Group 1 - The core viewpoint of the news is that XunDa's stock has experienced a decline in price and trading volume, indicating potential investor concerns [1][2] - As of October 16, XunDa's stock price is 12.07 CNY per share, with a market capitalization of 2.407 billion CNY [1] - The company has seen a year-to-date stock price decrease of 2.35%, with a significant drop of 10.06% over the last five trading days [2] Group 2 - XunDa's main business segments include e-commerce direct sales (99.27% of revenue), live e-commerce (0.54%), game operations (0.14%), and other mineral product trading (0.04%) [2] - The company is classified under the Shenwan industry category of retail trade - internet e-commerce - e-commerce services, and is associated with concepts such as live streaming, internet celebrity economy, and e-commerce [2] - As of June 30, the number of shareholders increased by 21.59% to 15,500, while the average circulating shares per person decreased by 17.76% to 12,880 shares [2] Group 3 - XunDa has distributed a total of 58.5419 million CNY in dividends since its A-share listing, with 9.2584 million CNY distributed in the last three years [3]

Group 1 - Linghu Technology has been recognized as one of the first official recruited agents for JDSmart—Tencent channel, showcasing its leading capabilities in big data and intelligent marketing [1][5] - JDSmart is a new intelligent off-site traffic product launched by Jingzhun Tong, designed to meet diverse marketing needs for brands, featuring rich attribution metrics and flexible return settings [4] - JDSmart enhances advertising conversion rates by allowing merchants to create personalized landing pages and supports various marketing methods, thereby improving ROI [4] Group 2 - As a top service provider in the e-commerce industry, Linghu Technology utilizes data-driven marketing solutions and advanced AI marketing technologies to empower brands throughout the entire process from market insights to execution [5] - The company has successfully validated its methodologies and marketing results across various industries, including 3C digital, home appliances, fast-moving consumer goods, and food and beverage [5] - Linghu Technology is continuously iterating its intelligent marketing solutions to improve targeting accuracy, aiming to achieve brand building, cost reduction, and sales breakthroughs during the upcoming Double 11 shopping festival [5]

Core Insights - The article discusses the emergence of "Tmall代运营" (Tmall agency operation) as a solution for new brands and stores in the competitive Chinese e-commerce market, highlighting its role in helping businesses navigate complex platform rules and high operational costs [1][4]. Group 1: Definition and Role of Tmall Agency Operation - Tmall agency operation involves entrusting a professional third-party company with the full or partial management of a brand's Tmall store, acting as the brand's online business department [4]. - An effective agency provides deep expertise in e-commerce, understanding Tmall's rules, algorithms, and traffic logic, thus preventing brands from making costly mistakes [4]. - The agency model reduces overall costs compared to building an in-house team, allowing brands to access professional services at a lower trial-and-error cost [4]. - Agencies can quickly respond to market changes and develop effective marketing strategies, helping new stores establish themselves rapidly [4]. - Established agencies often have access to valuable resources, such as platform representatives and influencer partnerships, which can drive more traffic and promotional opportunities for new stores [4]. Group 2: Types of Agency Services - Full-service agency operation includes comprehensive management from store application, product listing, visual design, marketing promotion, to customer service and logistics [5]. - Single-service agency operation focuses on specific aspects, such as advertising promotion or content marketing, suitable for brands with some foundational knowledge [5]. Group 3: Steps for New Store Development - The initial phase from 0 to 1 is critical for a store's survival, focusing on building a solid foundation rather than merely pursuing sales [7]. - Key steps include: 1. Store foundation and positioning, ensuring a clear understanding of target users and competitors [7]. 2. Brand story and positioning, defining the brand's tone and style [7]. 3. Store qualification application, ensuring all necessary documents are in order for Tmall entry [7]. 4. Product strategy and planning, identifying potential bestsellers through testing [7]. 5. Visual system creation, emphasizing the importance of professional imagery for product listings [7]. 6. Initial traffic acquisition through both organic and paid methods [7]. 7. Data analysis and iteration to optimize performance based on key metrics [7]. Group 4: Marketing and Customer Relationship Management - Active participation in Tmall's promotional activities and planning store-specific events can enhance customer engagement and increase average order value [7]. - Building a membership system for existing customers and guiding public traffic to private channels can foster brand loyalty and repeat purchases [7]. - Ensuring a stable supply chain and efficient customer service is vital for long-term store health [7].

