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淘天平台不能用邮政发货了?仅下架部分编码物流资源 解读存偏差
Xi Niu Cai Jing· 2025-12-03 07:24
接口对接如下: 接口 alibaba.ascp.logistics 一、背景说明 为规范物流资源管理,平 再可使用POST资源进行: 二、优化方案 请各位开发者朋友尽快通 列表。此次更新不涉及接 编码。 如资源下线后仍在继续使 【POST资源已下线,请 .11.6 ± L B/nh 业务片生影响。 之前,淘天平台于10月发布了关于淘天平台邮政CP CODE资源优化的公告。公告称,为规范物流资源管理,平台于2025年11月20日下线 POST(中国邮政集 团公司)物流资源,后续将不可再使用POST资源进行发货。 该公告发布后,不知是否为专业名词混淆的原因,令人一度理解为淘系平台不能再用邮政快递发货了,从而引发了舆论广泛关注。经过查询后,这次淘天平 台资源下线其实是涉及编码为POST的物流资源,商户仍可以使用邮政发货,只不过使用的是POSTB【邮政快递包裹】、EYB【邮政电商标快】以及EMS发 货。 这次淘天平台资源下线其实仅涉及编码为POST的物流资源,并不代表不可以使用邮政快递发货。如商户后续仍需使用邮政发货,则可使用POSTB【邮政快 递包裹】、EYB【邮政电商标快】以及EMS发货。 若资源下线后仍使用原P ...
“低价”失灵,东南亚电商该押注“品牌”了
Sou Hu Cai Jing· 2025-12-03 04:43
Core Insights - Lazada's recent survey indicates a significant shift in Southeast Asian consumer behavior towards high-quality, trustworthy products, with 90% of respondents actively shopping in various mall environments, reflecting a growing demand for reliable services and genuine products [2][6][12] Group 1: Consumer Behavior Trends - 90% of surveyed consumers are willing to pay higher prices for brand products in trusted mall environments, highlighting a readiness to accept brand premiums [8] - 31% of consumers are willing to pay an additional 10%-30% for guarantees on genuine products and service commitments [9] - Over 80% of consumers have faced supply shortages when seeking genuine brand products, with 80% willing to try new or overseas brands when their preferred brands are unavailable [11] Group 2: Market Transition - The report emphasizes a transition from a "low-trust marketplace" to a "high-trust brand ecosystem" in Southeast Asian e-commerce, driven by platforms like LazMall, Shopee Mall, and TikTok Shop Mall [12][13] - Lazada's strategy aligns with this consumer preference shift, moving from a traditional low-trust model to a quality-driven e-commerce approach centered around LazMall [12] - LazMall has become a significant profit driver for Lazada, with a 39% increase in overall GMV during the Double 11 event and a 53% increase in the number of brands achieving over $1 million in GMV since the September 9 event [12][13] Group 3: Competitive Landscape - Shopee Mall and TikTok Shop Mall are also pivotal in the transition towards a high-trust brand ecosystem, with Shopee Mall's order growth in the Philippines projected to be twice that of the overall platform [14] - In Malaysia, Shopee Mall and authorized dealers are expected to see a 59% year-on-year revenue increase in 2024, while in Vietnam, Shopee Mall's revenue is projected to exceed 50% of Shopee's overall revenue [14] - TikTok Shop in the Philippines is experiencing a sales growth rate for brands with Mall badges that is approximately 2.2 times the platform's overall growth [14]
首船智利海运车厘子12月1日抵达,抖音电商全渠道开售
Yang Zi Wan Bao Wang· 2025-12-03 04:11
Core Insights - Douyin E-commerce has launched the sales season for Chilean cherries for 2025-2026, marking the arrival of the first large cargo ship loaded with Chilean cherries in China [1] - The platform has partnered with the Chilean Fruit Exporters Association and local quality brand merchants to enhance consumer access to high-quality products from the origin [1] - The demand for healthy eating among consumers is increasing, with Chilean cherries becoming a popular choice for festive gatherings in China [1] Group 1 - Douyin E-commerce has introduced an official guarantee called "bad return" to ensure quality control of cherries, allowing consumers to request returns within 48 hours if the product does not meet specified size or weight [1] - In 2024, Chilean cherry exports are expected to exceed $3.091 billion, with over 90% of exports directed to China [1] - Last season, Douyin E-commerce's sales of Chilean cherries exceeded 3.7 billion yuan, establishing it as a major online sales channel for these products [1] Group 2 - Starting from October, Douyin E-commerce has initiated direct sourcing from Chilean quality brand merchants to prepare for a new wave of cherry consumption [2] - Various cherry varieties such as Santina, Bing, and Regina will be available from December to February, along with themed gift boxes for the Spring Festival [2] - To address potential frost damage during winter transport, Douyin E-commerce has collaborated with logistics companies to enhance supply chain guarantees, including setting up shared cold storage facilities in Northeast China [2]
调查|当AI学会造假:实测一张“魔改图”,如何打败商家
Bei Ke Cai Jing· 2025-12-03 01:46
