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“演艺+旅游”新趋势带来新机遇
Xin Lang Cai Jing· 2026-01-27 23:07
(来源:中国旅游报) 转自:中国旅游报 □ 范 周 演艺带来的不仅是票房收入,还包括提高过夜游客占比、繁荣周边商业消费、提升城市品牌知名度,以 及积累可长期运营的文化IP资产等多重效益 文化和旅游部办公厅近期发布了第二批全国旅游演艺精品名录入选项目名单,北京市西城区《开心聊斋 ·三生沉浸版》、河北省廊坊市《只有红楼梦·戏剧幻城》、内蒙古自治区呼和浩特市《千古马颂》、上 海市浦东新区《上海千古情》、江苏省苏州市《只此周庄》、浙江省嘉兴市乌镇戏剧节等27个项目入 选,引发广泛关注。当前,"演艺+旅游"融合日益深入,演艺活动逐渐成为旅游目的地的重要吸引物, 以剧场、街区、景区为依托的沉浸式演艺备受游客追捧。中国演出行业协会近日发布的《2025年全国演 出市场简报》(以下简称《简报》)显示,演艺与旅游融合模式正从阶段性热点转化为产业发展的结构 性机遇。具体可从以下几个方面来加以分析。 第一,2025年"演艺+旅游"呈现三大特征。 一是"票根经济"将带动演艺产品从单一的观演内容,升级为可深度开发、多元变现的产品体系。游客因 观演而抵达,但消费潜力能否充分释放则取决于演出票根的联动效应。票根不应仅是入场凭证,更应成 为连 ...
激发文化创新创造活力 推动首都文化繁荣发展
Xin Lang Cai Jing· 2026-01-27 16:55
Group 1 - The Beijing Municipal Political Consultative Conference held a meeting focusing on "stimulating cultural innovation and creativity to promote the prosperity and development of the capital's culture" [3] - Suggestions included creating immersive, epic performances that reflect the capital's characteristics and developing a digital cultural brand with international competitiveness [4][5] - The importance of establishing a new industry standard system for cultural and artistic innovation was emphasized to support the healthy development of the cultural tourism market [4] Group 2 - The proposal to build a smart cultural tourism ecosystem using technologies like VR and AR to enhance the experience of cultural heritage was highlighted [5][6] - Recommendations were made to improve the policy support system for cultural enterprises and to foster collaboration between various stakeholders in cultural development [6] - The integration of traditional Chinese medicine culture into urban public spaces was suggested to enhance its visibility and international exchange [7] Group 3 - The need for a robust public cultural service network to make cultural facilities more appealing to citizens was discussed [8] - The creation of influential cultural brands and flagship events to enhance cultural identity and engagement among the youth was proposed [8]
发展蓝图绘就 新的征程开启
Bei Jing Wan Bao· 2026-01-27 07:11
Group 1: Core Development Goals - The "14th Five-Year" period has seen significant progress in cultural initiatives, enhancing public cultural services for citizens [3] - The "15th Five-Year" plan aims to establish Beijing as a historical and cultural city, focusing on the protection and management of cultural heritage [4][5] - The plan emphasizes the integration of culture, commerce, tourism, and sports to create a comprehensive consumption experience [3] Group 2: Economic and Infrastructure Development - The fixed asset investment target for this year is set to exceed 1 trillion yuan, with a focus on strategic projects and infrastructure improvements [6][7] - Major projects include the implementation of significant industrial and infrastructure initiatives to enhance modern capabilities and public services [7] - The plan includes the establishment of a talent allocation mechanism to support core technology development and innovation [8][9] Group 3: Environmental and Health Initiatives - The "15th Five-Year" period will focus on achieving advanced carbon efficiency levels and improving ecological environments [10][11] - Measures will be taken to enhance the healthcare system, including the establishment of a tiered medical service system and improved access to healthcare resources [13] - The plan aims to promote green and low-carbon transitions in economic and social development [11] Group 4: Housing and Urban Development - The plan includes initiatives for urban renewal, such as the renovation of old elevators and the construction of accessible community spaces [12] - Housing policies will be improved to ensure better living conditions for new citizens and young people, with a focus on rental housing [12] - The goal is to transition from "housing for all" to "housing for livability," enhancing urban living quality [12]
蓝图绘就、开启新程!市十六届人大四次会议举行首场新闻发布会
昨天,市十六届人大四次会议举行首场新闻发布会,解读北京市"十五五"规划纲要(草案)。这份"十 五五"时期的发展蓝图,把落实党中央决策部署和市委要求贯穿始终,把率先基本实现社会主义现代化 目标贯穿始终,把以人民为中心的发展思想贯穿始终,把进一步全面深化改革贯穿始终,把战略目标与 落地实施有机衔接贯穿始终。 昨天,市十六届人大四次会议举行新闻发布会,主题为"解读北京市国民经济和社会发展第十五个五年 规划纲要(草案)"。 五年看头年,起步最关键。今年,本市将全力推动落实规划纲要确定的重大战略任务、重大改革举措、 重大工程项目,全力实现"十五五"良好开局。 市委宣传部: 擦亮北京历史文化金名片 下一个五年,市民将享受到更加丰富优质智慧便民的公共文化服务。本市将加快"演艺之都"建设,建成 并开放中国杂技艺术中心、京南艺术中心、北京歌舞剧院,强化天桥等剧场群集聚效应,推动露天演艺 规范化常态化;深化"博物馆之城"建设,制定出台北京市博物馆条例,推进北京艺术博物馆、故宫博物 院北院区、大红门博物馆群建设;推进"书香京城"建设,构建全民阅读促进体系,打造城市新型阅读空 间。 节、展、赛、会接连上演,助力北京文商旅体展深度融合 ...