Core Insights - The effectiveness of Douyin's advertising, particularly through the Leica targeting feature, varies significantly among different product categories, with beauty products achieving a targeting accuracy of 65%-75% while home goods hover around 40%-50% [1][3] - Douyin plans to implement substantial merchant support policies in 2025, including a 13.5 billion yuan subsidy for product commissions, encouraging merchants to explore diverse advertising strategies [1] Targeting Strategies - A combination of various targeting methods, rather than relying on a single approach, has proven to be the most effective strategy for advertisers [3] - Basic targeting is beneficial for broad coverage, especially during the initial market testing phase, while Leica targeting can enhance precision once sufficient data is collected [3][6] - Influencer targeting can yield conversion rates 20%-30% higher than pure Leica targeting by directly reaching the fan base of competitors or top influencers [3] DMP and AI Utilization - DMP (Data Management Platform) is often underestimated; even with a limited dataset, effective user segmentation can be achieved through proper tagging and lookalike audience expansion [3][6] - The application of AI in e-commerce is transforming targeting strategies, allowing for automated user profiling and real-time adjustment of advertising strategies based on historical data [5][11] Evolving Advertising Landscape - Douyin's algorithm is shifting towards predictive recommendations and multi-dimensional assessments, necessitating a more dynamic and layered targeting strategy from advertisers [8][9] - The synergy between content creation and targeting strategies is crucial; aligning creative content with the appropriate targeting can significantly enhance advertising effectiveness [9][11] Future Considerations - Advertisers must adapt their targeting strategies based on product category, advertising phase, and budget, focusing on data analysis and technological tools to refine their targeting systems [11] - The rapid evolution of AI technology in advertising optimization emphasizes the need for businesses to transition from experience-based decision-making to data-driven strategies [11]

此外，报告强调，汇通达正积极推进 H 股全流通相关工作，预计完成后 H 股总股数 5.3 亿股，将会大 幅提升流通市值。 近期，包括中信建设证券、东北证券等在内的多家机构发布关于汇通达网络(9878.HK)最新研报，并给 予"买入"评级。其中，东北证券首次深度覆盖，并给出20.08港元目标价，较报告发布日收盘价14.55港 元存在近40%上涨空间。 东北证券认为汇通达深耕下沉市场十余载，现已从"平台化服务商"转型成为"AI+SaaS平台化服务商"。 报告认为，公司通过业务优化+AI 赋能，在手现金充沛，收购优质资产打通产业资本运作路径，未来公 司收入或恢复增长，盈利能力快速提升。 与此同时，中信建投证券着重强调汇通达亮眼的AI表现、推动其客户质量持续提升。 "汇通达AI+SaaS产品于2025年5月正式进入商业化阶段，接入AI工具的会员店经营效率平均提升30%以 上，库存周转缩短15%至20%，AI+产品赋能会员店初见成效。"中信证券认为，AI赋能与供应链升级、 多元化渠道拓展等一起，构建了汇通达未来可持续发展的业务生态。 研报认为，随着AI产品不断迭代，汇通达服务业务有望实现高增长，并成为公司主要的增长引擎 ...

值得注意的是，该公司的另一大特点是其注重"本地化"与"实操性"。相比起一些位于一线城市、更侧重 于宏观趋势解读的机构，曦文公司或许更能理解三四线城市乃至县域市场创业者的实际需求与面临的资 源限制。其课程案例与解决方案，往往更贴近普通人的起点，强调在有限资源下实现效率的最大化。这 种务实风格，使其在特定人群中建立起了一定的认可度。 总而言之，营口曦文网络信息服务有限公司可被视为当前活跃的电商服务领域的一个参与者。它通过其 结构化的服务内容，为有意在抖音等平台发展的个人或团体提供了一种系统化学习与进阶的可能性。它 的探索，也是无数中国中小企业试图在数字时代寻找新增长点的一个缩影。 该公司并非横空出世，其发展轨迹与国内电商生态的演进紧密相连。它主要专注于抖音平台相关的电商 服务与能力提升，旨在帮助合作方更好地理解平台规则、掌握内容创作方法与运营策略。在东北老工业 基地转型升级的大背景下，这样一家扎根于本地的企业，其存在本身也体现了区域经济对新兴数字经济 的积极拥抱。 据了解，曦文公司的服务核心是知识赋能与实践指导。其课程体系并非简单的理论堆砌，而是试图将复 杂的平台算法、流量逻辑转化为易于理解和操作的步骤。课程设计 ...

