Core Insights - The "Qilu Agricultural Supermarket" platform has successfully connected farmers with consumers, addressing the challenges of low product value and limited sales channels faced by farmers in Shandong province [1][2][3]. Group 1: Market Dynamics - The "Qilu Agricultural Supermarket" platform has over 5,600 merchants and has achieved a cumulative online and offline transaction volume exceeding 200 million yuan as of January 2026 [2]. - The platform's "three-zero" policy (zero platform entry fee, zero transaction commission, and zero marketing service fee) has alleviated concerns for small and medium-sized businesses regarding high entry costs and profitability [4]. Group 2: Brand Development - The platform emphasizes brand building, as seen with Huiqu millet, which has successfully entered high-end supermarkets and achieved a price three times higher than ordinary millet due to effective branding strategies [5]. - The integration of resources and promotion strategies has shifted the focus from merely selling products to selling brands, enhancing market recognition and value [5]. Group 3: Sales Channels and Expansion - The platform has facilitated the expansion of local products like Zhao Zhuang peanuts and Mengyin peaches into broader markets, including major cities and even international markets [3][7]. - The participation in various promotional events and trade fairs has enabled companies to establish valuable customer relationships and significantly increase sales, as demonstrated by the success of Yantai's fish dumplings in entering the Guangdong market and exporting to countries like South Korea and Malaysia [8][9]. Group 4: Consumer Engagement - The "Qilu Agricultural Supermarket" has created a direct channel from producers to consumers, enhancing the shopping experience for consumers looking for quality local products during peak seasons like the Spring Festival [3][9]. - The platform's promotional activities have generated significant consumer interest, leading to a surge in sales during events like the "Shandong New Year Goods Festival" held in Beijing [9].

載記农业农阿高质量发展新 农业农村现代化关系中国式现代化全局和 成色。 今年是"十五五"开局之年,做好 农"工作至关重要。 农业 农村 2、 中共中央、国务院《关于锚定农业农村现代化、 推进乡村全面振兴的意见》公开发布。这是党的 大以来连续发出的第十四个指导"三农"工作的中 号文件,也是在"十五五"开局起步之际发布的中 号文件,进一步释放了坚持农业农村优先发展的 信号,为做好今年"三农"工作提供了行动指引 山东寿光,这个"菜 篮 子" 基 地 不仅" 买 全国、卖全国",更 建立起"从一粒种子 到一盘好菜"的全产 业链体系，发展规 模不断扩大。 "吃饭"不仅仅是消费粮食。 多元化食物供给体 三农"向好,我们这样做 端空中国保税 一号文件着眼于守牢国家粮食安全底 线,强调要坚持产量产能、生产生态、增 产增收三个一起抓,对提升农业综合生产 能力和质量效益作出了部署。 这种麦子品质高,产量也 高,我家一年的收入也增加 了,插下的真是"金种子"! 粮食安全必须 i 自己保证。202 我国农作物自 = 品种面积占比 95%，"中国 粮 用"中国种"的 更加宇固。 件对今年根食总产量提出稳定 (△) 左右的明确目标。 从 ...

Group 1 - The event "Military-Civilian Cooperation 'Supply' Construction: Dual Support for Military and Agriculture" was held by the Nanjing Supply and Marketing Cooperative to deliver "New Year gifts" to military personnel and their families [1] - The event featured over 200 types of agricultural products, including local specialties such as Liuhe pig head meat, Jiangning Yixin Yiyi duck, and High Chun Gucheng Lake crabs, as well as products from paired assistance regions like Xinjiang dried fruits and dairy products [1] - A total of 65 quality merchants participated in the exhibition, focusing on meeting the holiday consumption needs of military personnel and their families [1] Group 2 - The event incorporated intangible cultural heritage elements and special experience projects, allowing military personnel and their families to engage with traditional culture and diverse convenient services [2] - The Nanjing Supply and Marketing Cooperative aims to deepen dual support construction and expand service guarantee work to contribute to military development [2]

