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【安康】聚焦十大热点释放消费动能
Shan Xi Ri Bao· 2026-01-29 00:19
Group 1 - The core focus of the "Le Gou An Kang · Hui Xiang Sheng Huo" 2026 New Spring Consumption Season is to enhance consumer experience through various activities, including the New Year Goods Festival and cultural tourism events, aimed at meeting diverse and high-quality consumption demands of citizens and tourists [1] - The New Year Goods Festival, titled "An Enjoyable New Year · Hui Gou Wan Jia," features over a hundred local enterprises showcasing specialty agricultural products, imported foods, and plush toys, creating immersive shopping experiences across various themed areas [1] - The cultural tourism sector is highlighted by the "Chuang You An Kang · Min Su Huan Cai" initiative, which leverages local ice and snow resources along with folk culture to create integrated tourism experiences, including cultural performances and themed activities [1] Group 2 - The expansion and upgrade of bulk commodity consumption is a significant highlight of the event, with activities in the automotive sector, including a New Year car exhibition and special events for new energy vehicles, offering combined government subsidies and enterprise discounts [2] - The home appliance and digital sectors are implementing trade-in and subsidy policies to facilitate convenient exchanges, while other industries like fuel and home goods are introducing promotional measures to stimulate consumer spending [2] - The Ankang Municipal Bureau of Commerce is committed to coordinating resources effectively and innovating promotional strategies to create a safe and orderly consumption environment, ensuring that the activities align with citizen needs and continuously stimulate consumption momentum [2]
【咸阳】年货购物节系列活动启动
Shan Xi Ri Bao· 2026-01-29 00:14
1月26日,2026咸阳新春年货购物节系列活动启动。本次年货购物节在咸阳各县(市、区)同步开 展,将持续至2月13日。市级会场设在咸阳老街、中华广场、人民广场,设置展位430余个,参展企业近 500家,涵盖农特产品、糖酒食品、年庆礼品、服装服饰、日用百货以及以旧换新等10多个领域。 1月26日至3月3日,咸阳将依托新春年货购物节,同步举办全市网上年货节,邀请网红达人、非遗 代表性传承人现场直播,满足群众多渠道购物需求。2月10日至4月9日,咸阳将聚焦百货、商超、餐 饮、成品油等重点领域,投放500万元专项消费券,咸阳相关县(市、区)也将结合实际,投放专项消 费券,引导企业叠加优惠,让群众享受实惠。(记者:琚鹏飞) "此次新春年货购物节活动规模大、持续时间长、覆盖面广,打通了商旅文、吃住用各环节,引导 上下游、产供销企业广泛参与。"咸阳市商务局相关负责人说,系列活动旨在以更高质量的商品供给和 更好的消费体验满足居民多元化、个性化消费需求,促进经营主体稳定发展,激发市场消费活力,让群 众在欢度新春佳节的同时畅享更多乐趣。 ...
上海浦东新春嘉年华赋能地方消费
Zhong Guo Jing Ji Wang· 2026-01-29 00:13
转自:国际商报 近日,"2026浦东新春嘉年华"活动在上海国际会议中心正式启动。记者了解到,活动将延续至今年3 月,浦东五大核心商圈将打造各具特色的主题迎新体验,融合国际风尚、城市烟火与节日温情。 市民游客可以在陆家嘴商圈探访国金中心Prada赤马迎春艺术装置,于东方明珠邂逅"小马宝莉"的魔法 世界并入手城市限量新品,在正大广场欣赏糖王周毅的马年翻糖巨作与"彼得兔新春农场"市集,还可前 往浦东美术馆沉浸式观赏卢浮宫与毕加索特展中的珍品"马首匕首",参与马年新春嘉年华主题市集,聆 听"Music Wishes"现场音乐会,尽享艺术、国潮与时尚交织的摩登活力。 走进位于张杨路商圈的陆家嘴中心L+Mall,可以拥抱10米高的巨型雪人,体验真冰滑冰场与18米高的 双层旋转木马;在华润时代广场沉浸于"苦瓜女士"IP华东首展的奇妙情绪现场;前往九六广场与8米高 的LINE FRIENDS巨型布朗熊合影并畅享餐饮零售团券优惠;八佰伴岁末狂欢购同步开启,满额赠券折 扣低至4.5折。 在前滩商圈,前滩太古里内蒂芙尼新春天马装置与兰蔻新春游园会相映成趣,泡泡玛特星星人新年巨型 装置独家首发亮相,市民游客可观赏"抵达未来"艺术展, ...
