近日，有网友在社交平台发文称，其在上海浦东新区的"闻闻香餐饮店"食用鸭腿套餐时，发现菜品里 有"活蛆"，事件引发关注。10月14日，南都N视频记者从上海市浦东新区市场监督管理局获悉，执法人 员已赶赴涉事经营户开展现场调查，涉事经营户已自行停业整改。 此前，有网友在社交平台发文称，"在浦东新区一家快餐店食用鸭腿套餐时，发现多只白色活蛆从肉缝 钻出"，并称"吃第二口才发现"。 据通报，该局执法人员已赶赴涉事经营户开展现场调查，检查证照、原辅料进货、食材加工制作、食品 贮存环境等情况。目前，涉事经营户已自行停业整改，该局正在进一步调查核实。 上海市浦东新区市场监督管理局发布情况通报称，该局关注到有消费者在网上反映，10月11日中午在辖 区内"闻闻香餐饮店"食用鸭腿套餐时，发现有"活蛆"。 ...

Core Viewpoint - KFC's decision to reveal its long-guarded fried chicken recipe has sparked widespread discussion, with speculation about whether this is a genuine disclosure or a marketing strategy [6][9][10]. Group 1: KFC's Recipe Revelation - KFC Africa's Chief Marketing and Digital Officer announced the public disclosure of the secret recipe, which has been kept for 54 years, on October 8 [6][8]. - The announcement led to skepticism among consumers, with some questioning if it was a marketing stunt rather than a genuine revelation [16][18]. - On the reveal date, KFC disclosed a recipe named "HOPE" instead of the actual spice blend, leading to disappointment among fans [18]. Group 2: Historical Context of the Recipe - The original recipe was said to consist of 11 herbs and spices, a claim that has been part of KFC's branding for decades [13][21]. - A handwritten version of the recipe was reportedly shared by the nephew of KFC's founder, Harland Sanders, in 2016, which matched the official count of 11 ingredients [21][23]. - The recipe has been subject to leaks and claims over the years, with various family members asserting different versions of the secret blend [30][36]. Group 3: Marketing and Brand Strategy - KFC has utilized the mystique of its secret recipe as a marketing tool, enhancing consumer curiosity and brand loyalty [16][56]. - The company has adapted its branding strategy over the years, including leveraging the image of Colonel Sanders in various marketing campaigns [70][76]. - The ongoing public interest in the recipe reflects a broader trend in consumer behavior, where the allure of "secret" ingredients drives engagement and sales [50][56]. Group 4: The Importance of Brand Over Recipe - The article emphasizes that the true value of KFC lies not just in its recipe but in its brand identity and the systems that support its food production [57][84]. - The industrial processes and supply chain behind KFC's operations are crucial to replicating the taste of its products, suggesting that the recipe alone is insufficient for success [59][63]. - The narrative around the secret recipe serves to reinforce the brand's allure, similar to how Coca-Cola maintains its brand value through the mystique of its formula [86].

暮色渐染金秋，南瓜灯的暖光点亮街角，一年一度万圣节悄然来临，奇趣氛围正在蔓延。10 月 13 日， 全球人气比萨品牌达美乐比萨限定上新，为食客们带来一场丰硕秋日盛宴！达美乐两款人气特色比 萨"黑松露风味菌菇鸡肉比萨" & "香甜双虾菠萝比萨"迎来全面升级，加量不加价*，料更足更过瘾。更 有万圣节妙趣美味小食同步降临，暗夜蝙蝠黑魔法鸡块、惊魂夜大眼挞、万圣经典南瓜派和黑魔法车达 芝士鸡肉球四款万圣限定小食和甜品萌趣登场，将奇趣节日氛围融入造型设计，仪式感满满。还有呼伦 贝尔·羔羊排携鲜而来，3 款暖饮、1 款热汤同步上新，丰盛滋享小食系列9.9 元起轻松入手，每一口都 裹着满溢的幸福滋味。 随着新品上市，2025年10月13日至2025年11月16日期间，正价购黑松露风味菌菇鸡肉比萨或香甜双虾菠 萝比萨可享限时免外送费*！叠加两款万圣节限定套餐和热汤暖饮第二份半价*等缤纷活动，快来达门， 开启这场美味盛宴吧！ 美味加码，比萨加量不加价"真香"升级 金秋气息愈浓，舌尖欢愉亟待升级！达美乐备受喜爱的两款人气比萨重磅开启 "全面升级加量不加价" 模式，不仅食材升级、分量加码，更有正价购买免外送费福利加持，解锁满满诚意 ...