Core Viewpoint - The misuse of AI technology for generating fake damage images has emerged as a significant issue in e-commerce, leading to fraudulent refund requests and undermining trust in online transactions [1][11][20]. Group 1: Incidents of Fraud - A seller encountered a refund request accompanied by an AI-generated image of a damaged plush toy, which the buyer claimed was defective [2][4]. - The seller initially suspected misuse but later confirmed the image was AI-generated after using detection tools [4][10]. - Other sellers reported similar experiences, recognizing AI-generated images as fraudulent evidence for refund claims [7][9]. Group 2: Seller Responses and Strategies - Sellers have begun developing "anti-fraud" guidelines to identify AI-generated images, focusing on inconsistencies in damage representation and requesting multiple angles or videos as proof [10][18]. - Many sellers reported being able to visually identify AI-generated images due to their unrealistic characteristics [9][10]. Group 3: E-commerce Platform Reactions - Major e-commerce platforms like JD.com, Pinduoduo, and Taobao are aware of the issue and are implementing measures to combat fraudulent refund requests [20][21]. - JD.com is developing AI capabilities to identify fake images and plans to launch these features by the end of the year [20]. - Platforms are tightening refund policies and enhancing verification processes to protect sellers from fraudulent claims [21][22]. Group 4: Legal and Regulatory Context - The use of AI to create fake evidence for refunds is considered a form of fraud, potentially violating civil and criminal laws [19][23]. - New regulations are being introduced to address the misuse of AI-generated content, emphasizing the need for clear identification and penalties for fraudulent activities [19][23]. Group 5: Broader Implications for the Industry - The rise of AI-generated fraud is disrupting the balance of rights between consumers and sellers, leading to increased costs for businesses and potential price hikes for consumers [22][23]. - The ongoing challenge of distinguishing between real and AI-generated images may erode consumer trust in e-commerce platforms [18][23].
当AI学会造假:实测一张“魔改图”,如何打败商家
Xin Jing Bao· 2025-12-03 01:23
Core Viewpoint - The misuse of AI technology for generating fake damage images has emerged as a significant issue in e-commerce, leading to fraudulent refund requests and undermining trust in online transactions [1][2][16]. Group 1: Incidents of Fraud - A seller encountered a refund request accompanied by an AI-generated image of a damaged plush toy, which the buyer claimed was defective [1][2]. - Another seller identified an AI-generated image used to request a refund for a broken pet bowl, noting that the damage depicted was unrealistic [6]. - A clothing seller faced a similar situation where a buyer provided AI-generated images to claim a refund for a shirt with alleged damage [7]. Group 2: Seller Responses and Detection - Many sellers have developed strategies to identify AI-generated images, such as looking for inconsistencies in damage patterns and requesting multiple angles of evidence [8][6]. - Sellers reported that they could often recognize AI-generated images due to their unrealistic characteristics, leading to direct refusals of refund requests [6][8]. - Some sellers have successfully appealed against fraudulent refund claims, recovering funds after proving the images were manipulated [4][3]. Group 3: E-commerce Platform Responses - Major e-commerce platforms like JD, Pinduoduo, and Douyin are implementing measures to combat AI-generated fraud, including enhanced verification processes and AI detection capabilities [16][17]. - Platforms are adjusting their refund policies to limit automatic approvals for low-value claims, requiring more substantial evidence from consumers [16][19]. - The introduction of AI detection tools is expected to help platforms identify fraudulent claims more effectively by the end of the year [16][17]. Group 4: Legal and Regulatory Considerations - The use of AI to create fake evidence for refunds is considered a serious offense, potentially leading to civil and criminal liabilities under existing laws [15][19]. - Legal experts emphasize the need for clearer regulations regarding malicious refund practices and the enforcement of penalties for those who exploit AI technology for fraud [15][19]. - The recent implementation of guidelines for identifying AI-generated content aims to establish a framework for accountability in e-commerce transactions [15]. Group 5: Industry Implications - The rise of AI-generated refund fraud poses a threat to the integrity of the e-commerce ecosystem, potentially leading to increased prices and stricter return policies for consumers [18][19]. - The ongoing challenges of distinguishing between genuine and AI-manipulated images may erode consumer trust and disrupt market dynamics [18][19]. - Collaborative efforts among regulators, platforms, and sellers are essential to create a robust defense against fraudulent activities in the e-commerce sector [18].