激活消费主引擎 培育壮大“新”力量
Xin Lang Cai Jing· 2026-01-28 23:06
Group 1 - The core viewpoint emphasizes the importance of consumer spending as a driver of economic growth and a reflection of people's quality of life, with a projected retail sales total of 25,433.59 billion yuan in 2025, representing a 4.4% increase from the previous year, surpassing the national average [1] - The government aims to activate the consumption engine through special actions to boost consumer spending, with representatives advocating for policies that closely link improving people's livelihoods with stimulating consumption [1][2] Group 2 - The stable growth in retail sales is attributed to the synchronization of activities and policies, including nearly 10,000 promotional events and a trade-in program that generated 79.1 billion yuan in consumption, benefiting over 7.5 million consumers [2] - The continuation of the trade-in policy is expected, with suggestions to increase public service spending and provide differentiated subsidies for smart and green products to enhance consumer willingness to spend [2][3] Group 3 - There is a shift in consumer behavior from primarily goods consumption to a balanced focus on both goods and services, with service consumption expected to be a significant growth driver due to its high frequency and multiplier effect [3] - Recommendations include creating a comprehensive consumption IP that integrates shopping, entertainment, dining, and health, leveraging the region's rich resources and cultural heritage to enhance consumer experiences [3] Group 4 - The government report highlights the need to improve consumer capacity and optimize the consumption environment, with suggestions to enhance infrastructure in underserved areas and strengthen market regulation to combat fraud and improve consumer rights [4] - Emphasis is placed on tapping into domestic demand and facilitating efficient economic circulation, with calls for integrating into the national market and promoting local brand activities to shift consumption growth from recovery to sustainable expansion [4]
一起来逛中国“网上年货节”
Ren Min Ri Bao Hai Wai Ban· 2026-01-28 22:49
Group 1 - The "2026 National Online New Year Goods Festival" aims to enhance consumer engagement and promote traditional culture through various online and offline activities [2][3][6] - The festival features over 120 promotional activities across different regions, combining online live streaming with offline exhibitions to provide diverse product offerings [3][4] - Financial services are being integrated into the festival, with initiatives like the "New Year Goods Scene Credit Model" to facilitate quick funding for businesses [5][11] Group 2 - The festival is expected to boost retail sales significantly, with projections indicating a 15% increase in sales for certain companies during the New Year period [7][9] - Companies are innovating their product lines to meet consumer demands, introducing new flavors and products tailored to regional preferences [7][9] - Promotional strategies include discounts, loyalty programs, and unique product offerings to attract a wider consumer base [10][12] Group 3 - E-commerce platforms are enhancing logistics and inventory management through advanced technologies like AI to optimize supply chains during the festival [11][12] - The festival is fostering a sense of community and cultural celebration, encouraging consumers to engage with local products and traditions [12] - The integration of digital tools and platforms is transforming traditional shopping experiences, making them more convenient and culturally rich [12]
烟火气里迎新年,广发卡联动5万商户点燃消费热潮
Mei Ri Shang Bao· 2026-01-28 22:20
除餐饮之外,年末"自我奖赏"与年货采买也迎来消费高峰。名创优品、百果园等零售品牌同步加入"周 五5折(达标享)"活动,以5折代金券助力消费者轻松实现"仪式感消费"。1月1日起至2月28日,商圈餐饮 零售还推出"满88元随机立减5至88元",进一步降低消费门槛。 元旦开始,广发信用卡优惠继续加码。1月1日至31日每周五,"超级广发日周五5折(达标享)"活动接力 登场,Tims咖啡、皮爷咖啡、茶百道等品质品牌,与必胜客等连锁餐饮,新增"10元购20元代金券"等折 扣,覆盖简餐到聚会的多元需求。广发万事达信用卡持卡人活动期间逢每周五、六、日可参与满1000元 立减高至266元活动,每日还有满200元立减高至56元优惠活动打底。高频消费与场景化用餐的结合,既 顺应了当下消费者"理性消费不降级"的趋势,也通过密集的优惠触点,有效提升了线下商圈的客流与消 费频次。 商报讯(记者叶晓珺通讯员倪斐)岁末年初的"仪式感消费"正带动消费市场持续升温,广发信用卡近日启 动"贺岁狂欢.超级广发日"跨年商圈大促营销活动,携手全国100余座商圈超过5万家商户,围绕美食、 茶饮、零售等多类消费场景,推出"天天5折""周五5折(达标享)"" ...
骑楼之下:聆听南宁的商埠往事
Xin Lang Cai Jing· 2026-01-28 22:03
Core Viewpoint - The unique architectural form of "Qilou" (arcade) holds an indispensable position in Nanning's modern urban landscape, representing a blend of Western and traditional Chinese architectural styles, and reflects the historical prosperity of commerce in the region [4][6]. Group 1: Historical Significance - Nanning has been a commercial hub since ancient times due to its advantageous location along the Yong River, serving as a center for goods distribution and trade in Southwest China [6]. - The Qilou culture flourished in the early 20th century, particularly in the 1920s and 1930s, showcasing a design that balances practicality with aesthetic appeal, suitable for the region's humid climate [6][4]. Group 2: Commercial Development - Streets like Minsheng Road, Xingning Road, and Liberation Road are vital to Nanning's commercial evolution, with many historical shops and businesses originating from the Qilou [6][7]. - Notable old brands such as Hengdeli and He Tian Restaurant have their roots in the Qilou, highlighting the area's historical significance in the local economy [7][8]. Group 3: Cultural Heritage - The Nanning Qilou Cultural Exhibition Hall and the Old Nanning Memory Exhibition Hall serve as public cultural venues that preserve and showcase the stories of Qilou and the city's history [9]. - The Qilou streets are not only commercial centers but also cultural hubs where local traditions, performing arts, and culinary delights converge, reflecting the vibrant life of modern Nanning [9].
