Core Insights - The upcoming Year of the Horse is driving a surge in demand for various horse-themed cultural products and activities, enhancing the festive atmosphere for the Chinese New Year [1][14] - The integration of traditional cultural symbols with modern consumer needs is creating new market opportunities, particularly among younger consumers [14][15] Group 1: Cultural Products - A variety of horse-themed cultural products, including plush toys and accessories, are prominently featured in supermarkets, reflecting strong sales as the New Year approaches [1][2] - The Gansu Provincial Museum has developed a series of horse-themed products, such as "马上有才" (Instant Talent) and "马上有福" (Instant Fortune), inspired by its prized artifact, the bronze galloping horse [4][5] - In Yiwu, horse-shaped toys are dominating sales, with popular items like the "傲娇马" (Proud Horse) and "马上有钱" (Instant Wealth) figurines selling out quickly, indicating a strong consumer interest [5][6] Group 2: Cultural Tourism - In Xinjiang's Zhaosu County, horse-themed cultural events, such as traditional wedding performances, are attracting tourists, showcasing the region's unique cultural heritage [6][8] - The "马灯福气船" (Horse Lantern Fortune Boat) in Hangzhou is a new attraction designed for the winter night tours, enhancing the festive experience for visitors [9][11] - The integration of horse elements into local tourism projects is not only boosting visitor numbers but also enriching the cultural experience, as seen in various regions across China [8][14] Group 3: Consumer Behavior - The current trend of "emotional consumption" is driving younger consumers to purchase horse-themed products that resonate with their aspirations and cultural identity [5][15] - The popularity of horse-themed items reflects a growing cultural confidence and a desire for products that embody traditional values while appealing to modern aesthetics [15][18] - The market is witnessing a shift from passive preservation of traditional culture to active innovation, with businesses creatively combining cultural symbols with local characteristics to meet consumer demands [18]

Core Insights - The number of Chinese tourists visiting Japan has sharply decreased due to the negative influence of Japanese politicians, leading to significant operational pressure on various sectors including retail, accommodation, and tourism [1][2] - The Japan Department Store Association reported a projected sales decline of 1.5% for 2025, marking the first negative growth in five years, with duty-free sales dropping by 12.7% [1] - Chinese tourists have historically been a crucial consumer group for Japan's tourism and retail sectors, accounting for 21% of total spending by visitors in 2024, with a per capita expenditure higher than that of tourists from other regions [1] Industry Impact - The decline in Chinese tourists is causing a loss of high-value core customers for Japan's department stores, leading to reduced revenues and increased operational pressure [1] - The Japan Department Store Association indicated that the number of Chinese tourists and duty-free sales are expected to decrease by approximately 40% year-on-year by December 2025, significantly impacting the department store sector [1] - Major Japanese department store companies are pessimistic about future profitability, forecasting a 24% year-on-year decrease in operating profit from December 2025 to February 2026 [2] Economic Outlook - The potential economic losses for Japan's inbound tourism-related industries are substantial, which may dampen long-term growth confidence [2] - The Japanese government’s missteps are exacerbating an already weak economy, characterized by low domestic demand and high government debt, further complicating the survival of businesses [2] - Analysts suggest that the impact of the significant reduction in Chinese tourists will not be easily mitigated in the short term, with direct effects expected across multiple sectors, potentially increasing downward pressure on the Japanese economy [2]

Manus No Hun Per Children and THE NO William Torologic ERCE the state 图书馆。 M ● ●抓住春晚分会场机遇，将短暂的"镜头流量"转化为可持续的"旅游留量"和"消费增量" ●提升产业竞争力，把做强工业特别是推动制造业高质量发展置于突出位置 □刘怡 秦旭 四川日报全媒体记者 陈俊伶 蓝图已绘就，行动正当时。宜宾正以"开年即冲刺"的姿态，在高质量发展新赛道上全速起跑。 留住"镜头流量" 文旅热度与消费活力齐增 以入选春晚分会场为契机，宜宾明确提出：将短暂的"镜头流量"转化为可持续的"旅游留量"和"消费增量"。 从1月到3月，宜宾谋划推出超50场全域文旅促消费活动。比如，依托李庄古镇、五粮液景区等春晚拍摄点位，精 心打造"御马寻春·花开李庄""五粮国韵·匠心非遗"等系列主题节庆活动，同时融入民俗体验、体育赛事、国风演艺 等多种形式。 "我们要把春晚镜头带来的曝光度，转化为可游、可感、可消费的旅游线路和场景。"宜宾市文化广播电视和旅游 局相关负责人介绍，当地将围绕"跟着春晚游宜宾"主题开展城市品牌营销，全力推动城市形象传播与文旅消费提 升。 这样的 ...