蓝图绘就 开启新程
本报记者 曹政 孙奇茹 昨天,市十六届人大四次会议举行新闻发布会,主题为"解读北京市国民经济和社会发展第十五个五年 规划纲要(草案)"。本报记者 武亦彬摄 昨天,市十六届人大四次会议举行首场新闻发布会,解读北京市"十五五"规划纲要(草案)。这份"十 五五"时期的发展蓝图,把落实党中央决策部署和市委要求贯穿始终,把率先基本实现社会主义现代化 目标贯穿始终,把以人民为中心的发展思想贯穿始终,把进一步全面深化改革贯穿始终,把战略目标与 落地实施有机衔接贯穿始终。 五年看头年,起步最关键。今年,本市将全力推动落实规划纲要确定的重大战略任务、重大改革举措、 重大工程项目,全力实现"十五五"良好开局。 市委宣传部: 擦亮北京历史文化金名片 《流浪地球》《觉醒年代》等作品叫好又叫座,"三星堆与金沙"等重磅展览引发观展热潮,"旧书新 知"成为响亮品牌……"十四五"以来,北京"演艺之都""博物馆之城""书香京城"建设深入推进,群众文化 获得感幸福感不断增强。 下一个五年,市民将享受到更加丰富优质智慧便民的公共文化服务。本市将加快"演艺之都"建设,建成 并开放中国杂技艺术中心、京南艺术中心、北京歌舞剧院,强化天桥等剧场群集聚效应 ...
一份“大染坊年礼”中的剧院温度
Xin Lang Cai Jing· 2026-01-26 16:56
年礼包含有春联、红包、福字、窗花、日历,特别是舞剧《大染坊》主人公陈寿亭的一封"手写信",让人 觉得特别走心。 说走心,是因为它懂观众。当初看舞剧《大染坊》时,多少人被陈寿亭身上的那股自强不息、百折不挠 的"鲁商精神"打动,又有多少人为染坊炸毁而落泪神伤。剧院有心,通过创意年礼,把"陈寿亭"从历 史"请"到了现实:"上月试演,承蒙诸位捧场,台下掌声脆如绸缎,眼中热忱暖胜炭火。诸君懂我实业坚守,懂 我齐鲁骨气。因有诸位共鸣,此戏方得其魂。今备薄礼,福字春联,聊表寸心。愿新岁里,家家户户如染缸好 布,日子鲜亮,阖家安康……"又道:"莫陷苦难甘沉睡,须携丹心唤后生。"以上既是"陈寿亭"所言,也是剧院 与观众的情感对话,也让剧中人物精神在现实中得以延续。 CS 包 开奖 大发生在新闻 下出版 & S WE rspt . STATE #408 # Para grades r gray prace T 营 are w W P P M M . . . E WARE SPAN . Fine in 中: 中 . 级集团 新立系 > 各类布料 欢迎选购 BBARABA rear lars coul **** # 40 sti F ...