假日消费 四大新趋势升温
Xin Lang Cai Jing· 2026-01-28 21:00
Core Insights - The article highlights the increasing trends in holiday consumption as the New Year approaches, with a focus on the importance of domestic demand for economic growth [3] Group 1: Consumption Trends - Holiday travel in China saw over 140 million domestic trips and nearly 85 billion yuan in spending during the recent New Year holiday, with a rise in popularity for ice and snow tourism and warm-weather getaways [3] - There is a growing emphasis on quality in consumption, with health-conscious food options like low-sugar pastries and organic vegetables gaining traction [3] - The diversity of consumption scenarios is increasing, with "county tourism" becoming popular due to its cost-effectiveness and unique cultural experiences [3][4] Group 2: Technological Integration - The application of digital and intelligent technologies in holiday consumption is expanding, with platforms like Ctrip and Fliggy using AI for travel planning and product booking [4] - Tourist attractions are utilizing AI and AR technologies to enhance visitor experiences and reduce wait times [4] Group 3: Policy Impact - The first holiday after the operation of Hainan Free Trade Port saw a significant increase in duty-free shopping, with spending up nearly 130% and visitor numbers up nearly 61% [4] - The article suggests that the government should focus on implementing paid leave policies and exploring regional holiday breaks to enhance consumer spending [4][5] Group 4: Recommendations for Improvement - There is a call for innovation in consumption scenarios by integrating local cultural resources and creating new experiences such as virtual tours and digital heritage experiences [5] - Encouragement for the development of unique holiday products, including local specialties and cultural creations, is emphasized [6] - The article advocates for the use of digital technology to improve the tourism experience, including better reservation systems and enhanced visitor guidance [7]
从“经营商品”转向“经营场景” 武汉老商业重获新生
Xin Lang Cai Jing· 2026-01-28 19:57
专家表示,武汉老牌商业的焕新之路,还将向更深层次延伸,成为推动城市能级跃升、引领中部消费升 级的关键支撑。随着武汉国际化消费环境不断完善,老牌商业将进一步释放消费潜力,带动区域商业高 质量发展。 武汉的破局之道,不在于摒弃百年商脉,而在于以"守正创新"激活商业基因。近年来,武汉锚定国际消 费中心城市、国家商贸物流中心建设目标,为商业焕新筑牢政策支撑、搭建发展平台。商业体主动打破 路径依赖,从"经营商品"转向"经营场景与用户",在业态创新中守住民生本质,在文化深挖中重塑核心 价值,实现了从"规模扩张"到"价值深耕"的质变,让老牌商业重获时代生命力。 作为城市商业"活化石"的汉正街,跳出低端批发的老路,以武汉国际时装周为纽带集聚500余位设计 师,推动"汉派制造"向"汉派品牌"升级,凭全国30%的女装裤裙、40%的男装市场份额,年销售服装超 20亿件,重拾"汉派商业"的行业话语权;3.29万平方米直播集聚区与跨境电商联动,让"汉派设计"从长 江之畔走向全球。与汉正街相隔不到2公里的江汉路步行街,摆脱"大而全"的同质化怪圈,引入华中首 家二次元主题商场,搭配裸眼3D大屏、非遗市集等多元场景,让百年老街在"文商旅"融 ...
贵阳年货市场渐热
Xin Lang Cai Jing· 2026-01-28 19:57
Core Viewpoint - The 2026 Guiyang Guian Spring Festival Goods Fair is experiencing a surge in consumer activity as the Spring Festival approaches, with various markets bustling with shoppers purchasing traditional goods [2] Group 1: Event Overview - The 2026 Guiyang Guian Spring Festival Goods Fair is actively taking place at Zhucheng Square, featuring a festive atmosphere with decorations such as red lanterns [2] - A variety of local and regional specialty goods, including local products, cured meats, and fresh fruits and vegetables, are available, attracting many shoppers [2] Group 2: Market Activity - Many vendors at the fair are offering various discounts, contributing to the lively shopping environment [2] - The Guiyang Zhengxin Comprehensive Market is also seeing increased activity, with a notable rise in customers purchasing traditional items like candies and nuts, indicating a pre-peak shopping phase [2] - According to a local store owner, daily customer traffic has increased by one-third compared to usual, with expectations of a significant consumer surge in the following week based on past trends [2]