亚马逊在与希音、 Temu 的价格战中下调欧洲卖家费用
Xin Lang Cai Jing· 2025-12-02 15:39
Core Viewpoint - Amazon is reducing fees for European sellers to compete with low-cost e-commerce platforms like Shein and Temu, marking one of its largest fee reduction initiatives in history [1][3]. Group 1: Fee Reductions - For clothing and accessories priced at or below 15 euros (approximately 17.41 USD) or 15 pounds (approximately 19.79 USD), Amazon will lower the sales commission from 7% to 5% [1][3]. - For items priced between 15 to 20 euros or 15 to 20 pounds, the sales commission will decrease from 15% to 10% [1][3]. - Starting February 1, for home goods priced at or below 20 euros or 20 pounds, the sales commission will be reduced from 15% to 8% [2][4]. Group 2: Competitive Landscape - Shein charges a 10% sales commission for EU sellers and 12.24% for UK sellers, with new sellers enjoying a 30-day zero commission offer [1][3]. - Shein's pricing strategy includes items like tops for 3 euros and jeans for as low as 8.20 euros, capturing market share from European fast fashion retailers [1][3]. Group 3: Delivery Fee Reductions - Starting December 15, Amazon will reduce average package delivery fees by 0.32 euros or 0.26 pounds across Germany, France, Italy, Spain, and the UK [5]. Group 4: Market Growth - The European e-commerce market is projected to grow by 7% this year, reaching 900 billion euros, with Amazon remaining the dominant platform in Germany, France, and other European countries [2][4].
Shopify美股盘前涨2%
Ge Long Hui A P P· 2025-12-02 13:41
格隆汇12月2日|Shopify美股盘前涨2%。消息面上,公司"黑五网一"周末销售额同比增长27%。 ...
下一个电商黄金十年:他们在拉美找到了增长密码
凤凰网财经· 2025-12-02 12:59
Core Insights - The article highlights the significant growth potential of the Latin American e-commerce market, particularly through the success of platforms like Mercado Libre, which reported a 70.8% year-on-year increase in sales during the Buen Fin promotion in Mexico, reaching $780 million [1][3]. - Despite a global slowdown in e-commerce growth, Latin America is projected to maintain a robust compound annual growth rate (CAGR) of 9.43% from 2025 to 2029, making it the second-highest growth region globally [2][3]. - The article emphasizes the importance of localization for brands entering the Latin American market, as consumer preferences and cultural nuances vary significantly across the region [15][17]. E-commerce Growth in Latin America - Latin America's e-commerce market has shown consistent growth, with a projected total transaction value of $633 billion by 2024, reflecting a sustained annual growth rate of over 20% since 2019 [1][2]. - The region's e-commerce sales currently account for only 12-15% of total retail sales, indicating substantial room for growth compared to more mature markets like China and North America [11][12]. Consumer Behavior and Market Dynamics - The demographic profile of Latin America, with a significant proportion of the population being young and in the labor force, contributes to a high acceptance of online shopping and strong consumer spending [12][13]. - Local consumers exhibit a preference for immediate consumption rather than long-term savings, which further drives e-commerce growth [12]. Localization Strategies - Successful brands in Latin America, such as Amazing Bloks and GameSir, have tailored their products to meet local consumer needs, demonstrating the effectiveness of deep localization strategies [5][23]. - Understanding local aesthetics and cultural preferences is crucial for product acceptance, as seen with Amazing Bloks' shift to darker-themed toys that resonate with Latin American consumers [21][22]. Competitive Landscape - The Latin American e-commerce market is becoming increasingly competitive, with platforms like Mercado Libre leading with a market share of 26% in 2024, significantly ahead of its nearest competitor [29]. - Brands are encouraged to choose platforms that understand the local market dynamics, as navigating the complexities of logistics, regulations, and cultural differences is essential for success [27][30]. Conclusion - The article concludes that the Latin American e-commerce market represents a significant opportunity for growth, but brands must invest in understanding local markets and consumer preferences to succeed [32].
