI cultural products, including the "AI Xiaoma" travel assistant, which utilizes a self-developed tourism AI model to provide smart travel experiences [1] - The "AI Xiaoxin" product serves as a playful AI assistant that answers travel-related questions and offers emotional support during trips, enhancing the overall travel experience [2] - The "AI Roadbook" assists users in trip planning by providing detailed budget allocations from economic practicality, comfort balance, and quality experience perspectives [2] Group 2: Targeted Travel Themes - Singapore has introduced five targeted themes to cater to diverse tourist interests, including health and wellness, culinary exploration, urban exploration, entertainment experiences, and activities for seniors [1] - Specific interests highlighted include family concerns about queue times and stroller rentals, young users seeking trendy cafes and cultural experiences, and seniors looking for accessibility information [1]

金十数据6月11日讯，近期携程集团(09961.HK)在伦敦、东京等23国75城开放超1100个海外岗位，涵盖 酒店、度假等业务线。同步设立10亿元旅游创新基金，并与泰国、马来西亚等酒店集团达成战略合作。 2025年Q1携程国际平台Trip.com预订量同比增超60%，CEO孙洁称未来3-5年海外收入占比目标翻倍。 业内人士指出，新兴平台短期难撼动携程等头部OTA的供应链与服务优势，行业正形成"本土深 耕"与"全球拓展"的错位竞争格局。 （36氪） 携程加速全球化布局，在伦敦、东京等23国75城开放超1100个海外岗位 ...

点击报名 ▲科学出海 发改委将提出一批民生领域重大工程 6月10日，国家发展改革委副秘书长肖渭明在国新办新闻发布会上表示，预计今年支持社会事业的中央预算内投资规模将比"十三五"末提高30% 以上。肖渭明表示，发改委将贯彻落实党中央决策部署，在充分调研的基础上，与各方面共同做好"十五五"规划编制工作，提出一批民生领域的 重大战略任务、重大政策举措和重大工程项目，推动民生建设纳入国家"十五五"发展蓝图。 此外，由中共中央办公厅、国务院办公厅印发的《关于进一步保障和改善民生着力解决群众急难愁盼的意见》近日对外公布，《意见》从增强社 会保障公平性、提高基本公共服务均衡性、扩大基础民生服务普惠性和提升多样化社会服务可及性等四方面提出10条意见。（界面新闻） ｜点评｜ 外部不确定性加大，提内需、促消费的重要性日益凸显。要充分激发消费活力，关键还是要让居民有钱花、敢花钱。在此背景下，惠 民生也成为当前经济发展的必要环节。今年的政府工作报告，已强调宏观政策的民生导向。民生建设需要财政资金作为保障，加大投入，精准 发力。低收入群体的生活得到改善，社保体系完善，医疗、养老、教育等公共服务的短板补齐，居民自然会有消费的信心。 说到 ...

Core Insights - The trend of young consumers traveling to cities for events like concerts and esports is becoming a new norm, with over 90% of Gen Z willing to travel for a ticket [1][3] - Emotional value is identified as the primary driver for this behavior, with 85% of respondents highlighting it as a key motivation [8][12] - The combination of ticket purchases and travel expenses can lead to significant economic impact, with a single ticket potentially generating 7-8 times its value in local spending [11][17] Consumer Behavior - Young consumers are increasingly planning trips around events, as illustrated by individuals like Xu Lei and Wang Jiayuan, who adjusted their travel plans based on ticket availability [3][4] - Emotional experiences derived from events contribute to a sense of fulfillment, prompting consumers to explore new cities while attending performances [10][12] - The trend reflects a shift in travel meaning, where interests and emotional connections redefine travel motivations [1][8] Economic Impact - The "tourism + ticket" model is emerging as a new economic engine for cities, with cultural events driving significant increases in local tourism [1][10] - Data indicates that events can lead to substantial spikes in tourism activity, such as a 266% increase in interest for cities hosting major events [17] - Consumers report high additional spending related to travel, with examples showing that a ticket purchase can lead to thousands in supplementary expenses [11][18] Industry Response - The tourism industry is encouraged to adapt by offering more scene-based services to capture the emotional connections of young consumers [1][12] - Various promotional activities and packages are being developed to leverage the popularity of events, such as discounts tied to ticket purchases [13][14] - The integration of ticketing with travel services is seen as a significant opportunity for growth, breaking down barriers between different sectors [14][16] Challenges - The industry faces challenges related to supply irregularities and the need for differentiated offerings to avoid homogenization [15][16] - The current market for "hotel + ticket" combinations is often standardized, leading to intense competition based on price rather than unique experiences [16][18] - There is a growing need for tourism businesses to focus on emotional value and quality experiences to attract consumers in a competitive landscape [12][18]

2025年，DeepSeek大模型的爆火，在各行各业中掀起了一场AI竞赛。当下虽然各家旅游平台都在布局 AI，但马蜂窝是带着独到见解在深耕这条赛道。"旅游攻略看似是内容，实则是解决问题的工具型产 品。"马蜂窝CEO陈罡认为，AI的应用是要真正解决旅行者当下的需求，在"信息茧房"中准确匹配消费 者实时需求，提供真正可落地的解决方案，而不是一味地在海量数据中检索。 "AI小蚂"的每一项功能的背后，都是马蜂窝对旅行痛点的深刻洞察——许多自由行用户都曾因路线衔接 不合理、景点与社交媒体上的图片存在较大落差而导致体验打折。如今，通过AI生成的动态地图，用 户不仅能够看到当天游览的路线长度、是否要走回头路、景点间的距离以及如何衔接等信息，点击地图 上的某个POI，还可查看马蜂窝用户的真实内容分享，杜绝"照骗"可能。 "真正的智能，从不是炫技，而是通过AI技术让人们更好地享受旅行。"马蜂窝AI项目负责人表示，"和 日新月异的技术一样，'AI小蚂'也将与时俱进，通过用户在使用AI助手时的搜索、提问、交互等偏好洞 察真实需求，不断迭代，永远坚持用最新的技术为用户带来最靠谱的旅行体验。" 旅行规划曾是一场耗时费力的"信息攻坚战" ...