北京市政协委员杜彦锋:打造首都沉浸式史诗级演艺作品
Xin Lang Cai Jing· 2026-01-26 11:45
为此,杜彦锋建议,北京应以国际化为导向,策划一部新时期首都大型史诗级"沉浸式演艺作品"。作品应植根于首都历史文脉,融合现代科技与艺术表达, 打造"白天游景区、晚上看演出"的文旅新场景,向世界展示智慧、立体、具有时代担当的大国首都形象。通过这样的文化精品,不仅能够提升北京的文化软 实力,还能有效促进消费升级,催化城市文旅格局转型。 在数字化建设方面,杜彦锋强调,应加快实施首都文化产业数字化战略,系统构建北京文旅数字资源体系。他建议深入挖掘长城、大运河、西山文化带等文 化遗产的时代价值,建设文化遗产标本库、元素数据库等数字平台,推动文化资源数字化保存、修复与传承。同时,探索建立文旅数据标准体系,形成与国 家行业标准衔接的地方规范,加快数字化赋能文旅产业,为智慧文旅发展奠定基础。 针对文艺新业态发展中的规范问题,杜彦锋呼吁率先构建行业标准体系,出台服务标准、市场准则、监管指南等规范性文件。他建议采取包容审慎的政策, 支持演出新空间、沉浸式演艺、网络演出等新业态创新发展,鼓励拓展消费新场景。同时,创新监管方式,推动信用监管、跨部门协同监管,提升治理效 能,保障行业健康有序发展。 (来源:千龙网) 在政协北京市第十四届 ...
广东:围绕个性化需求拓展服务消费场景,大力发展赛事经济、演艺经济、会展经济
Jin Rong Jie· 2026-01-26 02:31
Group 1 - The Guangdong Provincial Government is focusing on expanding service consumption scenarios around personalized needs, emphasizing the development of event economy, performing arts economy, and exhibition economy [1] - There is a strong push to develop online consumption, aiming to cultivate and attract more platforms and leading enterprises that cater to national and global markets, facilitating transactions through online platforms to increase the scale of online transactions [1] - The tourism industry is expected to play a significant role in driving economic growth, with targeted initiatives to launch more high-quality sightseeing and leisure vacation products, as well as new tourism formats such as inter-provincial travel, surrounding travel, industrial tourism, educational tourism, and technology tourism [1]
让更多人愿意奔赴北京这座城
Xin Lang Cai Jing· 2026-01-26 00:26
本报记者 袁云儿 潘福达 韩轩 杨天悦 北京世界文化遗产数量居全球城市之首,演艺经济持续火热,精品赛事叫好又叫座,首都文化软实力和 影响力不断提升。今年的政府工作报告提出,促进文商旅体展深度融合,延伸大型活动消费供给链条。 如何提升辐射力与吸引力,让更多人愿意奔赴北京这座城?市人大代表和政协委员就此展开热烈讨论, 积极建言献策。 演出团体与旅行社对接合作 政府工作报告提出,深化演艺之都建设,打造一批演艺区和特色演艺群落,举办更多大型演出活动和市 民系列文化活动。对此,市人大代表、市文联党组书记马新明颇有感触,"2025年,市文联全力推动精 品创作,全年有70多部作品获得国际国内大奖,60多部作品荣获北京市级奖项,京华艺苑硕果盈 枝。"展望2026年,马新明介绍,市文联将完善精品创作孵化扶持引导机制,开展更多文艺惠民活动, 以文艺激活消费新场景,深入培育文化新质生产力。 马新明则建议,促进文商旅体展深度融合要利用好节假日。"从年头到年尾,有大大小小、特色鲜明的 节日,我们可以利用这些节日把景区、演出、餐饮、购物、交通等要素串联起来,撬动消费。"他认 为,首先要为节假日创造一个原创的、沉浸式主题,而不是以单一演出 ...
四川2400余场文旅商体活动迎新春
Xin Lang Cai Jing· 2026-01-25 23:27
Core Viewpoint - The 32nd Zigong International Dinosaur Lantern Festival has commenced, marking the start of Sichuan Province's cultural and tourism activities for the Spring Festival, with over 2,400 events planned across various sectors [1] Group 1: Event Highlights - The festival features a theme of "Lighting up China, Building Dreams for the Future" and includes ten major areas such as "Chinese Knot Avenue" and "Fortune and Prosperity" [1] - The event showcases 11 large-scale lantern installations and over 200 small to medium-sized intangible cultural heritage lanterns [1] Group 2: Economic Initiatives - Sichuan Province will implement the "Welcome to Sichuan, Enjoy Fun in Shu" series of promotional measures, investing over 40 million yuan in discounts, including 20 million yuan in cultural tourism consumption vouchers and 16 million yuan in movie vouchers [1] - Additionally, 100,000 free admission tickets to scenic spots will be distributed to encourage tourism [1] Group 3: Tourism Services - A comprehensive service network for incoming tourists will be established, expanding inbound tourism channels and providing convenience for 240-hour visa-free transit visitors [1] - The province aims to ensure a safe, orderly, and pleasant holiday travel environment for visitors [1]