重塑电商高质量发展新路径,拼多多“千亿扶持”亮出半年成绩单
Xin Jing Bao· 2025-12-01 05:27
Core Insights - Pinduoduo's "100 Billion Support" plan aims to invest over 100 billion yuan in the next three years to assist small and medium-sized businesses in achieving high-quality development, creating a dual empowerment ecosystem for supply upgrades and consumer inclusivity [1][9] Group 1: Industry Transformation - The "100 Billion Support" initiative is not merely a subsidy but a combination of "reduction and support" that injects "blood-making" capabilities into industrial belts, helping them avoid homogenized competition through data insights [2] - In the agricultural sector, Pinduoduo's "Duoduo Good Specialty" team has developed customized growth plans for hundreds of agricultural regions, significantly enhancing the added value of agricultural products and helping farmers increase their income [3][4] - The initiative has led to a 47% year-on-year increase in agricultural product sales on the platform, with a 30% rise in the number of post-00s agricultural merchants and a 54% increase in quality and new product SKUs [4] Group 2: Consumer Benefits - The plan has broken down regional barriers, allowing consumers in remote areas to enjoy more affordable products and faster logistics, with logistics times reduced from over five days to under three days in some cases [5][6] - The logistics optimization has activated consumption potential in the western regions, with significant increases in orders for products like cherries, which have become everyday snacks rather than just holiday gifts [5] Group 3: Digital Transformation and Ecosystem Building - Pinduoduo is transforming the e-commerce industry by becoming an "ecosystem builder," providing comprehensive support to merchants and facilitating digital transformation in agriculture and manufacturing [7][8] - The platform's approach has redefined cost and value relationships, enabling businesses to innovate and avoid homogenized competition, leading to significant sales growth for many merchants [7][8] - Pinduoduo's focus on long-term ecological construction over short-term profit maximization reflects its commitment to creating value for users and supporting industry development [9][10]
25个顶级品牌,68款超级新品!TikTok Shop超级品牌日引爆黑五购物狂欢!
Sou Hu Wang· 2025-11-28 12:28
最为亮眼的是,今年黑五的"Super Brand Day(超级品牌日)"携手25个全球顶级品牌,推出68款超级新 品,Fanttik、POP MART、TYMO BEAUTY、EUHOMY、EcoFlow、Wavytalk等多个品牌参与,线上线 下品牌玩法多样:线下品牌联袂明星与顶流达人助阵、策划事件造势、打造户外广告氛围,线上则打造 了一系列品牌CEO空降直播间、技术达人专场答疑、圣诞主题直播间等特色直播活动。 其中,TikTok Shop品牌商家Fanttik的黑五品牌突围,颇具标杆意义。为打破海外市场认知壁垒、深化品牌信任,同时 精准触达注重性能、热爱科技的男性核心客群,Fanttik与NBA休斯顿火箭队达成深度合作,展开了一场 极具视觉冲击力和品牌联动效应的跨界营销活动。 据了解,此次合作并非简单联动,而是基于双方精神内核的深度共鸣。火箭队所代表的精准、力量与团 队协作,与Fanttik"专业、可靠、高性能"的品牌形象高度契合,助力品牌快速融入美国体育文化脉络。 通过公开信息了解到,为放大合作效果,Fanttik在TikTok Shop同步上线限时了50% off专属折扣,并配 合了高燃比赛现场电子大 ...