中国国航 京沪线跨航司签转 所属行业：民航 创新类别：行业协作创新 入选理由：在京沪商旅快线推出跨航司自愿签转服务，联合东航以及北京首都、上海虹桥机场，突破民 航业传统签转壁垒，为航司在主干航线提供"生态协同"的样本。 北京展览馆 入选理由：它积极响应"240小时过境免签"政策，首创业内免费一站式入境游服务产品，通过整合外语 向导、移动上网等资源，以北京中轴线等线路展示中国魅力。 亿航智能 EH216-S "如是莫高"敦煌展 所属行业：文化 创新类别：文旅融合 入选理由：首推"数字敦煌+实物展陈+沉浸叙事"三位一体文旅融合范式，以高精度数字复刻、全息投 影、互动光影等技术还原莫高窟千年艺术瑰宝，突破时空限制。 携程集团 免费北京半日游 所属行业：在线旅游 创新类别：服务创新 所属行业：低空 创新类别：场景创新 入选理由：它开启低空经济"载人时代"，是全球首个可商业化运营的无人驾驶载人航空器，带来景区、 海岛观光革新体验，覆盖国内16城20余个示范点。 威孚仕VFS Global 上门签证服务 所属行业：签证服务 创新类别：服务创新 入选理由：它解决了商务、高龄等群体"跑腿难"的痛点，重塑签证服务"零距离"体验 ...

Core Insights - The tourism industry is undergoing a transformation driven by digitalization and the reshaping of the consumer industry chain, moving from a traditional service model to an integrated ecosystem [1] - The demand for travel is shifting from "functional satisfaction" to "experience-driven," with innovations such as artificial intelligence, low-altitude economy, and immersive technology reshaping the underlying logic of the tourism industry [1] - The focus is on rebuilding the "tourism+" industry chain through five dimensions: technological upgrades, scenario innovation, business model restructuring, service upgrades, and reshaping the consumer chain [1] Industry Trends - By 2025, the online travel industry is experiencing an unprecedented AI race, with platforms like Tongcheng Travel, Fliggy, and Mafengwo rapidly updating their AI products [2] - Online travel platforms are integrating the Deep-Seek model to enhance itinerary planning, intelligent customer service, and supply chain optimization [2] - Key trends include accelerated product iterations, reduced user decision-making time, AI replacing online customer service, and a high demand for technical talent [2][10] Product Development - All surveyed online travel platforms have integrated Deep-Seek, with an average product iteration cycle of 1-2 months [4] - Mafengwo launched its AI travel assistant "AI Xiaoma," which fully integrates Deep-Seek and its own vertical fine-tuning model [4] - Fliggy's AI product "Ask" and Tuniu's AI assistant "Xiaoniu" have also been rapidly launched, indicating a competitive environment [4][5] User Experience Enhancement - AI products are helping users shorten decision-making time and improve itinerary planning, with some platforms developing "budget management" features [7][8] - Mafengwo's "AI Xiaoma" supports real-time Q&A, itinerary planning, and personalized recommendations, while Fliggy's "Ask" includes multiple professional assistant functions [7][8] - The average browsing time for users planning trips to destinations like Xinjiang and Australia is significantly reduced with the help of AI [8] Talent and Investment - The demand for technical roles such as algorithm engineers and AI product managers is increasing due to investments in AI customer service and itinerary planning [10][11] - Companies like Ctrip and Tongcheng Travel are actively hiring for these positions, with salaries ranging from 20,000 to 50,000 yuan per month [11] - R&D expenses are rising, with Ctrip reporting a 16% year-on-year increase in Q4 2024 R&D costs, and Tongcheng Travel's service development expenses also increasing [11] Challenges and Future Outlook - Current AI technology is not mature enough to replace complex tasks, with many platforms relying on human-AI collaboration for personalized services [13][14] - The future of the industry may involve a battle between content-driven platforms and supply chain-based online travel platforms, with AI enhancing service frequency [15] - Overall, both capital and national policies are optimistic about the application prospects of AI in the tourism industry [16]

Group 1 - The opening of the Fliggy Travel store at Urumqi Tianshan International Airport marks a significant step in enhancing travel services for tourists visiting Xinjiang, offering a comprehensive range of travel-related services including flight tickets, hotels, car rentals, and guided tours [3][4] - The store features a professional travel consultant system, providing customized services based on travelers' itineraries, preferences, and group sizes, which aims to reduce the decision-making costs associated with traveling in Xinjiang [3] - Fliggy's collaboration with Xinjiang Airport Group includes plans for future innovations such as integrated transportation options and bundled travel products, enhancing the overall travel experience for visitors [4] Group 2 - The Fliggy Travel store is strategically located in the new terminal of Urumqi Airport, covering over 160 square meters and offering specialized areas for travel consultation, car rental services, and equipment rentals [3] - The efficiency of service delivery has improved significantly, with travelers saving over 50% of the time typically spent on car rentals compared to traditional airport rental services [4] - The store's face-to-face service approach has led to higher conversion rates, with many customers returning for additional travel inquiries even after their trips [4]