Core Viewpoint - The meeting emphasized the importance of adapting to changing tourism demands and enhancing the tourism sector's contribution to economic growth and improving people's lives [1] Group 1: Policy and Strategic Focus - Local governments and relevant departments are urged to deeply study and implement Xi Jinping's important discussions and directives on tourism development [1] - The focus is on creating culturally impactful tourist attractions, unique tourism scenes, innovative business models that drive consumption, and effective marketing strategies to promote high-quality development in the tourism industry [1] Group 2: Economic Impact and Development Goals - The meeting highlighted the need to leverage the upcoming Spring Festival holiday to organize cultural and tourism activities, increase consumer spending, and improve people's livelihoods [1] - The goal is to achieve a strong start for the tourism market in the new year, contributing positively to the overall economic and social development of the province [1] Group 3: Future Planning - The meeting reviewed the development status of the tourism industry for 2025 and discussed key work arrangements for 2026 [1] - Five organizations participated in the meeting to share their insights and experiences [1]

消费月将从1月底持续至3月初，其间各地将围绕年俗、演出、展览、冰雪游、避寒游、亲子游等热点， 推出丰富多彩的应季文旅产品和活动，举办约3万场次文旅消费活动，发放超3.6亿元消费券等消费补 贴，推出门票减免、票根联动优惠、跨区域文旅优惠等举措，加大直达居民游客的普惠政策力度，为人 民群众欢度新春提供更多文旅选择。 当天，文化和旅游部产业发展司发布第二批全国旅游演艺精品名录；中华全国总工会发布扩大职工文体 消费政策措施；中国民航局发布春节航文旅惠民措施；中国银联、兴业银行等金融机构发布迎新春文化 和旅游消费金融惠民措施；多个平台企业推出覆盖"吃住行游购娱"全链条的线上线下融合文旅消费优惠 措施。 目前，过文化年、过旅游年已经成为一种新风尚。文化和旅游部产业发展司司长缪沐阳表示，随着春节 的临近，越来越多的人即将踏上旅途，火热的文旅消费需求正在集中释放。 ● 本报记者 杨梓岩 1月29日，文化和旅游部在福建省泉州市正式启动2026年全国春节文化和旅游消费月，组织各地围绕春 节假期开展文旅消费惠民活动，更好满足人民群众"欢欢喜喜过大年"美好生活需要。 ...

Core Viewpoint - The Chinese government has introduced a work plan to accelerate the cultivation of new growth points in service consumption, emphasizing the importance of service consumption as a key driver for high-quality economic development [1][2]. Group 1: Support Policies - The work plan outlines three main areas of support: focusing on key sectors such as transportation, housekeeping, and audiovisual services; nurturing potential sectors like performance and sports events; and enhancing the support system for service consumption growth [2][3]. - Specific measures include optimizing service supply, promoting pilot programs, innovating consumption scenarios, and strengthening talent development to stimulate growth [2][3]. Group 2: Financial Support - The plan emphasizes the need for enhanced financial support, including optimizing loan interest subsidy policies for service industry entities and encouraging financial institutions to increase credit investment in new growth areas [4]. - It also supports qualified companies in cultural, tourism, education, and other service sectors to issue bonds, as well as infrastructure projects to issue Real Estate Investment Trusts (REITs) [4]. Group 3: Digital and International Consumption - The work plan aims to improve inbound consumption by extending visa-free policies and enhancing the international consumption environment, including the promotion of "Buy in China" branding [3]. - It highlights the integration of digital technology in service sectors, such as the fusion of AI with content production and the development of smart services in areas like housekeeping and elderly care [3].

本报电(记者罗艾桦)近日，在广东省文化和旅游厅与佛山市人民政府联合主办的2026"请到广东过大 年"文化和旅游消费促进主会场活动上，发布了10条"粤式新潮流"广东文旅消费热门场景春节体验游线 路。 这些线路包括广府年味.都市潮玩新春之旅、潮汕风情.古城非遗寻味之旅、客家年俗.围屋温泉康养之 旅、侨乡故事.碉楼古镇光影之旅、粤北生态.禅茶古村康养之旅、科创湾区.未来感新春奇遇之旅等，覆 盖广东省21个地市，紧扣"传统年俗+新潮体验"特色主题，将广东最具代表性的春节民俗——行花街、 醒狮、英歌舞、年例等，与科技潮玩、创意演艺、研学亲子、美食品鉴等新兴文旅消费场景有机融合， 为游客提供沉浸式、多元化的新春旅行体验。线路设计充分考虑了文旅消费的新趋势，力求让游客在感 受传统岭南年味的同时，体验广东前沿、时尚的文旅新风貌。 ...