Group 1 - The company, Yum China (09987), announced a share buyback plan on October 10, 2025, involving an expenditure of HKD 6.2631 million to repurchase 18,500 shares [1]

Core Insights - KFC has decided to publicly reveal its long-guarded secret chicken recipe, which has been kept for 54 years, as a marketing strategy to engage consumers and generate interest [1][3][10] - The actual recipe revealed was not the original but a symbolic "HOPE" recipe, leading to mixed reactions from the public who felt misled [10][12] - The KFC brand has a complex history regarding its secret recipe, with previous unofficial leaks and family disputes over the authenticity of the recipe [12][19][25] Group 1 - KFC Africa's Chief Marketing and Digital Officer announced the decision to disclose the secret recipe, stating it would benefit both the company and South Africa [1][3] - The public anticipation for the recipe reveal was heightened by KFC's marketing tactics, including following public figures associated with herbs and spices on social media [6][10] - The actual recipe disclosed was a marketing ploy, leading to disappointment among consumers who expected the original recipe [10][12] Group 2 - Historical context reveals that the original recipe has been leaked before, with a journalist obtaining a handwritten version from the family of KFC's founder, Harland Sanders [12][19] - The recipe consists of 11 herbs and spices, with some ingredients being considered "mysterious" at the time of its creation [13][21] - Family disputes over the authenticity of the recipe have emerged, with different family members claiming to possess the true version [25][29] Group 3 - The marketing strategy behind the recipe reveal reflects KFC's understanding of consumer engagement in the digital age [10][51] - The importance of the recipe lies not just in its ingredients but in the brand's overall identity and consumer perception [54][56] - KFC's brand marketing has evolved to maintain relevance, even as family members express dissatisfaction with the current direction of the brand [28][51]

Core Insights - The article discusses the global expansion of Chinese prepared dishes, likening it to the successful global presence of fast-food chains like McDonald's and KFC, emphasizing the importance of standardization and consumer expectations in this process [1][4][10]. Industry Overview - The Chinese prepared food industry has over 30 years of development, gaining momentum in recent years due to changing consumer demographics and preferences, particularly among younger and older populations [9]. - Companies like Hengxing Group and Guolian Foods are successfully exporting Chinese prepared dishes to markets in Europe, the Middle East, Australia, and New Zealand, showcasing the potential for Chinese cuisine on a global scale [9][10]. Consumer Behavior - The success of fast-food chains in China has shifted consumer expectations towards industrialized food services, where consistency and predictability are prioritized over traditional cooking methods [3][4]. - Consumers expect quick, clean, and nutritious meals from fast-food outlets, which contrasts with their expectations of freshly cooked meals in traditional Chinese restaurants [5][8]. Key Strategies for Global Expansion - The article identifies four key strategies for the global success of Chinese prepared dishes: localization, standardization, supply chain integration, and storytelling [11][12][13][14]. - Localization involves adapting dishes to suit local tastes, while standardization ensures consistent quality across different regions [12][13]. - Establishing local supply chains not only reduces costs but also facilitates cultural integration [14]. - Storytelling enhances the emotional connection consumers have with the food, making it more relatable and memorable [15]. Future Outlook - The article envisions a future where Chinese prepared dishes coexist with fast-food giants, contributing to a diverse global food ecosystem [16]. - It highlights the potential for shared factory models and efficient supply chains to facilitate the internationalization of Chinese cuisine [15][16]. - The cultural significance of food as a medium for soft power is emphasized, suggesting that Chinese prepared dishes can transcend borders and foster cultural understanding [17][18].

为分析餐饮消费者在快餐消费决策路径上的关键环节，红餐产业研究院发布了《快餐消费决策链研究报告2025》。 近年来，随着性价比消费逐渐成为市场主流，刚需属性较强的快餐品类成为我国餐饮市场最具活力的赛道之一。诸多其他赛道的品牌纷纷布局快 餐子品牌或产品，以抢占市场份额。据红餐大数据，2024年全国小吃快餐市场规模突破1万亿元，同比增长7.5%。在此背景下，深入剖析消费者 在快餐消费决策过程中的完整链路，对于提升品牌的市场竞争力具有重要意义。 为了洞察餐饮消费趋势，助力餐饮产业健康可持续发展，近期红餐产业研究院发布了《快餐消费决策链研究报告2025》。 快餐市场已形成双渠道消费格局，堂食与外卖的消费决策路径不同 此前，在《正餐消费决策链研究报告2025》中，红餐产业研究院通过分析餐饮消费者的决策路径，提出了红餐三大战场OPF模型。其中，O （Option）表示备选集战场，P（Pre-decision）表示预决策战场，F（Final decision）表示终决策战场。 红餐三大战场OPF模型具有较强的延展性，不仅适合正餐消费场景，也可适配工作餐、休闲社交及悦己消费等多元场景。本报告将利用该模型分 析日常饱腹场景下的快 ...