Core Insights - Bilibili (B站) is leveraging the Double 11 shopping festival to enhance its role as a significant source of e-commerce growth through innovative marketing strategies and deeper data integration with e-commerce platforms [1][2] - The platform has achieved an average daily active user count of 109 million, with users spending an average of 105 minutes daily, indicating strong engagement, particularly among the younger demographic [1] - Bilibili's new solution "Huafei IP" aims to provide brands and merchants with extensive resources, including high-exposure venues and pre-campaign insights, to optimize their marketing efforts during the Double 11 event [1] E-commerce Strategy - Bilibili has established deeper data integration with Alibaba and JD.com, allowing brands and merchants to track advertising effectiveness and optimize their marketing strategies for better audience targeting and conversion [2] - The platform's evolution from basic e-commerce collaborations to a more integrated operational model signifies a shift towards comprehensive marketing solutions that encompass both "grass planting" (brand awareness) and "harvesting" (sales conversion) [2] - The ongoing improvements in Bilibili's commercial infrastructure and community ecosystem are expected to provide brands with more opportunities for genuine business growth during the Double 11 festival [2]

天眼查App显示，近日，成都青云书坊电商服务有限公司成立，法定代表人为张陈根，注册资本100万 人民币，经营范围为一般项目：互联网销售（除销售需要许可的商品）；文具用品零售；纸制品销售； 橡胶制品销售；塑料制品销售；日用杂品销售；卫生用品和一次性使用医疗用品销售；日用百货销售； 劳动保护用品销售；办公设备耗材销售；办公用品销售；建筑材料销售；建筑装饰材料销售；五金产品 零售；金属制品销售；家用电器零配件销售；家用电器销售；电子产品销售；复印和胶印设备销售；工 艺美术彩灯设计；专业设计服务；广告设计、代理；广告制作；广告发布；个人卫生用品销售。（除依 法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

Core Insights - The article highlights the challenges faced by small and medium-sized enterprises (SMEs) in the e-commerce sector, including high logistics costs, limited procurement channels, and weak service capabilities, and how 易邮快递超市 (Easy Post Express Supermarket) addresses these issues through resource integration with major e-commerce platforms and logistics companies [2][10] Logistics Cost Reduction - Logistics costs represent a significant portion of SMEs' operational expenses, particularly for those in sectors like apparel and agriculture, where even a small difference in shipping fees can greatly impact profit margins [3] - Easy Post offers a "5 yuan shipping" service by leveraging the shipping capacity of nine major courier companies, allowing SMEs to reduce their logistics costs significantly [3][4] - For example, a small business in Guangzhou reduced its monthly logistics costs from 6,400 yuan to 4,000 yuan after switching to Easy Post, saving nearly 30,000 yuan annually, which was reinvested into product quality improvements [3] Procurement Cost Reduction - SMEs often face high procurement costs for office supplies and packaging materials due to their small purchasing volumes and lack of bargaining power [5] - Easy Post connects SMEs with a direct supply chain, offering high-quality, low-cost procurement options for frequently used items, such as packaging materials and office supplies [5][6] - A small home goods business saved approximately 1,200 yuan annually by purchasing packaging materials through Easy Post, which also allows for on-demand procurement to avoid inventory buildup [6] Service Quality Enhancement - Service quality is crucial for SMEs to attract and retain customers, but many struggle to provide comparable services to larger competitors [7] - Easy Post enhances service quality by offering standard "door-to-door delivery" services, which has led to a 20% increase in customer repurchase rates and a 35% decrease in complaints for SMEs using their platform [7][8] - Additional services like logistics tracking and claims assistance streamline operations for SMEs, significantly reducing the time spent on resolving delivery issues [8] Growth Support through Resource Integration - Easy Post not only reduces costs but also provides growth support by integrating resources from major e-commerce platforms and offering data-driven operational insights [9][10] - SMEs that perform well on the Easy Post platform can gain exposure through promotional opportunities on e-commerce sites, leading to increased order volumes [9] - The platform also generates operational analysis reports to help SMEs optimize their product offerings and pricing strategies, facilitating more informed business decisions [9] Conclusion - Easy Post serves as a vital partner for SMEs, enabling them to overcome operational challenges and achieve sustainable growth in a competitive e-commerce landscape [10]

Core Viewpoint - The stock price of Xunzhida has experienced fluctuations, with a recent decline of 2.01% and a year-to-date increase of 6.39%, indicating volatility in its market performance [1][2]. Company Overview - Xunzhida Technology Group Co., Ltd. is based in Shenzhen, Guangdong, and was established on December 28, 2006, with its listing date on June 24, 2016 [2]. - The company's main business segments include game operations, live e-commerce, internet advertising agency, and internet direct sales, with e-commerce direct sales accounting for 99.27% of its revenue [2]. Financial Performance - For the first half of 2025, Xunzhida reported a revenue of 86.65 million yuan, representing a year-on-year growth of 42.35%, while the net profit attributable to shareholders was -13.57 million yuan, showing an increase of 83.24% compared to the previous year [2]. - Cumulatively, the company has distributed 58.54 million yuan in dividends since its A-share listing, with 9.25 million yuan distributed over the last three years [3]. Market Activity - As of October 10, the stock price was 13.15 yuan per share, with a total market capitalization of 2.622 billion yuan [1]. - The stock has seen a net outflow of 5.41 million yuan in principal funds, with significant selling pressure compared to buying activity [1].