转自：成都日报锦观 文商旅体深度融合 如何融出新场景？ 天彭牡丹花会。 加快资源转化 成都外揽山水之幽、内得人文之胜，历经2300多年城址未变、城名未改，自古就是中外交流的枢纽，是西南丝绸之路上的明珠，丰富的历史文 化资源是城市发展最大的财富。市政协委员、成都香水艺术博物馆馆长、成都拾香来旅游发展有限责任公司总经理陈剑慧特别关注文博与文旅 融合发展的问题。 "全市文博场馆呈单点分散布局，尚未形成主题化、体系化文博文旅精品游线，同时沉浸式体验场景覆盖率不足，文创产品同质化率高，'文博 +消费'链条不强，资源价值未有效释放。"陈剑慧认为，"目前成都的文博大多还是静态展示，体验和互动类项目较少，与乡村民宿、特色农 业、属地民俗等文旅业态融合度较低，难以充分激发游客的兴趣和参与度。" 打造丰富文旅场景 市人大代表、彭州市丹景山镇丹景村党支部书记古礼燕的工作就是与"花"打交道，推动文旅融合是她一直关注的领域。近年来，她带领村民打 造"鲜花经济"，培育引进高品质芍药、牡丹，让无数游客闻香而至，有效带动了当地的文旅发展。 "光卖花还不够，要让游客来得了、留得住。"古礼燕说，"必须要将鲜花经济与文旅产业深度融合，二者相互促进 ...

转自：衢州日报 本报讯 （记者 方俊） 还有半个月时间就是春节，在情绪价值凸显、精准化需求进阶等因素的带动下， 定制化消费正从昔日的小众选择，逐步跃升为市场新潮流，且呈现出多点开花的特色。 计划大年初一前往哈尔滨旅游的胡女士，上周收到了线上旅游管家发来的出行策划方案——四五页的 A4纸，详细罗列了路线规划、专属包车、住宿甄选等安排。胡女士说，以往出游，她需要查找大量攻 略，光是对比酒店就要耗费不少精力："前段时间跟同事聊起来，她推荐了找人定制旅行，我觉得挺 好，就加了管家的微信，果然比我们自己大海捞针要专业和省力。" 记者搜索发现，不少旅游平台都在尝试AI定制服务，能依据消费者的出行时长、预算、兴趣等，打造 专属行程，以此满足客户的个性化需求。 这段时间，各种形式的年会、团拜活动正在如火如荼地进行。做印刷广告生意的盛先生表示，从去年11 月份开始，他就陆续接收定制订单，最多的是在保温杯上印制公司名称，也有布袋、卫衣之类的专属产 品。"感觉年会现场不发定制款，就缺少仪式感。"盛先生笑言。 定制这股热风，也吹到了当下最为火热的年夜饭市场。衢江东方大酒店就推出了私人定制款年夜饭，可 根据消费者人数和具体要求，灵活调 ...

Core Insights - The African tourism industry is experiencing rapid growth, outpacing all other regions globally, with a projected 8% increase in international visitor numbers by 2025, marking a significant recovery from the pandemic [1][3] Group 1: Key Drivers of Growth - The recovery is driven by several factors including the restoration of confidence in long-distance travel, expanded air connectivity, relaxed visa policies, and increasing global demand for Africa's wildlife, cultural heritage, and coastal destinations [1][3] - The diversity of destinations contributing to growth indicates a broader transformation in African tourism, moving beyond a few dominant countries [3] Group 2: Performance of Key Countries - Kenya has solidified its position as a leading East African destination, benefiting from strong demand for wildlife tourism and improved international flight connections [2] - Morocco is capitalizing on robust European tourism demand and enhanced marketing efforts, while South Africa maintains its appeal through a mix of urban tourism and cultural activities [2] - Emerging destinations like Madagascar and Eswatini are also seeing rapid growth due to unique biodiversity and cultural festivals, respectively [2] Group 3: Future Outlook - Industry analysts expect the momentum in tourism to continue beyond 2026, provided that safety, aviation growth, and infrastructure investments are sustained [3] - The tourism sector is a major source of employment and foreign exchange for Africa, making its recovery crucial for national revenues and regional integration [3]