Core Viewpoint - The article discusses the increasing trend of restaurants in China targeting the children's dining market, highlighting the competitive landscape and the strategies employed by various brands to attract family customers [5][10]. Group 1: Market Trends - The Chinese children's consumption market is nearing 4.5 trillion yuan, with an expected annual growth rate of over 20% in the next five years [13]. - The population of children aged 0-17 in China is approximately 298 million, accounting for 21.1% of the total population [13]. - Children's meals are seen as a significant driver for family dining, potentially increasing overall customer traffic to restaurants [15][16]. Group 2: Restaurant Strategies - Haidilao is expanding into the children's dining segment by opening a parent-child themed restaurant and introducing children's meal options, including lighter broth flavors and interactive activities [6][29]. - Other brands, such as Xibei and Lao Xiang Ji, are also developing children's meal offerings, with Xibei reporting that children's traffic accounted for nearly 17% of its total customers in 2023 [23][25]. - The article notes that many restaurants are adopting a multi-faceted approach by combining children's dining with entertainment and educational experiences to create a comprehensive family-friendly environment [18][19]. Group 3: Competitive Landscape - The competition for attracting young customers is intensifying, with various brands entering the children's dining space, including traditional Chinese restaurants and fast-food chains [10][22]. - The article highlights that while Haidilao faces challenges in adapting its hot pot offerings for children, it is actively innovating to meet family needs [27][28]. - The overall restaurant industry is experiencing pressure, with a reported decline in revenue growth, indicating a need for differentiation and innovation among brands [34].

Core Viewpoint - In Q3 2025, Dashishi Holdings (01405) demonstrated strong performance driven by store expansion, innovation, and digitalization strategies, achieving nearly 100% of its annual target for new store openings [1] Group 1: Store Expansion - The company continued its "broad and deep" store network expansion strategy, operating 1,283 stores across 51 cities in mainland China as of September 30, with a net addition of 275 stores in the quarter [1] - The company achieved its annual target of approximately 300 new store openings [1] Group 2: Sales Performance - New store performance was notable, with the first store in Handan generating sales of over 6.8 million yuan in its first month, ranking among the top five globally [1] - The first store in Xuzhou achieved a single-day sales record exceeding 680,000 yuan, setting a new global record [1] - Same-store sales in first-tier cities experienced positive growth [1] Group 3: Operational Efficiency - Dashishi Holdings ranked 49 out of the top 50 in the sales performance of Domino's stores globally within the first 30 days of operation [1] Group 4: Digitalization and Membership Growth - The membership program "Darenhui" expanded to 32.9 million members, with approximately 14.4 million new first-time customers added in the past 12 months [1] Group 5: Awards and Market Position - The company has won the Domino's Global Gold Franny Award for seven consecutive years and the International Cornerstone Award for six consecutive years [1] - According to Frost & Sullivan, Domino's Pizza has secured the second position in the Chinese pizza market based on sales in 2024 [1] Group 6: Future Strategy - The company plans to continue its "4D" strategy, focusing on store development, quality-price ratio products, efficient delivery, and digital capabilities to maintain its market leadership [1]

Core Insights - In Q3 2025, Dashih Holdings (01405) demonstrated strong performance driven by store expansion, innovation, and digitalization strategies [1] Store Expansion - The company has been actively pursuing a "broad and deep" store network expansion strategy, operating 1,283 stores across 51 cities in mainland China as of September 30, achieving a net addition of 275 stores in the quarter [1] - The annual target of opening 300 new stores has been nearly fulfilled [1] Sales Performance - Same-store sales in first-tier cities have shown positive growth [1] - Notable new store performances include the first store in Handan achieving sales of over 6.8 million yuan in its first month, ranking among the top five globally [1] - The first store in Xuzhou recorded a single-day sales exceeding 680,000 yuan, setting a new global record [1] Operational Efficiency - Dashih Holdings has achieved high operational efficiency, with 49 out of the top 50 sales in the first 30 days of operation among over 21,500 Domino's stores globally being from Domino's China [1] Digitalization and Membership Growth - The digitalization efforts have yielded significant results, with the membership program "Darenhui" expanding to 32.9 million members, adding approximately 14.4 million new first-time customers in the past 12 months [1] Awards and Market Position - The company has received the Gold Franny award from Domino's for seven consecutive years and the International Cornerstone Award for six consecutive years [1] - According to Frost & Sullivan, Domino's Pizza ranks second in the Chinese pizza market based on sales in 2024 [1] Future Strategy - The company plans to continue implementing its "4D" strategy, focusing on store development, quality-price ratio products, efficient delivery, and digital capabilities to maintain its market leadership [1]