新春将至，年味正浓。1月31日，2026"福如东海晶质农品"农业大集在东海县人民广场圆满落幕。作为 贯彻落实全省乡村全面振兴推进会议精神的具体行动，这场集农品展销、年味体验、非遗展示、公益服 务于一体的农业盛会，不仅为全县人民奉上了一场年味十足的消费盛宴，更以消费帮扶为纽带，架起了 农产品从田间地头到百姓餐桌的直通桥梁，成为东海县推动乡村产业提质增效、促进农民增收致富的生 动缩影。 李柏凯赵淳刘斯 本次农业大集虽已落幕，但热闹的购销场景、农户的增收笑脸和民众的满意口碑，仍在东海大地持续回 响。大集现场的火爆，不仅印证了东海本土农品的过硬品质，更凸显了"家门口办大集"这种形式的生命 力——对农户而言，大集省去了中间流通环节，让鲜货直达消费者，既卖得上价又省了心力；对民众来 说，一站式选购正宗农特年货，既能尝到地道乡土味，又能为助农出份力，这种双向奔赴的消费场景， 正是大集最动人的价值所在。基于此次大集的良好反响，东海农发集团将总结现场运营经验，梳理反馈 建议，让后续的农业大集更贴合双方需求。 消费帮扶作为乡村振兴的重要抓手，省委驻东海县工作队已开展各类专场消费活动16次，组织本地农特 产品赴南京、无锡等地集中参 ...

Core Viewpoint - The article highlights the successful implementation of a "village broadcasting team" in Cangxi Town, Tongren City, Guizhou Province, which facilitates online sales of local agricultural products, particularly during the festive season, allowing expatriates to purchase hometown goods remotely [1] Group 1: Local Economic Activity - The local market in Cangxi Town is bustling with various local specialties as the Spring Festival approaches [1] - The "village broadcasting team" consists of 12 members, including local village officials, university students, and volunteers, dedicated to promoting agricultural products from 30 villages in the town through online platforms [1] Group 2: Product Sales and Impact - Local products such as dried potato chips, spicy paste, and mung bean flour are being sold through live streaming, reaching customers far and wide [1] - A local villager reported that their product, sour yam, has been sold for over 20 years, with significant sales during the Spring Festival, aided by the broadcasting team, which can sell over 500 bottles in a single event [1]

活动现场 活动现场 扬子晚报网2月9日讯(记者姜婧仪)为充分发挥供销社服务"三农"主渠道作用，搭建"产地直供、市民直享"的产销对接平台，助力农民增收、满足市民年货 采购需求，近日，南京高淳区供销社在八佰伴南门广场成功举办首场"高淳供销年货大集"，汇聚全区优质农产品，为市民打造了一站式年货采购平台。 本次年货大集采用"帐篷市集"形式，共设置28个特色展位，统筹整合系统内水产市场、食品公司、农产品公司及各中心供销社资源，集中展销高淳本地特 色水产、生鲜肉类、粮油干货、时令果蔬等优质农产品，让市民在家门口就能选购到新鲜、地道的地产年货。活动推出多重优惠举措，联动八佰伴与农产 品公司开展消费券抵扣、爆款农产品特价等惠民活动。活动两日累计助销农产品近11万元，既让利于民，又擦亮高淳农产品品牌、拉动节日消费。 此次"高淳供销年货大集"，是区供销社落实"六进"活动、服务民生的具体实践。活动打通了农产品从田间到餐桌的"最后一公里"，既为本地农户拓宽了销 售渠道、助力增收致富，也为市民提供了新鲜、安全、优质的农产品采购渠道，进一步浓厚了节日氛围，实现了乡村振兴与民生保障的双向提升。 校对盛媛媛 ...

Core Insights - The 2026 Qilu Agricultural Supermarket Spring Festival Commodity Fair successfully attracted a large number of visitors and achieved strong sales, reflecting the vitality of the agricultural product consumption market in Shandong province [1][2][7] Group 1: Sales Performance - The fair showcased over a thousand specialty products from 16 cities, with significant sales in dairy products, ready-to-eat foods, and gift boxes, indicating a shift towards quality consumption [1][2] - Health-oriented products such as honey, organic grains, and fresh fruits gained popularity, with notable sales figures including over 5,000 pounds of apples sold from Yantai and 1,000 pounds of pears from Zibo [2][6] - The event served as a platform for not only sales but also for establishing long-term partnerships between exhibitors and buyers, enhancing the agricultural supply chain [2][8] Group 2: Consumer Engagement - The fair implemented various consumer-friendly initiatives, including substantial discounts and promotional activities, which effectively lowered the cost of purchases and stimulated consumer spending [3][4] - Special gifts and rewards were offered to consumers, such as shopping incentives for purchases over certain amounts, enhancing the overall shopping experience [4][5] Group 3: Policy Support - The success of the fair was supported by national and local policies aimed at boosting domestic demand and promoting agricultural product consumption, providing a framework for the event [5][6] - Recent government initiatives have focused on enhancing rural consumption and supporting e-commerce platforms, which align with the fair's objectives [5][6] Group 4: Innovative Model - The fair adopted a unique model combining government guidance, enterprise hosting, media support, and e-commerce empowerment, which facilitated effective resource integration and improved operational efficiency [7][8] - This model not only enhanced the visibility of local agricultural products but also helped in establishing long-term business relationships, contributing to the overall growth of the agricultural sector [7][8]

记者 于泊升 边艺 济南报道 2月7日,山东优特农品新春直播季在2026齐鲁农超新春年货会现场启动。本次活动由山东省农业农村厅 指导,大众报业集团、鲁商集团主办,山东齐鲁农超科技有限公司承办。活动以"年味齐鲁·甄选好品"为主 题,通过数字化直播矩阵,串联全省16市优质农品资源,为山东特色农产品搭建起云端展销新平台,让地道齐 鲁风味乘着数字化东风走进千家万户。 启动仪式上,"齐鲁农超·鲁绿优品馆"同步揭牌上线。该馆由"齐鲁农超"与山东省绿色食品发展中心共建, 这既是山东农业品牌化、标准化建设的重要成果,也是深耕绿色农业、赋能品质消费的坚实一步。 随着与会领导共同敲响启动鼓,山东优特农品新春直播季正式拉开帷幕。现场同步开启多场直播,主播们 带着镜头逛展,推介特色年货,直播间内互动热烈、订单不断。 据了解,"齐鲁农超"是山东农产品品牌汇聚、数字赋能、开放交流的重要窗口,入驻企业5600多家,在推动 山东省农业品牌化、数字化发展,有效扩大农产品消费,提升农业竞争力等方面发挥着重要作用。此次直 播季将通过全周期、多场次、广覆盖的直播形式,让品质与风味触达更多消费者。同时聚焦数字化升级, 进一步打通从田间到餐桌的产销链路 ...

Core Viewpoint - The eighth "Village Evening" and New Year Folk Culture Festival in Yangzhou's Yangtze River Delta showcases the cultural empowerment of rural revitalization through various traditional activities and local product exhibitions [1][6]. Group 1: Event Highlights - The festival features a water-based wedding ceremony, reflecting the traditional customs of local fishermen, and serves as a cultural symbol of the community [2][5]. - Activities include folk performances, a local product fair, and non-heritage experiences, providing a vibrant cultural feast for both villagers and tourists [1][5]. Group 2: Economic Impact - The festival has evolved from a simple cultural event to a platform that enhances rural culture, empowers industries, and showcases local confidence [6]. - Since 2025, the tourism output value of the village has reached 320 million yuan, with collective income of 26.485 million yuan and per capita income of 40,600 yuan, creating job opportunities for hundreds in the village and surrounding areas [6].

Core Viewpoint - The "Su Yun Xiang Qing · Beautiful Wuxi" rural leisure tourism agricultural promotion event aims to enhance the quality of rural tourism and cultural consumption during the Spring Festival by integrating local cuisine, traditional customs, and dynamic performances [1][5]. Group 1: Event Overview - The event features the "2026 Yangshan Year Flavor Market," which emphasizes local flavors, cultural creativity, interactive experiences, and traditional customs [2][3]. - The market is designed with five thematic areas, including local delicacies, cultural and creative products, and interactive experiences, creating a vibrant scene of traditional customs [2][3]. Group 2: Activities and Engagement - The market includes a "Gao·Sheng Yi Bu" area where visitors can learn to make traditional rice cakes under the guidance of skilled artisans, showcasing the blend of tradition and innovation [3]. - An online and offline integration is highlighted through the "Young Live·Cloud Tour Market," where local influencers promote Yangshan's cultural tourism resources and specialty agricultural products via immersive live streaming [3][5]. Group 3: Cultural and Interactive Elements - The event features a "Park Stamp Collection" activity with five themed check-in points, allowing visitors to collect auspicious stamps and participate in a lottery for prizes [5]. - Traditional crafts such as sugar figurine making, paper cutting, and Chinese knot weaving are showcased, along with performances like tree stump bands and dragon dances, enhancing the cultural experience [5]. Group 4: Economic Impact - The event aims to revitalize the Spring Festival cultural tourism consumption, injecting new momentum into the high-quality development of Yangshan's rural leisure tourism agriculture [5].